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Mix of TF ND FB

1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods. 2. Ford's "world truck" produced with parts from different regions is an example of a global firm. 3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.

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Kazi Jakir Hossain
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33 views

Mix of TF ND FB

1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods. 2. Ford's "world truck" produced with parts from different regions is an example of a global firm. 3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.

Uploaded by

Kazi Jakir Hossain
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Mix of True/False and Fill in the blanks

1. A firm normally gets into international marketing by simply shipping out its goods.(True) 2. In contract manufacturing, the firm hires local manufacturers to produce the product.(True) 3. Ford's "world truck" has a European-made cab, a North American-built chassis, and is

assembled in Brazil. This is an example of a _____. (global firm)


4. An entry strategy in which many countries are entered simultaneously within a limited period

of time is called a(n) _____ approach.( Sprinkler)


5. When Sears opened department stores in Mexico and Spain it found qualified local

manufacturing to produce its products. This is an example of _____. (contract manufacturing)


6. Coca-Cola and Nestle joined forces to develop the international marketing for "ready-to-

drink" tea and coffee. This is an example of _____.( a joint venture)


7. A Gucci bag selling for $120 in Italy sells for $250 in the United States. This illustrates the

problem of _____. (price escalation)


8. When Canadian steelmaker Stelco fought steelmakers in Brazil and other countries from

selling cut-price steel imports, Stelco was fighting the practice of _____. (Dumping)
9. An entry strategy in which countries are gradually entered sequentially is called a sprinkler

approach. False.( Correct Answer:waterfall approach.)


10.

Strategically, companies typically start with direct exporting then move on to indirect

exporting. False(Correct Answer: start with indirect exporting.)


11.

The advantage to licensing is the licensor gains entry at little risk while the licensee gains

production expertise or a well-known product or brand name. (True)


12.

Nokia customizes its cell phones for the Asian market, where keyboards are a problem, by

developing voice recognition software. This is an example of product invention. False(Correct Answer: product adaptation.)

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