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    Millenial Media FEB 2011 - Monthly Report

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    Pedro Sorrentino
    LITE Millennial Media Network Quick Stats FEBRUARY 2011 14% 10% >10,000 Source: Millennial Media, 2/11. OF CAMPAIGNS USED 3 OR MORE TARGETING METHODS OF ADVERTISERS USED RICH MEDIA CREATIVE CAMPAIGNS RUN TO DATE Valentine’s Day Learnings FEATURED ADVERTISING VERTICAL Mobile Interaction Lift on a Holiday Weekend Campaign Targeting Mix Targeted Audience Mix 1% 15% INTERACTION LIFT DATING CPG: FOOD CPG: COSMETICS & HYGIENE RETAIL Source: Millennial Media, 2/11. 80% 36% 33% 22% BROAD RE

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    Millenial Media FEB 2011 - Monthly Report

    Uploaded by

    Pedro Sorrentino
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    LITE Millennial Media Network Quick Stats FEBRUARY 2011 14% 10% >10,000 Source: Millennial Media, 2/11. OF CAMPAIGNS USED 3 OR MORE TARGETING METHODS OF ADVERTISERS USED RICH MEDIA CREATIVE CAMPAIGNS RUN TO DATE Valentine’s Day Learnings FEATURED ADVERTISING VERTICAL Mobile Interaction Lift on a Holiday Weekend Campaign Targeting Mix Targeted Audience Mix 1% 15% INTERACTION LIFT DATING CPG: FOOD CPG: COSMETICS & HYGIENE RETAIL Source: Millennial Media, 2/11. 80% 36% 33% 22% BROAD RE

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    LITE Millennial Media Network Quick Stats FEBRUARY 2011 14% 10% >10,000 Source: Millennial Media, 2/11. OF CAMPAIGNS USED 3 OR MORE TARGETING METHODS OF ADVERTISERS USED RICH MEDIA CREATIVE CAMPAIGNS RUN TO DATE Valentine’s Day Learnings FEATURED ADVERTISING VERTICAL Mobile Interaction Lift on a Holiday Weekend Campaign Targeting Mix Targeted Audience Mix 1% 15% INTERACTION LIFT DATING CPG: FOOD CPG: COSMETICS & HYGIENE RETAIL Source: Millennial Media, 2/11. 80% 36% 33% 22% BROAD RE

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    284 views1 page

    Millenial Media FEB 2011 - Monthly Report

    Uploaded by

    Pedro Sorrentino
    LITE Millennial Media Network Quick Stats FEBRUARY 2011 14% 10% >10,000 Source: Millennial Media, 2/11. OF CAMPAIGNS USED 3 OR MORE TARGETING METHODS OF ADVERTISERS USED RICH MEDIA CREATIVE CAMPAIGNS RUN TO DATE Valentine’s Day Learnings FEATURED ADVERTISING VERTICAL Mobile Interaction Lift on a Holiday Weekend Campaign Targeting Mix Targeted Audience Mix 1% 15% INTERACTION LIFT DATING CPG: FOOD CPG: COSMETICS & HYGIENE RETAIL Source: Millennial Media, 2/11. 80% 36% 33% 22% BROAD RE

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    FEBRUARY 2011

    LITE

    Millennial Media Network Quick Stats

    14% OF CAMPAIGNS USED 3 OR MORE TARGETING METHODS

    10% OF ADVERTISERS USED RICH MEDIA CREATIVE

    >10,000 CAMPAIGNS RUN TO DATE

    Source: Millennial Media, 2/11.

    Valentine’s Day Learnings Campaign Targeting Mix Targeted Audience Mix


    Mobile Interaction Lift on a Holiday Weekend
    1%
    FEATURED ADVERTISING INTERACTION LIFT
    VERTICAL
    15% LOCAL MARKET
    DEMOGRAPHIC
    DATING 80% 55% 45% BEHAVIORAL
    BROAD TARGETED 47% TAKEOVER
    CPG: FOOD 36% REACH AUDIENCE
    CPG: COSMETICS & HYGIENE 33%
    REACH 37%
    LOCAL MARKET TARGETING
    RETAIL 22%
    GREW 22%
    MONTH-OVER-MONTH

    Source: Millennial Media, 2/11. Source: Millennial Media, 2/11.

    Post-Click Campaign Action Mix


    CAMPAIGNS DRIVING
    APPLICATION DOWNLOADS

    GREW 14%
    MONTH-OVER-MONTH
    40

    30 40% 39%
    20
    28% 26%
    10 19% 2% 20% 21% 21%
    0 11% 12%
    Application Enroll/Join m-Commerce Paid Place Retail Site Social Store View Watch
    Download Subscription Call Promotion Search Media Locator Map Video
    Source: Millennial Media, 2/11.

    Planning Season
    Back to School Fun Facts:
    Plan Ad Campaigns for Upcoming Holidays & Events

    U.S. U.K.
    1. 38% of Back to School Shoppers intended to use their mobile device for price comparisons.
    MOTHER'S DAY ROYAL WEDDING 2. Back to School is the #1 season for shoe retailers.
    MEMORIAL DAY FA CUP
    3. 30% of Back to School Shoppers use mobile devices to find discounts and coupons.
    FATHER’S DAY FATHER’S DAY
    4TH OF JULY WIMBLEDON 4. Back to School is the 2nd largest retail period of the year.
    BACK TO SCHOOL BACK TO SCHOOL 5. 29% of Back to School Shoppers planned to use their phones to power through their shopping lists.

    Source: Millennial Media, 2/11. Source: Washington Post, 8/10.

    TO DOWNLOAD MORE MILLENNIAL MEDIA RESEARCH, VISIT WWW.MILLENNIALMEDIA.COM/RESEARCH

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