Nicole Troelstrup: Professional Industry Experience
Nicole Troelstrup: Professional Industry Experience
Nicole Troelstrup: Professional Industry Experience
Phone: 617.412.6725 E-mail: nicole.troelstrup@gmail.com Twitter: @SidneyColie Blog: thecontentcookbook.wordpress.com Address: 745 East 6th St. Apt. 3D, New York, NY 1009
Drove online campaigns to increase SEO, content marketing and public relations goals for leading travel startup backed by TripAdvisor. Supported SEO team by developing content and conducting keyword research. Surpassed quarterly goals, increasing traffic for key terms in top vacation destinations. Analyzed and organized in-house data using SQL to develop a series of traveler infographics resulting in coverage from top travel bloggers and media outlets like The Huffington Post, Skift, Gadling, and the International Business Times. Managed all social accounts, increasing Twitter daily gains by 75% and Facebook discussions by 30% in past 90 days.
Launched a professional networking group for women interested in the digital, social, and online marketing space. Organized a Speed Meet and Tweet as our first event, doubling our anticipated attendees and gaining a sponsor.
Managed major social accounts for leading PR agency, named Social Media Agency of the Year. Generated analytics and created social content for airline British Midland International helping to produce an awardwinning visual campaign with over 80,000 shared photos named My Europe. Built relationships with beauty bloggers to increase brand buzz as primary community manager for Ministry of Waxing.
Schneider Associates Boston, MA Consumer Food/Retail Intern Elie Wiesel Center for Judaic Studies Boston, MA Web Editor and Social Media Manager
Wrote press releases and pitches for major clients Baskin-Robbins, Dots, Baileys and Dave & Busters.
Edited and created website content and revamped all social profiles, increasing twitter followers by 37% in 90 days. Promoted and helped organize major event featuring Sarah Silverman and her sister resulting in 250 attendees.
Education
Activities
Boston Bloggers, Member American Marketing Association, Twitter Team PRSSA, Member
Skills
Blogging and Social Media: Tumblr, Wordpress, Storify, Twitter, Facebook, Pinterest, Instagram, Foursquare PR/Marketing: Cision, Salesforce, Hootsuite, Buzzstream, HTML, Photoshop, Illustrator, InDesign, CSS, SQL Fluent in Spanish and conversational in German