Scribd Logo
Upload

Welcome to Scribd!

  • 705 views

    DAVID Seed Style Guide

    Uploaded by

    Chantelle Zenger
    The document proposes a redesign of DAVID Sunflower Seeds packaging to target travelers and truck drivers. It suggests creating a bag with two compartments - one for fresh seeds and the other to discard shells. This would make it more convenient for consumers to enjoy seeds while traveling in their vehicles without making a mess. The redesign would allow the brand to reach a new target audience and increase profits. The rest of the document outlines style guidelines for fonts, colors, and includes mockups of a potential new logo and packaging design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    DAVID Seed Style Guide

    Uploaded by

    Chantelle Zenger
    705 views8 pages
    The document proposes a redesign of DAVID Sunflower Seeds packaging to target travelers and truck drivers. It suggests creating a bag with two compartments - one for fresh seeds and the other to discard shells. This would make it more convenient for consumers to enjoy seeds while traveling in their vehicles without making a mess. The redesign would allow the brand to reach a new target audience and increase profits. The rest of the document outlines style guidelines for fonts, colors, and includes mockups of a potential new logo and packaging design.

    Original Description:

    Product Re-Design

    Original Title

    DAVID seed style guide

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document proposes a redesign of DAVID Sunflower Seeds packaging to target travelers and truck drivers. It suggests creating a bag with two compartments - one for fresh seeds and the other to discard shells. This would make it more convenient for consumers to enjoy seeds while traveling in their vehicles without making a mess. The redesign would allow the brand to reach a new target audience and increase profits. The rest of the document outlines style guidelines for fonts, colors, and includes mockups of a potential new logo and packaging design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    705 views8 pages

    DAVID Seed Style Guide

    Uploaded by

    Chantelle Zenger
    The document proposes a redesign of DAVID Sunflower Seeds packaging to target travelers and truck drivers. It suggests creating a bag with two compartments - one for fresh seeds and the other to discard shells. This would make it more convenient for consumers to enjoy seeds while traveling in their vehicles without making a mess. The redesign would allow the brand to reach a new target audience and increase profits. The rest of the document outlines style guidelines for fonts, colors, and includes mockups of a potential new logo and packaging design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 8

    D I V A D

    Redesign Plan
    PRODUCT: DAVID Sunflower Seeds TARGET GROUP: Travelors and truck drivers

    Page 1

    BRIEF HISTORY: DAVID seed, produced by ConAgra foods is a brand of roasted and salted sunflower seed. David Herbidian founded the company in Fresno, California in the year 1926. He first roasted seeds and packaged them individually based on serving size and sold them for a nickel. Soon, his two sons joined in on the company and began marketing. DAVID Sunflower Seeds slogan is Eat.Spit.Be.Happy. They offer three different products: Sunflower seeds with the shell, sunflower seeds without the shell, and pumpkin seeds. Within these products they have multiple flavors. BIG IDEA: This idea has come to me every single time i travel. I love to eat sunflower seeds on road trips, but it is always hard to find a place to put the left over shells. It is hard to have your window down on the high way so i am always making little shell trash cans out of cups or bags. Ive always thought that DAVID could make more money by creating another bag design for travelors. In my design i want to create two rectangular compartments. One side will have the fresh seeds and the other side you will be able to open up the box and discard your unwanted seeds. This design will not only look good, but it will also reach out to another target group. I have had multiple times where i have not purchased sunflower seeds because it is a hastle to get rid of the seeds if i am not outside. This design will allow DAVID to reach out to more people and the profit will rise.

    DAVID Sunflower Seeds

    Style Guide
    Fonts: Body Century Gothic Regular Century Gothics Bold The Body Copy in the guide will be in century gothic regular. Body copy on the product will be the same as well. This font is a light font that is easily legible. Fonts: Headers Brittanica Bold Regular Brittanica Bold Regular will be used on the headers of each page. They will be in all caps because David Sunflower seeds does the same in their advertising. That way the style guide will link up with the product.

    Page 2

    CMYK: 0 99 61 0 RGB: 237 22 79 Pantone: 1925 C Hex: #ed164e

    CMYK: 91 59 1 0 RGB: 0 104 177 Pantone: 7684 C Hex: #0067b1

    CMYK: 1 15 100 0 RGB: 253 210 6 Pantone: 116 C Hex: #fed200

    CMYK: 75 68 67 90 RGB: 0 0 0 Pantone: 426 C Hex: #000000

    CMYK: 0 0 0 0 RGB: 255 255 255 Pantone: white Hex: #ffffff

    DAVID Sunflower Seeds

    Logo
    LOGO I really liked the original logo DAVID sunflower seeds has. I think that the red white and blue color scheme is well design both in the product and the logo. They play off these colors within the logo.

    Page 3

    DAVID Sunflower Seeds

    Package Design

    Page 4

    DAVID Sunflower Seeds

    Product Photos

    Page 5

    DAVID Sunflower Seeds

    Product Photos

    Page 6

    DAVID Sunflower Seeds

    Advertisements

    Page 6

    DAVID Sunflower Seeds

    You might also like