Integrated Marketing Management

Aprimo Marketing Studio

Streamline workflows and integrate online and offline efforts, while delivering information, accountability and control into the hands of those who need it.

Business-to-business and consumer marketers alike rely on Aprimo Marketing Studio as an all-in-one solution for putting true Integrated Marketing Management to work in advancing their business goals.

BRIDGING THE DIVIDE BETWEEN ORGANIZATIONAL EXPECTATIONS AND THE ABILITY OF MARKETING TO DELIVER Marketing organizations are under increasing pressure to close the credibility gap between the expectations of company management and the ability of marketing to deliver quantifiable results that justify the dollars devoted to campaign efforts. In order to add new efficienciesand new accountabilityto their processes, marketers are now turning to comprehensive integrated solutions that seamlessly join together all aspects of marketing by tearing down silos and building connections between every member within an organization. A SINGLE SOURCE TO DELIVER THE PRODUCTIVITY AND CONTROL OF INTEGRATED MARKETING MANAGEMENT Engaging prospects. Growing revenue. Proving ROI. Whatever your marketing goals, Aprimo Marketing Studio is your all-in-one solution for putting true Integrated Marketing Management

to work in advancing your business. And with the new release of Aprimo Marketing Studio v8.7, capabilities now include an improved user interface along with out-of-box integration with Aprimo Relationship Manager. Business-to-business and consumer marketers alike rely on Aprimo Marketing Studio to help streamline workflows and integrate their online and offline efforts, while delivering information, accountability and control into the hands of those who need it. Additionally, Aprimo Marketing Studio has the flexibility to reside on premise or it can be hosted by Aprimo via Cloud Services. With powerful tools built around Marketing Operations, Multichannel Campaign Management and Marketing Performance Management, you can configure the automated solution thats right for your unique requirements.

Aprimo Marketing Studio Product Overview

Aprimo Marketing Studio Marketing Operations Benefits:

MARKETING OPERATIONS MODULE: Work Faster, Work Smarter and See Exactly Where Your Marketing Dollars Are Going Marketers are constantly being asked to do more with less, while also demonstrating the value of the activities they execute. With Aprimo Marketing Studio Marketing Operations, you can more efficiently plan your marketing goals and activities for the year, manage costs, projects, activities and assets, while gaining better visibility into marketing data. APRIMO MARKETING STUDIO MARKETING OPERATIONS FEATURES INCLUDE: >> Planning and Financial Management: Align campaign plans with organizational goals and get real-time data to manage marketing budgets Production Management: Manage multi-channel marketing initiatives with consistent processes and the right resources to deliver campaigns on time Marketing Asset Management: Manage physical and digital assets in a centralized repository to maintain brand consistency across channels and geographies >> Calendar: Create, view and publish an endlessly searchable record of every tactic and program that is planned or under way Aprimo Reports: Capture and share the most common and important information about programs, finances and campaign results Integration with Aprimo Relationship Manager: Integrate with Aprimo Relationship Managers powerful campaign management and business analytics to optimize marketing performance with data-driven insights.

Eliminates unaligned or misaligned marketing investments Provides better visibility and insight into marketing spend across the organization Improves productivity and increases the number of campaigns without adding resources Speeds execution times for campaigns and activities Lowers production and content creation costs Increases visibility to strategic marketing initiatives and expenditures Captures data necessary for regulatory and compliance requirements

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Aprimo Marketing Studio Product Overview

Aprimo Marketing Studio Campaign Management Benefits:

CAMPAIGN MANAGEMENT MODULE: Get the Integrated Multi-channel Digital Marketing You Need to Generate Sales Leads and Drive New Revenue With Campaign Management, Aprimo Marketing Studio provides end-to-end capabilities to manage multi-channel marketing initiatives, whether strategies focus on high-volume campaign management, lead management or developing multi-step dialogs with others. Campaign Management gives you the tools to deliver the right message to the right customer at the right time. APRIMO MARKETING STUDIO CAMPAIGN MANAGEMENT FEATURES INCLUDE: >> Campaign Manager: Ensure the right message goes to the right person by segmenting contacts by demographics and behavior, including title, industry, purchase history and response history, along with custom attributes Dialog Manager: Build and execute two-way, multi-step, multi-channel, triggered or any combination of campaigns with this real-time graphical environment >> >> Microsites & Response Forms: Drive email recipients to customized, dynamic forms that automatically populate known information >> >> Offer Manager: Plan an offer strategy prior to developing the campaign segmentation Lead Management: Consolidate and manage all inbound prospects with automated lead qualification and assignment that guarantees the lead is attributed to the right source campaign >> Contact Optimizer: Optimize contact mix across segments, channels, products, offers and treatments; also resolve channel conflict issues and limit campaigns to the best offer for an individual Email Deliverability Services: Send high-volumes of personalized emails while ensuring adherence to CANSPAM compliance safeguards and manage bounced emails Calendar: Create, view and publish an endlessly searchable record of every tactic and program that is planned or under way Aprimo Reports: Capture and share the most common and important information about programs, finances and campaign results

Creates more effective and timely multi-channel digital marketing campaigns Drives greater revenue and/or leads and increased ROI from your marketing campaigns Offers improved sales productivity with better qualified leads Provides better visibility into whats working and what isnt Helps you engage your customer with the right message at the right time

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Aprimo Marketing Studio Product Overview

APRIMO MARKETING STUDIO SERVICES Aprimo designs software tools for every aspect of B2C and B2B marketing, all backed by our world-class customer service, technical expertise and total commitment to your unique requirements. We have a variety of services that will assure your solution is implemented quickly and our ongoing support will help your capabilities evolve to match your needs. IMPLEMENTATION SERVICES: >> Enablement: Aprimo workshops and training help clients understand how our products can be implemented to achieve the desired business results. Should you wish to leverage your own internal resources, you can choose as much or as little coaching as desired. You can even try Aprimo software with limited risk via a pilot program to gain a clear view of what a successful Aprimo implementation can deliver. >> Tailored Implementation: Aprimo can conduct a complete review of current processes and system requirements and then design and deploy a customized solution, followed by testing and end-user training on the final configuration. Youll get the peace-of-mind that comes with experienced Aprimo Services consultants handling the implementation for you. Cloud Services: Aprimo provides the infrastructure and managed services necessary to reliably deliver our solutions from the Aprimo Cloud. This lets you focus on marketing goals and activities while minimizing any worries concerning back-office delivery challenges and IT bottlenecks.

POST-IMPLEMENTATION SERVICES: >> Aprimo University: Aprimo University gives you the tools to get the maximum benefit out of Aprimo, offering the information you need when you need it. Whether you need classroom training, live interactive webinars, self-paced recorded training or best practices from the solution library, Aprimo University will provide you with the tools be successful. >> Customer Services: Aprimo provides product-specialized support for technical use, consultation and update support through regional offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region. The answersand the servicesyou need to address any marketing issue are always available. Extended Services: Should you wish to have a dedicated resource to ensure long term success with your investment, Aprimo can provide experienced consultants who can work with you on an ongoing basis via remote services. Premier Services: Our highest level of support provides open access to combined Aprimo services, helping customers gain continuous value from a currently implemented solution. Its the closest thing to having an Aprimo expert on your staff.

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CREATIVE SERVICES: With Creative Services, Aprimo can act as an extension of your marketing department, bringing best practices, the latest marketing strategies, and additional resources to bear on marketing campaigns. Whether you need campaign creation and execution; tracking, reporting and analysis; lead nurturing and scoring; creative testing; social media integration; behavioral targeting; or any of a variety of creative and advisory servicesAprimo can help you quickly optimize campaign performance and improve ROI.

Aprimo Marketing Studio Product Overview

PUT THE POWER OF INTEGRATED MARKETING MANAGEMENT TO WORK By bringing together the best tools in both Marketing Operations and Campaign Management, Aprimo Marketing Studio spells productivity for virtually every aspect of B2C and B2B marketing. It represents a true Integrated Marketing Management platform that lets you take control of your resources, your messaging, your demand generation and your visibility of results. Mobile accessibility lets you manage your marketing from virtually anywhere. And an extensible data model means your software will adjust itself to your needsinstead of the other way around. Its no surprise that Gartner has placed Aprimo in the Leaders Quadrant of their Magic Quadrant for both MultiChannel Campaign Management (MCCM) and Marketing Resource Management (MRM). Customers across the world in financial services, retail, life sciences and other leading industries rely on Aprimo Marketing Studio to effectively leverage the benefits of Integrated Marketing Management.

ABOUT APRIMO Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimos Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call 1.317.814.6465 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimos parent company, is the worlds leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

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