A Guide To Companies, Products and Services That Support Lesbian, Gay, Bisexual and Transgender Equality
A Guide To Companies, Products and Services That Support Lesbian, Gay, Bisexual and Transgender Equality
A Guide To Companies, Products and Services That Support Lesbian, Gay, Bisexual and Transgender Equality
TAKE ACTION
FRIENDS,
FOR EQUALITY
1
Share this information with your
friends, family and co-workers.
Help them to become supporters of
equality by using the information in
this guide.
2
Advocate for equality in the work-
place. If your company isn’t on this
list or you think it can do better, go
to www.hrc.org/cei to find out how to
get it engaged.
3
Get active about equality. Sign up
for newsletters and Action Alerts at
www.hrc.org/actioncenter.
Dear Friends,
This year, more than ever, we must be concerned with making sure that every
dollar we spend counts. We will have to consider what purchases are most
important, what fits into our budgets and when it’s OK to treat ourselves to
something extra.
For those of us who care deeply about lesbian, gay, bisexual and transgender
equality, we must also weigh what companies deserve our business. Every day,
we make choices that send a powerful message about our values, our principles
and our ideals. We do it every time we buy a cup of coffee, fill our gas tanks,
book a flight or clothe our families. Where we spend our dollars has remarkable
potential to positively affect the LGBT community because it reinforces what
many companies know: fairness is good business.
There are hundreds of businesses that have earned the right to call you a
customer. A record 260 companies received a perfect 100 percent score on
the 2009 Human Rights Campaign Foundation’s Corporate Equality Index — a
one-third increase over last year. Today, millions of workers are employed by
businesses that prohibit employment discrimination based on sexual orientation
and gender identity or expression, that have adopted strong policies on diversity
and inclusion, and that offer healthcare and partnership benefits that address
the unique needs of LGBT individuals and families.
The Buying for Equality guide allows you to continue this trend by rewarding
businesses that have shown themselves to be allies of the LGBT community.
It provides a way to communicate to corporate America that LGBT-inclusive
workplace policies have a direct impact on a company’s bottom line.
Sincerely,
Joe Solmonese
President, Human Rights Campaign Foundation
QUESTIONS
4
ANSWERS
Where do the scores in this guide The information in this guide comes from
come from? the 2009 Corporate Equality Index, the
Human Rights Campaign Foundation’s
annual report card on corporate Ameri-
ca’s treatment of lesbian, gay, bisexual
and transgender employees, consumers
and investors.
How are the scores calculated? Businesses are rated on a scale from 0 to
100, based on whether or not they have
policies that support LGBT people. These
include anti-discrimination protections,
domestic partner benefits, diversity train-
ing, transgender-inclusive benefits and
external practices.
Why don’t I see a business listed? The Human Rights Campaign Foundation
researches policies at more than 1,800
companies (including the Fortune 1000
and American Lawyer 200). However,
we don’t rate a business until we have
collected and verified all the information
we need. In all, we rated 584 companies
in 2009.
How can I get a business listed? Any business with 500 or more U.S.
employees can be rated. If you don’t see
a company listed, contact the Human
Rights Campaign with any information
you have about its policies on LGBT
issues. Or, write the business and tell it
you make purchasing decisions based on
FOR MORE INFORMATION OR how it scored in this guide.
TO CONTACT US, PLEASE VISIT
WWW.HRC.ORG/BUYERSGUIDE
HOW TO USE THIS
5
BUYERS GUIDE
EACH BUSINESS/BRAND IS ASSIGNED ONE
OF THREE COLORS BASED ON ITS SCORE
IN OUR REPORT: GREEN, YELLOW OR RED.
SCORE: 80+
GREEN (80-100): Businesses/brands with
BP 100 one of our higher scores. Consumers should
Amoco make every effort to support these companies.
Arco
Chevron 100 Human Rights Campaign National Corporate
Caltex Partners. The support of these businesses is
Texaco directly tied to the Human Rights Campaign’s
Shell Oil 100 success in ensuring equality for lesbian, gay,
bisexual and transgender Americans. All HRC
National Corporate Partners are required to
SCORE: 46-79 maintain a CEI score of 85 or above.
SCORE: 0-45, ?
WHERE
TO SHOP
SCORE: 80+
SCORE: 80+
SCORE: 46-79
SCORE: 0-45, ?
H. E. B. Grocery 40 BJ’s ?
Central Marketplace Dillard’s ?
Gas ‘N Go Dollar General ?
RadioShack 40 Kohl’s ?
Wal-Mart 40 Liberty Media ?
Marketside QVC
Sam’s Club Lowe’s ?
Meijer 15 Publix Super Markets ?
Bed Bath & Beyond ? Winn-Dixie Stores ?
Big Lots ?
SCORE: 80+
SCORE: 46-79
SCORE: 0-45, ?
SCORE: 46-79
SCORE: 0-45, ?
SCORE: 80+
48% of gay and lesbian adults say they
like to keep up with the latest styles and
trends, compared with only
heterosexual adults.
of
38%
Source: Witeck-Combs Communications/Harris Interactive
S
Kenneth Cole 95 C.O. Bigelow
Gentle Souls Henri Bendel
Le Tigre Pink
Limited Brands 80 Victoria’s Secret
Bath and Body Works
SCORE: 46-79
SCORE: 46-79
SCORE: 0-45, ?
Cracker Barrel 15
Berkshire Hathaway ?
Dairy Queen
FILLING UP
THE TANK
SCORE: 80+
BP 100
Amoco
Arco
Chevron 100
Caltex
Texaco
Shell Oil 100
SCORE: 46-79
ConocoPhillips 60
76
Conoco
Phillips 66
SCORE: 0-45, ?
30
IT IS LEGAL IN STATES TO FIRE SOMEONE FOR BEING GAY,
SCORE: 80+
S
Kitchen Bouquet Red Stripe
Coca-Cola Company 100 Smirnoff
Barq’s Sterling Vineyards
Canada Dry Tanqueray
Coke Zero Johnson & Johnson 100
Dannon Lactaid
Dasani Splenda
Diet Coke Pepsi Bottling Group 100
Fanta PepsiCo 100
Fresca 7-Up
Fruitopia Aquafina
Fuze Aunt Jemima
Hi-C Cap’n Crunch
Honest Tea Cheetos
Mello Yello Cracker Jack
Minute Maid Diet Pepsi
Nestea Dole Juices
Odwalla Doritos
Pibb Xtra Frito-Lay
POWERade Gatorade
Simply Orange Life
smartwater Lipton Brisk
Sprite Mountain Dew
Tab Mug Root Beer
Vault Near East
vitaminwater Pasta Roni
Coca-Cola Enterprises 100 Propel
Quaker
20
SCORE: 46-79
Safeway 75 Hershey 70
Artisan Almond Joy
Eating Right Breath Savers
Lucerne Bubble Yum
O Organics Cadbury
OvenJoy Heath
Primo Taglio Icebreakers
Ranchers Reserve Jolly Rancher
The Butchers Cut Kit Kat
Sara Lee 75 Mauna Lola
Ball Park Mounds
Best’s Kosher Payday
Bryan Reese’s
Earthgrains Rolo
Healthy Choice Skor
Hillshire Farm Symphony
Jimmy Dean Twizzlers
Sunbeam York
Sun-Maid Zagnut
Dean Foods 73 Heinz 68
Country Fresh Bagel Bites
Horizon Organic Classico
International Delight Ore-Ida
Meadow Gold Weight Watchers Smart Ones
Silk Domino’s Pizza 60
Skinny Cow
22
SCORE: 0-45, ?
FUN
GAMES
SCORE: 80+
SCORE: 46-79
Hasbro 50 Mousetrap
Candy Land Mr. Potato Head
Chutes and Ladders My Little Pony
Clue Nerf
Connect Four Operation
Easy-Bake Oven Play-Doh
Furby Risk
Giga Pets Scattergories
GI Joe Scrabble
Jenga Sorry!
Lite-Brite
Monopoly
HITTING
THE ROAD
25
SCORE: 80+
SCORE: 46-79
SCORE: 0-45, ?
SCORE: 46-79
Colgate-Palmolive 73
Ajax
Murphy Oil Soap
Palmolive
Suavitel
MEDICINE
CABINET
29
SCORE: 80+
SCORE: 46-79
Colgate-Palmolive 73
Irish Spring
Mennen
Skin Bracer
Softsoap
Speedstick
KIDS
SCORE: 80+
PET CARE
SCORE: 80+
SCORE: 46-79
SCORE: 46-79
Hertz ?
STAYING
ENTERTAINED
35
SCORE: 80+
SCORE: 46-79
SCORE: 0-45, ?
TECHNOLOGY
SCORE: 80+
West 95 ALLTEL 80
FindLaw Amazon 80
KeyCite IMDb
Westlaw AMD 80
EarthLink 88 ATI
PeoplePC Comcast 80
Imation 88 Qwest 80
Memorex
SCORE: 46-79
Verizon 70 McAfee 53
IKON Office Solutions 65 Acer 50
IKON Gateway
APC 63 Nokia 50
Back-UPS
SurgeArrest
TravelPower
SCORE: 0-45, ?
IAC/InterActiveCorp ? T-Mobile ?
Ask.com Virgin ?
Dictionary.com Virgin Mobile
Evite
Match.com
Vimeo
NEWSSTAND
38
SCORE: 80+
SCORE: 46-79
SCORE: 0-45, ?
GOT MAIL
SCORE: 80+
UPS 100
SCORE: 46-79
FedEx 55
FedEx Office
INSURANCE
HEALTHCARE
SCORE: 46-79
TIAA-CREF 78 Zurich 65
CUNA Mutual Insurance Group 65 Owens & Minor 55
Pacific Mutual 65 MediChoice
Vision Service Plan 65 Travelers 50
SCORE: 0-45, ?
Humana 45 Conseco ?
AEGON 40 Bankers Life
Transamerica Colonial Penn
AFLAC ? Genworth ?
Assurant ? Guardian Life ?
Berkshire Hathaway ? Berkshire Life
GEICO Park Avenue Life
National Indemnity Northwestern Mutual ?
Frank Russell
USAA ?
HRC NATIONAL
PARTNERS
LIST CURRENT AS OF 11/2/08
PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
Please support the companies that support equality. For more information, visit www.hrc.org.
The Human Rights Campaign Foundation
is America’s largest civil rights organiza-
tion working to achieve lesbian, gay,
bisexual and transgender equality. By
inspiring and engaging all Americans,
HRC strives to end discrimination against
LGBT citizens and realize a nation that
achieves fundamental fairness and
equality for all.