Yamaha
Yamaha
Yamaha
Growth Story
Govt. policies facilitating growth Increase in purchasing power in rural sector Saturation in the developed nations making India the 2nd largest market Growing working population fast paced urbanisation Changing perception of consumer bike as style icons
The Americas USA, Canada, Mexico, Brazil. Asia / Oceania India, China, Thailand, Malaysia.
Green field investment Europe Belgium, Denmark, France, Germany. Joint ventures Acquisitions
Political Environment
The organizations activity is in the framework of the regulations in the area it operates.
Economic Environment
The slow economic growth in Indonesia and the increasing number of people keep cheap workers available to work in the factories.
Technological Environment
In manufacturing the motorcycles, there are five steps such as welding, painting, furnishing, assembling, and machining.
Yamaha Corporation in the strategic acquisition of the majority stake held by the founders of Nexo SA, a leading French manufacturer and seller of professional acoustic speaker systems
Masculinity/Femininity
Conflict Resolution
Multidomestic Strategy :It is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions.
4. Localization of Management
1. Creating value that surpasses customer expectations 2. Establishing a corporate environment that fosters self-esteem 3. Fulfilling social responsibilities globally
Yamaha is a Japanese co. Part of Yamaha corporation. In 1954 production of the first motorcycles began, a simple 125cc single-cylinder twostroke Yamaha accepted the green field technique to globalise all over the world mainly in the region of Americas, Asia/ Oceania & Europe. In 1973 production topped one million (1,000,000) motorcycles per year for the first time, leaving Suzuki way behind at 642,000 and catching up on Honda's 1,836,000 In coming futures Yamaha is planning to launch its 1st scooter/moped in INDIA called as Ray. The company plans to expand its production capacity to 1 million units in 2012. A/c to the India Yamaha Motor National Business Head Roy Kurian report Yamaha is planning to invest Rs 800 crores in 2012-13 on production enhancement.