Preface

PREFACE
The horticulture sector has become a key driver for economic development as it contributes approximately 30% of GDP of Agriculture from 8.5% cropped area. India is one of the worlds biggest producers of horticultural crops growing by 11% of the worlds entire vegetables and 15% of all fruits. The diversified climatic and soil characteristics have helped the country in growing various types of fruits, vegetables, spices and other horticultural crops based on their suitability to the specific environment. The horticulture sector has huge export potential because of low production costs. It has been observed that the exports of horticulture produce and other commodities comprising fruits, vegetables, spices etc. are rising phenomenally. In last five years period (2002-03 to 2006-07), exports of mango, tomato, mixed vegetables and sesame seeds have increased more than double, whereas exports of grapes, pomegranate on one hand and pineapple and litchi on the other have increased more than three times and five times respectively. Similar is the case of soyameal and cotton. However, India is yet to attain its full potential of export. The export is affected due to high transportation cost, inadequate storage facilities, a fragmented supply chain, poor quality standards and insufficient data on the requirement of different countries. India has to give focused emphasis on exploring huge export potential in horticulture sector. For realizing this potential there is requirement of basic infrastructure and reliable information about export opportunities for different farm products for different countries of GCC, EU, ASEAN, Australia, S. Korea, China ,etc. Considering all these facts, Ministry of Agriculture and Cooperation, Govt. of India, approved a project entitled Market Intelligence study of selected crops having export potential. The main aim of this study was to establish a National Database for various horticultural crops, which have export potentials for export to GCC, EU, ASEAN, Australia, South Korea, China and Japan. The crops for the present study have been identified on the
basis of trade value and importance of the commodity in relation to production. The selected crops are mango, grapes, pomegranates, litchi, pineapple, banana and amla among fruits; tomato, green chillies and onion among vegetables; ginger and turmeric among spices; sesame seeds, soyameal & cotton among commercial crops. The present study has been completed with the assistance of International Traceability Systems Ltd., New Delhi who helped us in collecting and compiling of data and to prepare the report in four volumes comprising main Report (Vol. I), Domestic Market Research (Vol. II) and International Market Research (Vol. III and IV). In this regard we would especially like to acknowledge the contributions made by Dr. P.S. Prasad, President, ITS, Dr. Harcharan Dass, Senior Horticulture Consultant and Miss Priyamvada Tiwari, Project Assistant, ITS for analysis and interpretation of voluminious data generated for International markets and domestic markets and critical appraisal of export opportunities for Indian farm products and to Sh. S.S. Johl, Head, Information Technology and his team members in ITS for establishing a database (Website) having details of entire information generated in the project. Special mention must be made about contributions made by Foreign Consultants with a view to provide detailed data on foreign market trends, export opportunities in identified countries, competitiveness of Indian farm produce, import analysis, tariff duties and non-tariff protocols etc. This information, we feel will be of immense heip to exporters. We are grateful to the Department of Agriculture & Cooperation, Ministry of Agriculture for sanctioning this project to NAFED. We are also thankful to Sh. G.C. Pati, Additional Secretary (Trade) and Mrs. Mamta Shankar, Director (Trade), Ministry of Agriculture & Cooperation, Government of India for their valuable suggestions. We also express our gratitude to Sh. Asit Tripathi, Chairman, APEDA and Sh. A.K. Gupta, Advisor, APEDA for giving their valuable suggestions for both crop specific as well as country specific research. We are also thankful to Sh. N.C. Joshi, Director, National Centre for Agricultural & Policy Research (NCAP) for providing training to exporters, traders and producers on various issues related to WTO, CODEX standards and food safety measures.
Our thanks are also due to Shri Sudhir Chaddha, President, Litchi Exporters Association, Nanital, Uttranchal; Dr. P.C. Adsule, Director, NRC Grapes, Pune; Mr. Pathrikar, Secretary, Mango Growers Association, Aurangabad; Shri Santosh Patil, Dy G.M., MSAMB, Pune; Mr. P.S. Chandne, President, Pomegranate Growers Association, Sangole, Dist. Sholapur; Sh. M.P. Deora, Mahabanana, Jalgaon; Shri Kishore Bheda, Director, IOPEA, Mumbai; Dr. D.R. Kalra, Executive Director, SOPA, Indore; Spices Board of India, Cochin; Cotton Corporation of India, Mumbai and Mrs. Suneeta Nair, Sr. Manager, Aspinwell and Co. Ltd, New Delhi for providing details of expenses required to be incurred from harvest to packhouse to destination for exports of different crops/commodities. We earnestly hope that huge information compiled by us on the various crops in the present report would be of immense use and would provide greater impetus to exporters and will ultimately boost exports of horticultural commodities.
U.K.S. Chauhan Dr. S.R.K. Varshney

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PREFACE

U.K.S. Chauhan Dr. S.R.K. Varshney

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