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    Mix of TF ND FB

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    Kazi Jakir Hossain
    1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods. 2. Ford's "world truck" produced with parts from different regions is an example of a global firm. 3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.

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    Mix of TF ND FB

    Uploaded by

    Kazi Jakir Hossain
    28 views1 page
    1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods. 2. Ford's "world truck" produced with parts from different regions is an example of a global firm. 3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.

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    Mix of TF nd FB

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    1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods. 2. Ford's "world truck" produced with parts from different regions is an example of a global firm. 3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    28 views1 page

    Mix of TF ND FB

    Uploaded by

    Kazi Jakir Hossain
    1. Firms can enter international markets through direct exporting of goods or using contract manufacturing where local firms produce goods. 2. Ford's "world truck" produced with parts from different regions is an example of a global firm. 3. When companies simultaneously enter many countries within a limited period, it is called a sprinkler approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    Mix of True/False and Fill in the blanks

    1. A firm normally gets into international marketing by simply shipping out its goods.(True) 2. In contract manufacturing, the firm hires local manufacturers to produce the product.(True) 3. Ford's "world truck" has a European-made cab, a North American-built chassis, and is

    assembled in Brazil. This is an example of a _____. (global firm)


    4. An entry strategy in which many countries are entered simultaneously within a limited period

    of time is called a(n) _____ approach.( Sprinkler)


    5. When Sears opened department stores in Mexico and Spain it found qualified local

    manufacturing to produce its products. This is an example of _____. (contract manufacturing)


    6. Coca-Cola and Nestle joined forces to develop the international marketing for "ready-to-

    drink" tea and coffee. This is an example of _____.( a joint venture)


    7. A Gucci bag selling for $120 in Italy sells for $250 in the United States. This illustrates the

    problem of _____. (price escalation)


    8. When Canadian steelmaker Stelco fought steelmakers in Brazil and other countries from

    selling cut-price steel imports, Stelco was fighting the practice of _____. (Dumping)
    9. An entry strategy in which countries are gradually entered sequentially is called a sprinkler

    approach. False.( Correct Answer:waterfall approach.)


    10.

    Strategically, companies typically start with direct exporting then move on to indirect

    exporting. False(Correct Answer: start with indirect exporting.)


    11.

    The advantage to licensing is the licensor gains entry at little risk while the licensee gains

    production expertise or a well-known product or brand name. (True)


    12.

    Nokia customizes its cell phones for the Asian market, where keyboards are a problem, by

    developing voice recognition software. This is an example of product invention. False(Correct Answer: product adaptation.)

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