1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods.
2. Ford's "world truck" produced with parts from different regions is an example of a global firm.
3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods.
2. Ford's "world truck" produced with parts from different regions is an example of a global firm.
3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.
1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods.
2. Ford's "world truck" produced with parts from different regions is an example of a global firm.
3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods.
2. Ford's "world truck" produced with parts from different regions is an example of a global firm.
3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
Download as doc, pdf, or txt
You are on page 1/ 1
Mix of True/False and Fill in the blanks
1. A firm normally gets into international marketing by simply shipping out its goods.(True) 2. In contract manufacturing, the firm hires local manufacturers to produce the product.(True) 3. Ford's "world truck" has a European-made cab, a North American-built chassis, and is
assembled in Brazil. This is an example of a _____. (global firm)
4. An entry strategy in which many countries are entered simultaneously within a limited period
of time is called a(n) _____ approach.( Sprinkler)
5. When Sears opened department stores in Mexico and Spain it found qualified local
manufacturing to produce its products. This is an example of _____. (contract manufacturing)
6. Coca-Cola and Nestle joined forces to develop the international marketing for "ready-to-
drink" tea and coffee. This is an example of _____.( a joint venture)
7. A Gucci bag selling for $120 in Italy sells for $250 in the United States. This illustrates the
problem of _____. (price escalation)
8. When Canadian steelmaker Stelco fought steelmakers in Brazil and other countries from
selling cut-price steel imports, Stelco was fighting the practice of _____. (Dumping) 9. An entry strategy in which countries are gradually entered sequentially is called a sprinkler
