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LIVING THE GOOD LIfE IN THE 805

I love you,
Honey!
By Sarene Wallace Photographs by Gary Moss
Nature's favorite sweetener
comes in a bouquet of
intoxicating flavors that
will have your taste buds
buzzing for more.
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Americas housing market looks like its still slumping, but real estate
is bound to remain the countrys best investment option. Its not all
about building a portfolio, though. The benefits of owning a second
home include exciting new surroundings, the chance to work with
different design and architectural elements, and having a new place
to sleep, entertain, and relax. A second home can be intimately famil-
iar at the same time it remains exotic and unique.
Choosing the locationthe beach or the mountains, in a city or
somewhere more remoteusually involves figuring out what feels
most like a home away from home and then finding a suitable resi-
dence. These days its becoming more popular to own a condo or buy
into a fractional ownership residence. When these options are attached
to luxury hotels there are extra amenities (such as housekeeping and
concierge services) that provide additional incentives.
We found the following real estate options located in some of the
Wests great locations. While each is unique, they are all wonderful
places to call home.
BY ANTHONY HEAD
OWNING A PIECE OF PARADISE IN SOME
OF THE WESTS HOTTEST DESTINATIONS.
This page: Swarovski crystal jeweled starfish by Cloutier ($150-$485) from Freds Fine Cleaning Center, 706
Lindero Canyon Road #734, Oak Park; 818-706-3733. Opposite page, fromtop to bottom: 18-karat white gold
four-rowstacked ring with four fancy yellowradiant-cut diamonds and round brilliant-cut diamonds ($4,950)
from Polachecks Jewelers at The Lakes at Thousand Oaks, 2200 Thousand Oaks Blvd., Thousand Oaks;
805-230-2790, or at The Commons at Calabasas, 4719 Commons Way, Calabasas; 818-225-0600. Simon G.
ribbon pattern tri-color ring with white, pink, and yellow diamonds ($2,560) from Moyen & Co. Jewellers,
2806-ATownsgate Road, Westlake Village; 818-707-1230. Three-carat diamond right hand ring ($3,595) from
Golden Image Jewelers, 215 N. Moorpark Road Suite E, Thousand Oaks; 805-446-2733.
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THE ART OF CHEESE
BY CAROLE DIXON PHOTOGRAPHS BY GARY MOSS
Its a cheese shop, cheesy jokes are all allowed. If you thought it was going to be good
humor, Id be selling ice cream. This lighthearted comment comes from Kent Torrey, the
self-imposed big cheese and owner of The Cheese Shop in Santa Barbara.
Jokes aside, its hard to find a more knowledgeable cheese impresario and wine lover
than Torrey. After all, he is the CEOor Cheese-Eating Oenophile.
1he tang cl a brlghtgreen caper
berr, palrs nlce|, Wlth 0rcttln
mcuntaln gcat cheese lrcm |rance.
SAVORING THE DAIRY BEST FROM PURVEYORS AND PRODUCERS IN THE 805.
3717 E. Thousand oaks Blvd. , WEsTl akE vi ll agE, Ca 91362
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fEATURE STORIES Capture the spirit and style of the 805 area and the notable neighbors who call it their home. Our
feature stories often include entertaining, home design, and exciting travel destinations, (along with
stunning photography and art direction), but we also include profles on many of the individuals who
make a difference with our lives right here at home.
fINDS Shopping. Fashion. Travel. Finds is a potpourri of stylish, must-have products. Finds/Style is a
monthly look book of mens and womens fashion and accessories. Finds/Travel helps readers plan
extraordinary getaways in the 805 and beyond.
INSIDER We spotlight the hottest events and activities taking place in the region, including concerts, theater,
festivals, dance, visual arts, charity events, sports, and more.
SOCIAL SAVVY Helps smooth out everyday etiquette quandaries and social dilemmas with graceand a backbone, too.
MIND/BODY/SOUL Our focus on health and wellness features local resources and area experts to help enhance the mind,
body, and soul.
ARTS & CULTURE Encompassing the literary, musical, and performance arts, this is a lively look at the people and events
that entertain us.
UPGRADES Expert tips and creative ideas for interior and exterior home improvements.
IN THE GARDEN Dig deep into the local horticulture scene.
PURSUITS A look at the hobbies, sports, games, and other diversions that make getting up in the morning extra
special. We profle not just the activities and actions, but also the people who enthusiastically pursue them.
INSIGHTS This column takes a more in-depth look into a particular topic of special interest to the issue. Its a
chance for us to dig a little deeper into a subject, or a theme, or a state of being.
GOOD DEEDS Our social pages highlight the charitable community in the 805 area.
TASTE Incorporating food, recipes, wines, and spirits into each issue, as well as where to fnd them locally.
THE ARMCHAIR
OENOPHILE

(a.k.a. executive editor Anthony Head) chooses one great bottle from a Central Coast winery each
month to ramble on about.
TASTE Of
THE TOWN
A spotlight of fne and casual dining establishments that includes the most comprehensive dining
guide around.
P.S. A simple end-note, in varying formats, to every issue.
Editorial Overview
805 Living is a high-end regional lifestyle magazine that combines the best of both worlds:
the quality and style of a national publication with smart, locally relevant editorial. Our focus
highlights the vibrant communities of western Los Angeles, Ventura, and Santa Barbara
Countiesfrom Calabasas to Santa Barbara and beyond. Each month, readers depend on
805 Living for its exciting mix of home design, fashion, entertaining, health and wellness,
recreation, shopping, dining out, cooking, wines and spirits, family, events, travel, and, most
important, the extraordinary people who call this unique region of Southern California home.
3717 E. Thousand oaks Blvd. , WEsTl akE vi ll agE, Ca 91362
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An estimated 190,000 readers
*
turn to 805 Living each month for the inside scoop on living
the good life in the 805 and beyond. Our readers are powerful consumers they are
uniquely positioned with the desire and the means to enhance their lives.
805 Living readers are in the prime of their earning and spending years.
They are affuent and poised to buy:
Average age is 38.
80% are homeowners.
Median household income: $195,000
Median net worth: $1,900,000
Median home value: $1,500,000
73% are married.
805 Living readers are engaged and passionate about the magazine:
805 Living is a controlled consumer circulation magazine. Our readers prove they love the magazine by
actively seeking it out each month. They respond to both the editorial and the advertising in the magazine.
In fact, according to a recent survey in 805 Living:
96% rate the magazine as very good to excellent.
74% have shopped with our advertisers after seeing their ad in 805 Living.
99% plan to shop with our advertisers after seeing their ad in 805 Living.
100% will recommend 805 Living to others.
100% will pick up/read 805 Living again.
805 Living readers are interested in local and regional businesses, products, and services:
Antiques Home Improvement
Arts and Entertainment Interior Design/Home Furnishings
Audio/Video/Home Theater Landscaping
Automotive Personal Care (Health & Wellness)
Beauty Products & Treatments Real Estate
Dining/Restaurants Spas and Salons & Massage Therapy
Estate Planning, Financial Planning Travel
Event Planning/Catering Fashion & Accessories Wine & Spirits
Fine Jewelry & Watches Yoga/Pilates
Gym/Personal Training
*
Readership is based on an ABC-audited circulation of 25,000.
805 LI VI NG NOVEMBER 2005 59
Gloria Hamblin is the co-founder and program director of
Ride On, a unique organization that teaches horseback riding to
children and adults with physical and mental disabilities.
Growing up, my mom was a rehab nurse, and I have lots of
experience with people with disabilities, says Gloria, who has a
degree in recreational therapy and has worked
with children and adults with physical, develop-
mental, and emotional problems for 30 years.
I have always loved horses, so putting the two of
those passions together proved to be a perfect fit.
Ride Ons brand of therapeutic horsemanship offers hip-
potherapy, which involves a licensed physical, speech, or occupa-
tional therapist, as well as therapeutic riding, which emphasizes
recreation and riding skills. Horses help people cope in very
special ways, and I love to be able to provide that opportunity for
people who cant afford their own horse or have access to a more
expensive stable, Gloria says.
As program director, she ensures the programs they have are
interesting, and that the instructors are highly qualified. She also
praises her family members, who have been involved with Ride
On from the beginning. My husband Bryan is our co-founder
and executive director, and I have a daughter who helps out as
one of my instructors whenever shes home from college. Shes
also quick to point out the tremendous efforts of her staff and
notes, We always need volunteers. Without volunteers, we
could never do this job.
Gloria Hamblin
Program Director, Ride On
An Audience
Worth Investing In
3717 E. Thousand oaks Blvd. , WEsTl akE vi ll agE, Ca 91362
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805 LIVINGS MONTHLY AUDITED CIRCULATION IS 25,000. This number has been
audited and verifed by the Audit Bureau of Circulation (ABC) to provide our advertisers an
objective and credible measure of the vitality of our circulation. ABC provides the gold standard
in the publishing industry of media audits, a standard that top agencies and advertisers have
come to expect. In short, it gives you the peace of mind that you are getting exactly what you are
paying for. No other regional lifestyle magazine in the 805 area has been audited by ABC.
TOTAL ESTIMATED READERSHIP IS 190,000. Readership accounts for the average number of people reading a single
copy of the magazine: 4 readers per newsstand and direct mailed copies and 19 readers per public place copies
*
(e.g. medical
offces, spas, salons). Source for public place copy readership number: McPheters & Co. AudienceLab, 2008.
AREA Of CIRCULATION: 805 Living is distributed in Western Los Angeles, Ventura, and Santa Barbara counties in the
following cities: Agoura Hills, Calabasas, Camarillo, Carpinteria, Dos Vientos Ranch, Lake Sherwood, Malibu, Montecito,
Moorpark, North Ranch, Newbury Park, Oak Park, Ojai, Simi Valley, Summerland, Santa Barbara, Thousand Oaks,
Ventura, and Westlake Village.
DIRECT MAIL COPIES: Via paid subscription and controlled consumer circulation, 805 Living is mailed to high income/high
value homes in Calabasas, Lake Sherwood, North Ranch, Westlake Village, Thousand Oaks, and Agoura Hills.
Additionally, copies are direct mailed to area C-Level executives (CEOs, CFOs, COOs, etc.). 805 Living also reaches new
Amgen executives relocating to the area through an exclusive monthly mailing.
IN-ROOM DISTRIBUTION AT LUXURY HOTELS: 2,500 copies are distributed monthly in-room to area four and fve
star hotels: Four Seasons Hotel Westlake Village (exclusive local magazine in-room), Westlake Village Inn, Hyatt Westlake,
Harbor View Inn in Santa Barbara, Ojai Valley Inn and Spa, Su Nido Inn in Ojai, Hotel Cheval in Paso Robles, and Dolphin
Bay Hotel in Pismo Beach.
EXCLUSIVE PRIVATE COUNTRY CLUBS: Sherwood, North Ranch, Spanish Hills, Calabasas Tennis and Swim, Santa
Barbara Polo & Racquet Club, Montecito Country Club, Santa Barbara Athletic Club, and Tennis Club of Santa Barbara.
PUBLIC PLACE COPIES: Medical offces, high-end retail stores and shopping centers, restaurants, spas and salons, real estate
offces, and ftness centers.
NEWSSTAND DISTRIBUTION: Via major supermarket newsstands and book stores including Gelsons, Pavilions, Albertsons,
Vons, Ralphs, as well as Blockbuster Video and Borders (in Thousand Oaks) providing a consistent spot for consumers to fnd
the publication on a monthly basis.
By Angela Pettera Photographs by Gary Moss
Grilled Scottish salmon with
avocado and papaya salad, green
curry vinaigrette, mint oil, and
crushed pistachio is artfully
prepared by chef Richie De Mane.
WELCOME TO
PEYMANS
HOUSE
At Leilas Restaurant & Wine Bar in Oak Park, the food
and dcor are upscalebut thanks to owner Peyman Afshar,
it feels like home.
Taste Town
of
the
Circulation & Readership
3717 E. Thousand oaks Blvd. , WEsTl akE vi ll agE, Ca 91362
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44 APRI L 2005
FurnitureFlair
HEAD TO SANTA BARBARA TO DISCOVER A WORLD OF STYLISH HOME FURNISHINGS.
By Leslie A. Westbrook
Photographs by Mark Elkins
2010 Editorial Calendar &
Ad Closing/Materials Deadlines
*

ISSUE
SPACE MATERIALS
CLOSING DEADLINE
EDITORIAL
HIGHLIGHTS
January November 20 November 27 The Future is Yours: Navigating the Year Ahead
february December 18 December 28 Guilty Pleasures: Food We Love to Love
Romance and Weddings in the 805
March January 20 January 27 The Cool Issue; Ventura A to Z
(26 Cool Ways to Enjoy Ventura)
April February 19 February 26 Home & Garden
May March 19 March 26 Women to Watch
June April 20 April 27 Guys Issue
July May 20 May 27 Water Issue Just in Time to Beat the Heat
August June 18 June 25 Kids
September July 20 July 27 Food & Wine
October August 20 August 27 Health & Wellness
November September 20 September 27 Giving Back
December October 20 October 27 Holiday
*Editorial highlights and closing dates subject to change.
3717 E. Thousand oaks Blvd. , WEsTl akE vi ll agE, Ca 91362
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SIZE 1x 3x 6x 9x 12x
Full page $2,541 $2,390 $2,264 $2,138 $2,012
Two-third page vertical $2,035 $1,879 $1,785 $1,695 $1,610
One-half page $1,485 $1,389 $1,316 $1,243 $1,169
One-third page square $1,210 $1,059 $1,005 $955 $908
One-quarter page $902 $845 $801 $757 $712
One-sixth page $633 $551 $523 $496 $472
Cover premiums:
Second cover $3,850
Third cover $3,300
Fourth cover $4,620
Rate base: 25,000 (ABC AUDITED). 805 Living is published 12 times a year.
Estimated readership: 190,000
*
All ra tes are net. All rates are for four-color ads.
Special color: PMS or matched colors carry a premium. Contact your sales representative for details.
Advertising page rates effective with the February 2009 issue.
Cancellation Dates:
Orders for all inside advertising units are non-cancelable seven days prior to closing date.
Any ads accepted after closing date (at the discretion of the Publisher) are non-cancelable.
Orders for franchise positions (including cover positions) are non-cancelable.
Supplied inserts are non-cancelable.
Extensions on Ad Materials:
Given only on a case by case basis with the approval of the Publisher.
Advertising Rates
*
Readership accounts for the average number of people reading a single
copy of the magazine: 4 readers per newsstand and direct mailed copies and
19 readers per public place copies (e.g. medical offces, spas, salons). Source for
public place copy readership number: McPheters & Co. AudienceLab, 2008.