Pepsi Shamim Co Report
Pepsi Shamim Co Report
Pepsi Shamim Co Report
PEPSI COLA
Introduction:
Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909 this company reached to 24 states of America with more than 250 dealers. The very first packing of Pepsi was in 16.5 ounce. In 1932 Pepsi cola has introduced its new packing in 12 ounce. In 1950 Pepsi Cola has started its new Advertising Campaign with the name of "Refresh without Filling". It also changed the chemical formula and decreased its sweetness and calories. With the efforts of the Sales & Marketing Department, Pepsi got so much fame that it established new plants at a rate of thirty per annum. In 1985 the design of the bottle has been changed after 20 years. And a new and attractive packaging has been offered with two new flavor i.e., Teem & Mirinda. Today Pepsi is available in more than 160 countries of the world including Soviet Union & China.
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PEPSI COLA
2002
In December, American music and film sensation Beyonc Knowles joins the Pepsi family. The company introduces Pepsi Blue. A fusion of berries with a splash of cola, the blue-hued soft drink is created by and for teens. Pepsi-Cola becomes the official soft drink sponsor of the National Football League in U.S. Supermodel Cindy Crawford unveils new Diet Pepsi graphics during the March Academy Awards telecast. The new packaging features a bubbly blue background that reflects the brands light, crisp, refreshing qualities. Cindy's commercial also helps introduce a new Diet Pepsi tagline, Think Young. Drink Young.
2003
Pepsi-Cola unveils a new advertising campaign, "Pepsi. It's the Cola," which is the brand's first major campaign shift since 1999. The new campaign highlights the popular soft drink that goes with everything from food to fun.
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PEPSI COLA Pepsi launches the biggest outdoor campaign in Australian history. Featuring aspirational local talent: Holly Valance, Harry Kewell and Chloe Maxwell. In Europe Pepsi launche campagne "OK Corral" with football players.
2004
Pepsi launches two biggest new campaigns: "Dare for more" with appearance of Beyonce, Britney, Pink and Enrique Iglesias, and "Foot battle" featuring greater football talent: David Beckham, Roberto Carlos, Francesco Totti, Ronaldinho, Raul, Quaresma, Diego Cunha, Fernando Torres and Van de Vaart.
(Pepsi Cola)
Shamim & Co. (Pvt.) Ltd. was established in 1964, Shamim & Co. is a
franchise of Pepsi Cola International Which deals in CSD (Carbonated Soft Drinks). Pepsi Cola International have 9 (nine) Franchises all over Pakistan. Shamim & Co. (Pvt.) Ltd. Jail Road Multan in one of them covering 18 District & 135 Stations. Shamim & Co. Multan has very committed staff and this is the reason that it captures More than 70% share of market share. Company has now serviced new experienced & competent sales staff & increases this share form 70% to 80 or 90%. As for as Distribution / Placement is conserved company has a very wellestablish distribution network covering whole of the franchise areas.
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PEPSI COLA Depending on the potential of the town we have one and more than one distribution in each town. Sale supervisor / Sale officer is responsible for all the activities of that distributor. He looks after the stock availability, contingencies and all the routes covered by the salesman of that distribution. Salesman training is also a main responsibility of sale supervisor. Company has invested too much money in shape of Coolers, Visi Coolers , Counters and Cabin. Which are offered to those shops which are producing good sales to promote sales & oblige these shops? All the services matters of coolers and maintenance and look after of these assets are also the responsibility of our sales force. Every salesman in the distribution network is covering a specified area in which all the points and shops are listed in a Route Card salesman is bound to fill that Route Card with the sales figures of every point on that specified day.
MAJOR COMPETITOR:Pepsi Cola major competitor is Coca Cola in all over the world,
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PEPSI COLA
Brand Coca Cola is the core of our business We will serve consumers a broad selection of the nonalcoholic ready to drink beverage they want to drink throughout the day. We will be best marketers in the World. We will think Globally and act Locally. We will lead as a model corporate citizen
Pepsi-Cola ranked as the second -best selling soft drink in American supermarkets in 2000. A consistent runner-up to Coca-Cola Classic, PepsiCola was joined by three other PepsiCo products in the year 2000 rankings Mountain Dew, Diet Pepsi and Caffeine-Free Diet Pepsi. Pepsi Coranked second in American CSD market share to the Coca-Cola Company, holding 31.4% during the same year. Coca-Cola Classic outsold all soft drinks in America during the year 2000, netting over USD$ 2 Billion at the cash register. The Coca-Cola Company maintains the CSD market as its primary line of business. With subsidiaries located throughout the globe, Coca-Cola is easily able to dominate the Global CSD market. In the year 2000, Coca-Cola generated only 29% of its operating income in North America, representative of its large volume of international sales.4 inversely; PepsiCo maintains lines of business in both the CSD market and the snack foods market.
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PEPSI COLA
According to the Beverage Marketing Corporation (BMC), Coca-Cola has held command of over half of the world's CSD market since 1998. On a brand-by-brand scale, Coca-Cola took five of the top seven spots globally in 1999, with standard-bearer Coca-Cola holding a 28.6% share of global CSD volume. Pepsi-Cola was in second place with a 10.8% share, while PepsiCo's Mountain Dew placed sixth in terms of global Volume.
Coca Cola
Market Penetration:
It is the shared goal of PepsiCo and Coca-Cola to increase the overall global consumption of their products. Kotler and Armstrong contend that improvements in advertising, prices, service and selection can increase repeat purchases and attract new consumers 7. In an attempt to increase market share during the famous Cola Wars of the 1980s and 1990s, PepsiCo initiated the Pepsi Challenge advertising campaign. Without changing their product, Pepsi temporarily enjoyed a heightened market share and began to penetrate further into the competitive American CSD market. Coca-Cola responded with several attempts to counter the effects of Pepsis successful new marketing strategy. In late 1986, Coca-Cola renamed its top-selling CSD Coca-Cola Classic and launched a corresponding global advertising campaign. The success of Coca-Cola Classic has been based largely on the integrity of Coca-Colas original formula. Brand loyalty and insistence drive a large portion of the CSD market, and Coca-Cola has the advantage with their century-old formula.
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PEPSI COLA In the 1990s, Pepsi shifted their focus to the growing American teenage market. PepsiCo adopted a new marketing strategy which aggressively marketed through high school and college campuses. PepsiCo began selling contracts of exclusivity to hundreds of American schools, benefiting many schools with needed monies, and providing PepsiCo a direct link to American teenagers. While CocaCola has adopted a similar method of obtaining exclusive selling power, PepsiCo has followed up with various aggressive advertising campaigns using popular American teen icons to promote Pepsi products. The next generation motto was replaced with Joy of Pepsi and For those who think young, targeting not only American youth, but the youthful mindset of every consumer. Pepsi continues to use teen and child icons to promote their products, while Coca-Cola has latched onto the remaining Baby-Boomer market. Through product placement and exclusivity contracts with restaurants, sports arenas, amusement/theme parks and various large event coordinators, Coke has been able to increase their overall visibility to counter
Market Development:
Identifying new and developing markets for current products market development is another method both Pepsi and Coca-Cola are presently using to increase overall sales. While PepsiCos shift in advertising to a younger audience can be considered market penetration,
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PEPSI COLA it also exhibits qualities of market development. Teenage Americans have not traditionally been looked at as a powerful consumer group until recent years. Identifying this developing market, among other demographic micro-markets, Pepsi has been able to penetrate areas that Coca- Cola has not. The Coca-Cola Company and PepsiCo alike have taken note of the potential for expansion in the geographic markets of China, India, Philippines. CSD market development ties in very closely with both market penetration and product development strategies. Many CSD preferences are tied to societal and/or cultural preferences and existing alternatives. Sprite and 7Up (non-cola CSDs) have been very successful in African-American markets. In 2001, PepsiCo further augmented their marketing strategy to break into this previously unaddressed micro market with a new non-cola CSD named Code Red.
Product Development:
While targeting the African-American market, PepsiCo determined that its Mountain Dew line could be augmented with a new cherry flavor (Code Red). PepsiCo also hit the streets to go after the black and Hispanic audience with whom Mountain Dew has traditionally not done as well. Rap jingles starring Busta Rhymes and Fatman Scoop hit the airwaves, and cases of Code Red mysteriously began to appear at the doors of inner-city influencers. Revisiting the Pepsi Challenge from the 1980s and 1990s, we see a larger attempt to increase market share with product development. Prior to releasing Coca-Cola Classic, Coca- Cola attempted to diversify their product with the 1996 introduction of Coke II. Altering the formula of their best-selling CSD, the Coca-Cola Company attempted to make the product more appealing to consumers. Coke II was very poorly received, and Coca-Colas attempt at product diversification failed with thousands of consumer complaints about the new formula. In the brand-loyal CSD market, product modification is rarely wellreceived, as exemplified by the failure of colorless colas and the poor performance of recently released lemon-flavored colas.
Diversification:
Starting up or acquiring businesses outside of current markets and products diversification is an excellent way to strengthen a company.
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PEPSI COLA Profits and revenues generated by secondary or even tertiary ventures can provide additional resources to strengthen a businesses primary class of products. However, as Kotler and Armstrong explain, companies that diversify too broadly into unfamiliar products or industries can lose their market focus. PepsiCo was faced with this very situation in the mid-1990s with their restaurant ventures. PepsiCo was operating with over 400,000 employees worldwide, many of whom supported one of the three fast-food chains under Pepsis banner. The hot food division of PepsiCo brought in the most revenue of any of their existing divisions, but was the least profitable. In 1997, PepsiCo spun off their restaurant businesses as Tricon Global Restaurants, in a move to keep from becoming too over-diversified. PepsiCo, valuing its stability through diversification, moved to acquire Quaker and SoBe in 2001.Quaker specializes in health foods and is the industry leader in non-carbonated sports drinks. SoBe is a world leader in health and new-age non-carbonated beverages. PepsiCo correctly identified the global demand for more non-carbonated ready-todrink beverages, and was able to move swiftly to diversify their holdings. Gatorade, a sports drink acquired with the Quaker purchase, sold slightly over USD$ 2 Billion in the year 2000 rivaling Pepsis competitor Coca-Cola. Coca-Cola does not show any sign of moving into markets other than ready-to consume beverages, but still offers a wide array of diversified beverage products. The 239 beverage brands that Coca- Cola produces constitute a major portion of beverages available to consumers worldwide, covering dozens of micro-markets. Unlike PepsiCo, Coca-Cola has a long history of success with international marketing efforts and business strategy. Thus, rather than competing with Coca-Cola on in the international beverage arena, PepsiCo has ensured longevity with alternate product offerings.
PEPSI TODAY
An Overview
PepsiCo Inc. is among the most successful consumer product companies in the world with annual revenues of $24 billion and approximately 140,000 employees. Some of PepsiCo's brand names are nearly 100 years old but the corporation remains relatively young. PepsiCo Inc. was founded in 1965
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PEPSI COLA through the merger of Pepsi-Cola Company and Frito-Lay Inc. PepsiCo divisions operate in two major domestic and international businesses: beverages and snack foods. Through our divisions PepsiCo has achieved a leadership position in each of these business segments: we are world leaders in beverage bottling and we are the world's largest producers of snack chips. PepsiCo's brand names are some of the best known and most respected in the world and our restaurants are named as favorites by millions of people. PepsiCo has achieved a continuing record of growth. This record is based on high standards of performance, distinctive competitive strategies which are superbly executed, the personal and professional integrity of our people, business practices and products. Our overriding objective is to increase the value of our shareholders' investment through integrated operating, investing and financing activities. Our strategy is to concentrate our resources on growing our businesses, both through internal growth and carefully selected acquisitions within these businesses. These strategies are continually fine-tuned to address the opportunities and risks of the global marketplace. The corporation's success reflects our continuing commitment to growth and a focus on those businesses where we can drive our own growth and create opportunities. PepsiCo's beverage business consists of Pepsi-Cola North America and PepsiCo International. Pepsi assumes responsibility for supplying the essential ingredients of a product and it assures the bottler of exclusive right of sale within their specified geographical franchise area. It works with supplier firms to assure the availability of quality packaging, merchandising, and other related equipment made to standard specifications. It provides advertising campaigns and media support. It creates suitable promotional campaigns and marketing strategies. It offers aid in personnel training for sales and production staff. It makes available quality control facilities and technicians. It develops a national publicity effort and offers aid in formulating local level community relations projects. And, in addition to performing these functions, Pepsi offers service through a large field force, including specialists in a number of technical and marketing skills. The bottler has reciprocal obligations in connection with their franchise right. They agree to only use approved advertising and distribute a finished product
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PEPSI COLA of unvarying high quality, to use merchandising materials, and to market the product vigorously. Today, there are more than 400 Pepsi-Cola Bottlers in the US and more than 600 internationally. The product is sold in approximately 200 countries and territories. The Company itself operates only a relatively small number of bottling facilities, principally in larger metropolitan markets.
PEPSICO INTERNATIONAL:
PepsiCo International (PCI) is PepsiCo's international soft drink operation and includes the business of Seven-Up International. PepsiCo beverages are available in about 195 countries and territories. PepsiCo began selling its products internationally in 1934. Operations grew rapidly beginning in the 1950's. Today PBI accounts for about 20 percent of all soft drinks sold internationally. PCI organization consists of three geographic business units, each with selfsufficient operations and broad local authority. The three units are:
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PEPSI COLA Mirinda and Teem. In all, PI offers dozens of soft drink brands in a variety of packages and sizes.
Competitors:
Pepsi's direct competitor is Coca-Cola Amatil. The non-soft drink competitors are tea, coffee, water, energy drinks, sports drinks, milks, etc which are all consumed on beverage occasions. Pepsi aims to gain a greater share of these occasions.
Price:
Pepsi is competitively priced to its major competitors, offering a tasting product at a competitive price. better
Promotion:
60% of the marketing funds are spent on advertising. Primarily TV advertising with radio, magazine, cinema and outdoor support. Other
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PEPSI COLA promotional items include: point of sale material, consumer (e.g. clothing, caps, etc), sporting and concert sponsorships. premiums
Place:
PAH/PI own the Pepsi brands. They sell the concentrate to CSA who manufactures and bottles the Pepsi products and distributes it to consumers. CSA distribute Pepsi via various channels e.g. major supermarket chains, smaller milk bars, restaurants and fast food outlets (KFC, Pizza Hut and Oporto). Pepsi also have refrigerated vending machines at various locations and workplaces. Service the right pack size at the right price, in the right place at the right time.
SLOGANS
1981 1983 1984 1992 1993 1995 1999 2000 2002 2003 2004 2005-
Pepsi's Got Your Taste For Life! Pepsi Now! Pepsi, the Choice of a New Generation Gotta Have It Be Young, Have Fun, Drink Pepsi Nothing else is a Pepsi The Joy of Cola The Joy of Pepsi Ask for more It's the cola Dare for more
Dil Hai Tu Maango Aur
PEPSI INGREDIENTS:Water
At least 86% of soft drink is purified water. In the case of diet soft drinks water comprises around 96%.
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PEPSI COLA
Sweeteners
Such as sugar (sucrose from sugar cane) or non-nutritive sweeteners. Sugar is used in Pepsi, 7UP, Mountain Dew and Mirinda. The most popular and most widely non-nutritive sweetener used is Aspartame. NutraSweet is the registered trade name and it is used in Pepsi Light, Diet 7UP and Pepsi Max. Aspartame, being 200 times sweeter than sugar, is used in very small quantities. Other non-nutritive sweeteners permitted are acesulphame potassium, thaumatin, saccharin and cyclamate. Pepsi Max and Pepsi Light use a dual sweetener system, aspartame and acesulphame potassium. The latter is 300 times sweeter than sugar, requiring even less to sweeten the soft drink. Shelf life of the product is extended, as, unlike aspartame, acesulphame potassium does not lose its sweetness over time.
Flavors
Pepsi uses flavors to develop characteristic tastes associated with our beverages. These come from a variety of sources; natural, artificial and nature identical. They are usually derived from a number of ingredients used in special combinations. Examples of flavors used in the manufacture of soft drinks include natural flavorings from Kola nut, and fruit. Food acids and bittering agents such as citric, phosphoric acids and caffeine are also flavoring substances. Our products and the flavors used in those products are safe and suitable, but they are proprietary.
Carbon Dioxide
Effervescence gives soft drinks their special bubbly appeal and is added During production by injecting C02 into the product on the way to the filler.
Colors
Colors are added to Pepsi Cola products to enhance the esthetic appeal and appearance of products whether they are the typical brown of our colas or the yellows of Mountain Dew. These may be both natural and artificial.
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PEPSI COLA Natural colors or colors sourced from natural materials. Many countries have regulations that specify certain colors as natural. These colors are referred to as "natural colors." Synthetic (or artificial) colors. Internationally there are many colors that are accepted.
Preservatives
Certain preservatives are used in soft drinks to ensure microbial stability and prevent spoilage
Diet Pepsi
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PEPSI COLA Caffeine Free Diet Pepsi Pepsi Twist (regular & diet) Wild Cherry Pepsi Pepsi Blue Pepsi ONE Pepsi Vanilla Diet Mountain Dew Mountain Dew Code Red Diet Mountain Dew Code Red Mountain Dew LiveWire Mountain Dew Blueshock Mountain Dew AMP energy drink Mug Sierra Mist (Regular & Diet) Slice Lipton Brisk (Partnership) Lipton Iced Tea(Partnership) Dole juices and juice drinks (License) FruitWorks juice drinks Aquafina purified drinking water Frappuccino ready-to-drink coffee (Partnership) Starbucks DoubleShot (Partnership) SoBe juice drinks, dairy, and teas Sobe energy drinks (No Fear and Adrenaline Rush) Outside North America Mirinda 7UP (International) Pepsi Limn
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PEPSI COLA Kas Teem Pepsi Max Pepsi Light Fiesta D&G (License) Mandarin (License)
Radical Fruit
FUTURE PLANNING
The company operates through a well experienced, loyal and hardworking employees. The first and the most basic plan it to train them according to the changing technology and computerized environment, and satisfying their needs and requirements. Upgrading the plant structure and installation of the new machinery are other plans. The company is planning to increase its sales force and development in its infrastructure in the coming time period.
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PEPSI COLA
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PEPSI COLA As for as products are conserved, company is offering (under given) products in the market. The details are as under, Now we are going to discuss the Stock Keeping Units (SKUs).
2. LRB This stands for Liter Returnable Bottle this includes Pepsi, Mirinda
& 7-Up. We are not offering Mountain Dew in this class.
4. NRB This stand for Non Returnable Bottle. It can also be called as
Deposable It has 300ml quantity. This group includes Pepsi, Mirinda, 7-Up, Diet Pepsi & Diet 7-Up.
5. Cane Packing, we are offering cane packing of all that brands that are
offered in SSRB. Including Pepsi, Mirinda, 7-Up and Mountain Dew.
6. Post Mix This includes Fresh / Fountain. This group includes Pepsi,
Mirinda, 7-Up & Mountain Dew. This facility is offered on QSR that stands for Quick Serving Restaurants and all those points where no of walk-in-customers in very huge with their short time stay at that point. Pepsi Cola International is a large group covering KFC, Pizza Hut, Burger King, Lays Potato Chips & Aquafina (Mineral Water).
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PEPSI COLA
ORGANIZATION HIRARCHY:-
Managing Director
Manager Production
Manager MIS
Manager Admin
Manager Finance
Manager Personnel
Manager Account
Manager Shipping
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PEPSI COLA
Managing Director
He is the owner of this company and final operational authority to manage all departments of the company. All departments heads are responsible to report him all about their performances and matters.
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PEPSI COLA
Distribution Channel:-
Manager identify where your customers shop, you need to determine if there is room for you to compete within the market. To do this, you need to identify all competing or substitute products. Sophistication of this process will vary depending on where your customers shop. For those businesses whose customers shop within local markets, begin your research behind the wheel of your car. Conducting Market Surveys is a fairly inexpensive method to collect and examine the competition.
The company operates through a well-established network of a number of distributors. The company has two types of delivery systems i.e.
The basic difference between the direct and the indirect delivery system is that in a direct distribution system, the company spends its own resources while in a indirect distribution, the dealers spends their own resources on all the factors which increased the sale. The company also has its depots in different cities. Which helps a lot in increasing its sale and directing the distribution system.
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Preparation 22
PEPSI COLA
2345678PREPARATION i.
Greeting Stock Checking Merchandising Presentation Order taking Curb side de-briefing evaluation Administration
What are Objective ii. What to do here iii. How to do that Simply where we want to go, & how to get our there.
GREETING
It includes greetings and hand-shake. Greet the customer by name & he will be delighted should be keep in mind of every person involved in sales.
MERCHANDISING (Display)
Display of Visi Cooler Display outside shop Availability inside Deep Freezers It is the most important job to be performed by our sales force. The order of our product in display should be like this
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PEPSI COLA
Top cane packing Pepsi, 7-Up, Mirinda and Mountain dew Then Non Returnable bottles Then Single serving returnable bottles Then Single serving returnable bottles (Regular) Then Liter returnable bottles & pet bottles on the floor of visi coolers Every sales person should be caring about the display
PRESENTATION
Policy Scheme Product availability Total sales tack
ORDER TAKING
Taking Order
ADMINISTRATIONS
Cash Empty Sales figure entry Infection of stock
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PEPSI COLA Company desired to increase its market share from 70 % to 80 % or Above. This is only possible if we
Retain our exclusive point Explore new points Increase sales of points Increase stock at mix points Conversion of coke points Elimination of B- Brands
SHAMIM & CO. OBJECTIVE:The major objective of the company is to produce and supply of highest quality, which confirms to both the national and international quality stands. The company is committed to provide maximum level of customer satisfaction.
DEPARTMENTS: Finance Marketing Publicity Shipping Store Production MIS Audit Clearance Management accounts
Finance:INTERNSHIP REPORT
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PEPSI COLA
Department of finance includes Banking and insurance which deals with providing assurance to the company assets from any damages or crises. Department ensures that each and every valuable asset of the company is secured and providing all financial services to the company such as leasing activities and searching sources of finance.
Following are the list of assets which are secured by the banking and insurance department.
1. 2. 3. 4.
Shamim and company is taking insurance services from the following insurance companies 1. Askari General Insurance Company (pvt) Ltd.
2. .Shaheen insurance company (pvt) Ltd. Period of insurance:The assets of Shamim and company are insured for the period of one year during this period If there is any damage to the assets with in the limits of insurance agreement the Banking and Insurance can claim for payment of damage.
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PEPSI COLA
1. intimation:The banking and insurance department gives intimation to the insurance company for insuring any concerned asset all necessary documents are provided to the insurance company.
2. survey:After intimation received buy the insurance company it sends its surveyors to investigate about the asset being requested for insurance. The investigation includes getting all facts about market value, cost and life of asset of the asset.
3. cover letter:After survey process is completed and insurance company is satisfied about the asset it issues a cover letter to the company witch includes all necessary information about premium, expiry date and other information needed to get asset insured and policy number is also allotted for further reference.
4. Premium payment receipt:After cover letter is received by the Banking and insurance department it has to pay the premium with in one month to the Insurance company. And when payment received by the insurance company it issues a receipt called PPR or premium payment receipt which is kept by Banking and insurance company and is used if there is any damage to asset being insured for claiming.
Leasing activities:
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PEPSI COLA
Banking and insurance department is also responsible for leasing activities the department takes leasing facilities from various financial institutions which provide leasing for certain limits and periods. The company has leased many of its assets from financial institutions it some times sells and leases back its assets following are the financial institutions from which the company is receiving financial facilities.
Documents:
Following are the major documents used in the banking and insurance department
1. Letter of Credit:
Letter of credit or L.C basic requirement when the company is importing raw materials or any other items for use. The bank issue the letter of credit in favor of the company for assuring the exporter that if the company does not pay the bank will pay the amount of imported goods.
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PEPSI COLA
2. Cover Note:
Cover note is a document which is issued by insurance company when the concerned company asks for insuring any of its assets it contains basic information such as descriptions of items value of asset period of insurance.
MARKETING:Q. What is the promotion? Promotion means to make an awareness of the product in consumer mind for its availability at certain place. Q. Why you need promotion. To make the exposure of product. Q. How you can satisfy about your promotion Its depend on the feed back of consumer. That how the consumer may perceive the promotion of product. If the feed back is positive For Example: the company achieving is object for the promotion then the defined promotion successful otherwise company observe the drawbacks for the defined promotion In prove it and implement and the feed back process against starts, so it is a continues process till the time. The company may get the Targeted object Q. What are the sources of promotion?
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1. 2. 3.
1. 2.
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PEPSI COLA start different ideas are generated and then from these ideas A promotion is defined with its pros and corns. Develop a Promotion Mix Is based on customer It may be of all natures It may be for any male, female of any type (relevant to sex age).
Sales Promotion
Schemes of different nature i.e., Price off scheme Discount scheme. Various prizes scheme (from) small-to-small & big to big).
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PEPSI COLA o To do product promotion o To develop the credibility of Pepsi products (Pepsi, Miranda) and 7UP
For promotional activities following prizes may be offered in schemes.
o Cash prizes ranging from RS 5- 1000/= o T- shirts, caps, school Bags, Kit bags lunch boxes, bats o Wail man, Rest watch, cassettes/CD, Radios o Free COLD DRINK GLASS
Promotional Timing
For the promotional activities below stated or the other activities may be donning in the months of March. April (starting of peak season) and September to November (sales decline season).
Prizes distribution
Prizes may be given to the consumer as conveniently, it could be placed either at outlet premises or at factory
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PEPSI COLA With the sport of these prizes the below stated promotional activities may be done.
Lucky draw
Under this scheme different small prizes with one-bumper prizes may be given to winner by making a lucky Some other activities like PEPSI logo uniform may be provided to high selling outlets for their serving staff. Some activates may be done in shape of parks tickets with PEPST printed over there. In parks various promotional activities could be done like discounted rate; free cold drinks etc at some selected park for a specific day.
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PEPSI COLA
SWOT Analysis
Strengths
Strong image of PEPSI in consumers mind In time service of supplies and technical assistance More installation of post mix machine
Weaknesses
No advertisement budgets for post mix. No signages of post mix in the market No promotional activities in post mix. No availability of spare parts. No proper workshop for post mix.
Opportunities
Opening of new outlets Strong consumer commitment with Pepsi.
Threats
Coca- Cola is on its way to get market share
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PEPSI COLA
Publicity:Definition:
Publicity is a non-paid for communication of information about the organization or product generally in some media form. At a large organization generating favorable publicity is usually the job of public relations director. In smaller companies publicity can be the job of marketers the owner and other employees. Indeed in a quality focused organization publicity presenting a positive image of all employees. Because it is non paid and usually reported by media as news publicity carries a lot of weight with the general public.
Types of Publicity
Publicity comes in many forms. The most common are news stories and public service announcements. 1. News stories- initiated by the media themselves allows the marketer little of if any control over the message. 2. Public service announcements space or time donated by media to nonprofit organization for socially responsible message
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PEPSI COLA
Generating publicity
Marketers generate news stories in whatever ways are likely to attract favorable media coverage. The simplest approach is to circulate press releases. Marketers may also hosts news conference4s and stage attention getting events.
Press releases
A press release in an article written by company members and distributed to the media. A press release is a like a mini-news stories. It provides the media with information about the product or organization. A press release gives the marketer sum control over news coverage by allowing the marketer to decide when to make an announcement and what information to include. In preparing a press release the following tips can be helpful. Keep it short. Use clear concise language Polish up the lead Cite major facts Include the name and phone number of the person who can be contacted to verify the story.
News conferences
The marketer invites reporters to the news conference and usually provides them with advanced information. A spokesperson for the organization may read a prepared statement and answer the question from the media men. But there is no guarantee that media will attend or ask the question that he
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To draw attention on its tenth anniversary a law firm in Orlando commissioned to photographers to create photos celebrating 20 local companies, 10 of which where the law firms clients. Not only did the resulting exhibit receive favorable publicity in the local press, but also the local historical museum added the photos in its collection. As in this example the key is to create events that are some how favorable linked to the organization or its products. Thus there are as many ways to generate publicity as there are ideas in the mind of marketer
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PEPSI COLA agency, BBDO New York, the humorous new commercial invites consumers to try A New Twist on refreshment. Purchase. NY based Pepsi-cola company is the global beverage division of PepsiCo, inc. in addition to Pepsi Twist, is brands in the United states include Pepsi, diet Pepsi. Pepsi ONE, mountain dew, Mountain Dew code red, wild cherry Pepsi, sierra Mist, Mug, Slice, Aquarian, Fruit works, Doe singleserver Julces and So Be. The company also makes and markets categoryleading iced teas and coffees, respectively via joint ventures with Lipton and Starbucks. Pepsi-Colas culture is informal and entrepreneurial. Our people are empowered to make the decisions necessary to grow the business. We seek to achieve outstanding results through innovation, long term partnerships, and an open work environment that respects the individual and promotes personal and professional growth Pepsi-cola products account for about one-third of the U.S. soft drink market. Brands include Pepsi; diet Pepsi, Pepsi One, mountain dew slice, Mug Root Beer, Aquarian and All Sport Through the Pepsi/Lipton tea Partnership. A joint venture of Pepsi-Cola North America and Lipton, we are the leader in the ready-to drink tea market. In addition, we virtually created the ready-todrink coffee category with the introduction of frappuccino through our joint venture with Starbucks Corporation. Pepsi-Cola North America (PCNA) manufactures Pepsi-Cola beverage concentrates and sells them to bottlers in the United States and Canada. We develop the national marketing, promotion and advertising programs that support our brands and generate new products and packaging. Pepsi-cola people coordinate selling efforts for national fountain, supermarket and mass merchandising accounts. Whether its a new package or a new computer application, our goal is the same meeting customer needs.
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PEPSI COLA
SHIPPING DEPARTMENT
Shipping is a very critical area for any beverage organization. It serves the role of coordinator or middleman between production and sales. Ensuring appropriate quantity and on time availability of empty & liquid stock is utmost important. Any malfunction in empty receiving, storage, supply to plants, liquid stock and distribution directly affects sales. This is a complete chain or cycle and any weak link, bottle neck or disturbance will slowdown the whole operations. Shipping department has following main functions.
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PEPSI COLA Shipping department has two godowns for empty storage. These are godown No.1, No.2
PEPSI TOWN
Due to shortage of space in godown # I, empty is unloaded at godown # 2 or sent to PEPSI town. This empty is returned when storage space becomes available at godown # I. Empty is supplied to plant when required by production people in specific quantity. the delivery is through forklifts. Daily production report. Report Product Loss Dirty Return To
ii)
iii)
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PEPSI COLA deposits empty slip to MIS computer operator. Liquid slip is issued to the salesman on which the quantity, size and brands are specified. Vehicle is loaded in the DP godown monitored cleared by stock incharge.
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PEPSI COLA Empty Out Liquid MIS issues liquid slip Empty send to SHAMIM & CO. on New and Others Empty Slips. Liquid is loaded on the sales The amount is subtracted from copy vehicle according to liquid Slip Minus the amount from Liquid Received and Issue form
Monitoring of empty and stock in charges Maintenance of shipping records and documents Reconciling physical stock with MIS reports Posting on balance sheet register Sending daily stock report and dealer wise sales report to factory Receiving bank slips from dealers Clearance of depot's settlement sheet Transfer of cash to friends agency account Maintenance of stock FIFO system During my visit to depot, I studied depot operations and The job of stock incharge. Performed the job of empty incharge. Worked on the seat of shift incharge. &
Drew liquid laws arrangement, Depot layout and time study of loading unloading of vehicles.
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PEPSI COLA Extremely poor situation condition at godown # 2. Dirty empty washing in godown # 2 is with HC1. Which is very hazardous to the people working there is well as it can cause problems when empty is filled. It is a very difficult task to manage vehicles parking at unloading pad, providing way to forklifts transferring empty to the plants, and maintaining lanes properly. Trunks and other vehicles have to wait for hour in queue for their term. Environmental conditions are not good. Shipping staff and labour has to work whole day in sales vehicles and forklift's. It causes health problem for them liquid is supplied to depots based on daily sales and current stock position. But many times they receive unneeded liquid. No financial or statistical technique is used to calculate what is appropriate stock level in a depot, when liquid should be sent and in what quantity. Pepsi town is a big land area. Where a huge stock of empty is lying. Empty should be kept under shelter to protect against weather. There is no proper arrangement of empties. There should be kept in an ordered and countable way. Breakage, rejected empty, TIN packs and other useless material must be sale out by getting maximum price. The job of empty incharge, stock incharge, shift incharge is very demanding. It requires mental ability, efficiency, physical fitness, ability to manage people and space and responsibility. They are paid low as compared to the people of same rank in other departments.
Shamim & Co. announces two best employee of the month awards each
month from production and service sector. Production sector includes production and quality control department while service sector includes shipping, Admin, procurement & stress, MIS, cash and accounts department. This award is won by an empty incharge of shipping from service sector. Shipping is a large department where 250/300 people work. There should be a separate best employer of the month award for shipping. The jobs of shipping staff are more physically & mentally demanding. It will motivate and help them to some out of the complex that shipping is an ignored part of
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PEPSI COLA the organization. Shipping department is working is bounded capacity in terms of storage space and tuff conditions. However they are reducing breakage, rejection and other losses year by year and supplied by following figures.
QUALITY CONTROL
Quality control department is responsible for following functions
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PEPSI COLA
* * *
Water treatment (for bottle filling & washing) Syrup making (pasteurization room) Calibration Laboratory equipments Production equipment's o Incoming raw material testing o In process testing o Finished goods testing o Market complaints handling Market rejections Customer rejections Trade sampling Quality testing of CO2 plant and Boiler
WATER TREATMENT
Water is the main ingredient of the beverage product. Raw water is treated so as to make it free of all impurities and use in the process.
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PEPSI COLA The purpose is to provide rapid, indirect evaluation of the total dissolved salts in a water sample. The level of total dissolved salts is a useful measure to gauge the overall consistency of the mineral contents in the water, which ultimately effect the quality of beverage. The frequency of the test is after every four hours.
PRODUCTION
Bottles Washing Plant:
In the plant, syrup (from syrup tanks) and water (from water treatment) is mixed at a specific ratio called flow mix. The mixture then moves to carbo
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PEPSI COLA cooler where carbonation of product i.e. absorption of CO2 in the syrup at low temperature is done. It then moves to filler where product is filled in empty bottles and crown caps are put on it. The final product moves towards packing machine through conveyer however most of the time bottles are packed into cases manually.
CO2 enhances both beverage's taste and appearance. Carbon Dioxide imparts a pungent, slightly acidic taste to the finished product as well as creating greater eye appeal. Each individual product should be carbonated to a level most suited for that flavor.
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PEPSI COLA The purpose is to measure by weight, the percent solids of sugar in simple syrup, finished syrup, control drinks and final beverage. Brix is defined as by weight percent solids of sugar.
pH TESTING
pH scale indicates the amount of acidity or alkalinity. pH is measured for Raw water, treated water, control drink, finished beverage, T.A. testing and incoming raw material. The purpose of the test is to define the line Brix. This also helps in predicting the sensory attributes of the beverage.
Processing Materials Activated Granular Carbon Test : Crown Corks/Caps Inspection/ Attribute Analysis:
The purpose is to ensure that incoming lot of crown corks/caps fulfills the appearance requirement and free from defects. Crown caps are used for packing (sealing) of bottles after filling. Crowns and closures should match supplier shipment label and purchase order. The characteristics considered in the analysis are outside printing, inside printing, color, shell or liner flash, cracks, band etc. The chemical is used in syrup making and water treatment.
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PEPSI COLA
CO2 purity test: CO2 used in Carbo cooler for absorption. Chlorine (sodium hypo chlorite) test: Used in water treatment.
Tank#
Product
Appearance
Pre-inspection O-ring
Safety Wolves
Washing
Filling
Performed
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PEPSI COLA
CALIBRATION
The calibration ensures that the equipment is fit for its intended use. Calibration is very integral and critical because instruments are eyes into the process and if the are not working properly, the process may produce unexpected or undesired results.
HYDROMETER CALIBRATION
The purpose is to test the non-existence in Brix reading and note if difference existed.
THERMOMETER CALIBRATION
To assure that thermometers are properly tested for their exact temperature reading. The calibration is for: o o Dial thermometers for washers Mercury/ Alcohol thermometers for laboratory testing
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PEPSI COLA pH meter model H8314 calibration Calibration for TDS meter Conductivity meter calibration Refract meter calibration Incubator calibration Syrup tanks calibration: to get actual syrup volumes. Temperature gauge: to test their exact temperature. Pressure gauge calibration Hand refract meter
SUGGESTIONS
In the production hall, very concerned person must use masks, gloves and safety glasses. Earplugs should be provided to the people working in the production hall. Proper sitting room should be provided to CO2 supervisor to keep the spare parts, tools and documents safely. Labor should wear neat and clean uniform. Proper arrangement should be for draining Many under 18 age boys are working in production.
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PEPSI COLA
Green Yellow
both Sensory/ Analytical good Sensory Satisfactory/Analytically good Or Sensory good/ Analytically satisfactory Sensory unsatisfactory/ Analytically satisfactory Or Sensory satisfactory/ Analytically unsatisfactory Both Sensory/ Analytically unsatisfactory
Orange
Red
SHAMIM & CO. has been in yellow color after the standard percentage is
Increased.
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PEPSI COLA
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PEPSI COLA
The basic input of this system is empties slip, liquid out slip, full in slip by order sips. empty short slip, the reports of the system are load report ( dealer wise, depot wise ) settlement sheet ( dealer wise, depot wise ) Shipping shift summary . Daily liquid out report. Pending report. Agent wise load out summary. Agent wise sales summary . District wise sales summary . Computerize sales statements (monthly, semi annually, annually) Cash report
Filled inspection, breakage, actual production, paid time, stoppage, production time etc.
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PEPSI COLA I is maintained after production. the stock is moved to DP (duty paid) godown after its clearance by excise inspector and payment of 15 % tax. at RG I, closing stock of a day is opening RG I stock plus day's production and minus tax clearance.
Payroll System:
There is separate payroll system for Shamim & Co. and Friend's Agency. The output of the system is pay slips and payroll report at the end of month. Payroll report incorporates. All these reports are extremely important in the day-to-day operations of the abovementioned departments. In addition, customized reports can be obtained as required. The system is implemented at each depot as well.
The system is designed in such a way that reports can be obtained about outlets: Distributor & area wise Route wise District wise
The system is useful in accessing market & investment position in each area.
Market Share:
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PEPSI COLA Research Assistant Manager (Saeed Bhutta) analysis is a proprietary methodology developed to help share determine whether their sale should go the market,& new competitive products in this market. This analysis allows research supervisor to go into the market, identify the components that establish market share, and determine which of those like availability, Chiller, Empty stock in order to improve their share position. Research supervisor analysis the market & visit the shops, they analysis and clicks on there checking share format after the completion of sample size, they come back and submit these checking format to the Computer Section. Here information feed in the computer program and generate the result in the form of Share Summary.
Market category
Main Market Side Market
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PEPSI COLA Captive Market means parks, cinema, canteen, institute, govt. offices, kutchary, courts.
Main Market 45 % of Total Sample Side Market 30 % of Total Sample Village Market 25 % of Total Sample
SIS deals with Tools of Traders (TOT). T.O.T. means list of items available in a shop, which helps to sell our product conveniently on priority basis. It is one of the major investments being made by the company. T.O.T. management completely depends upon the Sales force. The factors to be considered are Data collection about the sale, volume, growth, profitability, size and place of the shop Record of all the T.O.T. given to the shopkeeper. o Deep Freezer o Visi Cooler o Ice Chest o Bottle Rack
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PEPSI COLA
Further plan for the injection of T.O.T. Checking all the equipment time by time any removing their complaints
PUBLICITY MANAGEMENT
To promote the image of the company and its products, publicity is a major tool. Publicity plays an important role in the promoting the image in the consumer's minds. Publicity involves Banners, posters, signings, gifts and schemes. Publicity budget is spent by focusing the followings. Location of the area. Arranging the sources and requirements and making priority lists Carefully arranging the publicity execution.
Suggestions: The future programs of the department is: Networking with depots Internet development within organization
There should be formal web site and e-mail accounts of employees in the organization. A small computer books library will help the staff to add their skills.
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PEPSI COLA
AUTO WORKSHOP
The function of auto workshop department is top provide repair, overhauling and maintenance services to the vehicles used in the organization. These vehicles include Mazda, Toyota, Hino, Suzuki, Honda and forklifts (Toyota, TCM) of different models and capacity. Total number of vehicles served by the auto workshop is about 140. the responsibility of auto workshop is to keep PEPSI fleet efficient, deendable and energetic. Different departments particularly shipping and sales use these vehicles. Vehicles outside # are mostly used by sales staff. In case of some major work, it comes to workshop however if there is nominal repair work, they have it done locally. The staff of the department consists of 20 persons including mechanics. Record keeper, supervisor and headed by auto0 workshop manager.
Work order indicating defect, repair work and remarks and after repair a certificate showing that maintenance work is alright signed by the driver of the vehicle. Work order for market. Log book in each vehicle for each driver. Gate pass
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PEPSI COLA Store requisitions for transport spare parts and stationary. A small section of store working under main store is maintained in the workshop
WORKING PROCEDURE
For any repair work, the driver must fill a work order signed by his respective in charge. The work order is also necessary for cars and motorcycles. The work order is refereed to record keeper who hands over to supervisor after entering in register and reports to work shop manager in case of accident. The supervisor is responsible for assigning the job to mechanic by matching the type of work and his skills. In case of some work required from market, supervisor himself goes with the vehicle or assigns one mechanic to monitor market work. The driver signs the work order certificate after his complete satisfaction.
OBSERVATION / SUGGESTIONS
Standards are set for mobile oil change, air filter change, mileage etc. of different vehicles. The data needs to be maintained and regularly evaluated. Specialized workers are needed to work on different parts of vehicle e.g. spring load, radiator etc. as well as for petrol and desile vehicles. Specialist mechanics demand higher pay. For this reason, department has to get
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PEPSI COLA services from market. There has been no training for mechanics, they are learning only by time. Mechanics can acquire new skills and save expenditures by attending short courses as one diploma holder mechanic is praised by department head because of his ability to communicate and better understand problems. Maintenance and smooth of vehicle is dependant upon driver's understanding and care for the vehicle. There is no formal training for drivers as well. Short training camps should be arranged by the department conducted by engineers of the companies/dealers from where SHAMIM & CO. purchases vehicles.
SUPPLIER SELECTION
Selection of right supplier is an important job being performed by the department. Selection criteria differs from one category to another category .
CRITICAL
These items are very much sensitive and one has to be cautious about making final decision about suppliers, in SHAMIM & CO. following factors are taken into consideration while selecting supplier for these items
Past performance record PCI approved suppliers Site audit Self assessment through questionnaire Product inspection and testing Compliance by any appropriate standards or specifications
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PEPSI COLA
TECHNICAL/GENERAL ITEMS
While selecting a supplier for technical and general item any of the following method is used.
Past performance record Competitive price in market Delivery requirement of Shamim & Co. Availability of items in the market
Glass bottles Crown corks Closures Packing cartons Pet bottles CO2 gas Glass bottles Crown corks Closures Packing cartons Pet bottles Hyflo super Ferrous sulfate Caustic soda Bleaching liquid Sodium chloride Lime
There are raw material specifications and special instructions regarding: Chemical properties Physical properties Packaging Sampling details Storage & handling
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PEPSI COLA
Production department sends monthly demand and quotations for the quantity net of current stock and wastage are invited. Material requirement Opening/closing stock adjustment Material to be purchased by by by Production dept. Stores Procurement dept.
Some time purchase quantity decisions are made on the space available in the store. After the material is purchased and Gate checking, it is again send to quality laboratory by FIFO rule.
GENERAL PURCHASES
For the general purchases like stationary, technical parts, supplies etc issue requisition slip (in case required material is in the store) or purchase requisition slip ( in case required material is not in the store stock) signed by concerned department head is send to Procurement Manager and Purchasers of procurement department make the purchase. Store has categorized material in four labels
Purchase requisition slip Purchase order Receiving voucher Ledger (posting on ledger) Store return voucher Internal gate pass Temporary gate pass Permanent gate pass Daily activity report Daily stock taking report TOT report 63
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PEPSI COLA
MARKET DEVELOPMENT
The first and the most basic job of the sales and marketing department is to plan, develop and make targets. And also to make strategies to achieve those targets and develop the market. The following major factors are considered in this respect. Collection of all the data about each and every distributors/outlets, about its sale, volume, growth and exclusivity. Finding the gaps in the market where there is a potential. Finding the points where competitor is strong and hoe we can break this point. Location of non traditional shops where potential is available for the beverage. Different offers must be given to break the competitors point or win the mix point.
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PEPSI COLA
OUTLET
Outlets play an important role in strengthening the market. By monitoring them you can build your market, have their loyalty and increase your sale. Sales persons should continuously visit outlets, listen their complaints and satisfy their needs and requirements. They must have information about each and every outlet, its growth, volume and type business. Proper check must be maintained to get the feedback from the shopkeepers
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PEPSI COLA
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PEPSI COLA Trippage level tracking of each distributor for the last two years at least. Estimation of sales volume growth for at least last three years (Distributors or salesman rout) Estimation of empty injection volume for at least three years (Distributors or salesman rout) Comparison of empty Trippage from the one to other distributors/salesman rout. Factors causing poor Trippage Factors involved causing hyper Trippage. Empty plan (Forecasting) based on the previous years Trippage Level & Percentage increase of empty injection.
TIME MANAGEMENT
Time management is the most important factor especially in a Beverage industry, because it is wholly dependent on Sales and Marketing Department. And without proper management of time this department cannot run. Following are the key factors which are to be considered necessary for the management of time: Drop size of a specific area. Tonnage of the vehicle for that specific area. Total operational time management Idle time monitoring and elimination. Calculation of outlet knock time. Calculation of available knock time for each outlet of a specific area.
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PEPSI COLA Define and ideal knock time for an outlet. Setting of a comprehensive plan, by considering all the above factors
EXCISE DEPARTMENT
Shamim & Co is a regular taxpayer of excise and sales tax to govt. the procedure is that production per hour of each plant is counted and noted in cases and bottles. The excise duty and sales tax is calculated as per govt. rate. The liquid stock of RG 1 is moved to DP godown after clearance and daily deposit of sales tax. The company and all its dealers pay sales tax at the end of each month. Sales tax and excise duty is also paid on some raw material as sugar, crown caps, concentrate etc. the department maintains following documents RG 1 register RG2 register AR 1 form Daily production report (shift bases) ACL register
The department is concerned with collector rate of central excise and sales tax, production department, shipping department and MIS department.
CASH DEPARTMENT
Cash department does cash handling (collection and payment). The major part of cash collection is from dealers and salesman based on their settlement sheet and daily sales report. Cash payment is done on the vouchers issued by accounts department. Payments include employee's pay, bills, allowances, procurement expenditures and day to day general expenses.
ACCOUNTS DEPARTMENT
The job of the department is to maintain books of accounts. There are following main activities of accounts.
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PEPSI COLA Issuance of purchase vouchers for raw material, plant and machinery and general store items Check payment of payroll to employees including wages, overtime, bonuses etc. Handling of monthly tax statements. Computerized general ledger system is working and shows the result of each transaction up to balance sheet and income/profit and loss statement.
Profitability 69
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PEPSI COLA
o o o o o o
Consumer awareness Consumer sampling Product Visibility Volume growth Chilled product sales Impact on take home sales
o o o o o o
Water bank Congesture Cooling system Walves Syrup tank(s) CO2 tank
Post Mix Department installs machine at any suitable place with the cash security of Rs, 30000. Along with Post Mix machine, they also provide counter, water tank, water filter(s), disposable glasses, disposable plates, machine maintenance and service. The cooling system is almost like refrigerator or fridge cooling system. However gas cylinders are attached to the machine for gas mixing. Syrup and water mix-up happens in wolves at-4 C .So the customer gets fresh, cool product in no time. The water used in fountain fresh machines is acquired from locally available source, It is stored in water tank and filtered once, twice or thrice depending on the purity of the water. With one syrup tank of PEPSI, TEAM and 7-Up, equivalent of 19 cases standard bottle is obtained, While syrup cylinder of MIRINDA has the capacity of providing equivalent of 16 cases standard product.
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PEPSI COLA
Until now total 118 has been installed in different districts and approx. 114 are working while others needs repair. There is further demand of about 100 machine
POST-MIX SYSTEM
The syrup mixed with water and CO2 at the customer account. POST-MIX containers can be bifurcated in Transfer Tank. The Post Mix system differs slightly in principle from the PRE-mix system. The difference is related to the way the finished beverage is produced for sale to the consumer. The bottle fill the beverage syrup into stainless steel tanks at production plant and transport the tanks to retail outlets. The operation of POST -MIX system is as follows. Compressed CO2 Gas flows from the storage cylinder through gas a pressure regulator where it is reduced to the working pressure of the carbonator, then through a pressure relief valve and back flow check valve to a juncture where the CO2 line gets divided. One segment going to secondary regulators and the other to carbonators and the other to carbonator tanks. The flow of CO2 from the secondary regulators goes to the syrup containers. Syrup flows from the containers to the refrigeration unit and then to the dispensing valve. The CO2 gas directed to the carbonator assembly enter a small capacity tank which contains potable water automatically controlled to a predetermined level in addition to the tank. Its safety valve, the carbonator assembly includes a motor driven water pump to force the potable water into the tank against the CO2 pressure. The carbonated water from the carbonator . Connect dispenser to a separate outlet. Turn power switch ON. Thoroughly flush all incoming product lines before connecting them to the dispenser. Turn on the water supply and allow the carbonator to fill completely. Lift relief valve ring until water flows from relief valve openings. Reliefs ring and allow closing. Turn on CO2 gas and adjust regulator to 75 psi. Activate a valve until pump starts. Close valve and allow pump to cycle. Dispense drinks from each valve to purge and remaining sanitizer from the
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PEPSI COLA syrup lines and establish quality carbonation in the carbonator .
TRANSFER TANKS
The most common packaging from for both PRE-MIX and Post Mix product is the Stainless Steel Tank. This tank comes as either a single entry or double entry system. Each has specific advantages and disadvantages. Both PRE-MIX and Post Mix product can be stored in either single or double entry system
The length of distribution chains. The sales volume per outlet. The product Mix ( some flavors move faster than others ) Frequency of calls. Control of stock levels.
TANKS
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PEPSI COLA Outlet Machine Stock Outlet Reserve Stock Factory Shipping Stock 4 Tanks 1 Tanks 3 Tanks
CO2 CYLINDERS
Outlet Machine Stock Outlet Reserve Stock Factory Stock Total: 1 Cylinder 1 Cylinder 1 Cylinder 3 Cylinders
SALES
Security Deposit Receipt. Legal Agreement papers. Installation site sheet Installation & pick up order . Quality control functions.
SERVICE
Preventive maintenance card. Wastage Record. Complaints log. Spares usage Record Quality control & sanitation.
DELIVERY
WORKSHOP
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PEPSI COLA Daily sale & stock report Issue / Collection slip. Future needs Technical Development. Repair Section Store Section
3.
4. 5. 6. 7. 8. 9.
OUTLET SELECTION
Dispensing equipment is very expensive and therefore every care must be taken to ensure that the outlet have proper annual yield. As with any installation of Post-Mix equipment, it is important to first undertake a site survey. Until this is done it is not possible to ascertain the equipment required. The points that need to be checked are: 1. 2. 3. 4. 5. 6. 7. Volume through put. Type of unit required & space for product tanks Construction, alteration and other details. Water and electrical requirements. General Details and deliveries. Proper space for air circulation. Dealer and staff are trained or not.
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PEPSI COLA The machine is normally installed in parks, shopping centers, college canteens, ice-cream parlors, busy roads, burger comers etc. The department is having five vehicles for visits of each machine after every two days. Different routes are planned in various areas. With every route/vehicle, there is a technician, driver and helper. The purpose of the route is to replace empty syrup tank, cleaning and maintenance work of machine and resolve any complaint. Special routes are arranged in case of urgent complaint or immediate syrup tank requirement. The technician also performs the job of salesman. Cylinders are delivered on cash and it is responsibility of technician to collect cash and later submit it at cash office. During the route, they have to arrange their meal for which no allowance is given. Technician s get a commission of Rs. 2.50 per cylinder sale. Currently sales Officer is incharge of the post mix department and performs his job as well. Various forms/documents/reports used in the department are: Post Mix installation/removal orders Duty slip Overtime register Main store requisition Daily complaint register Daily technician report Part/outlet wise sales report Requisition for publicity Daily post mix report Individual technician files Party wise profiles
SUGGESTIONS
Fountain fresh department is an area which requires much more attention. Though currently it is working with its capacity and covering five districts with a smart staff. The organization should take it as a SBU and concentrate on it because of High expected growth PEPSI has currently no competition in this area No problem of empty It does not requires a huge plant setup and works with simple setup and very
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PEPSI COLA low overhead No chance of fake bottle So the sales can be increased dramatically by better management and boosting up Post Mix department.
PROBLEMS
There is job dissatisfaction and very low motivation on the staff due to: Low salary Daily allowance has been eliminated Overtime is rewarded in terms of holidays not in monetary terms. According to technicians, they normally do not get a chance of making allowed vacations due to workload so the extra holidays are of no use for them. Higher positions are filled from outside, people within the department should be promoted to the chief technician and sales supervisor level. Technicians perform the responsibility of salesman for which they get just Rs. 2.50 per cylinder that is very low. Computer is present in the S.O. office but no one in the department is really qualified to get use of it. Sales targets are set without the consent of staff. Post Mix staff has no knowledge of ISO. During the route riding, I observed following points The key issue is proper and compatible combination of technician, helper and driver . these people should work as a team in the field and must possess the characteristics that make a team successful i.e. technical competence, trust ----. The group should move with full preparation i.e. all required slips, necessary tools, tested equipment. The vehicles must be fit and available on time. It is in their best interest and make their job safe, convenient and speedy. The new machines are not available for installation. Used machines and counters make shopkeepers unhappy. The behavior of the staff with shopkeepers is generally good. The outlet owners have the Post Mix office number complaints and the response is efficient.
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