GREY WORLDWIDE (INDIA) PVT LTD

Grey Group is a global advertising and marketing agency, whose slogan is providing "Famously Effective" solutions - with headquarters in New York City, and 432 offices in 96 countries, operating in 154 [1] cities organized into four geographical units: North America;Europe, Middle East & Africa, Asia[2] Pacific and Latin America. As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines including:advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING. Grey Groups international clients include: Procter & [3] Gamble, GlaxoSmithKline, Nokia, BAT,Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV and 3M. The company has won: 10 Cannes Lions; beside the Addy, Clio and one Emmy Award. Grey Group's European network, Grey EMEA, won 26 Euro EFFIE awards, and is the four-time Euro EFFIE Agency [4] Network of the Year, in four consecutive years of 20052008.
[3]

HISTORY
Founded in 1917 by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925. In 1956, Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In 1970, Edward [5] H. Meyer became CEO and would remain in that position for 36 years before selling the company and joining his son, Anthony E. Meyer, in management of private family wealth. In 1988, the off-shore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In 1989Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution. In 2000, Grey Advertising became Grey Global Group. On March 7, 2005, WPP Group beat out Havas in [citation needed] a race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately 1.3 billion USD. In late 2005, James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007, he became Chairman and CEO of Grey Group, the [3] renamed agency holding company . He reports to Martin Sorrell, CEO of WPP Group. Grey Group, Grey Advertising New York and G2 moved to a LEEDS certified building at 200 5th Avenue [6][dead link] in New York in November 2009, after 45 years at their previous location.

AWARDS
In 2010, Grey was named to Fast Company's 50 Most Innovative Companies. In 2010, Grey was put on Ad Age's "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall.

FOUNDED

Key Dates:
1917: Grey Studios is founded by Larry Valenstein. 1925: The company is renamed Grey Advertising Inc. 1956: Grey begins its relationship with Procter & Gamble. 1959: An international office is opened in Montreal. 1965: Grey becomes the fourth national advertising agency to go public. 1976: Grey forms a joint venture with a Swiss advertising firm creating Steinman and Grey. 1980: Conahay & Lyon is purchased by Grey-2, forming a joint agency.

1983: The company forms Grey Strategic Marketing. 2000: Grey Advertising creates Grey Global Group as a holding company; Grey Worldwide becomes its advertising unit. 2004: The WPP Group offers nearly $1.4 billion for Grey.

Changes in the New Millennium In order to manage the company's subsidiaries effectively, Grey Advertising Inc. set up a holding company in 2000 under the Grey Global Group name. Its advertising division adopted the Grey Worldwide corporate moniker. The company had not been through a reorganization since 1970--the year Edward Meyer was elected CEO. Grey was not alone in its restructuring. The creation of Grey Global came at a time when advertising agencies across the globe were becoming increasingly diversified. In the early years of the new millennium, Grey continued to grow on many levels. In an effort to increase Grey's email services worldwide, Grey Direct added Englishtown.com to the clientele of Grey eMMetrics, its email marketing division, in 2001. With 60 million email messages sent each month, Englishtown.com became its highest volume client. This new client had the ability to track the success of each email initiative and to analyze returns to determine the most efficient advertising strategies. Procter & Gamble, which accounted for 10 percent of Grey's business, kept Grey Global Group as one of two agencies responsible for the majority of its global advertising accounts in 2002. With this decision, Grey gained additional international business for Zest soap and Torengos snack products. At the same time, however, Grey suffered blows to its reputation when three former executives were indicted by the Justice Department for conspiracy to control bids and allocate contracts. Despite global advertising growth as a result of the Summer Olympics, Grey's future as the last independent agency of its kind came into question in 2004. The company hired Goldman Sachs Group Inc. and J.P. Morgan Chase & Co. to discuss the possibility of a sale. Grey's revenue was $1.3 billion in 2003, but labor costs and real estate expenditures took their toll on profit margins. Grey had become an attractive takeover target, especially with clients such as Procter & Gamble, GlaxoSmithKline PLC, Nokia Corp., and BellSouth Corp., and industry analysts began to speculate that Edward Meyer, Grey's longtime chairman and CEO, might relinquish control after 34 years. Sure enough, the United Kingdom's WPP Group PLC--the second largest advertising firm in the world--offered $1.4 billion for Grey in September 2004. With a sale on its horizon, Grey Global looked to be on track for changes in the future.

GREY WORLDWIDE (INDIA) PVT LTD

Head Office City

Tel/Fax/email

Name of international partner

BRANCHES
Chennai Branch Head Address City Tel/Fax/email C. Vijai Ambalavanan No. 33, Jaganathapuram 3rd Cross Street, Chetpet Chennai - 600031 Tamil Nadu, India Tel: +91-44-42176363, 43429191 Fax: +91-44-43429161 Email:Vijai.ambalavanan@grey.com Gurgaon Address City Tel/Fax/email Park Centra, 503-504-505 Sector - 30, NH - 8 Opp. 32nd Milestone Gurgaon - 122001 Haryana, India Tel: +91-124-4973200 Fax: +91-124-4973208 Kolkata Branch Head Address City Suparna Mucadum 10-B, Poonam, 10th Floor 5/2 Russel Street Kolkata - 700071 West Bengal, India Tel: +91-33-2227 1900 - 02 Fax: +91-33-22271903 Email:suparna.mucadum@grey.com

Tel/Fax/email

Bangalore Branch Head Address City Tel/Fax/email Vijay Jacob, V.P. - South Mount Kailash, No. 33/5 IInd Floor, Meanee Avenue Road Bangalore - 560042 Karnataka, India Tel: +91-80-43578181 Email: vijay.jacob@grey.com Ahmedabad Branch Head Address City Tel/Fax/email Pankaj Mudholkar, Vice President M-1, Suryarath, Opp. White House Panchwati, Ellisbridge Ahmedabad - 380006 Gujarat, India Tel: +91-79-26449562, 26424561 Fax: +91-79-26465638 Email:pankaj.mudholkar@grey.com

Grey WorldWide India is a Private Sector Organisation that offers services in Advertising/Event Mgmt/ PR/MR with Annual Total Turnover of 10-100 Crs and with Employee Strength of 101-250. Grey WorldWide India Financial Details : No of Employees 101-250 Turnover in Crs 10-100 Crs Sector- Private Sector

services

Brand management, Marketing strategy, Creative development, Direct marketing, Public relations,Public affairs, Digital marketing, Production

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