Accounting Rate of Return

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Accounting rate of return

Accounting rate of return, also known as the Average rate of return, or ARR is a financial
ratio used in capital budgeting. [1] The ratio does not take into account the concept of time
value of money. ARR calculates the return, generated from net income of the proposed
capital investment. The ARR is a percentage return. Say, if ARR = 7%, then it means that the
project is expected to earn seven cents out each dollar invested. If the ARR is equal to or
greater than the required rate of return, the project is acceptable. If it is less than the desired
rate, it should be rejected. When comparing investments, the higher the ARR, the more
attractive the investment.[2]

Basic formulae

where

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