Executive Summary

I&B Investments is a new limited liability company formed under the laws of the state of Utah. This document has been prepared to provide the reader with information about our company, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends. I&B Investments has identified the family entertainment industry as its primary interest and to that end the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Weber County, Utah area. Focused on family entertainment in a family-oriented community, I&B Investments is a company primed to take advantage of an expanding and profitable industry. Entertainment has become a buzzword of the new millennium. David L. Malmuth, senior vice president of the TrizenHahn Development Corp. has observed, "People are not just interested in buying things. They want an experience, adding that the keys to providing successful experiences are authenticity, fun and participation. Americans have money to spend and will spend it on entertaining themselves. In fact, statistics show that people in the United States spend more on entertainment than on health care or clothing." Quality family entertainment is the focus of I&B Investments. The construction and commercialization of one initial FEC is factored into the initial development phase detailed within. The company's proposed FECs will be designed to provide the type of family entertainment and adventure the current market demands. The first proposed site is a ten-acre parcel in Weber County, with a second site to follow within five years. In addition to other funding and capitalization efforts detailed herein, the Company anticipates that it will seek funds from the Government Redevelopment Agency which may assist in the purchasing of land for development of the proposed sites. A recent census conducted by the U.S. Census Bureau found that from 1990 to 1998, personal consumption and expenditures for amusement and recreation increased by $31.5 billion, with an overall industry gross of $56.2 billion. Source: U.S. Census Bureau, Statistical Abstract of the U.S: 2000 - The National Income and Product Accounts of the U.S., 1929-94, Vol.1. Based on the current entertainment prices and cost of revenue structure in the local amusement and recreation industries, we believe that our anticipated FEC's will have the potential of several million dollars in gross sales in the first year of operations. With our strong management team and our aggressive marketing plan, we project a consistent and minimum annual growth of five percent.

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1.1 Objectives
The company's objective is to build quality, full-service FECs that will command the approval of the predominantly LDS community which it serves. Our goals include: 1. A 10% market share in our first year. 2. An modest increase in our gross margins within the second year of operation 3. An increase in our market share by a minimum of 10% for each of our first five years. Currently, there ARE no quality FECs in Weber County, or the surrounding areas (for a radius of 50 miles). The company believes that by entering the marketplace first and by establishing quality facilities, it will become, and remain, a leader in the FEC industry in the Northern Wasatch Front. Our fundamental objective is to realize how we impact the community that we do business in, knowing that we will stand the test of time if the local residents approve and support our center.

1.2 Mission
I&B Investments sole purpose is to establish a profitable and well managed company while at the same time creating an atmosphere of fun and excitement for the entire family, with activities designed to please the local residents, as well as the substantial tourist base of the Northern Wasatch Front.

1.3 Keys to Success

Based on our research, our primary targeted market is parents and their children (ages 5-15 to 54). With that in mind, we intend to design our facilities to address this primary market, while keeping in mind the secondary markets such a teens and young adults. We believe that our main keys to success include: Providing popular and wide-ranging entertainment activities Ample and secure parking Indoor activities for year round entertainment The use of state-of-the-art technology Easy access Target high traffic areas for maximum public exposure Design facilities to curb overcrowding Seasoned management team

We believe that we can minimize certain risk factors by: Initial capitalization of the company to sustain operations through year one Low overhead through the use of multi-skilled employees and continual training Strong customer base through aggressive marketing Strong community ties and involvement Eliminate collection costs by establishing cash/credit/debit card only facilities

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A Standard Business Plan Outline A Standard Business Plan Outline

by Tim Berry
inShare14

14 inShar e

What information needs to be in your business plan? What is the order of information that will make the most sense to lenders and investors? You can answer these questions with the business plan outlines provided below.

What are the standard elements of a business plan? If you do need a standard business plan to seek funding as opposed to a plan-as-you-go approach for running your business, which I describe below there are predictable contents of a standard business plan outline. For example, a business plan normally starts with an Executive Summary, which should be concise and interesting. People almost always expect to see sections covering the Company, the Market, the Product, the Management Team, Strategy, Implementation, and Financial Analysis. The precise business plan format can vary. Is the order important? If you have the main components, the order doesnt matter that much, but heres the sequence I suggest for a business plan. I have provided two outlines, one simple and the other more detailed.

Simple business plan outline

Executive Summary: Write this last. Its just a page or two of highlights. Company Description: Legal establishment, history, start-up plans, etc. Product or Service: Describe what youre selling. Focus on customer benefits. Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc. 5. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results. 6. Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies. 7. Management Team: Describe the organization and the key management team members. 8. Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables. Build your plan, then organize it. I dont recommend developing the plan in the same order you present it as a finished document. For example, although the Executive Summary obviously comes as the first section of a business plan, I recommend writing it after everything else is done. It will appear first, but you write it last. 1. 2. 3. 4.

Standard tables and charts

There are also some business tables and charts that are normally expected in a standard business plan. Cash flow is the single most important numerical analysis in a plan, and should never be missing. Most plans will also have Sales Forecast and Profit and Loss statements. I believe they should also have separate Personnel listings, projected Balance Sheet, projected Business Ratios, and Market Analysis tables. I also believe that every plan should include bar charts and pie charts to illustrate the numbers.

Expanded business plan outline

Heres an expanded full business plan outline, with details you might want to include in your own business plan. 1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Company History (for ongoing companies) or Start-up Plan (for new companies) 2.3 Company Locations and Facilities

3.0 Products and Services 3.1 Product and Service Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Sourcing and Fulfillment 3.5 Technology 3.6 Future Products and Services 4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Industry Analysis 4.3.1 Industry Participants 4.3.2 Distribution Patterns 4.3.3 Competition and Buying Patterns 4.3.4 Main Competitors 5.0 Strategy and Implementation Summary 5.1 Strategy Pyramids 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy 5.4.1 Positioning Statements 5.4.2 Pricing Strategy 5.4.3 Promotion Strategy 5.4.4 Distribution Patterns 5.4.5 Marketing Programs 5.5 Sales Strategy 5.5.1 Sales Forecast 5.5.2 Sales Programs 5.6 Strategic Alliances 5.7 Milestones 6.0 Web Plan Summary 6.1 Website Marketing Strategy 6.2 Development Requirements 7.0 Management Summary 7.1 Organizational Structure 7.2 Management Team 7.3 Management Team Gaps 7.4 Personnel Plan 8.0 Financial Plan 8.1 Important Assumptions 8.2 Key Financial Indicators 8.3 Break-even Analysis 8.4 Projected Profit and Loss 8.5 Projected Cash Flow 8.6 Projected Balance Sheet 8.7 Business Ratios 8.8 Long-term Plan

Business plan outline advice

Size your business plan to fit your business. Remember that your business plan should be only as big as what you need to run your business. While everybody should have planning to help run a business,

not everyone needs to develop a complete formal business plan suitable for submitting to a potential investor, or bank, or venture contest. So dont include outline points just because they are on a big list somewhere, or on this list, unless youre developing a standard business plan that youll be showing to somebody else who expects a standard business plan. Consider plan-as-you-go business planning. Ive done a lot of work on this idea lately, resulting in my new Plan As You Go business planning, which is a now a book published by Entrepreneur Press, available through Amazon.com, Barnes and Noble, and Borders, and bundled as an eBook withBusiness Plan Pro and LivePlan.

More business planning resources

Sometimes an outline just isnt enough to write your business plan. Do you want to view samplebusiness plans from real businesses? Would seeing a business plan template that banks prefer be useful to you? These valuable resources can help: Sample business plans Over 500 free sample business plans from various industries Business plan template This fill-in-the-blank business plan template is in the format preferred by the SBA and banks Start a business An easy to follow six-step process for starting a new business Business Plan Pro Step-by-step software that makes it easy to create a business plan, regardless of your business planning experience LivePlan Easy business planning for everyone. This online software includes expert advice, built-in help and more than 500 complete sample business plans.