International Business

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Cuse: The Indlun Cushew Processlng Industry

Nume: Krlshnu gurung


Roll no:007
Submltted To: Suro| Rl|ul ( Lecturer ln Internutlonul Buslness)
M.B.A 4
th
Trimester

Q1. What trade theories help to explain where cashew tree products have been produced
historically ?
Ans. The Theory of absolute advantage best helps to explain the production of cashew tree
products historically , according to this theory a country may produce goods more efficiently
because of a natural advantage (e.g., raw materials or climate ) or because of an acquired
advantage ( e.g., technology or skill for a product or process advantage ).In the given case it
is said that the East African countries (Kenya , Mozambique etc) and Brazil had natural
climatic advantage over India in the production of cashew nuts. India , on the other hand
had an acquired advantage in the processing of the cashew nuts with its labors particularly
adept at the cashew nuts processing from their early childhood. Due to this the cashew
trees were raised in Brazil and East Africa and were processed in India.
The theory of comparative advantage can also be used to explain the production of the
cashew tree. The tropical countries were best suited to grow cashew tree and thus these
countries exported raw cashew nuts , on the other hand the Indian labors were efficient and
excellent at the processing of the cashew nuts thus India imported raw cashew nuts and
processed it to later export it to other countries . But later all these countries tried to
produce and process the cashew nuts in their own countries thus other new competitor like
Vietnam also joined them which is soon going to surpass every one in the exports of
processed cashew nuts.



Q2.What factors threaten Indias future competitive position in cashew nut production?
Ans. The factors that threatens Indias future competitive position in cashew nut production
are as follows :
a)Technology changes
India has advantage over other cashew exporting countries due to its labor force who are
skilled in the processing of high grade cashew nuts , but this advantage is on threat due to
technology changes because new machineries are now being tried to make which might
process high grade cashew nuts without any breakage problem.
b)New competitors
The Indian cashew nut industry is facing tough competition from new countries like Vietnam
which also produces high grade cashew nuts and is targeting Indias export market like
China, Saudi Arabia etc.
c)Govt support in rival countries
The Vietnamese govt. is spending heavily to introduce high tech strains into production in
order to improve both quality and quantity.
Q3.If you were an Indian cashew processor , what alternatives might you consider to
maintain future competitiveness?
Ans. If I, were an Indian cashew processor then I would have consider to focus on both high
grade and low grade cashew nuts in order to be in the market. Secondly I would have
concentrated my focus on finding new uses for the cashew nut and its waste product like
the cashew fruit ,its oil etc. I would also try to bring in latest machineries and use it with the
skilled workers in producing the highest grade output. New niche markets would also be in
my alternatives in order to gain competitiveness.

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