Decision Making I
Decision Making I
Decision Making I
Chapter 11
Evaluation of Alternatives
Choice Postpurchase evaluation
Decision-Making
Decision-Making Perspectives
Rational Decision-Making
Experiential Decision-Making
Feel
Do
Think
Environmental influences
Decision-Making Approaches
Depends upon:
Decision-Making Approaches
Three types:
Extended decision-making
Information sources Types of products Prior beliefs AKA Routine AKA Nominal Brand loyalty Brand inertia
Limited decision-making
Habitual decision-making
Search behavior
Behaviors that consumers engage in as they seek information that can be used to resolve a problem
Universal Set
Awareness Set
Unawareness Set
Consideration Set
Inept Set
Inert Set
Price? Quality?
Product experience Involvement Perceived risk Value of search efforts Time availability Shopping attitude Personal factors Situational influencers
Search Regret