Bus Com Course Outline - Spring 1213

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AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH Dhaka, Bangladesh Department of English

Faculty of Arts and Social Sciences


COURSE OUTLINE BUSINESS COMMUNICATION

I II III IV -

Course No. : ENG 2103 Nature : Core (3 credit) Academic Term : Spring 2012-13 Course teachers : Mr. Faheem Hasan Shahed, Ph.D. ; Ms. Silverine de Silva, Ph.D. ; Mr. Azad Ruhul Amin ; Ms. Sadia Jabeen Rahman ; Mr. Mohammad Khan Firoz ; Ms. Sabrina Rahman ; Ms. Fahrima Rinku ; Ms. Sayeeda Rahman ; Mr. Mehedi Kaiser Pabitra ; Ms. Farhana Afroz. Course Description:

V-

The course deals with a wide range of verbal and written communications skills that are concerned with multi-faced business/technical/organizational purposeslike, business correspondence, report writing, oral and multimedia presentation skills, resume writing and job interview skills etc. VI Objectives: At the end of the course, the students should be able to:

Face challenging verbal and written situations confidentlyas well as enhance his/her personal and organizational functions effectively. They would also be able to utilize their knowledge in inter-personal and cross-cultural settings.

VII Topics to be covered TOPICS


Pre Mid Term
(a) Introduction to

Specific Objective(s)

Time Frame

Suggested Activities

Teaching Strategy(s)

communication; process of communication.


(b) Basic ideas about the 6 Levels of Communication (Interpersonal, Extrapersonal, Intrapersonal, Organizational, Mass Communication, Crosscultural);

1 week 1. week

Different barriers to communication; Media of communication, Non-verbal & Silent communication.


(c) Organizational communication.

The specific objective of the topics is to prepare the students face challenging verbal and written situations confidently, as well as enhance their personal & organizational functions effectively. They would also be able to utilize their knowledge in inter-

1 week
[

White board, OHP and Interactive lectures, multimedia case dealings and devices will be group work. used inside the class. Internet will be used for latest online knowledge sharing.

0.5 week

1 week 1.5
2

Downward, upward and lateral. Formal & Informal communication (Grapevine). (d)Business English techniques
(e) Rsum writing (including cover letters) (f) Types and styles of effective business correspondence; Order placement and Complain & Adjustment letters

personal and cross- weeks cultural settings. 1 week

3 weeks 1 week 1 week 1 week 1 week

POST MID TERM


(a) Report writing: A - Z. Assigning Report Writing in groups. (b) Job interview techniques)

(c) Memorandums and notice-agenda-minutes. (d)Bad news message techniques


(e) Report submission and 3

Presentations

VIII - Course Requirements


Students would be required to submit term papers and case study analyses on a regular basis. At the end of the course, they would have to submit Reports based on qualitative/quantitative research.

X Evaluation
Pre- midterm Attendance 10 Class perfor 15 Quizzes 20 Assignments 15 Exam 40 __________________________ 100

Post- midterm Attendance 10 Quizzes 20 Report 20 Presentation 10 Exam 40 __________________________ 100 Final grade = 40% Midterm + 60% Final

IX Textbook/ Reference Materials (1) (2)

Business Communication
Dr. Abdul Awal Khan & Dr. M A Taher
Technical Communication - Principles & Practice Meenakshi Raman & Sangeeta Sharma

(3)

Model Business Letters Shirley Taylor


4

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