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Industry icon and NAHA 2013 winner Matthew Morris
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Trick Hat
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Team I.C.A.N. looks
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MODERNSALON.COM
AUGUST 2013
Concept and styling: Matthew Morris
Photography: Jordan Holloway
Make-up: Stephanie Klasse
Fashion styling: Georgia Benjou
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MODERN SALON (ISSN 0148-4001) publishes 13 issues annually by Vance Publishing Corporation, 400 Knightsbridge Pkwy., Lincolnshire, IL 60069. Phone 847-634-2600. Overseas subscription offices: J.B. Tratsart Ltd., Dogmersfield
Nr. Basingstoke, Hampshire RG278SU, England; Top Hair, Magazinpress Verlag, Elisenstrasse 3, 8000 Munchen 2, Germany; J. Bruce Cortaville and Associates, Box 1060 GPO, Sydney 2001, Australia; Spencer L. Ayrey Ltd.,
171 Main North Road, PO Box 2096, Christchurch, and Rod Trembath Ltd., 30 Stoddar Rd., Mt. Roskill, Auckland, New Zealand; Chia Swee Boon, Longford Company, One Selegie Road, #02-24 Paradiz Centre, Singapore 0718,
Tel. 33-98-398. Subscription ratesUSA and possessions: $28 one year; $40 two years; $50 three years; single copies $10. Canada: $37 one year; $57 two years; $73 three years; single copies $10. Periodicals postage paid at
Lincolnshire, IL and additional mailing offices. Postmaster: Send address changes to MODERN SALON, P.O. Box 3593, Northbrook, IL 60065-9724.
features and how-tos
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MODERNSALON.COM AUGUST 2013 $10
Industry icon and NAHA 2013 winner Matthew Morris
challenges ve emerging artists to advance to
Level 3 in a game of creativity.
Trick Hat
evolution of
mentorship
TeamI.C.A.N. looks
to the future
problem
solvers
Treatments for
thinning hair
NAHA
drama
Watch online now!
modernsalon.com/NAHA
76 1980s Throwback
Matthew Morris mentors emerging artists
to use their visions and inspiration, and together
they create a collection that pays tribute to
iconic hats of the 80s.
82The Next Generation Collection
Five new stylists brought together as Team I.C.A.N. for
serious mentoring by Wella get a look at how limitless a
future can be with a career in beauty.
86 Summer Sizzlers
At MODERNs Artist Session, attendees are inspired
by Hollywood epics and icons, from both the large
and small screen.
88 Master Celebration
As Denman International celebrates 75 years, ve
superstars that have used the famed Classic D3 brush to
create their own iconic silhouettes, pool their talents to
design inspiring nishes.
82
88
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All professional stylists and salons
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COMING NEAR YOU!
August 5
Los Angeles, CA
Holiday Inn Buena Park, CA
7000 Beach Blvd, Buena Park, CA 90620

October 6- 7
Charlotte Fashion Focus
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TO FIND A STORE NEAREST YOU, VISIT
WWW.COSMOPROFBEAUTY.COM OR CALL 1-888-912-3463.
TO FIND A SALES CONSULTANT, CALL 1-800-362-3186
Limited distribution through Sales Consultants in these states:
AL, AK, CT, DE, FL, GA, IL, IN, KY, ME, MD, MA, MI, MS, MO, NH,
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38 Style Watch
Thinning hair solutions; scalp saver best
sellers; celebrity style; and more.
52 Station Break
Chris McMillans Beverly Hills salon.
54 Modern Portfolio
Rustic Romantics collection from the
Aveda artistic team including NAHA
Hairstylist of the Year Allen Ruiz.
56

Modern Reports
Farouk at the Miss USA pageant; Oribe
Backstage LaFama; and Premiere Orlando
international beauty event.
64 Modern Man
New add-on service from Rene Furterer.
66 Choose Beauty
Pivot Point International Creative and
Technical Director Yolly ten Koppel
pushes the limits.
departments
AUGUST 2013
68 Team Spirit
The Schwarzkopf Professional education
team builds relationships across the U.S.
70 Product Spotlight
Hair care lines to help clients repair,
retain and improve thinning hair.
72 Modern Process
Color techniques from House of
Ernest salon; gray concealer; and
nature-inspired blonde.
74 Modern Salon Learning
Catwalk Girl back-to-school style.
92 News
Matrixs blue agave-infused stylers;
Saphiras mineral-packed product line;
Nioxin launches eight stylers for thinning
hair; and more.
in every issue
24 CONNECT
30 EDITORS NOTE
32 CONTRIBUTORS
36 BEHIND THE COVER
96 THE GOODS
104 PERSONAL STYLE
All statements, including product claims, are those of the person or organization making the statement or claim. The publisher does not adopt any such
statement or claim as its own, and any such statement or claim does not necessarily reect the opinion of the publisher. MODERN SALON accepts no
responsibility for unsolicited materials. Hair styles and accompanying technical information cannot be duplicated without permission. These special requests
should be addressed to MODERN SALON. Copyright 2013. Modern Salon is registered in the United States Patent and Trademark Ofce.
38
54
ARROJO
Imagine passion, pride, professionalism. Celebration of the hairdressing craft.
Imagine power in the hands of the hairdresser. A winning culture of organic
growth. Imagine creative integrity and innovation. Education as investment not
as expense. Imagine the higher ground of a trailblazing brand.
With independent product distribution and world-class education, we take the
habits and values that make us special to salons and stylists who want to join
something greater in our industry.
Imagine Being Part Of It.
EXPO
www.arrojonyc.com
For inspirational education at our
Advanced Academy, to carry ARROJO
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Ambassador Program, please call:
212 242 7786 ext 207.
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AUGUST 2013
Moderns Monthly Musts
24 August 2013 modernsalon.com
Check out the modernsalon.com artists, how-tos, videos, podcasts and Facebook
conversations going on in the MODERN SALON community this month!
W
hether its a feathered fringe across the fore-
head like Kerry Washington or swept off to the
side like Jennifer Aniston, bangs are certainly
making their mark in Hollywood, on the runways and, of
course, in your salon chair.
In the June issue of MODERN, we asked our readers to
take this tress trend for a test drivehundreds and hun-
dreds of you answered! Seles of women, men, clients (and
even dogs and babies!) ooded our social media pages,
showing off their Pop Out Hairdo clip-in bangs.
Here, we display some our favorite looks. Want to play
too? Upload your photos with the hashtag #modernhairdo
on Instagram and Twitter, or upload your do to MODERNS
Facebook wall facebook.com/modernsalon. Well be sure
to add you to the Hairdo gallery!
Like how you look? The real clip-in bangs from Hairdo
are 5" long with 9 " face-framing sides, so your clients
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Connecting Beauty Professionals at Every Stage of their Careers
modernsalon.com
MANAGEMENT
Steve Reiss Vice President/Group Publisher
sreiss@vancepub|ishing.com 847-634-4354
Michele Musgrove Associate Publisher/Editorial Director
mmusgrove@vancepub|ishing.com 847-634-7890
MODERN SALON LEARNING
Jamie Carroll Director of Education
jcarroll@vancepublishing.com
MEDIA OPERATIONS
Mike Curran Director of Media Operations
mcurran@vancepub|ishing.com 847-415-8054
Katie Georgas Assistant Director of Media Operations
kgeorgas@vancepub|ishing.com 847-415-8039
CREATIVE SERVICES
Himanshu J. Suthar Art Director
hsuthar@vancepub|ishing.com 847-415-8023
Brittney Hackbart Assistant Art Director
bhackbart@vancepub|ishing.com 847-415-8018
Michele Musgrove
Associate Publisher/Editorial Director
mmusgrove@vancepublishing.com
847-634-7890
Stacey Soble
West Coast Editor
Editor In Chief Salon Today
ssoble@vancepublishing.com
805-709-1837
Deborah Ogilvie
Executive Managing Editor
dogilvie@vancepublishing.com
847-634-4359
Joyce Alverio
Editorial Coordinator
jalverio@vancepublishing.com
847-415-8037
847-634-4342 fax
Anne Moratto
West Coast Beauty and Markets Editor
amoratto@vancepublishing.com
323-953-1600
Jan Hillenmeyer
News Editor
jhillenmeyer@vancepublishing.com
847-415-8044
Maggie Mulhern
Beauty and Fashion Director
mmulhern@vancepublishing.com
201-321-1886
Alison Shipley
Executive Editor
Editor First Chair
ashipley@vancepublishing.com
847-415-8084
Stephanie Junca
Web Production Editor
sjunca@vancepublishing.com
847-415-8015
Lauren Salapatek
Associate Editor
E-letter Content Production Manager
lsalapatek@vancepublishing.com
847-415-8012
SUBSCRIPTION SERVICES
800-808-2623 subscriberservices@modernsa|on.com
EDITORIAL
Contributing Editors Victoria Wurdinger, Rosanne Ullman, Jessica Galliart
MODERN SALON Media Intern Chandler C.N. Rollins
VANCE PUBLISHING CORPORATION
William C. Vance Chairman of the Board
bvance@vancepublishing.com
Peggy Walker President
pwalker@vancepublishing.com
MAIN OFFICE
P.O. Box 1400, Linco|nshire, IL 60069
Phone. 800-621-2848 Fax. 847-634-4342
E-Mai|. modernsa|on@vancepub|ishing.com
Advertising, production and circulation contacts
see page 102.
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T
he MODERN editorial team just got back from spending a long weekend
with the professional beaty industry in Las Vegas. We were busy covering
and participating in Cosmoprof North America, the City of Hope Spirit
of Life reception, the North American Hairstyling Awards and the Beacon pro-
gram for future professionals.
Some of us stayed through the week or are traveling back to the des-
ert for Wellas CONNECT and Trend Vision events, and the Cosmetology
Educators Associations annual conference. Others just feel like were still
in Vegas (except for the humidity), as we relive, recap and rebroadcast the
highlights. Check out modernsalon.com/NAHA for exclusive awards cover-
age and watch modernsalon.com and next months issue for expanded cov-
erage of PBA Beauty Week. In the meantime, a few hot points:
NAHA: new names, fave icons. Great new talent plus inspiring wins from
industry faves. Allen Ruiz took top honors; Sue Pemberton earned her sec-
ond win. MODERN cover artist Matthew Morris claimed the rst-ever Mens
Hairstylist of the Year NAHA and we expect to see more from Student Hair-
stylist of the Year Stormie Roberts.
Curls, curls, curls. Creating and caring and complementing curl contin-
ues as the latest, greatest twist in texture. (We overheard one of the most
powerful execs in distribution call the new wave of curl-creating wands the
most important thing to happen since, well, atirons.)
Nails are still a bright spot. This break-out beauty category keeps bring-
ing the bling and new layers of performance and innovation.
Lashing out is in. No longer a fringe category, eyelash extensions, treat-
ments and accessories commanded attention and more oor space. Brows
are booming, too.
Kera-buzz. Keratin as an ingredientand kera as a prexstill drives
new launches, reformulations and line extensions.
Anti-aging. The boomer boom in personal care isnt going away any time
soon. From head to toe, keeping hair, skin, nails in optimum condition and
minimizing the effect of aging is the formula for success. And the beauty
industry keeps getting more sophisticated and innovative.
It really is a small world. From Guam to Siberia (seriously), we saw new
international brands courting the U.S. market of salon professionals.
Focusing on the future. Beauty Changes Lives announced new
scholarships; Michael Baker of Neill Corp. launched a Second-Hand Scissors
mentor/matchmaking campaign. Learn more at beautychangeslives.org and
secondhandscissorproject.org.
Hope is still in style. The City of Hope Spirit of Life gala honoring
Wella CEO Reuben Carranza got things revved up, but the campaign to raise
awareness and funds to ght career killer diabetes goes through November.
Visit cityofhope.org/hopeisinstyle to get involved, and stay tuned for other
initiatives to support and promote the healthy hairdresser.
EDITORS NOTE
Trending
Michele Musgrove
Associate Publisher and Editorial Director
mmusgrove@vancepublishing.com
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MODERN CONTRIBUTORS
Anthony Mascolo, founder of TIGI and Bed Head, put down his brush and picked
up his camera for the Denman Icon shoot shown in Master Celebration start-
ing on page 88. Internationally renowned for his couture hair, photography and cre-
ative films, Mascolo has won many accolades including winning British Hairdresser
of the Year three times and earning the title President of Alternative Hair.
Mark Woolley is an award-winning hair stylist, creative director and entre-
preneur behind the exclusive Electric brand encompassing salons, a hair care
line, Electric Studios and The Electric Education Academy. As the Global Brand
Ambassador for Denman International, a member of LOral Portfolio of Artistic
Hairdressers, and active within the Fellowship for British Hairdressing, Woolley
also serves clients in his three Electric salons in and around London.
Andrew Collinge, owner of the six salons that boast his name, has won
multiple British Hairdressing awards and is making efforts to ensure his
talents live on. His training academy has become one of the finest beauty
learning schools in the United Kingdom.
As leader of the TIGI International Creative Team, Nick Irwin is responsible
for creative aspects from trend predictions to product development as well as
heading fashion shows and working on global TIGI shows. Irwin works with An-
thony Mascolo developing collections and imagery for brand marketing.
Perhaps not a household name in the U.S., Errol Douglas is a star in Eu-
rope. Regularly featured in Vogue, Elle, Cosmopolitan and other high-profile
publications, Douglas contributes to TV shows offering style and beauty advice.
Douglas has racked up many awards including London LOral Colour Trophy,
the Cosmopolitan Style Award and Fellowship Hairdresser of the Year.
MATTHEW MORRIS
Matthew Morris began his career as a make-up art-
ist. With high-demand for his celebrated work, Mor-
ris felt it was only natural to make the transition into
hair styling. With a background in sculpture and de-
sign, he found his favorite medium in beauty. As an
Artistic Director for Kerastase, who was featured on
season 3 of Bravos Shear Genius, Morris has also
has been recognized as Editorial Stylist of the Year
at NAHA, and his work has been seen in Vogue, Elle,
InStyle and Allure. Whether leading a team or be-
ing part of it, Colorado salon owner Morris has been
a staple stylist for nearly 30 seasons backstage at
New York Fashion Week for designers including
Tom Ford, Oscar de la Renta, Michael Kors, Carolina
Herrera, Derek Lam, Alexander Wang and Rodarte.
See his work on this months cover and in 1980s
Throwback beginning on page 76.
TEAM I.C.A.N.
Team I.C.A.N. (Integrity, Courage, Ambition, Next) consists of five up-and-com-
ing stylists, Brenton Lee, Kathryn Hornick, Katey-Bug Browne, Katie Woods
and Kristin Bacaycay. These five stylists make up a team of a dynamic mix of
young, passionate hairdressers with drive and talent, and were selected based
on possessing a great attitude and superior skills and having been a finalist in
and/or having won a Wella competition. Under the tutelage of Fabio Sementilli,
Diego Raviglione and Carole Protat, they have presented on stage at NAHA,
participated in the corporations Connect event, appeared on the cover of
FIRST CHAIR magazine and now have participated in an editorial photoshoot.
See The Next Generation Collection on page 82.
ANTHONY MASCOLO, ANDREW COLLINGE,
NICK IRWIN, ERROL DOUGLAS, MARK WOOLLEY
beauty
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like aquage MasterClass
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check it all out at aquage.com
or for more information about the Aquage academy, please call Wanda Alvarez
at 440. 893. 1100 ext. 106, or email her at wanda@aquage.com
the aquage masterclass academy
an incredible hands-on experience. passion. education. inspiration.
...I was treated like family from the
minute I arrived... Tonia Colagiovanni
... a life-changing, intensive, 2-day,
hands-on learning experience for
all levels Rina VanNuys
... the all-encompassing salon career
jam session where top industry
leaders help you learn & grow in
a caring environment, whatever
your skill level Thomas Shriver
* dates and locations subject to change
August 11-12, 2013, Cleveland, OH*
September 22-23, 2013, Baltimore, MD
September 29-30, 2013, Boston, MA
mondays
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ideas and techniques when you check out the Aquage
Facebook page for Makeover Mondays. Or check out our
makeovers on Pinterest. Each week Aquage showcases
a pretty astounding before and after thatll have you excited
to have your first client in your chair on Tuesday morning!
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can make amazing transformations happen every day!
Log on at facebook.com/aquage.biomega every Monday
and catch the latest new look by the Aquage team!
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modernsalon.com August 2013 33
MODERN CONTRIBUTORS
ARTIST SESSION
MODERNs exclusive Artist Session workshops offer the ultimate creativity
experience. Turn to page 86 to see looks from the most recent session.
Jennifer Dozier Horter, owner of
Bombshell Salon of Ellicott City, Maryland,
has been published internationally and has
been tapped for her beauty expertise for
television as well as a robust clientele. A Paul
Mitchell Platform Artist, Horter thrives on ed-
ucation, as both an educator and a student.
Known as a mentor to her staff, Horter be-
lieves that any opportunity presented to her
should be presented to a colleague as well.
For this Artist Session, Horter enjoyed the
company of Bombshell senior stylist Stacie
Snyder who assisted in her finish.
As the creative director of the Jose Luis Salon in Austin, Texas, Theresa Przybyla is a technical
artist driven by the unusual, colorful and bold. I crave the excitement brought by the forward
moving nature of hair artistry, she says.
Cindy Wade is a master stylist/colorist and
bridal specialist at Cristophe Salon in Newport
Beach, California. After 39 years in the indus-
try, Wade still has great passion for her craft. As
an artist and educator with LOral Profession-
nel, Wade is committed to continuing education
and promoting it among her peers. Her website
cindyslookbook.com offers an opportunity for po-
tential clients to find her portfolio, video shoots,
events and complete bio. Emily Naaman works
as Cindys assistant at Cristophe-Fashion Island
in Newport Beach, California. As a relative new-
comer to the beauty industry, Naaman is eager
to advance her skills and raise her profile in the
salon and editorial world.
Hair Goes In...
INTRODUCING
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BEHIND THE COVER
Level 3
T
he Matthew Morris Salon in Denver, Colorado, offers ve levels of
hairdressers to its clientele. Each level is based on talent, experience
and expertise. The photoshoot for this cover was created by salon owner
Matthew Morris and ve Level 2 hairdressers, each with an eye to Level 3.
Reaching Level 3 requires intense creativity, including portfolio building,
story boarding and presentation. The level system was created to inspire
creative interpretation, teaching Level 2 artists to take their visions and in-
spiration and be able to communicate visually through photoshoots, Morris
says. This evolves the contenders to the next phase of their careers, teach-
ing them to not only to do great hair but to also create great hair for a photo.
This level takes the skill of the artist to the next level, preparing each to be on
the Matthew Morris Design Team and eventually the Education Team.
According to Morris, who knows a thing or two about professional pho-
toshoots (hes a regular at the North American Hairstyling Awards and was
featured on season 3 of Shear Genius), Level 2 stylists Meredith Boles, Jillian
Berres, Chrissy Neidig, Lori Fleagle and Jessica Painter are so amazing that
he decided to do something unique to truly challenge them.
Ive been thinking about the Hair Hat concept for several months, says
Morris. I decided this was the perfect time to enlist the help of these ve
artists to bring the concept to life. Morris had what he called a pow wow
to go over the details, direction and concept, and then stepped away. I knew
it was going to be hard for them to envision, he says, but I wanted to make
that part of the learning exercise.
Knowing it was a challenge, Morris appreciated the struggles and obstacles
the artists faced. They learned so much from this process, he says. In ad-
dition to creating the hats, they participated in the casting of models, ttings,
make-up concepts, lighting and hair design. They were part of the process
from beginning to end.
Although Morris acknowledges that he was the leader, he feels that his team
made this shoot cover worthy. I knew they were going to wow me, he says,
but they ended up wowing themselves as well. They had never seen a shoot from
beginning to end. They can now appreciate the whole concept. It was a great mo-
ment for all of us when we saw the nal pictures. I am so proud of them.
And there is great news. Not only does each now have a cover to her
credit, each has now reached Level 3!
Matthew Morris on set.
Jennifer Price of Zano Salons and
Spas in Naperville, Illinois, won the 2013
Cosmetologists Chicago Stars photo
competition in the Day to Night category.
In 2012, she won Cosmetologists Chica-
gos inaugural LEO Award, honoring Pivot
Point Founder Leo Passage.
Its safe to say she loves a challenge,
so when Hempz products, for which
Price is a creative artist, tapped Stars
winners to create a collection repre-
senting the brand, Price signed on. She
gathered some of her Zano colleagues
for the project and taking inspiration
from the brands bright packaging
and youthful attitude, created a trend
collection that is perfect for the wan-
ing days of summer. Zano make-up
artist Ashley Stephens applied a
soft touch of bronze and a pop of
lip color to accentuate the soft,
shiny casual summer styles.
Photography: Kosta Sobevski
youthful
glow
>>
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ODERN
Got a best seller?
We want to hear about it! Like MODERN at facebook.com/modernsalon and you could be featured in an upcoming issue!
Best Sellers
Scalp Savers
A dry, irritated scalp can make
clients miserable. We asked
MODERNs Facebook fans
(nearly 140,000 of you!) which
products they recommend to
clients suffering from
scalp problems.
We use Moroccanoil Dry Scalp
Treatment. Its a great in-salon service
paired with shampoo.
Aleah Simpson
Mystique Salon, Tulsa, Oklahoma
I love the Paul Mitchell Lavender Mint
Moisturizing Conditioner!
Deanna Johnson Libengood
Signature Hair Studio
Buford, Georgia
LAnza Healing Remedy
Line, its amazing.
Amy Hair Freudenberg
Pucci Salon, Scottsdale, Arizona
The Biolage Scalptherapie Series,
like the Anti Dandruff Conditioner.
Adam Sculnick
Cost Cutters Salon
Palm City, Florida
Aveda Scalp Benefts
Balancing Shampoo and
Balancing Conditioner.
Salon Junallo
Richfeld, Minnesota
Eufora Urgent Repair Treatment.
Maggie Montiel DiFalco
Maggie The Salon, Cooper City, Florida
STYLEWATCH
Layered Lengths
Whether shes sporting a sleek, straight style or hit-
ting the movie set with bouncy barrel waves, actress
Selena Gomezs chocolate locks are always bountiful.
TRY IT: To achieve a look like this, celebrity stylist
Mohammad Rahebi, of Identity Salon in
Encino, California, says combining Simplicity Hair
Extensions textured human hair in two lengths (18-
20" at the nape and 14-16" in the sides and back)
will achieve added layers and volume.
Setting the extensions in a layered
cut is necessary to achieve a natural
look, cut preferably with a razor,
he says. Curling the hair in big
sections and away from the
face achieves fullness. Tuck
real hair behind extensions and
set with hairspray.
*
Fit for a Teen
Start the school year in style with these nishes
that are perfect for Picture Day.
CELEBRITY STYLE
Twisted Sister
At the Epic New York screening, actress Amanda
Seyfried was spotted wearing mermaid waves
with a twisted accent. Here, Wella Profes-
sionals celebrity stylist, Andy LeCompte
shares how he would create the look.
TRY IT: Apply Wella Profession-
als Velvet Amplier to smooth the
hairs surface. After roundbrush-
ing with Wellas Natural Volume
Mousse, mist with thermal
protection spray and curl the hair
alternating the curls toward and
away from the face to create a
natural look. Pin and set the curls
for 20 minutes, and use ngers to
comb out. Twist a section of hair
and pin to the back of head. Se-
cure with pins and use a nishing
spray to set the look.
Bright and
Blonded
Celebrity stylist Dwayne
Ross, owner of Verve
Lounge Hair Salon in
Beverly Hills, says prepping the
hair before you style for a special
occasion is a crucial step for a
healthy, shiny nish with luster,
like actress Jennifer Lawrences
chop. Here he recommends
Malibu C products.
TRY IT: On clean, wet hair,
apply Malibu Cs Malibu Blondes
Wellness Treatment for ve
minutes. This vegan treatment intensies color
brilliance for highlighted and natural blondes.
Wash out and condition. Next, apply Malibu
Cs Leave-in Mist Conditioner and blow dry.
This vegan leave-in detangler is loaded with
antioxidant vitamins and plant-based proteins
that to ght damage.
After blow drying with a round brush, place
3 to 4 medium Velcro rollers (on dry hair) be-
hind the fringe area, and spray with a working
spray. Curl the rest of the hair away from the
face with medium curling iron. Let hair cool for
10 minutes. With your ngers and a light styl-
ing pomade, lightly run ngers through curls
and separate. Remove rollers and bend just the
ends of the hair with a medium hot iron. Set
look with a nishing spray.
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JOI CO.COM
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HEADS.
Youve never felt POWER like this before.
STYLEWATCH
Thinning Options
When clients experience hair thinning or loss, it can be a private panic.
Use August, National Hair Loss Awareness month, as a time to brush
up on your knowledge of solutions.
When a client realizes that they are ex
periencing hair thinning or loss it evokes
a physiological reaction, one that can
result in a loss of self-esteem, perhaps
cause depression, anxiety and lead to
other emotional issues, says Jefrey
Paul, MODERN blogger, international
hair replacement and restoration expert,
and educator.
According to the American Association
of Dermatology, 80 million men and women
suffer from heredity hair loss. Even though
it's commonly considered an issue aflict
ing primarily men, 40 percent of American
women suffer from thinning, too.
To learn about hair care lines specifi
cally formulated to address hair loss turn
to Product Spotlight on page 70. Here we
share more options to help clients man
age hair loss.
Star the Conversation
If you notice your client is losing hair it can
be uncomforable to bring it up.
"My trick question is to ask 'Is your
hair full enough?' or 'Would you like more
volume?' says Mirella Rota Sementilli, a
Nioxin artist and educator. "Here's when
you can start talking about solutions."

HAIR
ESSENTIALS"
Solution 1:
Hair Supplements
Dietar supplements
are options to naturally
combat hair loss, repair
and revitalize damaged
or dormant hair follicles,
and stimulate healthy
hair growth. Hair supple
ments work for both men
and women and are ef
fective for all hair types.
Hair Essentials, an
all-natural hair supple
ment contains a formulation of more than
20 all-naturl ingredients including herbs,
vitamins, minerls, fatty acids, amino acids
and other essential nutrients. "Taking a hair
supplement can reduce scalp inflammation,
O
C
C
<

U
L
..
help maintain healthy sebum production
and regulate the hair grwth cycle," says
Maria Miller, Hair Essentials.
Eufora International developed
Nutritional Suppor supplements, part
of Eufora's new Thickening Collection.
The supplements provide a balance of
B-vitamins, amino acids and antioxidants
to support healthy hair, skin and nails. The
complete vitamin and mineral formula
promotes fuller, healthier-looking hair.
Viviscal Professional also offers a hair
supplement, which helps nourish thinning
hair and promote healthy growth with its
prprietary marine complex, AminoMar.
Solution 2: Hair Lasers
The use of lasers in skin care and medicine
continues to grow and now that technol
ogy can be used to manage hair loss
as well.
Hair laser products are
designed to control hair loss
and stimulate hair re-growth .
HairMax, a laser light therapy
company, uses LaserComb
Technology, which is found in
their Professional 12 LaserComb,
Lux 9 LaserComb and Advanced 7
LaserComb. All of the LaserCombs
are cordless medical devices with
modules that stimulate hair growth.
Laser Hair Enhancement or La
ser Hair Therpy uses a non-thermal,
low-level laser light to stimulate the
scalp and hair during an in-salon
serice. This enhances the ap-
pearance of the hair crating a fuller, thicker

look. The laser is easy to use, much like a
hooded hair drer. Stylists seat the client,
lower the hood and begin the 30-minute
serice. Salons typically charge $200-$300
per month per client; the client visits twice a
week for 30-minute sessions and continue
sessions for six to 12 months.
Solution 3:
Hair Fibers
If your clients are
looking for instant,
but temporary, thick
ening hair results,
products that contain
faux hair fibers can
make hair look sig
nificantly fuller and
diminish scalp show
through.
XFusion Hair Building Fibers are all
natural Keratin "hairs" that bind to your
client's existing hair to make it look full
er. Simply shake the fibers over thinning
areas, and thousands of tiny
color-matched hair fibers inter-
twine with the hair.
The fibers have a strong,
natural static charge that cre
ates a magnetic effect, tightly
binding them to even the fin
est hair strand," says Scott
Vincent Borba, creative
director of XFusion.
The product is designed
to stay put through wind,
URE THI
rain or perspiration. It's undetectable
and can be removed by shampooing.
SureThik Natural Hair Thick
ening Fibers also contain micro
scopic fibers produced with premi
um organic keratin. To use, gently
tap the bottle to dispense the fi
bers evenly and pat down. Lightly
brush the fibers through and re
peat for extra volume and cover-
age. The fibers are available in
eight natural hair color shades.
STYLEWATCH
Apply at
HairdressersAtHeart.com
by October 11, 2013.
Advance your craft with the
prestigious Vidal Sassoon
Professional Beauty
Education Scholarship.
SASSOON YOURSELF
2013 Wella, the professional division of P&G.
20 Salons Receive
Charity Challenge
Grants
>>The four pillars of Wellas Hairdresser at Heart
initiativeNew Talent awards, Scholarships,
Childcare Assistance and Charity Challenge
provide support at every stage of a stylists
career, helping them stay creative and advance
in the profession.
The fourth pillar, the Charity Challenge,
just capped a strong rst year by granting a total
of $43,000 to 20 salons and formally recognizing
salon pros for their dedication to community
service and fundraising.
Stylists are so inuential in their communities and
can be very effective in driving awareness, said Naomi
Sayles, regional sales manager for Wella North America. By
harnessing the powerful one-on-one interaction they have with clients, the can take
charitable causes to the next level.
The Grand Prize in the 2013 Charity Challenge went to Raun Hairdressers and Day
Spa in Willoughby, Ohio. Salon event planner Maria Dietz and co-owner Nicole Joright
received a $10,000 grant for their dedication to community outreach programs beneting
the American Heart Association. Proceeds generated from salon events called Color Me
Red have been donated to the AHAs Go Red for Women campaign.
With the grant, we are planning to grow Color Me Red into a broader event that
involves more salons and clients, Dietz vows.
Two grants of $5,000 each were awarded to David Icard of Bold and Beautiful in
Lenoir, North Carolina to benet Wig Bank of Caldwell County, and to Leslie Rice of
Gold Waves Salon in Fort Worth, Texas, to benet local mental health efforts.
The four salons that received $2,500 Charity Challenge grants were Salon Lorrene
in Lake Zurich, Illinois; Twist Salon in Norfolk, Virginia, Wind Salon at Scarlet in
Denver, Colorado; and Royale Hair Parlor in Bloomington, Indiana.
To see the list of 13 salons who received $1,000 grants in the rst Charity Challenge
and to apply for 2014 grants, visit hairdressersatheart.com, a complete resource for
career support, including e-education, Whats Next Awards, scholarships, child care
discounts and more.
The team from Raun
Hairdressers and Day Spa
celebrate winning the
grand prize.
Start planning:
Applications for
the 2nd Annual
Hairdressers at Heart
Charity Challenge
will begin in
January 2014.
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HAIRDRESSERS AT HEART.
If artistry is your passion, we invite you to take your career
to the next level. With scholarships and educational opportunities,
childcare and community support, weve curated a world just for you.
Visit HairdressersAtHeart.com to see all of the ways we can advance your craft.
STYLEWATCH
Fall Trends
>>For fall, celebrity stylist Nicholas Penna Jr. predicts that updos with ashy
embellishments, grunge chic waves, classy top knots and dazzling pinned-back
styles are going to be the rage of the season. Here, he offers steps for two looks.
Updo Goddess
Add versatility to this voluminous updo by
adding a headband or gold embellishments
for a more formal look.
Step 1: Apply dry shampoo throughout the hair to
absorb excess oil and increase volume.
Step 2: Once hair is prepped, section off a strip of
hair running from the front to the back of the head.
The section can be wide or narrow, depending on
your desired look.
Step 3: Backcomb or tease the roots of the hair in
one-inch sections with a thin comb, working your
way forward to the front.
Step 4: Once desired volume is achieved,
smooth the rest of the hair up and over the teased
section using a paddle brush. To create more of a
pompadour, take the sides of the hair and pull back
into a braided or simple bun.
Step 5: Opt for a gold headband or gold
embellishments.
Glamour Grunge
Go edgy this fall season with
textured, glamorous grunge
waves. To get the distressed
look, pull apart the waves.
Step 1: This look works best on
unwashed hair, but if your client
has clean strands, add texture
to the look by applying LOral
Professionnel True Grit Texturizing
Powder.
Step 2: Part hair on the desired
side and gently run ngers through
hairavoid using a comb or a
brush, these tools will frizz the
desired look.
Step 3: With A 2-inch curling iron,
pick sections randomly and curl
the lower half. Loosen curls with
ngers when cool.
Step 4: Finish with a dusting of
texturizing powder.
STYLEWATCH
Rewarding
Loyalty
>>Showing appreciation to your loyal customers will keep them
coming back time and again. Little upgrades are a small price to
keep your clients loyal and happy. Going the extra mile will give you
an edge over your competitors, says Lydia Sarfati, founder and CEO
of Repchage. According to Sarfati, here are some specic ways you
can upgrade each service with anti-aging benets.
Facial Upgrade: A hand massage should always be included as an
added benet, but for the client that comes to you regularly it is important
to offer a larger upgrade once in awhile. For every ve facials they receive
you could offer your clients a professional anti-aging eye treatment.
Mani/Pedi Upgrade: An easy way to upgrade your customers after
ve manicures or pedicures is by offering an anti-aging hand or foot
treatment, which you can create with the facial treatment products and
masks you already carry. Apply to the feet or hands as you would for a
facial. For more product information visit repechage.com.
Naturally New
>>Jean Alexander, Inc. introduces two new skin care products that contain all-natural ingredients.
Spree Natural Skin Therapy is formulated to moisturize and repair damaged skin, for face or body.
AlphaPure Natural Face Wash helps with deep pore cleansing and natural cell renewal, and can be
used on dry, oily or combination skin. Both products use a base of witch hazel with added vitamin E
and sea plant extracts to promote new, healthy skin. For more information, visit jeanalexander.com.
SPF and Aging
>>A good sunscreen is a skin care essential, but clients often struggle with nding the right formula.
Annet King, Director of Global Education for Dermalogica, shares how to help clients choose the
perfect SPF products for their skin at every age. For more product information visit dermalogica.com.
20s Since oil production is still high, skin is breakout prone. Your clients need an SPF formula that does not clog follicles
or contribute to comedones. Clients should avoid fragrance, color, isopropyl myristate, lanolin and mineral oil. Suggest a
lightweight formula that helps combat and treat breakout prone skin, and also provides a broad-spectrum SPF 30.
30s Recommend a tinted moisturizer. Multi benet 3-in-1 products with either a sheer wash of color or higher
coverage if needed, but also built in hydration and a broad-spectrum SPF. Customize your clients moisturizer by mixing in an SPF booster. An SPF 50
booster, when mixed equally with moisturizer, gives your clients approximately SPF 30 or above.
40s Signs of aging and hyperpigmentation are more evident, so an SPF 30 or higher formula that addresses rmness and elasticity is a great option.
Clients can layer an age ghting skin primer with peptides, pearl powder and SPF 30 over it to help combat harmful rays while smoothing lines.
50s + Skin is signicantly drier and and more sensitive, so a chemical SPF might not be an option. Suggest an ultra-sensitive SPF 30 that has physical
sunscreen ingredients like titanium and zinc oxide, a slight tint and a built in calming complex to soothe skin. If your clients skin is very dry, reccommend
they use a dry skin moisturizer rst then layer the SPF lotion over it.
Annet King
Lydia Sarfati
An anti-aging hand treatment is a great way to reward loyal customers.
PETER COPPOLA IS BACK TO REVEAL
A NEW MOVEMENT IN HAIR STYLING
KERATIN CONCEPT
Rewind the strands of time with our rst in class repairing and styling system.
Keratin and Ceramide fusion gives hair an anti-aging boost, reverses signs
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STATION BREAK
52 August 2013 modernsalon.com > Upload your station using #StationBreak.
Chris McMillan, owner of his eponymous Beverly Hills salon, is
a celebrity stylist for the Living Proof hair care line, famous for
creating natural, sexy hair for a bevy of Hollywood beauties in-
cluding Jennifer Aniston (he is credited with The Rachel), Miley
Cyrus and Michelle Williams. McMillan works out of his cozy
hideaway when not on the road. I had been looking for space
and hadnt found anything that was perfect. I remember I was
on the balcony at the Four Seasons Hotel, I was doing a press
junket for Legally Blonde, and I looked down and there it was. I
went down to look at it and three days later we signed a lease.
McMillan
Dollar View
Chris McMillan
Photography: Tom Moratto
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Territories AvaiIabIe For Aggressive Distributors. PIease CaII For Information.
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MODERN PORTFOLIO: YOUR WORK ON OUR PAGES
Rustic Romantics
Hair color: Ian Michael Black
Hair styling: Allen Ruiz
Hair cut: Ricardo Dinis
Make-up: Janell Geason
Photography: Jenny Hands
Avedas Global Creative Director Antoinette Beenders and her team returned to
the companys roots to draw inspiration for the Heart Lands collection from the
rural landscape of Minnesota. The company was founded in 1978 in Minneapolis.
The location of a rustic, yet modern, working farm reected the dedication to na-
ture and a sustainable environment that denes the Aveda brand and resonates
through the Aveda teams Autumn 2013 hair and make-up collection.
A Minnesota farm is very Aveda, says Beenders, and is in keeping with the
fact that many of our ingredients come from the earth. We revisited a time when
hand crafted was a way of life and people tended the land. All of the Heart Lands
looks exhibit a humble perfectiona simple beauty that belies their complexity.
Jan Hillenmeyer
MODERN REPORTS
Crowning Moment
THE EVENT: Miss USA 2013, sponsored by Farouk Systems, in Las Vegas.
THE DETAILS: Farouk Systems was given the opportunity to bring the CHI
team backstage to create beauty queen nishes on the 51 contestants, as well
as several of the judges and guests. While there was one bob, one crown-placed
bun and one head of corkscrew curls, the remaining contestants requested
long waves or curls, with volume coming at the root and crown. The texture
was created with either of the two irons introduced at the show: The CHI Arc,
a rotating curling iron and the newest CHI atiron, G2.
THE RED CARPET: MODERN had the opportunity to interview celebrities
invited to walk the red carpet before the show. Though we could ask just one
question, it was one that excited many of those who came to the mic. When we
asked Who does your hair? our favorite answers came from Jersey Shores DJ
Pauly D., Christina Milian, NeNe Leakes, The Biggest Losers Bob Harper and
CBS News correspondent Mo Rocca. To see their replies, visit modernsalon.
com, search Miss USA.
AND THE WINNER IS: Miss Connecticut was crowned Miss USA 2013. The
medium brown, caramel highlighted beauty sported classic long waves, owing
from a side part. The volume came courtesy of the CHI Arc and BioSilk Volu-
mizing Therapy Texturizing Powder. The fan favorite will now represent the
U.S. at the Miss Universe competition in Moscow on November 9, 2013.
THE LAST WORD: This is our 9th year, says Mary Wilson, vice president
of marketing, who was proud that Farouk Systems works to empower women
through beauty. This is about showcasing condent beauty to lead and build
women in a positive way.
Maggie Mulhern
Miss Connecticut, Erin Brady
is crowned Miss USA.
Gabrielle Neilan, Miss Oregon and
Melissa Reyes, Miss USA CHI stylist,
prepare for the competition.
Farouk Systems artists put the nishing touches on contestants
moments before they take the stage for the competition.
Farouk Systems
and CHI artist Abel
created this chignon
for WWE star Nikki
Bella for her red-
carpet walk.
NEW
THE TIMELESS TONES YOU LOVED ARE BACK AND HERE TO STAY.
We reinvented our classic Miss Clairol shades with a modern formula
for improved shine and conditioning.
CLASSIC MAKES A COMEBACK
MODERN REPORTS
Oribe Unleashed
THE EVENT: Oribe Backstage LaFama, held in Miami Beach, Florida.
THE DETAILS: 1,500 salon professionals came to Miami Beach, Florida, to
experience the salon network event including Idealogue, The Show, Hands-On,
parties and more.
IDEALOGUE: A full day of business education offering salon owners easy-to-im-
plement ideas to enhance client relationships and bottom lines. Speakers included
Wella CEO Reuben Carranza; salon icons Adam Broderick, Jack Panico and Gary
Gemma; and business legends Stew Leonard Jr., Roger Faxon and Ian Ginsberg.
THE SHOW: The Show took attendees on a journey through the Latin culture
via Oribes eyes. It was all about art and referencing and true insight into Oribes
creative process, says Daniel Kaner, Oribe founder and CEO. He gave us a
three-dimensional homage to Latin inuences and acted as a narrator through-
out the amazing voyage.
HANDS-ON: More than 400 attendees participated in the Hands-On workshop, set-
ting a Guinness World Record record for Most People Styling Hair, practicing techni-
cal skills while learning how to properly apply the newest in Oribe products, includ-
ing Grandiose, Surfcomber, Thick and Soft. The nale of the workshop included a
runway presentation and photoshoot, all leading to the selection of The One.
THE ONE: A highlight of the Hands-On event was the selection of The One, a
stylist selected to receive a six-month mentorship from Oribe. Kevin Green from
Luigi Bruni Salon in Birmingham, Michigan was chosen by Oribe to be his protg.
THE PURPOSE: Backstage was how we planned it: challenging, unusual and
progressive, said Oribe co-president Tev Finger. Oribe tends to be ahead of where
the fashion is, so we offered a window into the future. We hope they use what they
learned and try to push the envelope a little more with their clients, and I hope
they realize that they can be The One every day that they show up to the salon.
Maggie Mulhern
Nearly 400 licensed hairdressers broke a Guinness World Record for
most stylists working on hair during Hands-On at Backstage.
Oribe on stage with nished models.
A tribute to long-time Oribe client Jennifer Lopez,
who has served as his muse for years.
MODERNs Maggie
Mulhern and Alison
Shipley with Oribe.
Photography: Justin Namon
Changing Salons for the Better
OrganicSalonSystems.com
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Beautiful Color,
Better Salon Experience
& Healthier Hair
A gorgeous color service should make your clients
look and feel great. But ammonia hair colors corrosive
properties damage the cuticle. It also irritates the
eyes, lungs and scalp of your clientele. Not to mention
what it does to you after years of compounded exposure!
Isnt it time to switch to the proven ammonia free hair
color - Organic Color Systems?
Since 1990, thousands of salons in over 40 countries
have experienced the fantastic benets of the original
ammonia-free, oil-delivered permanent hair color system.
The Organic Color Systems lines are made with the best
natural and certied organic ingredients to protect and
nourish your clients hair. They are 100% FREE of Ammonia,
Parabens, Plastics, Resorcinol and Thioglycolates! Plus,
they contain no animal products, are never tested on
animals, and are certied by PETA.
Gone are the dangerous chemicals that
can cause health issues which could be
career ending! Organic Color Systems gives
a safer, more pleasant salon experience that
results in healthier, more lustrous hair. It all adds
up to long lasting, beautiful color without any negative
side efects.
OrganicColorSystems.com
MODERN REPORTS
Perfectly Premiere
THE EVENT: The Premiere Orlando International Beauty Event, June 1-3,
2013, at the Orange County Convention Center in Florida.
THE DETAILS: Premiere Orlando provided expanded education sessions,
workshops and more than 180 classes on hair color and styling for salon profes-
sionals, 75 classes on nail techniques and 50 courses on business topics rang-
ing from marketing to stafng for salon owners and managers. Brands on the
exhibit oor reached more than 52,000 attendees, with representation from all
50 states. MODERN Editors covered the event all three days, capturing video,
sharing photos and posting details on featured artists, style trends, product
news and more on our Facebook (modernsalon.com/facebook) and Twitter
(modernsalon.com/twitter).
MAIN STAGE: Premiere Orlandos Main Stage featured the latest industry
fashions and trends. The show had a new customizable LED backdrop that al-
lowed attendees to engage with Main Stage artists. Paul Mitchell featured: Robert
Cromeans, Takashi, Linda Yodice, Noogie Thai, Sam Burns, Mary Cuomo, Anya
Segers, and Donna Mizell; Wella Professionals featured: Michael Haas and Dean
Roybal; Rusk featured: Rusk Creative Team; Arrojo featured: Nick Arrojo and the
Arrojo Artistic Team; Martin Parsons; TIGI featured: TIGI International Creative
Team including the TIGI New York Academy Team; Rock Your Hair featured: Mi-
chael ORourke; Danny Moa, Evette Davis and Wayne Tuggle; Ted Gibson; Farouk
Systems Group featured: Anna Cantu and Julian Macias; Matrix featured: Chrys-
tofer Benson, Ammon Carver, Nicholas French, Daniel Roldan, Brian and Sandra
Smith, and Nick Stenson; and BaBylissPRO featured the BaBylissPRO Team.
HAIR COLOR STAGE: Premiere Orlando featured top names in color includ-
ing: Beth Minardi; Wella Professionals Mark Debolt and Dana Lyseng; Clairol
Professionals Ingrinette Pope and Rossana Serrano; TIGI Colors Christel Lun-
dqvist and Richy Kandasamy; Redken 5th Avenue NYC artist David Stanko; and
Matrix artists Chrystofer Benson, Sandra Smith and Ammon Carver. >>>
Updo extraordinaire Martin Parsons on Main Stage.
Rock Your Hair's Michael ORourke on Main Stage.
WERE WELLA PROFESSIONALS. WHATS BEHIND YOUR LOOK?
Showcase your craft and build your business with a full range of
award-winning color products from the brand stylists trust.
Learn how at wellausa.com
wellausa.com

WC PiJlCJn USA B00S355273 2013 TlC WC CJiJilJn
MODERN REPORTS: Perfectly Premiere
GLOBAL TEXTURE & MENS ZONE/BARBERSHOP: Premiere Orlando
had various Global Texture and Barbershop education this year, featuring both
industry veterans and new rising stars: Naitcole Michele International, Patric
Bradley / P Element Products, Chuck Caple, Solutions Beauty Consultants, Ashtae
and more. Mens Zone/Barbershop featured Wahl, Andis, BaBylissPRO, Johnny B.
Hair Care, American Crew, TIGI and Oster Professional Products to name a few.
EXTENSIONS, WEAVES AND SMOOTHING: The ever growing arena
of extensions and weaves had an increased presence this year both on the
exhibit oor and education. Smoothing treatments are a professional sector
that is here to stay, with more options than ever before. Peter Coppola Beauty
LLC had their Premiere debut.
NAIL WORLD: The full world of nail art and business was represented at
Premiere Orlando 2013. Attendees learned all aspects of the art from electric
ling, acrylics, gels, airbrushing, nail art, French manicures, and embellish-
ments to natural nails as well as business savvy operation, sanitation and
client management. Attendees experienced the world of nails featuring OPI,
CND, Vicky Peters Inc., Young Nails, Light Elegance and more.
SAVE THE DATE: Premiere Orlando 2014 will be May 31-June 2. For more
information and to register, visit premiereorlandoshow.biz.
Lauren Salapatek
Ammon Carver, Sandra Smith and Chrystofer Benson from Matrix on Hair Color Stage.
Pravana Classroom
with Vadre Grigsby
and Alan Papaleo.
Arrojo Presentation on Main Stage.
PRODUCT UPDATES
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ITEM NEW NAME CHANGES MADE
Anti-Dandruff Shampoo Anti-Dandruff
+
Sebum Control Shampoo
Added sebum control
Added conditioning
Now with Tea Tree and Mint Fragrance
Hair Recovery Shampoo
Hair Recovery
+
Thickening Shampoo
Combined benets of two products
Added conditioning
Now with Tea Tree and Mint Fragrance Thickening Shampoo
Stimulating Conditioner Daily Conditioner Enhanced conditioning
Daily Shampoo Power Cleanser Style Remover Removed DEA & parabens, updated fragrance
Daily Moisturizing Shampoo Daily Moisturizing Shampoo Removed DEA & parabens, enhanced moisturizing
Precision Blend Shampoo Precision Blend Shampoo Removed DEA, parabens & sulfates
Classic Gray Shampoo Gray Shampoo Updated fragrance, Classic removed from name
Classic Body Wash Classic Body Wash Updated fragrance
Moisturizing Shave Cream Moisturizing Shave Cream Removed DEA
IMPROVED PRODUCTS
DISCOUNTINUED PRODUCTS
American Crew Tea Tree and Citrus Mint lines are being discontinued.
In our continued effort to offer simple, multi-functional products we have taken some of the key
ingredients from these products and incorporated them into our new improved hair care product range.
Effective August 1, 2013
*Firm Hold Styling Gel 33.8oz/1L will remain in bottles
NEW LOOK SAME FORMULA
OUR GELS NOW COME IN
EASY TO DISPENSE TUBES
ITEM CURRENT SIZE NEW SIZE
Firm Hold Styling Gel 8.4oz/250ml Same size
Firm Hold Styling Gel 15.2oz/450ml 13.1oz/390ml
Firm Hold Styling Gel N/A 3.3oz/100ml
Light Hold Styling Gel 8.4oz/250ml Same size
Light Hold Styling Gel 15.2oz/450ml 13.1oz/390ml
MODERN MAN
Plumping Service
>>Ren Furterers three-step express salon hair plumping service is becoming
a hit at Kasai Hair in San Francisco, California, and Izzazu Salon, Spa and Se-
rata in Wexford, Pennnsylvania.
This add-on service takes just 10 minutes and is designed to leave your cli-
ents with hair full of volume. Celebrity stylist John Vella, artistic director of Iz-
zazu Salon & Spa in Pittsburgh, demonstrates how to offer this add-on service.
1. Apply Ren Furterer Complexe 5 regenerating plant
extract to cleanse and tone the scalp and help
strengthen hair. Start at the nape, work into the crown
and nish in the temple area.
2. Massage in the product for ve-minutes. This helps
disperse the product and relax the client. Shampoo
with Ren Furterer Tonucia toning and densifying
shampoo to help plump weak, thin hair.
3. Apply Ren Furterer Tonucia redensifying serum, a
leave-in formula designed to improve the diameter of
the hair shaft. Apply directly to the scalp and lightly
massage in and work through hair.
4. Continue with a hair cut service, and recommend at-home
products to help clients upkeep their look between visits.
1
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Photography: Aki Nagata
Before
CHOOSE BEAUTY
Always on Point
Pivot Point International Creative and Technical Director
Yolly ten Koppel pushes the limits by training students to
go beyond perceived boundaries and personal limitations.
By Anne Moratto
Hometown: Zwolle, Netherlands
Industry icon: Trevor Sorbie. He taught me to
keep thinking out of the box, tokeep exploring
new ideas, and not to take myself so seriously.
Plus, by keeping the goal in focus, not to forget
to enjoy the journey.
Now reading: The Power of Fashion: About
Design and Meaning, by Jan Brand, Jose
Teunissen and Anne Van Der Zwaag
Your favorite day: Beautiful weather, being
at the beach, or outside having dinner with
friends enjoying good wine.
Hidden talent: Healthy cooking
Day-off pursuits: Shopping, walking with my
sister and her dogs, and cooking with friends.
Title of your autobiography: The Good Life
Motto: Live as if you were to die tomorrow.
Learn as if you were to live forever.
Yolly ten Koppel

Condential
I
n March, at Americas Beauty Show
in Chicago, Yolly ten Koppel, Pivot
Points International Creative and
Technical Director, received Pivot
Points L.E.O. Award. Pivot Point, an
international network of beauty acad-
emies celebrating 50 years of supe-
rior instruction, named the prestigious
award for the founder of Pivot Point,
legendary hairdresser Leo Passage. The
honor acknowledges Leadership, Excel-
lence and Outstanding contributions
in education. In accepting the award,
ten Koppel said, If I help educators
become better teachers or teach stu-
dents how to design hair or if I create a
new hair style on a salon clientthen I
change lives. This is what I love to do.
It is truly fullling, inspiring and makes
every day a different experience.
Pushing the Limits
While her students can attest to her
passion and empowering inuence,
ten Koppel shares that coming from a
family of hairdressersgrandmother,
mother and uncleher naturally re-
bellious spirit balked at joining the
family business. I was a kid who
didnt want to follow what other peo-
ple were doing, she says. Today, she
rebels by pushing the limits in hair de-
sign, by training students, hairdressers
and educators to go beyond perceived
boundaries and personal limitations.
But, she also shares with students, that
to break the rules, you need to have a
rm foundation in technique.
When I started working in the sa-
lon I gured out that this was really
what I loved and what I wanted to
become, says ten Koppel. This gave
me the motivation to go to cosmetol-
ogy school and get my cosmetology
diplomas. It was also where I did my
apprenticeship (one day at school and
four days working in the salon) and
years of advanced education.
Upping the Prole
She joined Pivot Point in 1991 and, 10
years later, she opened an advanced
beauty academy in Holland: Engels &
ten Koppel Advanced Center. In those
10 years, ten Koppel went on to win
hairdressing awards and to raise her
prole in print, on television and stages
worldwide. Pivot Point named her Edu-
cator of the Year for three consecutive
years and in 2001, she was named Pivot
Point International Artistic Director
making her responsible for the new sa-
lon education collection, Design Forum.
I advise new beauty profession-
als to explore all the different options
available, so you can see what will suit
you the most, she says. If you nd
that out, try to hang out with good
and talented people who can lift you
up. Dont be afraid to ask! Offer to
work for free and assist someone you
admire so you can see how they work.
This is a great way to differentiate
yourself from the rest. With passion,
drive and focus anything is possible.
In the end, the true testament to a
teachers skill is her students. MOD-
ERNs Alison Shipley, studied under
ten Koppel. While I was a student at
Pivot Point Academy, I participated in
a study abroad trip to London where
we were lucky enough to have Yolly
ten Koppel as our educator for the
hands-on workshops help at the Sas-
soon Academy. As we were beginners,
the sculptures Yolly intended for us
to learn seemed extremely advanced.
But her style of educating is so clearly
understood that there were never any
questions at the end of her demos. She
really is so fantasticits no surprise
shes won so many educator awards.
Agadir
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MODERN TEAM SPIRIT
Dream Work
The Schwarzkopf Professional U.S. education team
builds relationships across the U.S.
by Anne Moratto
W
hen she learned that she
was being interviewed for
a prole on her education
team, Schwarzkopf Professional U.S.
Education Director Linda Gilbride
knew she would be pulling out one
of her favorite phrases: Team Work
Makes the Dream Work.
Gilbride, a hairdresser from a fami-
ly of beauty professionals, oversees all
education for the brand, working with
their global partner, Henkel, in Ger-
many, and with their North American
partners in Canada. She was brought
on board the Schwarzkopf U.S. ship
to capture hairdressers hearts and
minds in the U.S.
I was excited to join Schwarzkopf
U.S. because of how George wants to
position and present us here, says
Gilbride. George is George Broder,
General Manager of Schwarzkopf
U.S., and the man who built the brand
in Canada and who plans to nurture
that growth in the United States.
George is a visionary and he sees us
as the best-kept secret in hair color in
the United States. And with an amped
up education team and a clear, concise
message, Schwarzkopf is raring to go.
Divide and Conquer
Gilbride is ramping up her education
department and has built a manage-
ment team that is dividing the U.S.
with a goal toward conquering it.
The education department con-
sists of 17 people internally. We have
National Education Managers for the
east and the west, and a National Cor-
porate Trainer. Weve created a clear,
concise and consistent message of our
brand that is being carried out.
Field teams are supported by an
Education Coordinator, a Technical
Hotline and internal administration.
In addition, they have a Regional
Educational Management Teamve
on the east coast and ve on the west.
We have our veterans and our fresh
faces bringing our rich history and
new avor together. It is a beautiful
balance, says Gilbride.
Share the Passion
Gilbride credits her Technical Advi-
sors (We call them our Message Car-
riers) in salons around the country
with sharing the Schwarzkopf philos-
ophy. We are always looking to ex-
pand our team with hairdressers who
share our team philosophy and our
passion for hair. We grow our com-
pany through word of mouth and our
TAs are our best advertisement.
Schwarzkopf has also created rela-
tionships with top stylists and spokes-
people. We have several very talent-
ed people that represent us on stage
and those that train for our Essential
Looks or EL trend collection that we
release twice a year. It is based on
runway fashion and our team in Ger-
many puts that all together. Its what
Schwarzkopf is known for throughout
the world and we want that same ex-
citement to be felt here.
We work with Michael Duenas
who is so charismatic, he goes to celeb
guests and on PR tours. Kim Vo is our
Blonde Ambassador for our entire
blonding portfolio. And Nicole Hartman
is our talented Fashion Director.
At a recent company-wide con-
ference held in Santa Barbara, the
sales and education teams worked on
team-building exercises. Weve al-
ready had a big year for such a new
team, says Gilbride. We relaunched
our Igora and Vivian lines which was
a huge undertaking. On the back half,
were introducing exceptional styling
and care products that will broaden
our portfolios. It all comes down to
quality products that perform backed
by a rich history.
At a New York Press Event, George Broder, general
manager of Schwarzkopf U.S, a BlondeMe model,
celebrity hairdresser Kim Vo and Schwarzkopf
Marketing Director Amy Garrett.
From the Essential
Looks Collection 2013
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MODERN PRODUCT SPOTLIGHT
Thick It Up
August is National Hair Loss Awareness Montha
reminder to help clients repair and improve thinning hair.
Nioxin
nioxin.com
DiaMax with HTX
Scientifically designed and
tested to increase the thickness
of each hair strand. This
intensive leave-in is designed to
penetrate for optimal
manageability and strengthen
resilience against breakage.
DS LABORATORIES
dslaboratories.com
Spectral DNC-N
Topical treatment uses a Nanoxidil
compound, a powerful, yet gentle, alternative
to minoxidil-based products, to help
stimulate growth. Ingredients address
multiple causes of thinning hair, including
hormonal disturbances and vitamin and
mineral deficiencies.
Aveda
aveda.com
Invati
Daily regimen featuring an Exfoliating Shampoo,
Thickening Conditioner and Scalp Revitalizer is
structured to combat loss of volume, lack of
density and dry scalp. Desiplex, a complex of
Ayurvedic herbs, including turmeric and ginseng,
helps to energize scalp and hair follicles.
Bosley
bosleypro.com
BosRenew Scalp Micro-Dermabrasion
Two-step dermabrasion scalp treatment is designed to
offer the restorative exfoliating benefits of a facial.
Removes dead skin cells and unclogs follicles to provide
a healthy environment for new hair to grow.
Joico
joico.com
Clinicure Advanced
Thinning Rescue
Leave-in treatment to enhance
the microcirculation effect on
hair follicles and scalp, while
delivering a variety of nutrients
to enhance hair growth.
Zenagen
zenagen.com
Revolve
Three-step system inlcudes an oil cleansing
shampoo, treatment and hydrating conditioner
that is designed to naturally block the enzyme
that causes 95 percent of hair loss in men and
women. Serenoa Repens, Melaleuca Oil and
Brahmi Mocopairi deliver moisture and protection
from sun damage.
MODERN PROCESS: COLOR AND CHEMICAL SERVICES
Pillars of
Creation
Art direction and color: Nakia Stevens
Hair styling: Joshua Congreve and Gregg Churchill
Fashion styling: Nanda Day
Photography: Shift Creative
>>At House of Ernest in Perth, Australia, four
amboyant fall runway-inspired color techniques rely
on color palettes that send seismic shockwaves. Trends
tapped include the new cream metallics, kaleidoscopes
of color, popping brights and dip-dying with jewel tones.
Theyre all just part of the diverse possibilities.
MILKY WAY
This shade is all about
high-gloss toning with Wella
Illumina Permanent Color.
Think pure, clean cream
metallic thats as reective as
a diamond.
SOLAR FLARE
Strong block color
and color stretching
move shades from
dark to light, with
sudden lightening
bolts adding bright
ashes. Varied shades
and placements alter
the intensity.
AUROURA
A collision of color that creates a
kaleidoscope effect comes from arcs of
color patterns and super-reective jewel
tones. There are no real rules in selecting
shadesjust aim for harmony.
TRVIALITY
Jewel tones take over
where last seasons candy
colors left off. For intense
end-dipping, think amethyst,
sapphire or emerald.
We asked the Modern Salon community to submit retro looks inspired by
Clairol Professional products. We picked the best of the bunch to share with you!
Damaris
Albino
Cosmetology Student
Salon Owner
Fran
Fernandez
Sylwia
Jakubiszyn
Stylist
Step 1: Add lowlights to the front side only to add dimension and shine using Clairol
Professional crme demi permanente 8N (Light Neutral Blonde) + Clairol Professional crme
demi permanente developer.
Step 2: Apply Clairol Professional crme permanente 7G (Medium Golden Blonde) + Clairol
Professional crme permanente 30-volume developer in between the foils. Time for 30-45 minutes.
Step 3: Shampoo using Clairol Professional Smooth Daily Shampoo and apply Smooth
Leave-In Balm for all day conditioning.
Step 4: Mix Clairol Professional Volume Mousse with Clairol Professional Shaping Gel to
give strength and stability to the hairstyle.
Step 1: Apply Clairol Professional crme permanente 7N (Medium Neutral Blonde) +
Clairol Professional crme permanente 20-volume developer to the roots for 15 minutes.
Use the soap cap technique with the remaining color and pull through the ends for 5
minutes for a nice even tone to her oxidized color.
Step 2: Apply full highlights with Clairol Professional Kaleidocolors Blue + Clairol
Professional 20-volume Pure White developer for 10 minutes from roots to ends using
thin slicing technique.
Step 3: Tone with Clairol Professional Radiance 10N + Radiance Color Infuser for a high
gloss fnish. Time for 20 minutes.
Damaris
Albino
Cosmetology Student
Fran
Fernandez
Salon owner
Sylwia
Jakubiszyn
Stylist
Formula A: Clairol Professional crme demi permanente 8N + Clairol
Professional crme demi permanente developer.
Formula B: Clairol Professional crme permanent 7G + Clairol Professional
crme permanente 30-volume developer
Formula A: Clairol Professional crme permanente 7N + Clairol Professional
crme permanente 20-volume developer
Formula B: Clairol Professional Kaleidocolors Blue + Clairol Professional
20-volume Pure White developer
Formula C: Radiance 10N + Radiance Color Infuser
Styling Technique
Step 1: After applying color of your choice, wash with Clairol Professional Smooth Daily
Shampoo and follow up with Smooth Leave-in Balm for a smooth, shiny look.
Step 2: Create a square section in the hair and tie hair back.
Step 3: Curl the front section of the hair.
Step 4: Tease the back section and curl the ends.
Step 5: Apply Clairol Professional Volume Mousse throughout the hair and blow dry.
Products Used: Clairol Professional Smooth Daily Shampoo, Smooth
Leave-In Balm, Volume Mousse
CLAIROLPRO.COM
CLAIROLPRO.COM
CLAIROLPRO.COM
Shadow
Goddess
>>Ted Cortese, owner of diVa Colour
Studio in Memphis, Tennessee, used a
quick, baliage technique to transform this
models virgin Level 6/7 hair, into a classic
American Beauty.
Gray
Under
Cover
>>Conceal from Style Edit is a natural-looking root spray concealer that extends the life
of color between salon visits, and offers colorists a retail opportunity.
The temporary root touch-up spray quickly and easily lets clients touch up gray
regrowth between salon hair color services. The product dries quickly, has a natural
feel, will not ake and washes out with one shampoo.
Style Edits research indicates that most color clients experience visible gray roots
two weeks after a color service.
Conceal has a pinpoint spray applicator that precisely targets the gray strands
and is available in four color-adjusting formulas: Black/Dark Brown, Light Brown,
Auburn/Red and Blonde.
Visit styleedit.com for more product details.
Nature in the summertime
inspired Ted Cortese to
create Shadow Goddess.
Sectioning
Part the dry hair from ear-to-ear across the top, then along the natural part line, from the
crown to the center forehead. Next, section the back with partings that move from the
bottom of the ears toward the center of the nape. This creates a subtle V-shape with its
center directly below the occipital.
Formulas A: Equal parts powdered bleach and 40-volume developer, mixed to the
consistency of peanut butter.
Formulas B: Organic Color Systems, oz 10GD + oz 8N with equal parts
10-volume Organic Developer.
Application
Starting in the back, pick up a 3-inch wide nape section thats
1
/3- to -inch thick.
Holding the ends out and your brush sideways, brush Formula A on the section in a
Y-shape. Position the Y shape 3-4 inches from the ends. Create the top of the Y by using
light pressure on the surface only; then use pressure for the Ys tail, saturating the hair.
Next, add 2-3 more Ys as you work across the section in a slightly freeform manner.
Place quality cling-wrap over the section, then repeat as you work up to the crown. Next,
repeat at both sides, working from the bottom up to the part line. The application can be
done in 15 minutes or less. Process for 15-25 minutes at room temperature, depending
on the tones you want to see. Then rinse and apply Formula B, processing for three
minutes to acidify the hair and create maximum light reection.
ModernSalonLearning.com
Catwalk Girl
>>Consider this back-to-school style for young clients.
This cutting lesson features simple triangle sections
combined with concave subsections to remove length
on a parallel cutting line and slice cutting, plus
disconnection. The techniques in this lesson will have
clients returning regularly to maintain the look.
online
What do you get when you enroll
in MODERN SALON Learning?
Unlimited access to the entire course cata-
logue, frst-class beauty training 24/7, offcial
certifcates of course completion, and huge
money and timesavingswith no travel and
admission costs as with offine beauty cours-
es. Classes offer video diagrams and down-
loadable worksheets.
For the complete styling
steps, nd the course at
modernsalonlearning.com
Click Modern Salon Learning
Classes, and search
Catwalk Girl.
MODERN COLLECTION
Concept and styling: Matthew Morris
Assisted by: Ashley Engle
Photography: Jordan Holloway
Make-up: Stephanie Klasse
Fashion styling: Georgia Benjou
The 80s are long over, but the music, hair and fashion made
popular in the era of BIG continue to inspire three decades later.
In this collection, Matthew Morris envisioned a collection
that pays tribute to iconic hats of the 80sdrawing inspiration
from musicians, entertainers, models and celebrities. For styling
products, Morris used a combination of Shu Uemera and
Kerastase to achieve the desired texture for each look. All of the
colored extensions used in the collection, including the creation
of the hats, were formulated with LOral Professionnel color and
Pravana Vivids for an explosion of color and garish glamour.

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RICKSHAW
INSPIRATION: Boy George
CREATION: The basket weave was done by
layering Shu Uemera Sheer Lacquer until wet on
either side of one-inch sections of hair, then fatironing
while blowdrying on cool directly behind the fatiron to
instantly cool the strand into grass-like ribbons. Then,
individual pieces were woven into this beautiful rickshaw
hat, fnished with fve-strand braids fro detailing, Morris
says. Pink, white and purple extensions were layered
horizontally and the center was wrapped in a fgure-
eight four times around a three-inch hairpin and
fatironed, creating a tiered look.
HAT CONSTRUCTION:
Meredith Boles, Matthew Morris
FEDORA
INSPIRATION: Michael Jackson
CREATION: Small blonde fshtail braids were
painstakingly wrapped to create a tweed-like texture.
The end of each fshtail braid is concealed in the beginning
of the same braid, creating a seamless concentric circle.
The Fedora is fnished with a fat bow to emulate a satin
hat band. Yellow and acid green wefts were applied
in a halo, starting at the hairline and spiraling up the
the crown. Giant beachy texture is added with
Kerastase Spray-a-Porter, scrunched in and
massaged by hand at the base.
HAT CONSTRUCTION:
Chrissy Neidig, Matthew Morris
MODERN COLLECTION

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SUNHAT
INSPIRATION: Raquel Welch
CREATION: Eight packs of hair were
wrapped and spray-starched into place,
each layer drying overnight on a head form.
Rainbows of colors were then sewn into
models own hair in a spiral pattern starting
at the hairline and fnishing at the crown,
creating a whole new head of color.
HAT CONSTRUCTION: Lori Fleagle,
Meredith Boles, Matthew Morris
BOLERO
INSPIRATION: Boy George
CREATION: The hat was rope-
braided with copper and black
extensions, fnishing the brim with a black
fshtail braid. Opposing/contrasting color
combinations were added to models own
hair to create a garish glamour.
HAT CONSTRUCTION: Meredith
Boles, Matthew Morris
MODERN COLLECTION
CAPTAIN
INSPIRATION: Madonna
CREATION: This hat is my favorite,
Morris says, especially the four-strand box
braid across the brim. Dark blue and purple
extensions were added in diagonal sections
from the temple to the nape for a serious
pop of color. Hair was fatironed with ample
amounts of Kerastase Fibre Architect.
HAT CONSTRUCTION: Jillian
Berres, Matthew Morris

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VISOR
INSPIRATION: Tennis
champion Steff Graf
CREATION: Shu Uemura Sheer
Lacquer and a blow dryer was used to
sculpt hair into place for this strong visor.
Long racy red and orange wefts were added
and wrapped around a 1 inch iron using
Kerastase Form Fetale.
HAT CONSTRUCTION: Jillian Berres,
Jessica Painter, Matthew Morris
MODERN COLLECTION
Hair: Team I.C.A.N.
Mentors: Carole Protat, Fabio Sementilli, Diego Raviglione
Assisted by: Megan Newell
Photography: Michael Pool
Make-up: Eric Allen
Color: Wella Illumina
When ve new stylists were brought together for
serious mentoring by Wella, the Salon Professional
Division of P&G, they got a look at how limitless
a future can be with a career in beauty. Under the
tutelage of Wellas North AmerI.C.A.N. Director of
Education Carole Protat, Vice President of Educa-
tion Fabio Sementilli and top stylist Diego Ravi-
glione, those ve stylists have presented on stage
at NAHA, participated in Wellas Connect event,
appeared on the cover of FIRST CHAIR magazine
and, now, participated in an editorial photoshoot.
In The Next Generation Collection created by
Team I.C.A.N. (which stands for Integrity, Courage,
Ambition, Next), Katie Ann Woods, Brenton Lee,
Kristin Bacaycay, Kathryn Hornick and Katey-Bug
Browne demonstrate that it isnt about hair today
or the trends of tomorrow, its about seeing hair
through the eyes of the next generation.
That is the evolution of our industry, says
Protat, who says working with a mentor isnt just for
students or edgling stylists. She became immersed
in the industry at the age of 19 working for Team
Sebastian, and says she always had mentors
theyre imperative at every stage of your career.
Your mentors will change and evolve as you
move through different stages of your career,
says Protat. I learn from Team I.C.A.N. every day.
Seeing the way they work, the way they process
information, how they interpret a techniquethat
freshness and those wide eyes inspire me.
In this, The Next Generation Collection, Team
I.C.A.N. was inuenced by technology, beauty and
fashion to revolutionize the salon experience and
the world of hair. >>>
The Next Generation Collection
Kristin Bacaycays best advice from the
Team I.C.A.N. experience is for stylists
to take advantage of every opportunity
presented. Seek out competitions, she
says. They help you remember why
you joined this industry in the frst place;
they force you to get out there and see
what else the world has to offer. Theyre
where it all starts. Then, fnd a mentora
mentorship forces you out of your
comfort zone, which leads to creativity.
No matter what avenue
you pursue, there is always
a mentor not too far away,
says Team I.C.A.N. member
Brenton Lee. Someone will
have information that you
dont have yet. As long as
youre willing to learn and
be mentored, youll be able
to take your career to the
next level.
MODERN COLLECTION
Ultimately, your future is in
your hands and the passion to
succeed must be in your heart,
says Team I.C.A.N. mentor
Fabio Sementilli, Wellas Vice
President of Education. You
have an opportunity to make
a difference in this industry,
travel the world, meet incredible
people and earn a great salary
while working in a positive,
creative environment.
This opportunity really made
me understand the concept of
mentorship, says Team I.C.A.N.
mentor Diego Raviglione, a Wella Top
Stylist. A mentor doesnt just teach
skills. Its about personifying the
characteristics of a true professional
and demonstrating what it is to be
ethical. Integrity is number one in
mentorship. Future leaders have to
be able to look at the person who
is guiding them and know they
are an individual of character and
substance. Everything a mentor does
should be geared toward betterment
of the team and the industry.
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MODERN COLLECTION
Photography: Roberto Ligresti
Make-up: David Maderich for M.A.C. Cosmetics
Fashion styling: Rod Novoa
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At MODERN SALONs most
recent Artist Session, the hands-
on photoshoot workshop, artists
were inspired by Hollywood epics
and icons, from both the large and
small screen. Artists channeled a
favorite look or theme, translating
it onto her model.
The artists selected for this
feature thrive on talent, as well as
mentorship. Each is either an owner
or member of a salon that makes
guidance and education part of its
success. For every artist profled
here, Artist Session has become,
proudly, an important part of a
mentoring program. For details on
MODERN's next Artist Session, visit
modernsalon.com/artistsession.
TERRESTRIAL WARRIOR
Hair: Theresa Przybyla, Jose Luis Salon, Austin, TX
Fashion: Helmut Lang
Products: Soft Lacquer, Superne Hairspray, Rough Luxury and Dry, all Oribe
Tools: INStyler IQ, Keratin Complex 5 in 1 Curling System, Paul Mitchell Express
Ion Dry, Solano Sleek Heat atiron
Theresa Przybyla, creative director of the Jose Luis Salon in Austin, Texas, was
inspired by HBOs fantasy drama Game of Thrones. I am a huge fan of strong,
structured silhouettes and the texture and intricacy of braiding, so for this look I
couldnt resist combining the two, she says.
Jose Luis Salon invests heavily in its staff, bringing members to educational
events throughout America. We pride ourselves on the quantity and quality
of our continuing education, says owner Jose Buitron, who regularly nances
individuals for Artist Session, sending Przybyla to the most recent event. This
generosity is not lost on her. Jose is amazing! she says. He is an incredible
mentor and beautiful person. He wants every one of his stylists to succeed.
FINDING NEVERLAND
Hair: Jennifer Dozier Horter and Stacie Snyder
Fashion: Pearl by Marchesa
Extensions: Hairdreams
Tools: Express Ion Dry, Bamboo brush, both Paul Mitchell; Andis Maven clipper
Jennifer Dozier Horter, owner of Bombshell Salon in Ellicott City, Maryland,
brought along senior stylist Stacie Snyder to help her create Finding Neverland. Its
my version of one of the most iconic characters of all time, Horter says. The idea
was to capture the spirit of Tinkerbelles dual personality. To accentuate Tinks
mischievous and dark nature and to highlight the inner light that shines in her, Horter
and Snyder created a braided crown and faux fringe to bring more light around her
face while using blended textures to enhance the beauty of the conicted fairy.
Mentoring comes easily to Horter who frequently quotes John Paul DeJoria
(Paul Mitchell CEO): Success unshared is failure, she says. Whenever there is an
opportunity for me, I want to make that an opportunity for someone else. Horter has
learned to pay it forward, starting with her staff of 20. I have had wonderful mentors
in my own career and know how important that can be. As a salon owner, Ive learned
that opportunity should present itself to the entire team.
VALLEY OF THE DOLLS
Hair: Cindy Wade and Emily Naaman
Fashion: H&M
Products: Mousse Volupte, Volume Expansion, Lumi
Controle, Innium 4 Hairspray, all LOreal Professionnel
Tools: Sebastian Professional microcrimper, BabylissPro
Nano Titanium 1 Marcel Curling Iron, Brushopolis teasing
brush, Salono Sleek Heat atiron, Centrix KOI shears
Cindy Wade of the Cristophe-Fashion Island salon in
Newport Beach, California, has been collecting images from
the 1960s lm Valley of the Dolls for inspiration. The images
are so strong, Wade says. Beautiful women, big hair and
great dresses. Joining Wade for Artist Session was assistant
Emily Naaman. She is one of the best assistants I have had
in my long career, Wade says. I thought it would be great
for her to see what goes on at a professional photoshoot. I
am so passionate about raising the bar in our industry.
MODERN COLLECTION
Hair: Andrew Collinge, Errol Douglas, Mark Woolley, Nick Irwin
Photography: Anthony Mascolo
Make-up: Jose Bass
MASTER
CELEBRATION
ANDREW COLLINGE, Creative
Director, Andrew Collinge
Hairdressing, created soft
and sexy nishes that evoke
a modern interpretation of the
silhouettes of the 60s and
70s. The attering fringes and
soft face frames are timeless,
looking as modern today as
they did decades ago.
Denman International is celebrating its 75th
year and fve of the superstars that have
used the famed Classic D3 brush to create
their own iconic silhouettes have pooled
their talents to design these inspiring fn-
ishes, shown here exclusively in MODERN.
These internationally recognized British
hairdressing ambassadors devoted their
time and expertise to create a photographic
collection of looks that show the versatility
of Denman tools.
Anthony Mascolo, Andrew Collinge, Nick
Irwin, Errol Douglas and Mark Woolley collab-
orated to create a collection evoking pivotal
moments from the 60s through today, donat-
ing time to pay tribute to the D3 that each be-
lieves helped him along the way. >>>
ERROL DOUGLAS, of Errol Douglas salon, chose
a model with a short, classic cut. Using Denman
tools, Douglas moved the hair up, over or down,
celebrating the versatility of short hair.
MODERN COLLECTION
MARK WOOLLEY took a fresh approach
to a classic bob. Playing with the parting
and texture, Woolley altered the balance
of the shape with varying weight lines,
while showing how powerfully a look can
change when curl is added.
NICK IRWIN, TIGI Global Creative
Director, went fashion forward,
enhancing the sleek and shiny
Sassoon-inspired bob on his model.
The length is used to create either a
soft, feminine design, or a powerful,
aggressive nish.
MASTER
CELEBRATION
News
MODERN
PRODUCTStPEOPLEtEDUCATION
Botanical Style
>>Matrix Biolage is launching three new styling products fortifed with an infusion of blue agave,
a nutrient-rich botanical, that is the foundation of the Biolage Styling line.
Each styler is packaged in a new, coded container with one to three blue stripes to indicate the
level of holding power. All stylers are paraben-free.
Agave Nectar Control Gel tames frizz and maintains memory shape with a medium-hold for-
mula to create longer-lasting blow-outs and thermal styles without added weight.
Blow in Control Shape Memory Cream adds body and condition with a lightweight, touchable hold.
Pliable Paste Matte Texturizer forms texture and volume for edgy styles with a contemporary matte
fnish and lasting hold. It can be applied to damp hair or dry hair for strong hold and styling defnition.
The three new formulas will join the current line-up of Biolage Style products. Visit matrix.com.
Full Finish
>>Nioxin has created a newly designed line-up of styling products to complement its hair care
range and thinning hair systems. The redesigned stylers provide styling, fnishing and holding
options without added weight.
The eight stylers include: Thickening Spray, Thickening Gel, Therm Activ Protector. Bodifying
Foam, Defnition Crme, Rejuvenating Elixir, NioSpray Regular Hold and NioSpray Extra Hold.
According to Diane Stevens, salon owner and Nioxin artist, Thinning hair is delicate, like
fne silk, and often needs special care to maintain its soft fowing texture, Nioxins new stylers
uniquely support and maintain the fullness of the style even on very fne and delicate strands,
promoting thicker, fuller looking hair rather than weighed-down, heavy looking locks.
The newly designed products feature Pro-Thick technology, a complex of polymers that
deposit bonds between strands, to make hair appear thicker, and Lightplex technology condi-
tioners that give styling results without stiffness or stickiness.
Visit nioxin.com.
Catch the Fever
>>Jungle Fever, a complete hair care line by Gm Kosmetik, is a popular and prominent brand in Italy and in the
international beauty market.
Jungle Fevers hair care line has four exclusive formulas for specifc hair types. Nutri-Color Shampoo and
Mask nourish and protect color-treated hair and extend the life of professional color.
Lix Shampoo and Mask smoothes unruly hair and reduces frizz to add shine and manageability.
volume Shampoo and Mask cleanses and adds volume without added weight.
Curly Shampoo and Masks offer delicate cleansing and conditioning for curly
and wavy hair.
The Henna Therapy restructuring line nourishes hair with a shampoo, cream and
lotion that work to heal damaged hair.
The Color Masks are formulated with acid and pigment levels that offer better
penetration and durability of hair color.
Argan Oasis is an oil-based treatment that rejuvenates dry and damaged hair and
can be mixed into color treatments to protect and add shine. Visit jfamerica.com.
News
MODERN
PRODUCTStPEOPLEtEDUCATION
Flex Fashion
>>Living Proof, has added Flex Shaping Hairspray to it Style Lab collection of professional hair care products. The
line, which utilizes MIT research, was created with input from both stylists and scientists.
Flex Shaping Hairspray utilizes the companys Flexible Web Technology combining polymers and bendable
shapers that form an elastic network that holds the hair but remains fexible and soft. Flex can be used on wet or dry
hair for styling or fnishing and can be brushed and restyled without stiffness.
Jennifer Aniston, co-owner and spokesperson for Living Proof, says, Flex doesnt create a stiff, sticky feeling. I like
that my hair still feels soft no matter how much my stylist uses. Visit livingproof.com.
Building up Steam
>>Redkens new Steam Infusion straightening iron uses a continuous fow of steam to facilitate
the penetration of select Redken treatments. The application of deep conditioning treatments,
along with the Steam Infusion iron leaves hair smooth and straight with increased shine.
The Steam Infusion uses tap water and has its own water purifcation system. The iron has an
adjustable heat setting that reaches the appropriate temperature in 90 seconds. The temperature
setting is selected according to the clients hair type and level of damage. Visit redken.com.
Gift from the Sea
>>The Saphira line of professional hair care products combines the
unique properties of 26 essential minerals from the Dead Sea. These
products offer revitalizing features for all hair types.
The line includes: Mineral Keratin Treatment Shampoo to repair dam-
aged hair; Mineral Keratin Conditioner to protect hair; Mineral Treatment
Oil to moisturize, and add softness and manageability, and Mineral Mud
deep conditioning treatment. The Saphira Mineral Keratin Design line in-
cludes Rejuvenating Styling Cream, Moisturizing Curl Cream and Sculpt-
ing Lotion. Visit saphirahair.com for more details.
>>Clairol Professional is launching the Clairol Pro-
fessional Classic Collection range of color inspired
by Miss Clairols 16 most popular shades of liquid
permanent hair color. Formulated with SOY4PLEX,
the new collection conditions hair, adds a refective
shine and long-lasting, multi-dimensional effects.
The line includes true-to-tone neutrals, green-
based ash shades to combat brassiness, and soft
gold neutral shades. The shades saturate the hair
evenly from roots to ends with improved
gray coverage. Visit clairolpro.com.
Tried & New
USE COUPON CODE:
ModernSalon
GET 15% OFF
YOUR PURCHASE
NOW!
Join countless satised Hair Essentials customers who have said goodbye to self-doubt
and reclaimed their sense of beauty and vibrancy. Hair Essentials is 100% natural, combats
hair loss, revitalizes hair follicles and nourishes thicker, healthier, faster-growing hair.
Hair supplements that lead to hair compliments: HairEssentials.com
Learn more about offering Hair Essentials at your salon.
800-536-9353
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hairessentials.com/wholesale
Grow back your conf idence, along with your hair.
THE GOODS: PRODUCTS AND TOOLS FOR THE PROFESSIONAL
Making the Grade
Duos and special gift packs will have clients
looking gorgeous while hitting the books.
ARGAN OIL SLEEK & SMOOTH LITER
DUO from Bain de Terre. Tames unruly hair
and reduces frizz with weightless control.
baindeterre.com
MOISTURE DUO from Aquage. Gently
cleanses, smooths and hydrates curly or
frizzy hair with nurturing sea botanicals.
aquage.com
COLOR LOCKING SYSTEM from Eufora.
Combine Sculpture Styling Glaze and
Illuminate Shine Mist to lock-in color.
eufora.net
WHITE TEA LITER DUO from Scruples.
Sulfate-free restorative shampoo and
conditioner strengthens and protects.
scrupleshaircare.com
TAKE HOME COLLECTION from Aloxxi.
Prevents UV damage for longer lasting
color-treated hair with more vibrancy.
aloxxi.com
HYDRA MEDIC TRAVEL COLLECTION
from Repchage. Cleanses, puries and
controls breakouts while maintaining
moisture balance.
repechage.com
REFINISH DRY SHAMPOO from Arrojo.
Cleanses hair and removes buildup while
creating texture and volume.
arrojonyc.com
SMOOTHIE LITER DUO from John Amico.
Contains proteins and vitamins that
strengthen hair and smooth frizz.
johnamico.com
INSTA-CURL EZ STYLER from Hot
Tools. Even heat distribution with Pulse
Technology senses heat loss, restores it
immediately.
hottools.com
TEXTURE CONTROL PASTE from Dennis
Bernard. Water reactive formula separates
and denes pieces.
dennisbernard.com
CLIP-IN BEADED BRAID from Hair U Wear.
Adds a dramatic touch with beads and a hint
of fantasy color.
hairuwear.com
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TEEN APPLE JELLY KERATIN SYSTEM
from INOAR Professional. Two-step
treatment with argan oil and apple
carbohydrates, gives smooth, frizz-free,
shiny hair for up to three months.
inoar.com
MAKEOVER KIT from Malibu C. Crystal
Gel Normalizer and Miracle Repair Protein
Builder removes environmental toxins and
infuses damaged hair with proteins.
malibuc.com
FLEX SHAPING HAIRSPRAY from Living
Proof. Workable and brushable aerosol to
set, style and nish hair.
livingproof.com
EXTRA STRENGTH STYLING POWER
from Mitch by Paul Mitchell. Sulfate-free,
two-in one shampoo and conditioner. Receive
Steady Grip natural shine gel with purchase.
paulmitchell.com
NATURAL BLEND GIFT SET from Milania
Professional Hair Care. Nourishes, repairs
and protects hair from heat-styling tools.
milaniahaircare.com
BLOW IN CONTROL SHAPE MEMORY
CREAM from Matrix. Lightweight,
paraben-free styler adds body and
nourishment for a controlled nish.
mymatrixfamily.com
JUST FOR HIM from Organic Salon
Systems. Features an invigorating
shampoo, a heavy duty texture puddy and
a styling gel.
organicsalonsystems.com
GO-GO TRAVEL KIT from Amika. Mini,
solid ceramic styler and a mini, ionic dryer
work to eliminate frizz, preserve moisture
and help protect cuticle from damage.
loveamika.com
THERM ACTIV PROTECTOR from Nioxin.
Optimizes hair health by providing heat
protection from styling tools.
nioxin.com
WET BRUSH from J&D Beauty. Gentle
Intelli-Flex bristles detangle wet or dry hair
effortlessly.
jdbeauty.com
CHI ARC from Farouk Systems. Rotating
curling iron ensures even heat distribution
while eliminating frizz, leaving each curl
with a soft nish.
farouk.com
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PROMOTION
MODERN
Must-have introductions, promos and savings
EXTRAS
MOST PROFITABLE BEAUTY SERVICE
NovaLash Eyelash Extensions training continues to
provide stylists with long-term career opportunities and
potentially lucrative financial freedom. Call now!
866-430-1261 Novalash.com
BLONDES CAN KEEP THEIR FUN.
Become enamored with PRAVANAs award-
winning ChromaSilk, now offering 4 NEW,
luscious Bombshell Brunette shades. Weve
combined the warmth and intensity of golden
tones paired with the depth and richness of
violet to create luminous, almost iridescent
colors that will flatter any skin tone.

The Bombshell Brunette Collection includes:
4 NEW ChromaSilk Bombshell Brunette Shades
1 ChromaSilk 5N
1 ChromaSilk 6.3 (6Gj
ChromaSilk Bombshell Brunette Swatch Page
Salon Station Cling
How-To Brochure
Educational DvD
855-PRAVANA Pravana.com
MALIBU C: THE ULTIMATE MIRACLE HAIR REPAIR!
Featuring mega-merchandising at its finest, the Miracle Hair Repair
Point of Purchase Display from Malibu C is a true total wellness vegan fix
featuring rich, gluten-free plant proteins and nourishing Pro vitamin B5 for
totally trashed tresses with even the most dramatic damage. The ultimate
in-salon selling tool, this beautiful display offers everything your clients need for
some serious at-home hair rehab!
800.622.7332 MalibuC.com/prof
GIVE YOUR HAIR THE MOISTURE
BOOST IT DESERVES!
Macadamia Natural Oil's signature Healing Oil
Treatment instantly absorbs into hair and scalp,
infusing moisture, control and shine. Filled with
Omega 7 fatty acids, this lightweight oil mimics
scalps natural oil production to improve tensile
strength, eliminate frizz, reduce blow-dry time
and extend life of color.
888-807-3950 MacadamiaHair.com
HAIR SMOOTHING REINVENTED
Olez Advanced is a hair smoothing system designed
with the stylist in mind. Olez Advanced smoothes,
manages, and tames all hair types and works to restore
and nourish the hair, making it stronger each time the
product is used. The product is formaldehyde free and
is shampooed out of the hair prior to blow drying and
flat ironing. Therefore there are no toxins, no fumes, and
no burning eyes. The product is applied with a spray
bottle reducing application time to about an hour. Olez
Advanced does not have any post application
restrictions, is color safe and lasts up to 30 shampoos.
Stylists can try Advanced for free. Register at Olez.com
then use the coupon code AUGEXTRAS at checkout.
800-251-2479 Olez.com
ULTRA II PLUS BY
ULTRATRESS
Ultra II plus by Ultratress is
revolutionizing the way women wear
hair extensions. Quick and easy to
apply, Ultra II plus hair extensions lie
flat on your clients scalp reducing
strain on existing hair. Specially
crafted with the finest quality 100%
Remi human hair with double the
density of other hair extensions.
800-736-5751
Ultratress.com
PROMOTION
COS AND TCA
Corrective color can cost you tons of time even to the
point of losing money in the salon. You never know
what problems you might incur removing the color
and then attempting to achieve the desired level and
tone for the client. POWERTOOLS Problem Solvers
make those tough jobs easier and time saving. The
Color Out System, COS, shrinks the color molecule
allowing it to be rinsed from the hair without incurring
any further porosity issues. Color Out Systems 2-part
formula works in 20 minutes, leaving the hair in the
same condition as it was prior to the color service
while removing any of the artificial permanent
pigment that was developed in the hair. The Color
Accelerator, TCA, Dennis Bernards super anti-oxidant
accelerator allows the hair to be re-colored with or
without heat in 10 minutes. The Color Accelerator
keeps the hair in great condition helping to eliminate
fade-out with incredible shine and great cosmetic
feel. POWERTOOLS Problem Solvers - synonymous
with saving stylists time and great hair condition! For
more information about the complete POWERTOOLS
Problem Solvers line visit www.DennisBernard.com
800-541-5456 DennisBernard.com
BACK TO SCHOOL FOR HER
This package comes with 3 great products.
Oright Champagne Rose Moisturizing
Shampoo for gentle, natural cleansing with
two styling products for different looks.
Smoothing Hair Lotion is great for creating
sleek, frizz-free styles and Curl Enhancing
Cream is perfect for pumping up the volume
on wavy looks. All come in Orights
eco-friendly, and biodegradable tote bag.
877-446-4919
OrganicSalonSystems.com
INTRODUCING HAIR ADVANCED
BY REVITALASH FOR FINE
AND THINNING HAIR
Capture premium sales and help clients with fine,
fragile-looking hair with Hair Advanced by
RevitaLash. This volume-enhancing innovation,
from the worldwide leaders in eyelash and eyebrow
enhancement, helps increase full-bodied texture for
the look of healthier, more voluminous hair.
877-909-5274 Revitalash.com
SIMPLICITY ENCORE
TOUR ON DEMAND
Simplicity Hair Extensions and Grafts
make adding volume, length and color
Simple, Safe & Fast! Certification is
available online or at Encore Tour classes,
headlined by Simplicity Director, Okyo
Sthair. Tour dates at: onritedirect.com/
emails/simplicity
simplicityclasscertification/index.html
877-413-5225 SimplicityHair.com
AMARGAN HAIR THERAPY
ADVANCED STYLER
This unique formula, made from Keratin and
enriched with Argan oil, is a new concept in
styling Products. Designed to give incredible
hold and shine whilst conditioning the hair,
this revolutionary conditioning styler eliminates
static, keeps hair straighter for longer and
gives body to all hair types, including limp and
flyaway hair. Comes in heavy frosted glass
Designer Bottles. For a free sample call.
800-396-5251 Amargan-jm.com
ABSOLUTELY FABULOUS
CURLS IN SECONDS
Hot Tools
is once again at the vanguard of technology

for professional hairstyling with this revolutionary curling
tool. Hot Tools
Insta-Curl EZ Styler (Model HTC1000) is

the newest addition to our line. Its as easy as it sounds.
The curling irons unique split barrel makes the iron user
friendly resulting in quick, easy curls in seconds. A full
head of curls are possible in less than 10 minutes. Curls
are smooth and shiny! Other features include LED lights
to indicate low, medium and high temperature settings
up to 430F and Pulse Technology
for Gets
HotStays Hot
performance. Watch the

how-to video at www.hottools.com/
multicurl for quick, easy curls or scan the
QR tag below with your smart phone.
800-487-8769 HotTools.com
Classifeds
CALL RUDY ZAMORA AT 469-348-3621 TO ADVERTISE MODERNSALES@VANCEPUBLISHING.COM
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ADVERTISING
Vice President/Group Publisher
Steve Reiss/847-634-4354
sreiss@vancepublishing.com
West Region
Gregg McConnell/805-498-3475
gmcconnell@vancepublishing.com
Midwest/Southeast Region
Katharine Cook/847-634-7869
kcook@vancepublishing.com
East Region
Angela Reich/203-775-5182
areich@vancepublishing.com
Administrative Assistant
Sherry DelVecchio/623-536-6630
sdelvecchio@vancepublishing.com
Inside Sales
Rudy Zamora/469-348-3621
modernsales@vancepublishing.com
CUSTOM PUBLISHING
Director Custom Publishing Sales
Gregg McConnell
gmcconnell@vancepublishing.com
CIRCULATION
Director of Audience Development
Donna Hansen
847-634-7891
dhansen@vancepublishing.com
Subscription Services
800-808-2623
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PRODUCTION QUESTIONS?
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AD INDEX
AUGUST 2013
modernsalon.com
MODERN
GOES MOBILE!
Text salon
to 74574
AGADIR INTERNATIONAL ....................................... AGADIRINT.COM ...................................................201-261-3757................................................ 67
ALOXXI INTERNATIONAL CORPORATION...................... ALOXXI.COM ........................................................877-425-6994............................... 22-23, 30, 31
AMARGAN HAIR THERAPY OIL ............................... AMARGAN-JM.COM ................................................800-396-5251................................................ 99
AMERICAN CREW ............................................... AMERICANCREW.COM ..................................................................................................................... 63
AMERICAN CREW .......................................................................................................................(SPONSOR OF MODERNSALON.COM)
AMERICAN INTERNATIONAL INDUSTRIES ..................... SECHE.COM ................................................................................................................................ 71
ANDIS ............................................................. ANDIS.COM..........................................................800-558-9441................................................ 75
ANDIS .....................................................................................................................................(SPONSOR OF MODERNSALON.COM)
ARROJO .......................................................... ARROJONYC.COM...................................................212-242-7786 X 207 ..................................... 21
ARROJO ..................................................................................................................................(SPONSOR OF MODERNSALON.COM)
BABYLISS PRO ................................................. BABYLISSUS.COM ....................................................................................................................34-35
BEAUTY BUS FOUNDATION .................................... BEAUTYBUS.ORG ...................................................310-392-0900............................................. M13
BOSLEY, INC. .................................................... BOSLEYPRO.COM ...................................................800-BOSLEY .................................................. 55
BRANDED CREATIVE GROUP .................................. BRANDEDCG.COM ..................................................786-539-5439............................................... M7
CITY OF HOPE ................................................... CITYOFHOPE.ORG/NPSI ................................................................................................................. 103
CLAIROL PROFESSIONAL ....................................... CLAIROLPRO.COM ..................................................800-221-4900................................................ 57
CND.............................................................. CND.COM ..............................................................................................................................14-15
DENNIS BERNARD, INC. ....................................... DENNISBERNARD.COM .............................................800-541-5456.........................33, 37, 39, 64, 99
FAROUK ........................................................... FAROUK.COM........................................................800-237-9175...........................................12-13
FAROUK ...................................................................................................................................(SPONSOR OF MODERNSALON.COM)
FROMM INTERNATIONAL ....................................... FROMMONLINE.COM ...............................................800-323-4252................................................ 62
HACHI SHEARS .................................................. HACHISHEARS.COM ................................................866-794-2244................................................ 69
HAIRART ......................................................... HAIRARTPRODUCTS.COM ..........................................888-HAIRART ................................40-4173, M5
HAIRDREAMS .................................................... HAIRDREAMSUSA.COM ............................................888-434-2470................................................ 49
HAIR ESSENTIALS............................................... HAIRESSENTIALS.COM .............................................800-536-9353................................................ 95
HAIRUWEAR, INC.- GREAT LENGTHS ...................... GREATLENGTHSUSA.COM ..........................................800-999-0809...............................................2-3
HOTHEADS HAIR EXTENSIONS ................................ HOTHEADSHAIRWEAR.COM ........................................800-327-7971................................................ 65
HOT TOOLS ...................................................... HOTTOOLS.COM .....................................................800-480-8832................................... 17, 99, IBC
JCP .......................................................................................................................................(SPONSOR OF MODERNSALON.COM)
J&D BEAUTY PRODUCTS ..................................... WETBRUSH.COM ........................................................................................................................... 48
JOHN AMICO .................................................... JOHNAMICO.COM ...................................................800-676-5264................................................ 74
JOHN AMICO ............................................................................................................................(SPONSOR OF MODERNSALON.COM)
JOICO ............................................................. JOICO.COM ..........................................................800-44-JOICO ................................................ 43
KATHERINE FRANK CREATIVE INC. ........................... KATHERINEFRANK.COM ............................................630-620-7720............................................. M11
KENRA PROFESSIONAL ......................................... KENRA.COM ...............................................................................................................................4-5
KENRA PROFESSIONAL .................................................................................................................(SPONSOR OF MODERNSALON.COM)
KERATIN COMPLEX ............................................. KERATINCOMPLEX.COM ............................................888-409-4445................................................ 45
MATRIX ........................................................... MYMATRIXFAMILY.COM .............................................................................................................. IFC-1
MACADAMIA OIL ................................................ MACADAMIAHAIR.COM.............................................800-807-3950................................................ 98
MACADAMIA OIL ........................................................................................................................(SPONSOR OF MODERNSALON.COM)
MALIBUC ........................................................ MALIBUC.COM/PROF ...............................................800-622-7332.........................................8-9, 98
NOVALASH ....................................................... NOVALASH.COM ....................................................866-430-1261.....................................10-11, 98
NOVALASH ...............................................................................................................................(SPONSOR OF MODERNSALON.COM)
OLEZ PROFESSIONAL ........................................... OLEZPROFESSIONAL.COM .........................................800-251-2479................................................ 98
OPI PRODUCTS INC. ........................................... OPI.COM .............................................................800-341-9999.......................................... 28, 29
ORGANIC SALON SYSTEMS ................................... ORGANICSALONSYSTEMS.COM....................................877-446-4919.......................................... 59, 99
PETER COPPOLA BEAUTY LLC .............................. PETERCOPPOLA.COM ...................................................................................................................... 51
PRAVANA ......................................................... PRAVANA.COM ......................................................800-957-5629.........................................6-7, 98
PRAVANA .................................................................................................................................(SPONSOR OF MODERNSALON.COM)
PROFESSIONAL BEAUTY ASSOCIATION ...................... PROBEAUTY.ORG ...................................................800-468-2274............................................. M15
REJUVENOL LABORATORIES, INC. ............................ REJUVENOL.COM ...................................................800-343-4224................................................ 53
REVITALASH ...................................................... REVITALASH.COM...................................................877-909-5274......................................... 99, M3
ROYAL MOROCCAN ............................................. ROYALMOROCCAN.COM ............................................754-217-4114................................................ 93
SALON IRIS ..............................................................................................................................(SPONSOR OF MODERNSALON.COM)
SASSOON .................................................................................................................................(SPONSOR OF MODERNSALON.COM)
SIMPLICITY HAIR EXTENSIONS ............................... TRESSALLURE.COM ................................................866-516-7920.............................. 18-19, 99, M9
SIMPLICITY HAIR EXTENSIONS .......................................................................................................(SPONSOR OF MODERNSALON.COM)
SPILO WORLDWIDE ............................................. SPILO.COM ..........................................................800-347-7456................................................ 36
SPORTS CLIPS ..........................................................................................................................(SPONSOR OF MODERNSALON.COM)
TED GIBSON BEAUTY ..................................................................................................................(SPONSOR OF MODERNSALON.COM)
TIBOLLI SALON PROFESSIONAL .............................. TIBOLLI.COM ........................................................305-390-0044................................................ 25
TIGI .............................................................. TIGIHAIRCARE.COM ................................................800-259-8596.................................... 26-27, BC
ULTRATRESS ..................................................... ULTRATRESS.COM ..................................................800-736-5751................................................ 98
WASHI SCISSOR COMPANY ................................... WASHISCISSOR.COM ...............................................800-871-7285................................................ 20
WELLA PROFESSIONAL ........................................ WELLAUSA.COM ....................................................800-935-5273................................................ 61
WELLA, THE SALON PROFESSIONAL DIVISION OF P&G ...... HAIRDRESSERSATHEART.COM ..................................................................................................... 46, 47
> To subscribe call 800-808-2623 or visit modernsalon.com
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MODERNSALON.COM
NOVEMBER 2012 $10
Fashion
Week Spring/Summer 2013
Moroccanoils Antonio Corral Calero perfects simple styling and polished nishes for Holiday 2012.
Party Pretty
Celebrity
Style Red carpet looks fromthe Emmys
Academy
Tour Aquages Masterclass
Cutler
Creations Four nishes to wow your clients
Diabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers.
To raise awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America,
and the National Professional Salon Industry Council are partnering with City of Hopea world leader
in breakthrough medical technology.
JOIN THE FIGHT AGAINST DIABETES. VISIT CITYOFHOPE.ORG/HOPEISINSTYLE.
PERSONAL STYLE YOUR FAVORITE THINGS
Mitch Stone
BORN AND RAISED: Southern
California. Woodland Hills and Malibu.
STYLE PHILOSOPHY: Surfer chic. I
like the balance of something elegant
mixed with more casual elements.
STYLE ICON: Although I never dressed
like him, I have always admired and
been influenced by David Bowie. He
pushes himself to that next level. He
doesnt follow the rules.
THE BEST PART OF MY JOB: The long
hours are hard, but I love what I do.
I travel, Im doing something creative
every day, working on beautiful women
and working with a team toward the
same artistic goal.
WHAT HOLLYWOOD HAS TAUGHT ME:
Its all about make-believe so its super
creative, fun and exciting. Working
with Tim Burton is fantasy central.
Ive really learned how to put on wigs
and, most importantly, how to work in
every situation and location.
MY FAVORITE LOOK NOW: I really
love the way men are doing the Mad
Men-inspired, clean-cut 50s look. Its
almost time to be over but I do like it.
With women, I love these windswept
updos. I did a couple people for the
Golden Globes and for the SAG
Awards and if I didnt like it, I just took
it out and started over again.
IF I HADNT BECOME A HAIRDRESSER:
Id be a singer in a band. Music is the
most amazing thing ever; it changes
people in so many ways.
MY MOTTO: Within the hair and art
realm, I always think, What would
the Italians do? When you look at
Italian Vogue, you know those photos
will last forever.
about me
Mitch Stones career as a hairdresser
has spanned lm, television, fashion,
editorial and advertising, and his
work is informed by passions that
include photography, writing, surng
and environmental activism. Stone,
who received his early training from
the legendary Rossella Cusenza of
Sebastian International, was honored
with an Oscar in 2005 for his work on
Lemony Snickets Series of Unfortunate
Events. Recently, Stone launched his
eponymous line of styling products,
Mitch Stone Essentials.
PBA FIGHTS DEREGULATION
ALLYSON KINGS VISION FOR
DESSANGE INTERNATIONAL
ULTA NAMES DILLON CEO
modernsalon.com Augusf 2013 MEMC 1
>
August 2013
MEMO
MEMO is written by Jan Hillenmeyer, jhillenmeyer@vancepublishing.com.
6
8
PUREOLOGY AND
GLOBAL GREEN
ANNOUNCE WINNER
ICMAD ANNOUNCES
2013 CITY AWARDS
4
15
2
2 MEMC Augusf 2013 modernsalon.com
modernsalon.com
>
MEMOINTERVIEW
Are all your events listed on our website? Fast, free and easy at...modernsalon.com/salon-industry-events-calendar/submit-an-event/
Allyson Hurley King was recently named
CEO of Dessange International, the par-
ent company that includes Dessange Paris,
Fantastic Sams and Camille Albane sa-
lons. She brings a combination of skills to
the position with her executive level busi-
ness expertise and her background as a li-
censed hairdresser. King recently spoke to
MODERN about the excitement and chal-
lenges of her new position.
MS: TELL US ABOUT YOUR BACK-
GROUND IN THE PROFESSIONAL
SALON INDUSTRY.
AK: I began my career as a stylist with
Ratner Companies, working full time at a
Hair Cuttery salon and going to school full
time to earn both a bachelors and Masters
degree in business. I was a stylist, educator
and a regional trainer for the company and I
launched Color Works, Ratner Companies
chain of hair color salons.
After 15 years with Ratner Companies,
I joined Ulta as vice president of salon ser-
vices. The company needed a more defned
salon concept within its stores, and I was
responsible for building the salon and spa
division. The job involved sales, marketing
and training for all Ulta salons, which grew
from 100-350 salons during my tenure. After
relocating to New York, I took a position as
vice president of education at Clarins, the
French skin care company, developing edu-
cational structures and classroom training.
At Dessange, I have come full circle and
am back to my frst love, working in an envi-
ronment of stylists and salon teams.
MS: WHAT ARE SOME OF YOUR
IMMEDIATE AND LONG RANGE GOALS
FOR THIS DIVERSE COMPANY?
AK: Dessange and Fantastic Sams both have
a great history and legacy in the salon indus-
try. Dessange, like Clarins, is a French luxury
brand and it gives me the opportunity to work
with executive teams in both countries. Fan-
tastic Sams is a value priced brand, but the
point of difference is that, unlike some value-
priced salons, Fantastic Sams offers a full
range of services. I would like to modernize the
brand a bit and make it more relevant. Value
can be smart and cool. I want to enhance the
fun factor when clients announce they got their
fantastic cut and color at Fantastic Sams.
I want to give our franchisees plenty of
reasons to love what they do. Fantastic Sams
has only a few corporate owned salons and
the goal is to have none.
Dessange Paris has several salons in the
U.S. and we will be starting to franchise more
by the end of the year. The fagship salon is in
Washington, D.C. One of the advantages to
Dessange when it purchased Fantastic Sam
was the access to the franchising expertise
at Fantastic Sams. Dessange was using a
franchise exchange, but has purchased back
franchising rights and Fantastic Sam has a
great network of people.
Camille Albane has a corporate fagship
salon in Boston on Newbury Street, and will
also begin franchising in the U.S. The creative
teams at Camille Albane and Dessange sa-
lons will come from France and all staff mem-
bers will be trained in the same techniques
and philosophies that are taught in Paris.
MS: HOW DO THE MARKETS SERVED
BY THE THREE SALON DIVISIONS OF
DESSANGE DIFFER?
AK: The three salon groups have three dif-
ferent approaches and serve three distinct
types of client and professional.
Dessange has a very strict protocol for
achieving the Dessange experience. The
woman who visits a Dessange salon in Rus-
sia or France or the U.S. expects the exact
same experience: total French luxury and
attention to detail. The salons are depart-
mentalized and professionals are trained in
the latest techniques of their specialty. Des-
sange offers the ultimate luxury and each
woman is made as beautiful as she can be.
Every person in a Dessange salon is focused
on giving the client the best experience. I fell
asleep during a Dessange massagesome-
thing that has never happened before.
Camille Albane is also about the French
touch, but with more of an urban, sassy chic
approach. This client wants to be the most
beautiful version of herself, but is busy, profes-
sional and mostly youngI think of the Sex in
the City women. Camille Albane salons offer
special touches. It is not a nail salon, but if a
client wants a quick manicure, it is available.
Fantastic Sams is a value brand and
serves a large number of male clients, which
Dessange and Camille Albane do not. Many
stylists are newer grads, but the company
has an excellent training foundation to keep
Fantastic Sams stylists interested and en-
gaged and to build their confdence.
MS: HOW HAS THE PURCHASE OF
FANTASTIC SAMS IMPACTED BOTH
THAT COMPANY AND DESSANGE?
AK: The coming together of a very high-end
French salon group and a value-priced salon
franchise has created a totally unique franchis-
ing opportunity with three levels of salon service
and experience for clients and three opportunity
levels for franchisees and professionals. Fan-
tastic Sams benefts from Dessanges 60-year
global reputation for luxury beauty and service.
Fantastic Sams has 40 years of experience in
hairdressing and franchising success. The union
makes the whole Dessange family stronger.
Allyson Kings
Vision for Dessange
International
>
MEMO
>
MEMO
modernsalon.com
INTERVIEW
As state governments across the country
initiate deregulation legislation that would
remove licensing for cosmetology, new
threats face not only beauty professionals,
but the consumers they serve. In an
exclusive podcast for SALON TODAY, Myra
Irizarry, PBAs director of government
affairs and industry relations, explained the
associations I Am program education.
Heres an excerpt of the interview:
ST: MANY STATES HAVE STARTED THE
PROCESS OF DEREGULATION, CAN YOU
EXPLAIN WHY THAT IS SOMETHING
BEAUTY PROFESSIONALS SHOULD BE
CONCERNED ABOUT?
MI: Weve really seen deregulation increase
from past years, and its a big concern
because it would remove all requirements
for licensing, including educational
requirements. That would include removing
a licensing examthe state board exam
it would remove any kind of compliance
issues that surround licensing. If a consumer
had a complaint, he or she could no longer
go through the board complaint process to
address it. If a salon wasnt practicing proper
safety standards, there would no longer be
an inspector to come out and address safety
standards. So deregulation would have a
major impactnot only on the professionals
in the industrybut it would also pose health
and safety risks to consumers. The bills were
seeing pop up from last year to this year are
all encompassing broad, big, deregulation
bills, meaning the states are writing pieces
of legislation that would impact all licensed
career felds, and, of course, cosmetology is
lumped into it.
ST: IF A BEAUTY PROFESSIONAL IS IN
A STATE THAT IS NOT CONSIDERING
DEREGULATION, WHY SHOULD IT
MATTER TO THEM?
MI: Every state right now is licensed for cos-
metology, and states tend to mimic or copy
other states legislation when it passes. So if
one state were to be successful in deregu-
lating the cosmetology industry, it would be
very simple for other states to pick up that
legislation and draft it and have it passed.
Its really a domino effect.
ST: HOW DID PBAS NEW I AM
CAMPAIGN COME ABOUT?
MI: The campaign addresses three is-
sues and it developed after hearing from
our members, so this is a homegrown ef-
fort. Many of the calls and e-mails I have
received address a variety of issues from
professionals having to compete against
unlicensed people who are providing ser-
vices and the consumers not being aware
of whether or not the service providers are
trained. And stylists cant compete against
it, because they cant fnd out who is li-
censed and who isnt. And, if they do fnd
out someone is not licensed and they report
it, sometimes hands are tied in regards to
fnes and tracking down the person so they
wont continue practicing the service. Lastly,
as deregulation issues continue occurring,
the campaign is meant to help stylists have
an outlet to show pride in their industry, and
show pride in the fact that they are licensed.
And, it helps educate the consumer about
what it means to be licensed and why thats
important.
ST: WHEN A SALON REQUESTS AN
I AM KIT, WHAT DOES IT INCLUDE?
MI: First, its a free program. The salon will
get a briefng letter that explains the details
of the program and how its designed to unite
the industry and result in an educated con-
sumer and state legislator. It includes a clear
mirror cling that reads, I am a Professional. I
am Licensed. The cling is designed to start
a dialogue between a client and stylist and
would encourage that client to ask other ser-
vice providers she may patronize if they are li-
censed. The program also includes business-
sized cards that fold in half and include all the
talking points that explain why its important
to be licensed and why its important to have
a regulated, safe industry.
ST: ARE ANY STATES LOOKING AT
WAYS TO PROTECT CONSUMERS IF
LICENSES WERE REMOVED? SHOULD
THE INDUSTRY BE EDUCATING THESE
OFFICIALS ABOUT CONSUMER SAFETY?
MI: We all need to take the position of
becoming educators to help our state leg-
islators learn about the industry, as well as
about safety and potential risks, because
they arent looking at that. Legislators arent
looking at consumer safety, because theyre
not looking beyond a hair cut, and theyre
thinking, What could possibly go wrong
with a hair cut? Theyre not thinking about
scalp issues, or lice, or the proper treatment
for brushes, combs and instruments. Weve
all seen stories about situations where
someone has been injured or an infection
has occurred, but these are things that leg-
islators simply arent aware ofuntil they
learn about all of the beauty services and
what those services entail, theyre not going
to understand or even believe that there is a
consumer safety risk.
ST: HOW CAN BEAUTY INDUSTRY
PROFESSIONALS, GET INVOLVED?
MI: Its really up to you how much time you
want to invest and spend. If you like to do
things virally, you can go through YouTube,
sign online petitions, or send an e-mail.
Someone can choose to attend a lobby day
or a hearing in a state when there is legisla-
tion of concernintroducing themselves to
their state representative or senator. There
are many grassroots activities and PBA is
here to support and to provide all the ma-
terials, information, letters and contacts to
be successful.
PBA Fights Deregulation
Myra Irizarry
>
MEMONEWS
modernsalon.com
Pureology and Global Green
Announce Winner
Global Green USA and Pureology announced that Boston Latin
School won Global Green USAs second Annual Green School Make-
over Competition, which was presented by Pureology. The initiative
helps schools become more energy effcient, conserve water, reduce
waste and teach students about recycling.
Boston Latin School will receive a $75,000 grant to create a sus-
tainable school garden, improve energy consumption and reduce the
amount of plastic water bottles on the campus. The school was se-
lected from more than 450 entries containing student proposals out-
lining existing and planned green initiatives. Global Green provides
projects, research and assistance in helping communities, compa-
nies and individuals pursue a more sustainable existence.
Pureology, which has a sustainable corporate vision and a com-
mitment to environmental preservation, has joined with Global
Green to present this initiative to help schools and students adopt green practices. Finalists included schools from around the country.
Pureology will be tracking Boston Latins progress with photos and videos that will be posted on its Facebook page. Follow the schools
renovation at facebook.com/pureology.
Pureology and Global Green sponsored the Green School Makeover Competition.
Matrix Announces
Leadership Changes
Pat Parenty, president, LOral Professional Products Division, announces that Colin Walsh, general man-
ager for Matrix U.S., has accepted a new position within LOral. His new role will be announced in the coming
weeks. Under Walshs leadership, Matrix launched supportive, stylist-driven initiatives that include Chairs of
Change, Mannequin Mania, Imagination Events and Spread the Love. Product launches during Walshs tenure
include Total Results, Biolage Advanced and the new ColorInsider non-ammonia hair color.
Paul Schiraldi, previously the general manager for Redken in Australia, will assume the position of Matrix U.S. general manager and
will work with Walsh for several weeks to ensure a smooth transition. Schiraldi joined LOral USA in Many 2003 and in the past two-
and-a-half years was responsible for a signicant business turnaround at Redken Australia. Prior to that, he served as vice president of
marketing for LOral Professional, leading the launch of INOA and from 2003 until 2007 was Matrix Global Marketing Director, expanding
the brand into China, India, Brazil and Russia.
This is an exciting time for Matrix, says Parenty. We are thrilled that Paulwith his deep understanding of, and regard for, the
professional salon industryhas agreed to further the important initiatives that have been launched by the inspiring Matrix leadership
team. With his experience and considerable abilities, Paul will continue to support and nurture the potential and dreams of our Matrix
family. Visit mymatrixfamily.com.
Paul Schiraldi
FOUR STAR OPENS 9TH STORE LOCATION
Four Star Beauty Supply, based in Milwaukee, Wisconsin, recently opened its ninth location with a store in Rochester, Minnesota.
Ed Stein, president of Four Star, says, Four Star is always seeking new opportunities to reach out and expand its distribution network.
Four Stars other locations are Milwaukee, Germantown, Madison, Green Bay, Eau Claire, Wausau and West Allis, Wisconsin and Wood-
bury, Minnesota. Visit fourstarbeauty.com.
We are the premier full service creative
agency for the professional beauty industry
Turning heads with our design aesthetic and coming
up with creative yet functional marketing solutions
is what we are known to do best. We will build the
foundation for you and your brand to succeed.
Strategy & Brand Development Messaging & Copywriting
Corporate & Brand Identity Social Media Marketing
Packaging & Product Design Sourcing Merchandising
Brand Management Video Production & Editing
Media Planning & Public Relations Photography & Retouching
Websites & SEO
OUR SERVICES INCLUDE:
info@brandedcg.com o: 786.539.5439 www.brandedcg.com
contact us for your free consultation
DESIGN
THE BEST OF BOTH WORLDS
MARKETING
modernsalon.com
>
MEMONEWS
ICMAD Announces
2013 City Awards
The Independent Cosmetics Manufacturers and Distributors (ICMAD,
icmad.org) presented its annual Cosmetic Innovator of the Year (CITY)
Awards at a ceremony held at Battery Gardens in New York City. The awards
honor the best in product development, packaging and advertising cam-
paigns in the cosmetic industry.
Winning brands will be included in the ICMAD Truck Show, bringing them
domestic and international attention. A panel of fve judges from the beauty,
design and marketing industries selected winning entries. Carol Hamilton,
president of LOral Luxury Products Division delivered the keynote address.
2013 ICMAD CITY award winners:
ICMAD President and CEO Pam Busiek, ICMAD Chairman of the Board Ian Ginsberg
of C.O. Bigelow Apothecaries, Shannon Drake of Intertrade Europe, Inc. and Carol
Hamilton, president of LOral Luxury Product Division at the CITY Awards gala.
PRODUCT INNOVATION
Color Cosmetic: ECRU Lifestyle
Beauty/Beauty Addicts ShowOFF
Mascara
Skin Care, Face: Dr. Dennis Gross
Skincare Ferulic + Retinol Triple
Correction Eye Serum.
Bath & Body: Your Body
Scrubber/Daily Concepts.
Fragrance: Intertrade Europe
Eight & Bob.
Hair Care: Oribe Haircare Gold Lust
PACKAGE DESIGN
INNOVATION
Color Cosmetics: Blinc Ultrathin
Eyeliner Pen
Skin Care, Face: IT Cosmetics
Bye Bye Redness Color Correcting
Cream with Stand and Brush.
Bath, Body and Hair Care:
Thymes Temple Tree Jasmine
Body Lotion.
Fragrance: Intertrade Europe
Eight & Bob
MARKETING/
ADVERTISING
INNOVATION
Print: Cosmetic Insurance
Services Not a Time of Loss
Social Media: NYX Cosmetics
2012 Face Award
Grass Roots Marketing: The
Elixery Dessa Lipstick
MEMBERS CHOICE
PRODUCT
Classic Cosmetics Jelly Eye
Shadow
MEMBERS CHOICE
PACKAGE DESIGN
Crafting Beauty Hayari Goldy
SalonBooker Expands
Team and Features
SalonBooker, a cloud-based salon management software system for salon s of all sizes, has
launched a new website and expanded its management team with the appointment of Tanisha
Foster as senior salon product marketing manager.
Foster is an experienced salon industry executive with a background in brand management,
salon operations and customer relations.
Empowering salon owners with a platform that seamlessly automates processes and connects them
to educational resources can truly change the trajectory of a salons business. I look forward to coupling my
salon management experience and technical knowledge to empower salon owners and develop product
enhancements that will impact and transform salon operations, says Foster.
Josh McCarter, CEO of SalonBooker, says, Our recently expanded management team and
continued investment in education and product innovation is critical to achieving our goal of helping salon owners redefne how they run
their business. Tanisha brings the ideal background of salon and marketing experience, and we are thrilled to welcome her to the team
during this accelerated-growth stage for SalonBooker.
In the past six months, SalonBooker has experienced triple-digit growth and now powers more than 10,000 salon professionals world-
wide. The company has introduced new mobile and tablet applications for salon owners and managers and is planning new enhancements
that will increase proftability and productivity. Visit salonbooker.com.
Tanisha Foster
A Distributors Dream
and the Answer to
Every Stylists Needs
Extensions are an important part
of what salons offer to make their
clients feel confident and carefree
about the hair they wear. Simplicity
features patented technology that
appl i es qui ckl y and si mpl y and
maintains the health of the clients
natural hair. In fact, Simplicitys head-
turning extensions can be applied
in less than an hour, saving serious
hours for the stylist. In turn, this gives
distributors that carry Simplicity Hair
Extensions a steady fow of business
and proft.
Along with superior quality and a
seamless application like no other on
the market, Simplicity offers you and
your sales force the proper training,
education and advertising to make
your job easier and more effcient.
The Si mpl i ci ty on-l i ne trai ni ng
program is streamlined, making it
easy for anyone to be quickly certifed
in the art of applying the extensions.
Simplicity Hair Extensions and
Grafts give you the incentive
you need to corner the
market with a product that
truly changes the way salons
service their clients
Simplicity is proud to announce
their partnership with CosmoProf,
now servicing the 28 states listed
below. Simplicity would also like to
congratulate James Griffiths with
Beauty Insider Group who is servicing
the Nevada area and Chris Jacobs
Hair & Beauty who is servicing the
state of California. All Full Service
Distributors who are interested in
opportunities for distribution of the
Simplicity brand are encouraged
to contact Okyo Sthair directly via
phone: 877-413-5225 or email:
osthair@simplicityhair.com and visit
www.simplicityhair.com.
BEFORE BEFORE BEFORE
Hair Extensions so comfortable,
shell forget shes wearing them.
COMING NEAR YOU!
August 5
Los Angeles, CA
Holiday Inn Buena Park, CA
7000 Beach Blvd, Buena Park, CA 90620

October 6- 7
Charlotte Fashion Focus
Charlotte Convention Center
501 S College St., Charlotte, NC 28202

October 20-21
Indianapolis Fashion Focus
Indianapolis Convention Center
100 S. Capitol Ave., Indianapolis, IN 46225
ENCORE TOUR
ON DEMAND
TO FIND A STORE NEAREST YOU, VISIT WWW.COSMOPROFBEAUTY.COM OR
CALL 1-888-912-3463. TO FIND A SALES CONSULTANT, CALL 1-800-362-3186
Limited distribution through Sales Consultants in these states: AL, AK, CT, DE, FL, GA,
IL, IN, KY, ME, MD, MA, MI, MS, MO, NH, NJ, NY, NC, OH, PA, RI, SC, TN, VT, VA, WV, DC
modernsalon.com
>
MEMONEWS
AVEDA ANNOUNCES FULL CIRCLE RECYCLING PROGRAM
Joico
Appoints Two
Joico, a division of Zotos, International, has appointed
two new members to its team. Daniel Weissberg joined
the company as graphic designer, bringing a strong back-
ground in design and layout. He will be responsible for
designing packaging, promotional materials, brochures
and advertising for several Joico projects and for initiating
branding strategies for Joico sub-brands.
Meagan Walker was appointed territory manager for
the Pacifc Northwest and will report to Kirsten Magrini,
director of business development. Walker has supported
the Joico, ISO and Minardi brands for 10 years as a Joico
advisor and, most recently, as a Store Specialist. Walkers
retail background and interest in social media will help
support sales growth in her territory. In her new position,
she will be responsible for all sales and education activi-
ties supporting BSG West, in Oregon, Washington and
Idaho. Visit joico.com.
All Aveda packaging and accessories can be dropped off for recycling at any Aveda Experience Center.
Meagan Walker Daniel Weissberg
Aveda, a leading professional botanical
hair care brand and a pioneer in corporate
environmental sustainability in the beauty
industry, is introducing its Full Circle recy-
cling program in the U.S. Aveda has part-
nered with innovative recycling company g2
revolution to create a program that will allow
guests of Aveda salons to return any Aveda
packaging that is not accepted by a munici-
pal curbside recycling programs. Materials
can be returned to any of the 107 Aveda Ex-
perience Center retail locations.
The returned Aveda packaging will be
sorted and recycled into reusable material,
with the goal of making it into new Aveda
packaging or accessories, helping prevent
Aveda packaging from going into a land fll.
At Aveda, we fnd inspiration in nature
and believe that it should be emulated as
a model of sustainability. Aveda is commit-
ted to developing products that can be re-
sponsibly sourced, manufactured, used and
then returned to the natural world. We also
develop packaging with high levels of post-
consumer recycled content that can be
continuously cycled in the industrial world,
says Dave Rapaport, Vice President Earth
& Community Care, Aveda. The reality is
that municipal programs vary in the types
of materials they are able to recycle. Aveda
is committed to a no waste philosophy. We
know this program can make a difference.
The success of our pilot program in Colo-
rado in 2011-2012 reported that 98% of the
materials received were recycled into reus-
able material. Visit aveda.com
KaTHERINE frank
goes to
HollYWooD
In order for Katherine Frank Creative to commit to the changing of the
tide in the beauty industry and continue its steady growth, we are proud
to announce a second KFCI location based in Woodland Hills, California.

With an increasingly large West Coast presence, it is a priority to
schedule additional quality time with our clients in order to meet their
needs as well as the demand of many new startup companies on our
radar. As a group born and raised in the windy city, we look forward to the
warmth, both from the sunsets and your kind welcoming.
If you would like to schedule an appointment with our team,
please contact Kaitlyn@katherinefrank.com
Katherine Frank Creative Inc.
1025 N. Lombard Rd. Lombard, IL 60148
www.katherinefrank.com | 630.620.7720
Exhibit Design | Signage & Graphics | Show Management
modernsalon.com
>
MEMONEWS
Cosmetologists Chicago Wins
Sixth Design Award
Cosmetologists Chicago, owners and producer of Ameri-
cas Beauty Show, received its sixth consecutive American In-
House Graphic Design Award for its print advertising campaign
for the beauty trade press. The award is presented by Graphic
Design USA magazine.
The campaigns concept resulted from the collaboration of
Cosmetologists Chicagos Creative Director Kristen Erickson
and Luis Alvarez of Aquage, who photographed the ad mate-
rial. Ann Bray, created the hair for the ad and for the hair styling
teams for all 2013 ABS advertising.
Working with Luis Alvarez, Ann Bray and the Aquage artistic
team for the past six years has been so creatively inspiring,
said Erickson. I am especially proud to be part of our Americas
Beauty show team, bringing worldwide beauty to Chicago.
Cosmetologists Chicago president Joseph Cartagena congratu-
lated the team, saying, The 2013 Americas Beauty Show was a huge
success due to the commitment of those involved with it at every level.
Americas Beauty show 2014 will be held March 22-24 at McCormick
Place in downtown Chicago. Visit americasbeautyshow.com.
Cosmetologists Chicagos
award-winning print ad
campaign for the 2013
Americas Beauty show.
Kristen Erickson
Cryer Joins Aware
Kristine Cryer has joined the senior management team of Aware Products as executive vice
president of sales, marketing and product development. Aware develops and manufactures hair
care, bath and body products in partnership with some of the industrys best known companies.
Cryer is a 20-year veteran of the beauty industry with a background in product develop-
ment across many categories. She will combine her product experience with Awares strong
R & D, marketing, sales and operations expertise to grow the companys presence among
professional manufacturers.
Having led product development from the inside, Kris has a frst-hand understanding of
our clients and the demands they face regarding specifc product attributes and speed to
market, says Aware CEO Chuck Greenberg.
Cryer says, Is is a crowded and competitive industry and increasingly, product devel-
opers and marketers need a real partner in their quest to create something that is new and
relevant and get it to market quickly. I look forward to bringing my knowledge and experi-
ence to each of them to help further differentiate their brand offerings through positioning,
ingredient technology, product performance and unique formula textures that they will only
be able to achieve with a partner like Aware Products. Visit awareproducts.com.
Kristine Cryer
modernsalon.com
>
MEMONEWS
Bioelements is expanding its distribution in the Canadian market through a
partnership with Concept JP. Bioelements joined with Maritime Beauty in
Nova Scotia, a distributorship with 16 stores, more than 10 years ago and the
current partnership will bring Bioelements into Quebec.
Brand managers from Concept JP visited the Bioelements Learning Cen-
ter in Chicago for training in retail and professional product knowledge and
Bioelements signature treatments and techniques.
Concept JP is committed to quality and we are delighted with this new
partnership, says President and founder of Bioelements Barbara Salo-
mone. As always, Bioelements will continue to innovate within the profes-
sional skin care industry and we are happy that Concept JP will be by our side
in Quebec. Visit bioelements.com.
From left: Soe Briand and Josyane Rochon of Concept JP; Barbara Arnoux
of Bioelements and Vicky Vezina of Concept JP at the Bioelements Learning
Center in Chicago.
Dermalogica Hosts 20th Annual
Educational Conference
Dermalogica hosted its 20th Annual Educa-
tional Conference at company headquarters
in Carson, California. The fve-day gathering,
Creating Magic at Every Opportunity, was at-
tended by 122 educators, senior instructors and
training managers from 35 countries. The confer-
ence focused on interactive learning techniques
and technology, scientifc and ingredient break-
throughs and advanced hands-on learning.
Dermalogica founder Jane Wurwand
opened the conference by introduced the cre-
ating Magic concept. Annet King, director of
global education, previewed Dermalogicas 2014
educational offerings and Dr. Claudia Aguirre,
scientifc communications manager for the Inter-
national Dermal Institute, presented skin physiol-
ogy knowledge in her class, Skin: Know it Be-
fore Your Treat It. Dr. Diana Howard, vice president of global education and research and development, discussed ingredient innovations
and the closing presentation was given by educator Charmaine Cooper from Toronto on Inspiring the Student to Greatness.
Attendees learned about new products including a new MicroZone treatment for sensitive skin, Ultra Smoothing Eye Serum and Clear
Start, a new product line for teens with acne-prone skin. Visit dermalogica.com.
Bioelements
Expands Canadian
Distribution
More than 120 educators and training managers attended
Dermalogicas 20th Annual International Education Conference.
modernsalon.com Augusf 2013 MEMC 15
MEMO
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modernsalon.com
ULTA NAMES DILLON CEO
The board of directors of Ulta Beauty announced the appointment of Mary Dillon as CEO. She was also named
to the board of directors and will replace interim CEO Dennis Eck.
After conducting a thorough and robust search process, the board believes that Mary is the ideal person to lead
Ulta Beauty as we enter our next phase of growth, said Eck. Mary brings strategic vision, a rich consumer marketing
background, strong operational experience and a passion for the customer. Her experience with developing national
brands, her expertise in the digital world, and her track record in building strong teams will all be important assets for
Ulta Beauty. After spending the last several months working closely with the management team, I am certain that Mary
will be an excellent cultural ft for the organization and lead Ulta Beauty to the next level.
Ken Stevens, Ulta Beautys non-executive chairman of the board, said, With nearly three decades of ex-
perience leading consumer-driven businesses, Mary has the necessary leadership skills, experience as a public
company CEO and keen understanding of how to execute a successful digital strategy that will complement Ulta
Beautys talented team to drive continued growth and success.
Dillon has held top executive management positions with several major companies including U.S. Cellular,
McDonalds Corp. and PepsiCo.
I am delighted to be joining a company with such a strong track record and tremendous growth opportuni-
ties and am excited to be part of the dynamic beauty industry, said Dillon. Ulta Beauty has set itself apart in
the industryit has always placed a real premium on the customer experience while simultaneously innovat-
ing and adapting to changes in the market. The company is well positioned for the future and I look forward
to working closely with Ulta Beautys excellent leadership team and 16,000 dedicated associates to build on its
proven growth strategies. Visit ulta.com.
Mary Dillon
advancing our industry
The Professional Beauty Association (PBA)
and renowned research firm Kline &
Company, Inc. have announced a strategic
collaboration designed to source and
provide detailed, highly accurate, and
actionable market intelligence on the
professional beauty industry by monitoring
transactional sales data from salon chains,
independent salons, distributors, and
salon/spa software management
companies.
This revolutionary effort, named Kline PRO,
will ultimately provide data to help identify
trends, benchmark performance, evaluate
competitive beauty-related sectors, and aid
in the decision-making processes for
businesses involved in the professional
beauty industry. The research and data will
also enable PBA to better design
educational content for events and
webinars.
Kline is working closely with PBA to ensure
data collection procedures and safeguards
are implemented and closely followed to
ensure anonymity. With a high degree of
interest from several major companies within
the industry, PBA is actively encouraging its
members and others to join in this initiative.
PBA will also have access to additional Kline
research and will be the exclusive trade
association connected with the service in the
professional market space. PBA members
will receive special member-only pricing and
enjoy access to this data and other unique
Kline information.
To participate in the study, visit
probeauty.org/klinepro. For specific
questions, please contact PBA Executive
Director Steve Sleeper at
steve@probeauty.org.
PA A 5 P P
I 5
T
The The
and an
Com Co
modernsalon com Augusf 2013 MEMC 15
PBA provides its members with the tools
and resources for success in the industry.
PA esearch, 5tudies Ccver
5pectrum cf Industry
Visit prcbeauty.crglrescurces.
Distributor Benchmarking Surveys
National Salon/Spa Industry Tracking
Defining the Future of Beauty Retailing
Guide to European Cosmetic Regulations
Market Shipment Study
Economic Snapshot of Salon/Spa Industry
Consumer Trend Reports
National Salon/Spa Industry Profiles
And Many More!
modernsalon.com
>
MEMONEWS
Sweis and ColorProof Host
Educational Event
Sweis Professional Salon & Spa Products, based in Torrance, California,
hosted an educational event with ColorProof at the Sheraton Del Fina Hotel in
Santa Monica, California. Models for the event were prepped at Salon Viva in
Santa Monica with ColorProof products.
ColorProof Artistic Director Phillip Wilson and platform artist John Ber-
torelli created classic cuts , styles and up do techniques for the 50 salon own-
ers and stylists in attendance.
Wilson demonstrated styling techniques and offered product information
on ColorProof Crazy Smooth Extreme Shine Treatment Oil, PureRelease In-
stant Detangle and HeatProof Anti-Frizz Blow Dry Crme combined with
PlushLocks Leave-in Smooth.
The ColorProof line has been a big success, especially within Southern
California for many of our top A-list salons. It really took off when they intro-
duced the Crazy Smooth System, designed to create remarkably smooth, extremely shiny hair with zero frizz, says Karl Sweis,
CEO/Founder of Sweis. Visit sweisinc.com.
ColorProofs National Education Manager Brandon Ketz, platform artist John
Bertorelli and Artistic Director Phillip Wilson with Karl Sweis of Sweis, Inc.
OBITUARY
TROY BAUER
Troy Bauer, longtime manufacturers representative in the professional beauty industry, died last month. Bauer retired from The Kirschner
Group after joining the frm in 1999. Prior to that, he covered the Midwest territory for The Perlman Group, a sales organization that was
purchased by The Kirschner Group. Bauer began his career as sales manager for Nu Fashion Wig Co. and was then hired by Jerry Rubin,
CEO of Helen of Troy, as sales manager of Rubins wig company.
Troy had outstanding relationships with his customer base, knew every salon consultant, loved to entertain and was an innovative as-
set to our industry, said Harlan Kirschner.
Donations made be sent to the Ohio State University Foundation Intensive Burn Center.
(Courtesy of Beauty Industry Report)
OBITUARY
LOU PEEL
Esther Lou Peel died July 15, 2013 in Hutchinson, Kansas, at age 87. She was married to Robert H.
Bob Peel with whom she founded the family business, Peels Beauty Supply, later Peels Salon Services.
She was an active member of the professional beauty industry and supportive of many associations and
activities within the industry. She became a motivational speaker and author after she and her family sur-
vived the 1985 TWA fight 847 hijacking.
Peel is survived by her husband of 66 years, two sons, fve grandchildren and four great grandchildren.
She will be remembered by countless friends and colleagues in the professional salon industry. Memorial
donations may be made to Breast Cancer Research at City of Hope.
HT7008SD
www.HotTools.com
Call 1.800.487.8769 for more information
Visit our website for how-to style sheets,
videos, and tips from the pros.
Strength and Beauty
TURBO IONIC SALON DRYER
Double-wall
Construction
ensures extra-quiet
operation
POWERFUL
AC
MOTOR

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