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    Rob Howell Resume 2013

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    Rob Howell
    Rob Howell is an experienced art director and senior graphic designer with over 13 years of experience. He has held positions at several major fashion brands where he led teams, increased sales and brand awareness, and developed new design concepts. He is now a freelance consultant providing graphic and concept design services to fashion clients. He has expertise in programs like Illustrator, Photoshop, and InDesign and holds a degree in graphic design from Parsons and painting from UNC-Chapel Hill.

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    Rob Howell Resume 2013

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    Rob Howell
    73 views2 pages
    Rob Howell is an experienced art director and senior graphic designer with over 13 years of experience. He has held positions at several major fashion brands where he led teams, increased sales and brand awareness, and developed new design concepts. He is now a freelance consultant providing graphic and concept design services to fashion clients. He has expertise in programs like Illustrator, Photoshop, and InDesign and holds a degree in graphic design from Parsons and painting from UNC-Chapel Hill.

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    Rob Howell's resume-Art Director, Senior Graphic Designer-Fashion and Advertising

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    Rob Howell is an experienced art director and senior graphic designer with over 13 years of experience. He has held positions at several major fashion brands where he led teams, increased sales and brand awareness, and developed new design concepts. He is now a freelance consultant providing graphic and concept design services to fashion clients. He has expertise in programs like Illustrator, Photoshop, and InDesign and holds a degree in graphic design from Parsons and painting from UNC-Chapel Hill.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    73 views2 pages

    Rob Howell Resume 2013

    Uploaded by

    Rob Howell
    Rob Howell is an experienced art director and senior graphic designer with over 13 years of experience. He has held positions at several major fashion brands where he led teams, increased sales and brand awareness, and developed new design concepts. He is now a freelance consultant providing graphic and concept design services to fashion clients. He has expertise in programs like Illustrator, Photoshop, and InDesign and holds a degree in graphic design from Parsons and painting from UNC-Chapel Hill.

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    354 E. 91 St. Apt. 1004 New York, NY 10128 212-203-5545 Email: rob@rob-howell.com Website: www.rob-howell.com LinkedIn: www.linkedin.

    com/in/robhowell1/
    st

    ROB HOWELL

    Experienced Art Director/Senior Graphic Designer skilled at creating unique and impactful design concepts. Talented, accomplished artist skilled in painting and sketching. Extensive management experience, offering 13 years of progressive experience and track record of positive outcomes, including significant increases in brand awareness and profitability. Exceptional leadership capabilities; direct diverse, multi-functional staffs with a team approach that emphasizes a cohesive work environment. Offering an established network of vendors and an extensive catalog of research materials for conceptual design. Expertise in Illustrator, Photoshop and InDesign CS6; also familiar with MS Office.

    PROFESSIONAL EXPERIENCE
    Freelance Consultant, Graphic/Concept Design and Art Direction New York, NY 2010-Present Create unique marketing and ecommerce graphic designs for fashion industry clients, coordinating design and execution with client product development and creative teams to ensure alignment of design concepts with companys overall message. Coldwater Creek Sandpoint ID 2009-2010 ART DIRECTOR, NEW YORK DESIGN OFFICE Redefined brand name by developing a new design concept to target a younger audience; increased sales to $1.08B+. Worked collaboratively with concept team to develop seasonal trend boards to be translated into product. Oversaw the creative process, providing guidance and support to team members; identified and capitalized on individual team member strengths to increase production. Shopped global markets, vintage dealers and print resources to gain inspiration for prints and to identify new embroidery and screenprinting techniques. Improved productivity significantly by replacing antiquated computer systems with new Macs and large format printers. Abercrombie & Fitch - Ruehl New Albany, OH 2007-2009 ART DIRECTOR Built and managed a team of graphic artists and illustrators tasked with creating art for Ruehl brand; chosen by CEO to lead artistic graphic task force for all Abercrombie brands. Sought inspiration from numerous sources to create art for prints and embroideries. Advised CEO on business direction for product lines, and reviewed direction with merchants and design team. Worked collaboratively with concept teams in 3 cities on product development based on data from market research, focus group results, and trend services. Delivered presentations to CEO and merchants. Attended photo shoots and seasonal kickoffs. Conducted extensive competitive shopping for research purposes. Ralph Lauren New York, NY 2005-2007 GRAPHICS MANAGER/SENIOR GRAPHIC DESIGNER Selected for a brand startup team (Rugby), with responsibility for overseeing graphic concepts pre-launch; played instrumental role in establishing the visual look for this new brand, which won the 2005 DNR New Retail Concept of the Year award from Fairchild Publications. Participated in hiring of graphic art team post-launch, managing the development of iconic, high revenue-producing designs. Created graphics and art for multiple brands, playing a key role in marketing and raising brand awareness. Conducted extensive research of historical and literary references relevant to brand concept. Contributed to discussions about concepts, branding, marketing, and business direction during meetings with CEO, brand president and division
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    ROB HOWELL

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    heads. Participated in development of promotional materials and presentations. Communicated brand concept internally, ensuring that all project stakeholders remained informed of the overall vision. Ralph Lauren Advertising New York, NY 2004-2005 ASSOCIATE ART DIRECTOR, CREATIVE DESIGN Managed the conceptualization, design and development of marketing and public relations materials for 7 Ralph Lauren brands, including Lauren, Polo, Purple Label, Mens Black Label, Womens Collection, Golf and Fragrance; increased brand awareness and sales. Coordinated project timelines and budgets with marketing, advertising and account services teams. Facilitated photo shoots. Devised creative solutions for brand marketing challenges, presenting to executives to obtain approval for execution. Contributed content to instructional materials distributed to stores for seasonal floor sets and rig direction. Ralph Lauren New York, NY 2003-2004 MENS PRINT DESIGNER Created and/or re-colored prints for Polo brand mens golf and swim product lines. Assisted with rig development for various collections. Participated in business development by designing presentation materials. Jordache New York, NY SENIOR GRAPHIC DESIGNER A. Brod New York, NY SENIOR GRAPHIC DESIGNER 2002-2003

    2000-2002

    EDUCATION AND CREDENTIALS


    Studio Art/Painting Major, University of North Carolina at Chapel Hill Winner, Weiss Foundation Grant for Urban Livability Graphic Design Major, Parsons New School of Design

    COMMUNITY INVOLVEMENT
    Member, Board of Directors, The Leukemia Needs Foundation (2011-Present) Member, Board of Directors, James Smith Howell Foundation (2008-Present)

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