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    Perception

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    mvictoria_rg
    This document discusses perception and its importance in organizational behavior. It defines perception as how individuals organize and interpret sensory impressions to understand their environment. Perception is influenced by factors related to the perceiver, target, and situation. The perceiver's internal characteristics and expectations shape perception. The target being perceived also impacts perception. Finally, the context or situation in which the perceiver and target interact, such as time, work vs. social settings, can influence the perceiver's interpretation. Understanding perception is essential for studying how people understand and behave within organizations.

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    Perception

    Uploaded by

    mvictoria_rg
    490 views17 pages
    This document discusses perception and its importance in organizational behavior. It defines perception as how individuals organize and interpret sensory impressions to understand their environment. Perception is influenced by factors related to the perceiver, target, and situation. The perceiver's internal characteristics and expectations shape perception. The target being perceived also impacts perception. Finally, the context or situation in which the perceiver and target interact, such as time, work vs. social settings, can influence the perceiver's interpretation. Understanding perception is essential for studying how people understand and behave within organizations.

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    This document discusses perception and its importance in organizational behavior. It defines perception as how individuals organize and interpret sensory impressions to understand their environment. Perception is influenced by factors related to the perceiver, target, and situation. The perceiver's internal characteristics and expectations shape perception. The target being perceived also impacts perception. Finally, the context or situation in which the perceiver and target interact, such as time, work vs. social settings, can influence the perceiver's interpretation. Understanding perception is essential for studying how people understand and behave within organizations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    490 views17 pages

    Perception

    Uploaded by

    mvictoria_rg
    This document discusses perception and its importance in organizational behavior. It defines perception as how individuals organize and interpret sensory impressions to understand their environment. Perception is influenced by factors related to the perceiver, target, and situation. The perceiver's internal characteristics and expectations shape perception. The target being perceived also impacts perception. Finally, the context or situation in which the perceiver and target interact, such as time, work vs. social settings, can influence the perceiver's interpretation. Understanding perception is essential for studying how people understand and behave within organizations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    PERCEPTION AND

    ORGANIZATIONAL BEHAVIOUR
    Prudhvi Kumar Bheemisetty Maria Victoria Rodriguez Mahmoud Essam El-Din Hamed Mohamed

    CONTENTS
    1.
    1.1. 1.2.

    PERCEPTION
    DEFINITION & IMPORTANCE PERCEPTION PROCESS

    2.
    2.1. 2.2. 2.3.

    PERCEPTION FACTORS
    THE PERCEIVER THE TARGET THE SITUATION

    Introduction

    Perception

    Definition & Importance


    Is a process by which individuals organize and interpret their sensory impressions in order to give a meaning to their environment .
    Robbins, Stephen P. & Judge: Organizational Behavior, 13th edition.

    Why is Perception important in study OB?

    PERCEPTION PROCESS

    Stimuli

    Selection

    Classification

    Interpretation

    Meaning

    Action

    Input

    Perception Process

    Output

    Perception Factors
    Perception Factors

    The Perceiver

    The Target

    The Situation

    PERCEPTION FACTORS

    The Target The Perceiver

    The Situation

    Example: A presentation.

    THE PERCEIVER FACTORS

    INTERNAL FACTORS EXAMPLES


    1. 2.

    3.

    PERCEPTUAL SET

    PERCEPTUAL SET
    Definitions: Expectations generated by internal factors A Filter Allport, 1955:
    "a perceptual bias or predisposition or readiness to perceive particular features of a stimulus".

    Types (Vernon, 1955): Selector Interpreter

    THE TARGET

    SITUATION

    SITUATION

    DEFINITION

    IMPORTANCE

    FACTORS

    SITUATION
    Definition:
    The context in which the interaction between the perceiver and the target takes place.

    Why is it important?
    The context influences the interpretation given to the target.

    Example:
    Hearing a subordinate calling his boss by his name may be perceived quite differently when observed in an office as opposed to an evening social reception.

    SITUATION
    1. Time:
    Time factor also influences perceiver impression of the target.

    Example:
    The time at which we see an object or event can influence our attention. At a night club you may not notice a young lady wearing a provocative outfit. Yet that same person wearing the same dress in a classroom, would certainly catch your attention. Neither the perceiver nor the target changed, but the situation.

    2. Working and Social settings:


    They impose different rules of behavior and expectations.

    References:
    Robbins, Stephen P. & Judge: Organizational Behavior, 13th edition. Michael A.Hitt, C.Chet Miller & Adriene Colella: Organizational Behavior, 3rd edition, Bloisi, Wendy & Cook, Curtis W. & Hunsaker, Phillip L. (2003): Management and Organisational Behaviour, European Edition. Jerald Greenberg: Behavior in organizations,10th edition Dr.Anjali Ghanekar: Organizational Behaviour concepts and cases

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