AFT 1013 BUSINESS PLAN

GROUP MEMBERS :

1. 2. 3. 4. 5. 6.

ZUREEN HASNEEDA BT ZAINAL ABIDIN KS1256200145 INTAN SYAWANI BT MUHAMED SITI RABIATUL HAMIZAH BT MOHAMAD MOHD SYAFI B. MOHD RIDHUAN TEE NUR AZMI B. RAZALI MUHAMMAD SYAZANI B. GHAZALI

PREPARED FOR : MADAM AZIAN BT ABDUL KARIM

CONTENTS

1.0 INTRODUCTION

SECTION 1 : INTRODUCTION

1.1 Name of the company Wok Frutta

1.2 Nature of business

Our nature of business is food processing. Food industry is a complex, global collective of diverse business that together supply much of the food energy consumed by the world population. As we sell NasiKak Wok, drinks and Murtabak , we hope that our business will fulfilled this nature of business. Food processing is the methods and techniques used to transform raw ingredients into food for human consumption. Since College Mara Kulim has a lot of people that consists of students, teachers and staff,, the market for a product is not clear, and where there is a range within a product line. So from this prospect, we estimating the amount of customers that will want to buy our product or in other meanings we produce/ target / estimate the product that we would sell to make up a batch or run.

1.3 Location of business Our business is located in front of the Main hall of College Mara Kulim, JalanJunjong, 09000, Kulim, Kedah DarulAman.

1.4 Date of business commencement 15th of July 2012

1.5 Factors in selecting the proposed business

Since in College Mara Kulim there are no specialty about food, we decide to sell and introduce different types of food and drinks that are famous. To introduce and let them know that there are many food that we can taste and know. To let people experience our product which is a special food and popular in Kelantan. As a student, we could gain an experience in food industry (processing) or field/ business.

To develop self-confidence when conducting the business during the entrepreneurial week.

1.6 Future prospects of business Our company which is Wok Frutta would like to expand our business by : Open a shop first because we start from scratch. Next, open a new outlet throughout of Malaysia. Create more on new and fresh ideas. Upgrade the quality and the standard of our product and services.

2.0PURPOSE OF THE BUSINESS PLAN

SECTION 2 :PURPOSE OF THE BUSINESS PLAN

Purpose of the business plan is to study and evaluate feasibility of the business. These are :

i) This business plan is prepared by Wok Frutta for the evaluation of how our business is implemented. ii) Apart from that, this business plan is also prepared by Wok Frutta as a guidance for managing, conducting, and operating the business. iii) Last but not least, this business plan is prepared for our preparation of Entrepreneurial week in College Mara Kulim to run effectively.

This business plan is prepared by Premium Booth Holding as a guideline for managing the proposed venture

3.0BUSINESS BACKGROUND

BUSINESS/COMPANY BACKGROUND

Name of Business Address / Business Correspondence

Wok Frutta In front of main hall in College Mara Kulim, JalanJunjong, 09000, Kulim Kedah DarulAman

Website Phone Number Form of Business Main Activity

www.facebook.com/wokfrutta 014-5055826 Partnership Offering food product, and serve good customer service.

Date of Commencement

15th July 2012

4.0PARTNERS BACKGROUND

SECTION 4

PARTNERS BACKGROUND

CHIEF EXECUTVE OFFICER

NAME I.C NUMBER PERMANENT /

ZureenHasneedaBintiZainalAbidin 900902035100 Pt 853, Taman Desa An-nur,

CORRESPONDENCE Panji, 16100, Kota Bharu, ADDRESS EMAIL PHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED SKILLS Entrepreneur Skill Course organize by The Malaysian Entrepreneurial Development (MEDEC). Good Communication skill. Organizational skill. Sales and Marketing skill. Kelantan DarulNaim zureenhasneeda@gmail.com 014-5055826 02nd September 1990 22 years old Single Foundation In Science Entrepreneurship UMK

GENERAL MANAGER

NAME I.C NUMBER PERMANENT / CORRESPONDENCE ADDRESS EMAIL PHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED SKILLS

NurAzmi bin Razali 940406025161 Kg.Lanai,JalanKlinikDesa,ParitPanjang 09120 Baling, Kedah DarulAman AzmiRazali46@yahoo.com 013-4996435 06th April 1994 18 Single Foundation In Science Entrepreneurship UMK

Entrepreneur Skill Course organize by UMK

Good Communication skill. Organizational skill. Sales and Marketing skill.

FINANCIAL MANAGER

NAME I.C NUMBER PERMANENT /

MohdSyafi Bin MohdRidhuan Tee 930302-14-7093 M-1007 DCASA CONDOMINIUM , 1/10 JALAN WAWASAN

CORRESPONDENCE AMPANG,BANDAR BARU AMPANG,68000 SELANGOR ADDRESS EMAIL PHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED SKILLS Computer Programming Skill (Microsoft Office) Good Communication Skills Entrepreneur Skill Course organize by UMK Foundation In Science Entrepreneurship UMK DARUL EHSAN SYAFI93@YAHOO.COM 0172570726 2/3/1993 19 Single

OPERATION MANAGER

NAME I.C NUMBER PERMANENT /

SitiRabiatulHamizahBtMohamad 941104146704 Lot 4505,Parit 11 Batu 16,

CORRESPONDENCE 36400 , HutanMelintang, ADDRESS EMAIL PHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED SKILLS Good Communication skill. Organizational skill. Sales and Marketing skill. Entrepreneur Skill Course organize by UMK Perak. hot_gurlstylist@yahoo.com 0194024270 04 November 1994 18 Years Old Single Foundation In Science Entrepreneurship UMK

MARKETING MANAGER

NAME I.C NUMBER PERMANENT /

IntanSyawaniBinti Mohamed Yusoff 940621035872 NO 215 , JalanJeli Lama

CORRESPONDENCE 17600 Jeli , ADDRESS EMAIL PHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED SKILLS Good Communication skill. Organizational skill. Sales and Marketing skill. Kelantan fairyzz_xoo7@yahoo.com 014-8210340 21th June 1982 18 years old Single Foundation In Science Entrepreneurship University Malaysia Kelantan Entrepreneurship Skill Course Organize by UMK

SALES MANAGER

NAME I.C NUMBER PERMANENT /

NurAtirahBintiFauzi 940715035830 Lot555 KampungBinjai

CORRESPONDENCE Banggu ,16150, Kota Bharu, ADDRESS EMAIL PHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED SKILLS Entrepreneur Skill Course organize by UMK Communication skills Selling skills Foundation In Science Entrepreneurship University Malaysia Kelantan Kelantan DarulNaim atirah_naf94@yahoo.com 0139392591 15 Julai 1994 18 Single

PROJECT COORDINATOR

NAME I.C NUMBER PERMANENT /

MuhdSyazani Bin MohdGhazali 941102-03-5197 Lot 2623,

CORRESPONDENCE Blkg.Sek.Keb.Islah,Jalan Long Yunus, ADDRESS EMAIL PHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED SKILLS Computer Skills : Proficient in MS Office 2000, MS Work, Excel, PowerPoint, Outlook, and other research databases Entrepreneur Skill Course organize by UMK Foundation In Science Entrepreneurship University Malaysia Kelantan 15200,Kota Bharu,Kelantan Syazani_jani@yahoo.com 0179471769 02nd November 1994 18 Single

5.0 ADMINISTRATIVE PLAN

SECTION 5 : ADMINISTRATION PLAN

5.1 Introduction to the organization

5.1.1 Vision of Wok Frutta To be a reputable halal food producer in the college and serve a needs of the college student and be the best producer in this college

5.1.2 Mission of Wok Frutta To be a stall leader in this business and get the highest profit within 3 days business. To be able to practice an entrepreneurship ethics during the Entrepreneurial Week.

5.1.3 Objectives To make our customer satisfied with our services,and they can get a memorable experience with our services. To establish and operate a local standard production facility for halal food in college.

5.1.4

Our Motto

Entrepreneurship is our thrust..

SECTION 5.2 ORGANIZATION CHARTS

CEO
Zureen hasneeda bt zainal abidin

GENERAL MANAGER Nurazmi b. Razali

MARKETING MANAGER Intan Syawani bt. Mohamed

OPERATION MANAGER Siti Rabiatul Hamizah bt. Mohamad

FINANCIAL MANAGER

PROJECT COORDINATOR Muhammad Syazani b. Ghazali

Mohd Syafi b. Mohd Rishuan Tee

5.3 List of Administration Personnel

Position

Number of staff

CEO

General Manager

Marketing Manager

Operation Manager

Financial Manager

Project Coordinator

1 7

TOTAL

5.4

Schedule of Tasks and Responsibilities

Position
CEO

Main Tasks
To plan, implement and control the overall management of the business. To plan and monitor the strategic progress of the business To be accountable for the overall performance of the business

General Manager

Directs and coordinates the operations of the booth. In charge in monitoring the activities for each department or division in the booth. Set specific goals for the booth to fit in with the plan. General managers must describe their goals clearly to their support staff Organize their divisions so that the employees know exactly what role each has to play.

Marketing Manager

Organise and analyse market research and surveys. Generate reports on products, services, consumer and sales Monitor customer demand ,sales, and good produced Identify and implement communication strategies such as advertising campaign , to attract customer. Decide on pricing and special deals for goods and services Analyse customer feedback and monitor customer satisfaction

 Operation Manager

Coordinates with the quality assurance personnel to ensure that the goods meet an acceptable standard and generates positive feedback from customers. Typically ensures smooth operation of various process that contribute to the production of goods and services of an organization. May obtain the requirements for logistics and coordinate with the finance department to obtain the necessary approval for the budget. Ensures that quality equipments are procure within thebudget.

Supervises and participates in the preparation of various financial statements and reports.

Financial Manager

Directs the installation and maintenance of accounting records to show receipts and expenditures. Directs the maintenance of general and subsidiary ledgers, accounts receivable, revenue distribution, depreciation, cost, property, and operating expenses, and insurance records.

Project Coordinator

Coordinate meetings ,including expense reports. Maintain project managers calendar Prepared meeting minutes, presentations and tables Members, ensure adherence to deadlines File all project documents (hard and soft copies) Responsible to take input from the business analyst and projects to develop and maintain the detail schedule. Ensure coordination of the interfaces of all disciplines

6.0 MARKETING PLAN

SECTION 6 :

MARKETING PLAN

6.1

Product or services description

Nasi Kak Wok It is typical rice that is famous in Kelantan. It consists of fried chicken, rice, sambal, and curry.

Murtabak Maggi Innovation from murtabak, we change the inside with meggi not the meat or chicken murtabak that usually people buying.

Cocktail and CintaKasih Drink It is a mixture of fruit cube that is called cocktail and we also introduce our drinks that isCintaKasih.

WananaChocholate What is special about this menu is two fruits are combine together in a delicious melt chocholates. The fruits are banana and watermelon.

6.2

Target Market Students of Kolej Mara Kulim Staffs and lecturers of Kolej Mara Kulim

6.3

Market Size

MARKET SIZE TAAWUN COMPANY Taawun company is involved in distribution of Fast Food.The business has identified its target market at Kolej Mara Kulim.There are three major market segments within the target area:lecturer,students and staff of kmk.From the information TAAWUN company estimated the market size to be only RM300 for three days.
SIXTH SOULZ SDN. BHD

SIXTH SOULZ SDN. BHD IS INVOLVED IN SALE OF FAST FOOD, HEAVY FOOD, AND DRINKS. THE BUSINESS HAS IDENTIFIED ITS TARGET MARKET AS THE S,L,S OF KOLEJ MARA KULIM. THERE ARE THREE MAJOR MARKET SEGMENTS WITHIN THE TARGET PLACES : STUDENTS, LECTURER AND STAFF. THE FIRST GROUP CONSISTS OF ABOUT 700 MATRICULATIONS STUDENTS WHO MADE PURCHASES OF ABOUT RM 150 A DAY. THE SECOND GROUP CONSISTS OF 100 LECTURER WHO SPENT AN AVERAGE RM 250 A DAY. THE THIRD GROUP CONSISTS OF 80 STAFF WHO SPENT AN AVERAGE RM 200 A DAY. BASED ON THIS SURVEY, SIXTH SOULZ SDN. BHD ESTIMATED THE MARKET SIZE TO BE RM 2400 FOR FOUR DAYS.

6.4

Competition Competititors Kooperasi strength Many choice of food Good services Delicious food Many choices of food It comes free Can have as much as students want Reasonable price Good services Weekness Too many junk food Kooperasi did not specify the price of their stuff Same food all day Not guarantee clean It does not fit students appetite sometimes Too many people / crowded Sold fatty food such as wafel , mash potato and wedges (unhealthy food) The kiosk did not manage their operation schedule as shown at the poster

Cafe DewanSelera

Kiosk

6.5 Marketing Strategy

MARKETING STRATEGY - PRODUCT WE USE OUR COMPANY NAME AS OUR PRODUCT NAME THAT IS SIXTH SOULZ SDN. BHD. - PACKAGING WE PACKAGES OUR PRODUCT ACCORDING TO SAFETY PRECAUTIONS. SUCH AS OUR SANDWICH WE PUT IN A DISPOSABLE SANDWICH BAG, CHICKEN FRIED RICE IN A POLYSTERENE WARE AND DRINKS IN A DISPOSABLE CUP. - PRICE WE SERVE OUR VALUED CUSTOMER BY GIVEN THEM CHEAPEST PRICE OF OUR PRODUCT. - DISTRIBUTION STRATEGY DIRECT TO CUSTOMER - PROMOTION WE USE PHAMPLET, FLYERS AND POSTERS.

Wok Frutta Logo :

WOK FRUTTA FLYER

We Are Welcome You to

Come and Enjoy Our Products . We Promise You the Scrumptious Dish and
Serve you The Very Best!!! .

7.0 OPERATIONAL PLAN

7.1 Operation process JOB ACTIVITY CHART

Receive order from customer

Walk to prepare food

Select food being ordered and put it into take away wrapper.

Return to the counter

Check next item being ordered

Walk to the drink dispenser

Get the right size cup

Fill cup with drink

Return to the counter

Check order list of verify all ordered items are included

Receive payment and give goods to customer

7.2Material Requirement/Raw Materials Planning

ITEM
FRIED MAGGIE POPIA SALT AJINAMOTO CHILLI PASTE CURRY SPICE ONION GARLIC GINGER CHILLI POWDER TURMERIC POWDER SERAI CHICKEN RICE WATERMELON BANANA COOKING OIL POLIESTERIN PAPER BAG CHOCOLATE BAR SUGAR CORN FLOUR HOTDOG ADDITIVE FLOVOUR FRUIT ADJUST CUP OF DRINK STRAW PLASTIC BAG LONG BEAN BRINJAL CARROT COCONUT MILK ICE CUBE SYRUP FRUIT COCKTAIL SUNQUICK JUICE

QUANTITY REQUIREMENT
5 PACKET 3 PACKET 1 KG 300G 1 PACKET 3 PACKET 5KG 1KG 2KG 1 PACKET 1 PACKET 1KG 6 KG 10KG 4KG 2KG 5KG 3 BAG 4 PACKET 4 PACKET 6KG 2 PACKET 4 PACKET 1 PACKET 3 PACKET 2 BAG 2 PACKET 3 PACKET 1 KG 2KG 1KG 2 BOX 3 BAG 1BOTTLE 4 TIN 1 BOTTLE TOTAL

SAFETY STOCK
1 PACKET 1 PACKET 1KG 300G 1 PACKET 1 PACKET 5KG 1KG 1KG 1 PACKET 1 PACKET 1KG 1KG 10KG 1KG 1KG 5KG 1 BAG 1 PACKET 1 PACKET 1KG 1 PACKET 1 PACKET 1 PACKET 1 PACKET 1 BAG 1 PACKET 1 PACKET 1KG 1KG 1KG 1BOX 1 BAG 1 BOTTLE 1 TIN 1 BOTTLE

PRICE PER UNIT(RM)

3.00 4.50 0.60 5.50 5.50 3.00 4.50 8.00 5.00 2.50 2.50 4.50 6.00 25.00 2.00 3.00 13.50 7.00 2.50 4.50 2.40 2.50 2.50 3.00 0.60 18.00 1.00 2.50 4.00 4.00 3.00 10.00 4.00 2.50 5.50 10.00

TOTAL (RM)
15.00 13.50 0.60 5.50 5.50 3.00 4.50 8.00 10.00 2.50 2.50 4.50 36.00 25.00 8.00 6.00 13.50 21.00 10.00 18.00 14.40 5.00 10.00 3.00 1.80 36.00 2.00 7.50 4.00 8.00 3.00 20.00 12.00 2.50 22.00 10.00 373.80

SUPPLIER

TESCO

a) Material Requirements

Item

Quantity Required 100 cups

Price Per Unit 10.00 5.00 4.00 1.60 8.90 3.50 20.00 7.70

Total Purchase (RM) 10.00 5.00 4.00 3.20 8.90 3.50 400.00 154.00

Supplier

Tesco Tesco Tesco Tesco Tesco Tesco Arthreen Collection SuhaibatulIslamiah

plastic cup 1 packet plastic wrap 1 packet plastic bag 2 packets straw 200 cup polisterine bowl 1 packets Plastic spoon 20 units textile 20 units scaft

7.3Location

7.3 Operation layout

MURTABAK MAGGIE
WANAN A COKLAT

CASHIER

KAK WOK RICE

DRINK

DRINK

8.0FINANCIAL PLAN

Section 8 : Financial Statement 8.1 Project Implementation Cost ( Consist of all costs that you incur to start the business such as a) cost of assets, i.e cost of equipment,renovation,furniture b) working capital,i.e cost of salary,rental,raw materials, etc c) other miscellaneous, i.e business registrations, rental deposit..

Example of project implementation cost of burger kiosk

Project implementation cost

Assests ( equipment ) Working Capital for one week (salary: rm 140 @ 5 days + raw material : rm 40 @ 5 days) : Registration Cost Banner and Pamphlet TOTAL PROJECT IMPLEMENTATION COST

RM
1,500 900

100 400 2,900

8.2 Sources of fund of the project Own money = Rm 1,900 Loan = Rm 1,000

Total Sources of fund = Rm 2900

8.3Income Statement Projection

Product

DAY 1 Predict Actual 30 cups 40 cups

DAY 2 Predict Actual 40 cups 50 cups

DAY3 Predict 50 cups 60 cups

Actual

DAY 4 Predict Actual 60 cups 70cups

Oreo Milkshake Longan with nata de coco Brooches Curds Shawls Coney dog Textile Keychain

15 40 8 30 5 5

20 40 9 30 6 6

30 40 10 30 6 7

35 40 11 30 6 8

TOTAL SALES

DAY
DAY 1 DAY 2 DAY 3 DAY 4 TOTAL

TOTAL SALES
181 201 233 260 875

ITEM

ITEM

PRICE PER UNIT (RM)

PREDICT

RM

DAY 1 ACTUAL

RM

1. OREO

2.00

40 CUPS

80.00

2. 2.00 MILKSHAKE

30 60.00 CUPS

TOTAL SALES DAY 1. 2. 3. Total

PREDICT ( RM )

ACTUAL (RM )

Profits or loss

9.0 CONCLUSION