Scribd Logo
Upload

Welcome to Scribd!

  • 19 views

    Presented To: (DM) : Prof. Ranjan Paul

    Uploaded by

    Sandeep Gole
    This document analyzes and compares the websites of McDonald's and KFC in India. It finds that McDonald's Indian website scores 44.3 out of 100 while KFC scores 41.3 out of 100 based on metrics like search engine data, website structure, and performance. The document provides recommendations to improve each website by making them more visually appealing, culturally relevant, interactive, and compatible with different devices and connections. It suggests adding employee stories and videos to the McDonald's careers page and exploring cultural elements more for KFC.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Presented To: (DM) : Prof. Ranjan Paul

    Uploaded by

    Sandeep Gole
    19 views18 pages
    This document analyzes and compares the websites of McDonald's and KFC in India. It finds that McDonald's Indian website scores 44.3 out of 100 while KFC scores 41.3 out of 100 based on metrics like search engine data, website structure, and performance. The document provides recommendations to improve each website by making them more visually appealing, culturally relevant, interactive, and compatible with different devices and connections. It suggests adding employee stories and videos to the McDonald's careers page and exploring cultural elements more for KFC.

    Original Title

    DM-Final

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document analyzes and compares the websites of McDonald's and KFC in India. It finds that McDonald's Indian website scores 44.3 out of 100 while KFC scores 41.3 out of 100 based on metrics like search engine data, website structure, and performance. The document provides recommendations to improve each website by making them more visually appealing, culturally relevant, interactive, and compatible with different devices and connections. It suggests adding employee stories and videos to the McDonald's careers page and exploring cultural elements more for KFC.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views18 pages

    Presented To: (DM) : Prof. Ranjan Paul

    Uploaded by

    Sandeep Gole
    This document analyzes and compares the websites of McDonald's and KFC in India. It finds that McDonald's Indian website scores 44.3 out of 100 while KFC scores 41.3 out of 100 based on metrics like search engine data, website structure, and performance. The document provides recommendations to improve each website by making them more visually appealing, culturally relevant, interactive, and compatible with different devices and connections. It suggests adding employee stories and videos to the McDonald's careers page and exploring cultural elements more for KFC.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 18

    Website Analysis of McDonalds & KFC

    Presented To:(DM)
    Prof. Ranjan Paul

    Presented By: (SF2)


    Sarita Patidar & Sandeep Gole

    Success of a web site can be understood in one word

    Attention.

    Success is governed by just two main factors:


     Traffic
    How many of the right people can you attract to your site?

     Conversion:
    How many of those people can you persuade to take the action you want them to take?

    Why Website Analysis?

    Element:
     Cultural Awareness in Web  Design and usability Analysis  Simple  Flash Bash  No Over makeup  Graphical Signposts  credible with professional color scheme  Allure with Graphics or Photos

    McDonalds Website Analysis

    Indian Site

    http://www.mcdonaldsindia.com

    Germany Site

    (http://www.mcdonalds.de)

    Chinese Site

    (http://www.mcdonalds.com.cn)

    Website Score:

    44.3

    Out of 100

    The rank is a grade on a 100 point scale that represent internet marketing effectiveness including search engine data, Website structure, site performance and others.
    Alecxa

    KFC Website Analysis

    Website Score:

    41.3

    Out of 100

    The rank is a grade on a 100 point scale that represent internet marketing effectiveness including search engine data, Website structure, site performance and others.
    Alecxa

    Popular Pages
     KFC India: chicken and fast food restaurant,

    hot chicken  Feedback on the KFC India so that we can serve better  Its finger licking good- finger licking chicken  Whats Hot: KFC krushers, Game Box, Box Master.

    Other Technical Comparisons


    Specification Rank Google Analytics Social Media Load Time Safe browsing Indexed Pages Directories McDonald 78730 Yes Facebook, Tweeters 4.220 sec./6.885 s/kb Yes 240 DMOZ KFC 114093 Yes Facebook, Tweeters 0.105 sec./24.355 s/kb Yes 39 No

    To improve the experience (McDonald)


     Should put more pictures on the website , especially under Careers .
     Also, it would be better if they can include videos of a few

    employees telling their stories and experience in McDonald s


     Usage Compatibility.  Speed

    To improve the experience (KFC)


     Should explore website culturally.  More interactive and less Flashy  Clear pictures and lively effect  Message clarity.

    Thank You

    You might also like