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    Final Questionnaire

    Uploaded by

    samina wajeeh
    The document contains a 23 question survey about dairy product purchasing habits. It collects demographic information like age, gender, income, family size, and family structure. It then asks questions about where respondents shop for dairy, what brands they purchase, consumption amounts, and factors that influence their buying decisions like price, taste, convenience and quality. The final questions gauge satisfaction with current sources for yogurt and willingness to purchase branded yogurt given certain conditions.

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    Attribution Non-Commercial (BY-NC)
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    Final Questionnaire

    Uploaded by

    samina wajeeh
    246 views3 pages
    The document contains a 23 question survey about dairy product purchasing habits. It collects demographic information like age, gender, income, family size, and family structure. It then asks questions about where respondents shop for dairy, what brands they purchase, consumption amounts, and factors that influence their buying decisions like price, taste, convenience and quality. The final questions gauge satisfaction with current sources for yogurt and willingness to purchase branded yogurt given certain conditions.

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    The document contains a 23 question survey about dairy product purchasing habits. It collects demographic information like age, gender, income, family size, and family structure. It then asks questions about where respondents shop for dairy, what brands they purchase, consumption amounts, and factors that influence their buying decisions like price, taste, convenience and quality. The final questions gauge satisfaction with current sources for yogurt and willingness to purchase branded yogurt given certain conditions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    246 views3 pages

    Final Questionnaire

    Uploaded by

    samina wajeeh
    The document contains a 23 question survey about dairy product purchasing habits. It collects demographic information like age, gender, income, family size, and family structure. It then asks questions about where respondents shop for dairy, what brands they purchase, consumption amounts, and factors that influence their buying decisions like price, taste, convenience and quality. The final questions gauge satisfaction with current sources for yogurt and willingness to purchase branded yogurt given certain conditions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Questionnaire 1) Please select your age group (in years):

    0 - 14
    2) Gender:

    15 - 24

    25 - 54

    55 - 64

    65 +

    Male

    Female

    3) Please select your monthly household income:

    Rs. 1 - Rs. 20,000

    Rs. 20,001 - Rs. 35,000

    Rs. 35,001 - Rs. 55,000 Rs. 150,000 +

    Rs. 55,001 - Rs. 90,000

    Rs. 90,001 - Rs. 150,000

    4) How many people in your family live with you?

    0- 2

    3- 5

    6- 9

    10 +

    5) Please select structure of your family:

    Individual Family Husband Home Servants Wife

    Joint Family System Parents

    6) Who is responsible for grocery shopping at your place?

    Others: (Please specify)__________________________

    7) Where do you shop your dairy products from? Local Milk Local Yogurt Branded Milk Branded Yogurt

    Neighborhood Dairy Shop Local Super Store Departmental Store Other: _______________

    8) Please select your preference for shopping dairy products:

    Local Shop (Unbranded) Local Unbranded Milk Yes No

    Milk Retail Outlet/Branded Milk From Store Tetra Pack Milk Both

    9) Where your total consumption of milk coming from? 10) Do you buy all dairy products from the same shop? 11) What influences your dairy buying behavior? (Multiple choices)

    Convenience of Shopping Loyalty Taste Price

    Hygeine

    Packaging

    Promotional & Marketing Activities

    12) How long you have been using the same brand (local or branded) for your current dairy products shopping and for how many years? Tetra Pack Milk Local Milk Both 0 2 Years 3 5 Years 6 9 Years 10+ Years 13) How long have you been using tetra pack milk?

    Not using

    0 - 5 Years

    5 - 10 Years Hygeine Price

    10 Years + Packaging

    14) You buy/would buy tetra pack milk because of any of the following reason: (Multiple Choices)

    Convenience of Shopping Loyalty Yes Daily: _________kg Weekly: ________kg Monthly: _________ kg
    17) Do you consume a branded Yogurt?

    Taste

    Promotional & Marketing Activities

    15) Is yogurt a regular feature of your meals/its Ingredient?

    No

    16) How much of yogurt is consumed in your family?(Fill any which you think is appropriate)

    Yes

    No

    If Yes: How Often _________


    Consumption is mainly for:

    All Needs Local Milk Shop Yes Yes

    Party Dinner Only

    18) Where does your yogurt come from?

    Others: Please specify________________ _________________ Both

    Retail Outlet (Branded Yogurt) No No Hygeine Price No Don't Know

    19) Do you find any changes in taste when you refrigerate packed yogurt? 20) Does content of fat (malai in local yogurt) effects your buying decision? 21) Is your consumption of yogurt effected from any of the following reason? (Multiple Choices)

    Convenience of Shopping Loyalty Yes Taste

    Packaging

    Promotional & Marketing Activities

    22) Are you satisfied with your current source of yogurt?

    23) Do you feel Branded Yogurt contains more nutrition and minerals compared to local yogurt?

    Yes
    24) Would you buy branded yogurt if:

    No Taste is better Quality is better Convenience of Shopping

    Price is less than local Hygeine

    Packaging

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