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    Analysis of TruEarth

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    9874567
    This document contains estimates for fresh pizza purchase volume in a trial year under various scenarios that differ in customer awareness percentage (mediocre, average, excellent) and percentage of customers (5%, 10%, 15%). For each scenario it provides estimates for trial households, repeat purchases, total purchases, total retail of purchases, and estimated profit. The best performing scenario is Case 9 with excellent customer awareness of 49% and 15% customers, estimated to have a profit of $1.21.

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    Analysis of TruEarth

    Uploaded by

    9874567
    3K views4 pages
    This document contains estimates for fresh pizza purchase volume in a trial year under various scenarios that differ in customer awareness percentage (mediocre, average, excellent) and percentage of customers (5%, 10%, 15%). For each scenario it provides estimates for trial households, repeat purchases, total purchases, total retail of purchases, and estimated profit. The best performing scenario is Case 9 with excellent customer awareness of 49% and 15% customers, estimated to have a profit of $1.21.

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    truearth case

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    This document contains estimates for fresh pizza purchase volume in a trial year under various scenarios that differ in customer awareness percentage (mediocre, average, excellent) and percentage of customers (5%, 10%, 15%). For each scenario it provides estimates for trial households, repeat purchases, total purchases, total retail of purchases, and estimated profit. The best performing scenario is Case 9 with excellent customer awareness of 49% and 15% customers, estimated to have a profit of $1.21.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    3K views4 pages

    Analysis of TruEarth

    Uploaded by

    9874567
    This document contains estimates for fresh pizza purchase volume in a trial year under various scenarios that differ in customer awareness percentage (mediocre, average, excellent) and percentage of customers (5%, 10%, 15%). For each scenario it provides estimates for trial households, repeat purchases, total purchases, total retail of purchases, and estimated profit. The best performing scenario is Case 9 with excellent customer awareness of 49% and 15% customers, estimated to have a profit of $1.21.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
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    At a glance
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    The document models different scenarios for estimating fresh pizza purchase volumes based on varying customer awareness, marketing effectiveness, existing customer base, and repeat purchase rates to project retail sales and profits.

    Factors being considered include initial purchase intent surveys, estimated customer and non-customer awareness of fresh pizza, projected customer awareness based on marketing efforts, adjusted trial rates, repeat purchase occasions, and percentages of customers who will repurchase.

    Nine cases are modeled with variations in marketing effectiveness being mediocre (21%), average (37%), or excellent (49%); existing customer base being 5%, 10%, or 15%; and repeat purchase rates varying accordingly.

    Fresh Pizza Purchase Volume Estimates, Year 1 Trial Purchase intent Definitely would buy % of "Definites" who actually

    buy People who will "Definitely" purchase Probably would buy % of "Probables" who actually buy People who will "Probably" purchase Total trial rate Adjusted Awareness and Purchase Behavior Estimates Total Target Households Percentage of Pasta/Pizza customers Customer Awareness Total Aware Customers Non-Customer Awareness Total Non-Aware Customers Projected Customer Awareness % of Projected Customer Awareness ACV (All Commodity Volume Distribution ) Marketing Adjusted Trial Rate Trial Households Repeat purchase occasions % of repurchasers (Excellent) Repeat Purchases Total Purchases Retail per purchase Total Retail of Purchases (Estimated) Estimated Retail needed Profit on Retail

    18% 80% 14.40% 43% 30% 12.90% 27.30%

    58.8 11% 50% 3.234 12% 6.280 9.51 16.18% 40% 1.77% 1.039 2 49% 0.98 2.019 12.38 24.99 12.0 13.0

    Case 1 - Mediocre 21%, Customers 5% Customer Awareness Non-Customer Awareness Projected Customer Awareness Marketing Adjusted Trial Rate Trial Households Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss

    5% 95% 13.90% 1.52% 0.893 0.42 1.313 16.25 -8.75

    Case 2 - Average 37%, Customers 5% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss Case 3 - Excellent 49%, Customers 5% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss

    0.74 1.633 20.21 -4.78

    0.98 1.873 23.18 -1.81

    Case 4 - Mediocre 21%, Customers 10% Customer Awareness Non-Customer Awareness Projected Customer Awareness Marketing Adjusted Trial Rate Trial Households Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss

    10% 90% 15.80% 1.725% 1.015 0.42 1.435 17.7592546 -7.23

    Case 5 - Average 37%, Customers 10% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss Case 6 - Excellent 49%, Customers 10% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss

    0.74 1.755 21.7208546 -3.27

    0.98 1.995 24.6920546 -0.30

    Case 7 - Mediocre 21%, Customers 15% Customer Awareness Non-Customer Awareness Projected Customer Awareness Marketing Adjusted Trial Rate Trial Households Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss

    15% 85% 17.70% 1.933% 1.137 0.42 1.557 19.27 -5.72

    Case 8 - Average 37%, Customers 15% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss Case 9- Excellent 49%, Customers 15% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss

    0.74 1.877 23.2311928 -1.76

    0.98 2.117 26.2023928 1.21

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