A Entitled

Consumer buying behavior toward ACC cement

Submitted in partial Fulfillment of the requirement for the Degree of MBA (Masters of Business Administration) BY:Manu Bhardwaj Under the guidance of: Mr. Anish kundel

Govt. P.G.Collage,Dharamshala H.P Department of MBA (Academic year 2012 2014)

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SUMMER TRAINNG PROJECT REPORT

ON

CONSUMER BUYING BEHAVIOUR TOWARD ACC

Submitted in partial fulfillment of the requirement for the award of Degree Of

Master of Business Administration (MBA)

(2012-2014)

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SUBMITTED TO: MR. Anish kundel MANAGER MARKETING GAGAL CEMENT WORKS BARMANA (ACC LTD.) SUBMITTED BY: manu bhardwaj MBA 3rD SEM SESSION (2012-2014)

Govt. P.G.Collage,Dharamshala H.P Department of MBA

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GAGAL CEMENT WORKS P.O.BARMANA, BILASPUR HIMACHAL PRADESH 174013

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THE ASSOCIATED CEMENT CO`S. LTD.

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ACKNOWLEDGEMENT
I offer my gratitude to those who have spent their precious time, interest and continued encouragement for the study & completion of my Summer Training in GAGAL CEMENT WORKS. (ACC LTD.) Bilaspur (H.P). I would like to thanks Mr. ANISH KUNDEL (Manager Marketing) at Barmana allowing me to undertake training in their renowned organization and permitting to study the consumer buying behavior through different marketing tool available within the organization. I am grateful to Mr. ANISH KUNDEL (Manager Marketing) and his staff for cooperation, guidance & helping me to learn a lot about different aspects of consumer buying behavior.

MANU BHARDWAJ

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TABLE OF CONTENTS
1. 2. 3. 4. 5. EXECUTIVE SUMMARY....................................................................................page 6 UNDERTAKING ................................................................................................page 7 PREFACE ...page 8 HISTORY OF INDUSTRY.page 9 ASSOCIATED CEMENT COMPANY LTD i. CORPORATE PROFILE OF ACC LTD.page 10-11 ii. MISSION & VISION OF ACC LTD...page 12 iii. ARTICHETS OF ACC LTD....page 13 6. GAGAL CEMENT WORKS i. INTRODUCTION...page 14 ii. GEOGRAPHICAL DETAIL...page 15 iii. CONTRIBUTION TO GOVERNMENTpage 15 iv. QUALITY POLICY.page 16 v. ENVIRONMENTAL POLICYpage 16 vi. PRODUCTION SYSTEM IN GAGAL CEMENT WORKS..page 16-17 vii. MANUFACTURING PROCESS.page 17 viii. POWER page 17 ix. CEMENT PLANT.....page 17-19 x. AWARDS & ACOLODES...page 20 7. DEPARTMENTATION...page 21-35 8. FINANCE DEPARTMENT.page 35-36 9. SWOT ANALISIS...page 37-38 10. OBJECTIVES OF STUDY..page 39 11. RESEARCH METHODOLOGY.page 39-41 12. DATA INTERPRETATIONpage 41-51 13. CONCLUSION.page 53 14. QUESTIONNAIRE...page 54-59 15. BIBLIOGRAPHY..page 60

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EXECUTIVE SUMMARY
The Summer Internship at ACC Limited, Gagal Cement Works was mainly divided into three stages. The first part included reading and going through the company brand presence in the country, particularly Himachal Pradesh and understanding the current marketing strategies of the company. A detailed study on the company profile including the products, services etc. was done in this stage. The second part consisted of formulating a research plan for the project. The research objectives, research questions, questionnaire and the scope of the research were decided here. Also, the survey was conducted here through questionnaire and interview methods. The Cement Dealers of the three leading brands (ACC, Jaypee and Ambuja) in Himachal Pradesh of three districts; Bilaspur, Mandi and Hamirpur were visited for the same. The title of the project report was: -To analyse the current market strategy of ACC cement in Himachal Pradesh and also identify the key problem areas in low selling regions. The third part consisted of analysis of the data collected and recommending various suggestions for the current marketing practices. The entire research project is divided into two parts A) The first part looks into the current market practices of the company. This covers the various sales verticals, distribution channels, brand communication, promotions etc. B) The second part tries to identify the key problem areas where the company needs to work on so as to increase the current market share of the company and also give recommendations for the same.

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UNDERTAKING
I Manu Bhardwaj do here by declare that study conducted on CONSUMER BUYING BEHAVIOUR in ACC CEMENT submitted by me for the partial fulfillment of M.B.A.(Master of Business Administration) HIMACHAL PARDESH TECHNICAL UNIVERSITY (HPTU) is the original work. Data provided in the report is authentic to the best of my knowledge. I have not submitted this training report to any other university for the award of degree or diploma.

MANU BHARDWAJ M.B.A.Marketing Govt. P.G. College, Dharamshala Department of MBA

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PREFACE
As a matter of the fact every M.B.A. student has to undergo practical training in an organization for not less than six weeks, under the guidance of professionals to have experience of real organizational environment. On the completion of M.B.A. degree through these trainings students will have hands on experience of business management, which will prove very helpful in their future business assignments. During the training period I visited various departments of GAGAL CENENT WORKS to study their processes & organization structure. I have completed project in Consumer buying behavior in ACC at GAGAL CEMENT WORKS under the guidance of Mr. Anish kundel (Marketing Manager). I thank Mr. Vikramjit Singh (HR) for allowing me to work in marketing department. Manu Bhardwaj

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HISTORY OF CEMENT INDUSTRY

The history of the cement industry is the story of civilization from primitive caves of prehistoric times to the skyscrapers of the modern age. It is said that the use of cement is from period use of fire Egyptians utilize gypsum plaster as cementing martial as early as 3000 BC in building their monuments. Material cement has existed the roman empire Joseph Arpdin invited Portland cement in 1824 after the discovery of hydraulic properties of time, patented his product which was call Portland cement. Portland stone which is lime stone quarried on Portland bill in dosed, England. Modern cement is outcome of effort of chemist`s technologist & architects. Cement is binding agent having hydraulic properties, which after hydration gives the setting properties strengthening concrete. Intergrading, Clinker, Gypsum, & Pozzolanic material in a proper ratio to get Portland Pozzolane Cement manufacture cement. Cement essentially made up of material containing calcium, silicon, aluminum and iron. Limestone, marl and chalk are major source of clay shale, quartzite, bauxite iron ore provide silicon, aluminum & iron components. MAJOR COMPANIES IN THE CEMENT INDUSTRY ARE: The Associated Cement Companies Ltd. Birla Group. Larsen & Turbo. J.P. Group. India cement. Ambuja.

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CORPORATE PROFILE OF ACC LTD.

ACC (ACC Limited) is India's foremost manufacturer of cement and concrete. ACC's operations are spread throughout the country with 17 modern cement factories, more than 40 Ready mix concrete plants, 21 sales offices, and several zonal offices. It has a workforce of about 9,000 persons and a countrywide distribution network of over 9,000 dealers. Since inception in 1936, the company has been a trendsetter and important benchmark for the cement industry in many areas of cement and concrete technology. ACC has a unique track record of innovative research, product development and specialized consultancy services. The company's various manufacturing units are backed by a central technology support services centre - the only one of its kind in the Indian cement industry. ACC has rich experience in mining, being the largest user of limestone. As the largest cement producer in India, it is one of the biggest customers of the domestic coal industry, of Indian Railways, and a considerable user of the countrys road transport network services for inward and outward movement of materials and products. ACC plants, mines and townships visibly demonstrate successful endeavours in quarry rehabilitation, water management techniques and greening activities. The company actively promotes the use of alternative fuels and raw materials and offers total solutions for waste management including testing, suggestions for reuse, recycling and co-processing. ACC has taken purposeful steps in knowledge building. We run two institutes that offer professional technical courses for engineering graduates and diploma holders which are relevant to manufacturing sectors such as cement. The main beneficiaries are youth from remote and backward areas of the country. ACC has made significant contributions to the nation building process by way of quality products, services and sharing expertise. Its commitment to sustainable development, its high ethical standards in business dealings and its on-going efforts in community welfare programmes have won it acclaim as a responsible corporate citizen. ACCs brand name is synonymous with cement and enjoys a high level of equity in the Indian market. It is the only cement company that figures in the list of Consumer Super Brands of India.

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A GLIMPS ON THE HISTORY ON SUCCESS

THE Associated Cement Companies Limited is a multi business enterprise with operation in cement manufacturing. It is one of leading companies in India, producing more than onefourth of national output. ACC. Ltd as company duly registered under Indian Companies Act 1956, having its registered office at Cement House, 121 Maharishi Karv Road, Mumbai400020.It has 14 cement plants spread all over the country and has major force of its industry through customer satisfaction & through continuous innovation in quality of the product. As company ACC Ltd. is committed to make and deliver as cheaply as possible. Initially, when cement was introduced in 1914, South India Industry Ltd.started first cements plant near Madras. But due to lack of labors and knowledge in manufacturing of cement, this plant after a few months working closed down. Afterward in 1912-1919 two more plants were started in Katni situated in Madhya Pradesh and in,Lakhri in Rajasthan, before 1924 six more plants were started at various other places but they did not led any good start. In 1936 with the effort of Mr.Dinshaw a group of companies and formed Associated Companies Ltd.

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MISSION OF ACC LTD.

LEADERSHIP: - Maintain our leadership of the Indian cement industry through the country modernization and expansion of our manufacturing facilities and activities and through the establishment of a wide and efficient marketing network. PROFITABILITY: - Achieve a fair and reasonable return on capital by promoting productivity throughout the company .GROWTH: - Ensure a steady growth of business by strengthening our position in the cement sector .QUALITY: - Maintain the high quality of our products and services and ensure their supply at fair prices. EQUITY: - Promote and maintain fair industrial relation and environment for the effective involvement, welfare and development of staff at all levels .RESPONSIBILITY: - Fulfill our obligation to society, specifically in the area of integrated rural development and in safeguarding. PIONEERING: - Promote research and development effort in the area of product development and energy and fuel conservation, to innovate and optimize productivity.

VISION OF ACC LTD.

Vision of ACC is to be a world class corporation with diverse business built around ACC`s core competencies and knowledge base in cement refractoriness advanced material engineering geology mining and research.

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ARTICHETS OF SUCCESS

NO. 1. MR.N.S.SEKHARIA

NAME OF DIRECTOR
(CHAIRMAN)

NATIONALITY INDIAN SWISS INDIAN INDIAN INDIAN INDIAN SWISS INDIAN INDIAN INDIAN INDIAN INDIAN

2. MR.PAUL HUGENTOBLER (DEPUTY CHAIRMAN) 3. MR.SUMIT BANERJEE (MANAGING DIRECTOR) 4. MR.A.L.KAPUR

MR.S.M.PALIA 6. MR.NARESH CHANDRA

5.

7. MR.MARKUS AKERMAN 8. MR.D.K.MEHTROTRA 9. MR.R.A.SHAH 10. Dr.NIRMALYA KUMAR 11. MR.SHAILESH HARIBHAKTI 12. MR.ANIL SINGHVI 13. MR.A.K.JAIN
(WHOLETIME DIRECTOR)

INDIAN

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GAGAL CEMENT WORKS

Introduction: ACC Gagal Cement Works (GCW) is part of Indias largest cement company, ACC - The Associated Cement Companies Limited. It is located in Bilaspur district near Barmana, a backward designated area, 18 kilometres north of Bilaspur. National High-way NH 21 connecting Ambala and Manali passes through ACC Gagal and its colony. Gagal Cement Works implemented & obtained ISO14001 Environment System, ISO9001:2000 Quality Management System & OHSAS18001 Occupational Health and Safety Management System Certification. GCW was commissioned on 12th March, 1984 with an installed capacity of 5.6 Lakh tonnes per annum of cement. Since then it has been modernized and expanded by the addition of a new plant raising the total capacity to 27 Lakh tonnes of cement per annum. ACC Gagal manufactures ACC Suraksha, a premium variety of Blended Cement which is very popular with customers and is the largest selling brand of cement in North India. ACC cement has very strong brand image, trusted by generation for consistent and durable cement quality, fair business and practice and long association with dealers and customers are the principal factor which provide us competitive advantages over the other brand. ACC unique R & D support and business policy, differentiate it from its competitors.

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GEOGRAPHICAL DETAILS

Among the largest private sector companies, ACC is the only company to set up a cement plant in 1982 in backward designated area at Barmana, Distt. Bilaspur (HP) and started production with effect from 12th March 1984. Barmana is 18 kms north to Bilaspur. The National Highway No.21 connecting Ambala in Haryana and Manali in H.P. passes through Gagal Cement Works and its colony. The colony is at latitude 31.5-degree north and 77degree East Longitude. The total land acquired for the factory, colony and mining area is 2319.10 big has. Factory covers 365 big has, the colony covers 345 big has and the mining area is about 1633 bighas. The topography of the area around the works is mount-ainous. Mean maximum temperature of the area goes up to 45 degree Celsius in the month of June and the minimum temper- ature up to 3-degree in the month of December. The work has generated direct and indirect employment to the scale of nearly 12000.

Nearby Towns: Bilaspur Sunder Nagar Mandi

CONTRIBUTION TO GOVERNMENT
Annual contribution to center government by way of taxes, duties is 155 crore out of which for Himachal Government is 100 crore. And along with this it is also helping Govt. as its social responsibility. The company has constructed a Govt. Degree college; it is spending money on schools, hospital and on other works of public welfare.

GAGAL CEMENT WORKS-AN UNRELENTLESS PURSUIT TOWARDS EXCELLENCE

Gagal Cement Works is committed to deliver quality products to the customers. Gagal Cement Works has to its credit many a prestigious certifications like IS/ISO 9002, ISO 14001 for environmental management system and OHSAS 18001 for adopting high class measures in the sphere of Occupational Health and Workers Safety in the manufacturing of cement.

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QUALITY POLICY
Build Quality In Do not Sort Bad Quality Out Quality Improvement is Limitless and therefore Continuous Concern for Quality is for Entire Organization and Not Just for Product Satisfy Customer Fully and Continuously

GAGAL CEMENT WORKS- A SYSTEMATIC APPROACH FOR CLEANER WORLD

ACC GAGAL Cement Works is the first point in Himachal Pradesh to have EMS certificate. The Bureau of Indian standards awarded this certificate to the works in March 1999. The certificate has resulted in batter understanding among all the employees, of overall environmental issues related to the plant. The main feature of EMS at Gagal is total involvement of employees. EMS is a program of continuous environmental improvement following a well-defined sequence of steps drawn from the established project management practice and routinely applied in business environment.

ENVIRONMENTAL POLICY
Prevent pollution and minimize fugitive emissions Comply with all applicable legal and regulatory requirements Conserve water, energy and natural resources Minimize waste generation and utilize the same Create environmental awareness and provide clean and safe environment to employees and community at large

PRODUCTION SYSTEM IN GAGAL UNIT

Main Raw Material
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Limestone Quartzite Iron Ore Shale Gypsum Fly Ash

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MANUFACTURING PROCESS
The Gagal Cement Works is based on the most modern process of cement manufacturing namely a dry process suspension preheated kiln with precalcener. The limestone is crushed in the crusher. It is than grinding in Raw Mill along with Shale and Iron Ore to fine power. The grinding material is blended to a uniform consistency and fed to the kiln system pulverized Coal in the kiln system to heat the material to a temperature of 1500 degree Celsius. The material undergoes a series of chemical reaction to form a Clinker. The clinker is cooled in the Clinker Cooler and stored in the Clinker silos. It is extracted from the Silos and integrated along with Gypsum and Pozzolanaic material to form Portland Pozzoiana cement. The cement is stored in cement silos. It is packed in 50-kg bags by automatic packing machine, loaded in trucks by auto loaders and various consumption centers in Himachal Pradesh as well as the neighboring states of Punjab, Haryana and J&K.

POWER
The co. met 54% power requirement through captive generation. Cost of captive power generation was 34% lower as compare to grid power.In keeping with its policy of maximizing its captive power capability. It is also the process of increasing its thermal captive power generation capacity by another 45 MW. The company has already achieved significant reduction in cost in specific area like fuel, power and manpower. The drives for cost reduction will be further unified all area of operations.

Cement Plant
GCW comprises two units: Gagal I and Gagal II. ACC has invested continuously and considerably to upgrade the plant infrastructure as well as cement manufacturing techniques to increase economic as well as environmental efficiency MAP KEY 00 Limestone quarry and crushing plant. 01 Lime Stone Stock Pile. 02 Additive Hooper. 03 Additive Storage. 04 Raw Mill Building.

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05 Blending & Storage Silo. 06 Preheater. 07 Gas Conditioning Tower and ESP. 08 Kiln. 09 Cooler. 10 Deep Bucket Conveyor. 11/12 Clinker/Gypsum Storage. 13 Coal Mill Building. 14 Coal Mill and Bag Storage. 15 Cement Storage Silo. 16 Packing & Dispatch. 17 Cement Control Room

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ACC Awards and Accolades

Sword of Honour. 1993: presented by British Safety Council, United Kingdom for excellence in safety performance. Indira Priyadarshini Vrikshamitra Award. 1996: by The Ministry of Environment and Forests for extraordinary work carried out in the area of afforestation. FICCI Award. 1997-98: Presented by The Honble Prime Minister of India, for Corporate initiative in adapting innovative measures for control of pollution, waste management & conservation of mineral resources in mines and plant. Subh Karan Sarawagi Environment Award. 1998/99: by The Federation of Indian Mineral Industries for the measure taken for the protection of environment Best Managed Unit in Organised Sector. 1999: First prize by Central Excise Department of Chandigarh, in the state of Punjab, Himachal Pradesh and Haryana. Drona Trophy. 1999: By Indian Bureau of Mines for extra ordinary efforts in protection of Environment and mineral conservation in the large mechanized mines sector. Indo German Greentech Environment Excellence Award: for the year 2000-01. Golden Peacock Environment Management Special Award. 2001: for outstanding efforts in Environment Management in the large manufacturing sector. Golden Peacock Environment Management Special Award. 2002: for the second consecutive year for outstanding efforts in the Environment Management in large manufacturing sector.

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DEPARTMENTATION:

QUARRY DEPARTMENT
The Quarry Department is mainly concerned with the maintenance of Mines at ACC Barmana. The sub-departments namely MINE; ELECTRICAL, GARAGE, CRUSHER, STACKER & RECLAIMER support the Quarry department.

MINES
Gagal lime Stone Mine is captive mine of M/S ACC Ltd., Gagal Cement Works. The mining lease covers an area of 265.97 hectares. Presently the mine is one of the largest mine of northern India and is fully mechanized by Heavy Earth Moving Equipment's.

LIME STONE AND COAL HANDLING SECTION

LIMESTONE
The crushed limestone is received from Gagal Quarry with the help of a series of belt conveyer and stacked in stockpile with the help of stackers.

COAL
Coal is used as a fuel for firing in the Kiln. Gagal Cement Works receives coal from different collieries of CCC, ECL and NEC by rail up to Kiratpur Sahib.

LABORATORY DEPARTMENT
Laboratory department in coordination with other departments carries our regular quality control functions. Quality and process control measures are exercised at each and every stage of process. Inspection and procurement of raw materials, its testing, quality control of input materials, intermediate products at different level of process and final product that is cement are done as

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per procedures. Inspections and Test Records are maintained in the Laboratory as per the scheme of testing and inspection. The departmental activities are coordinated by Deputy Manager-QPC who reports to Manager- Production.

Gagal Works laboratory has three sections:

1. Chemical & Instrumentation laboratory 2. Physical Laboratory 3. Site Laboratory

PROCESS DEPARTMENT
The Process department guides the operations in maintaining process parameters so that production is within the desired range of quality parameters. The process parameters are arrived at after discussions with the Departmental Heads of various sections (Raw Mill, Cement Mills & Laboratory) Manager Production coordinates the departmental activities.

RAW MILL
Activity of Raw Mill starts from feeding Raw Material (limestone, Quartzite and Iron Ore) to the Mills and ends at filling the Raw Meal to Silos.

RAW MATERIAL FEEDING

Lime stone feeding to Raw Mills/Roller Mills is through the sequence of belt conveyors to different Hoppers. Feed size of limestone is 90 mm and Mills Scale; Shale feeding is from the Gantry to the respective Hoppers through sequence of belt conveyors. Shale feeding is through Reclaimed or Pay Loader.

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RAW MILL
Two close circuits two chamber Ball Mills are performing the grinding of limestone and Additive mix. Raw Mill is a tube construction of thick MS plate with steel lines and compartments are separated by diaphragm for improving the retention time and transfer of materials in second for further grinding. Mill is charged with hyper steel balls. Raw material is first fed to Tertiary Crusher (Single Rotor Reversible Impact Crusher) which reduces the size of Mix. After crushing the mix the material is fed to Ball Mill where fine grinding takes place. The finer product is separated by Air Separator and is fed to the blending silos and the coarse material is fed back to the Mill Inlet.

VERTICAL ROLLER MILL (VRM)

In VRM Section the material is directly fed into Mill through the feed belt for grinding. The ground material is stored in continuous flow silos from where it is fed to the Kiln. VRM utilizes hot air from the kiln exhaust for drying the Raw Mix Deputy Manager VRM, who reports to Manager (Maintenance), coordinates the departmental activities

KILN DEPARTMENT
Kiln Department functions are categorized under two heads, Manager (Maintenance) is responsible for the maintenance of all equipment and Manager (Production) is responsible for the Clinker Production and its quality parameters. Gagal Cement Work has two rotary kilns. Kiln no 1 is having 3 streams coupled with 2 four stage and 1 five stage preheater with 2 precalciners, DDF and MFC. Kilns No 2 is having twin stream 5 stages preheater with precalciners. Pulverized coal is used as a fuel for calcinations. The Clinker is discharged to horizontal grate cooler and is stored either in Silos or in stockpiles.

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CEMENT MILLS DEPARTMENT

The basic function of the department is to grind the required ratio of clinker and gypsum in the manufacture of OPC and clinker, Gypsum and CCP/fly ash for the manufacture of PPC with the help of 4 ball Mills for cement grinding.

PRE GRINDING UNIT

Roller Press is the pre-grinding unit for Cement Mills 1 & 2. In Roller Press two rollers are arranged in horizontal fashion. One is fixed and other has a hydraulic thrust arrangement for horizontal movement. The clinker is fed vertically down ward between the rollers and gets crushed by the hydraulic pressure arrangement The product, which is in flakes, is fed to the Ball Mill with other additives for finished grinding.

FINISHED GRINDING

Finished grinding is performed in Ball Mills. Ball Mill is a rotating shell divided into two chambers fitted with shell liners for shell protection and charged with grinding media to the required volume. The impact and friction between the grinding media and material perform grinding. Out put from the ball Mills is fed to the dynamic separator where the course and fines of specific sizes are separated. The course is again conveyed to the Ball Mill for further grinding. The fines are conveyed to cement silos through a series of elevators and air slides. In order to get the desired specific surface for cement the RPM of separator is varied accordingly?

The departmental activities are coordinated by Dy. ManagerPlant who reports to Manager (Maintenance).

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ELCTRICAL AND INSTRUMENTATION (E & I) DEPARTMENT

The primary function of the E & I department is to maintain all E & I equipment in the plant to provide the necessary service to ensure the smooth operation of all E 8 & I equipment.

ELECTRICAL

Electrical equipment mainly comprising transformers, HT/LT motors, DC Motors, switch gears, power distributor system and factory and residential colony lighting. Besides the above E & I department is also responsible for the maintenance if the electrical installations of the colony. The department CO-ordinates with the other relevant departments for proper utilization of the Grid & DG power.

INSTRUMENTATION
Instrumentation system can be effectively termed as the nervous system of the plant. With the recent advanced in technology instrumentation has become one of the most important aspect of cement manufacturing industry. Almost all the monitoring and controlling parameters are now available I the Central Control Room (CCR) for operators to run the plant efficiently. Accuracy and degree of control has increased manifold due to the latest instrumentation control systems. Dy. Manager (Electrical) and Dy. Manager (Instrumentation) report to Manager (E & I) for electrical and instrumentation activities.

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WORK SHOP

Following activities are carried out in the workshop department: 1. Departmental maintenance Activities 2. Maintenance of Gear Boxes 3. Compressors & PD Blowers 4. Water Pumps 5. Various equipment at Rambagh Pump House, Filter and Sewage Water Treatment plants. The departmental activities are coordinated by Dy. Manager (Plant) who reports to Manager (Maintenance).

COMMERCIAL DEPARTMENT Procurement Section: This section looks after that equipment, tools and other requisite items
are made available to different departments in time. Deputy Manager-Purchase who reports to Sr. Manager-Commercial coordinates the departmental activities.

Packing House Department:

Packing plant is the place where cement is packed & dispatched to various locations. Gagal Cement Works packing department has six silos with total storage capacity of 35200 tones. There are three Rotary Packer in Gagal I packing plant with a capacity of 100m TPH each and two electronic rotary packers in Gagal II packing pant with a capacity of 180 TPM each. All the packers have truck-loading facility because the cement form Gagal works to different locations by road

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The various varieties of cement handled are: 33 Grade Ordinary Portland cement (OPC) 43 Grade Ordinary Portland cement (OPC) PPC (Portland Pozzolona Cement)

Assistant Manager-Plant reports to Manager Commercial for Packing Plant Activities.

Cement Dispatch Section:

Cement dispatch section receives dispatch instruction for Regional Marketing Office, Chandigarh and also from Shimla. The trucks registered with authorized transporters enter the factory gate with Loading Advice cum gate Pass. The Trucks Gross weight is taken at the Exit Gate by electronic weighbridge and finally an Excise Invoice is issued to the truck driver. The departmental head reports to Manager Commercial.

THE CIVIL DEPARTMENT

In cement industry the maintenance and applications of Refractories in kiln and its auxiliary units are one of the most important job. It is the refractory, which is subject to all sort of, processes and operational conditions like high temperature, abrasion, alkalis, chemicals, thermal shocks, mechanical shocks etc. And protects the metallic body of the units. Due to this fact a strict adherence with the quality of the refractory at every step from receipt to its application is of paramount importance. In the organization the civil department does the complete dealing with the refractory and is also responsible for all civil related jobs in the factory and colony. Deputy Manager-Civil departmental activities. who reports to Manager-Maintenance coordinates the

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MAINTENANCE INSPECTION PLANNING & SYSTEMS (MIPS)

As the name suggests the main function of the department is preparing and planning for carrying out various inspections, maintenance job and top record and update the inspection results. Inspection/Maintenance planning is based upon the diagnosis of change in behavior pattern of sound, temperature, heat, vibration, viscosity etc.

MIPS department also coordinates in planning the maintenance activities of various departments so as to get optimum utilization of stoppage duration. MIPS also carries out the down tile analysis of main equipment.

GENERAL STORES
The general store is the department which is involved in making the balanced and timely flow of materials, spares, tools and equipment. General Stores also arranges for the disposal of the scrap and unwanted materials. Deputy Manager who reports to Works Manager coordinates the activities of the department.

INFORMATION SYSTEM DEPARTMENT

The functions of Information System Department are to: 1. Transformation of EDP to Decision Support System 2. Optimize End User computing to increase the Individual Productivity 3. Capture Processing and Sharing of Information from the Net 4. In House Development & Deployment of Application Packages 5. Database Maintenance & Administration

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Hardware Setup
UNIX based RISC Server. Win-NT based Intel Servers Microsoft Exchange Server : 135

P I, P II, P III & P IV PCs

Software Setup
Operating System: UNIX SVR 4, Win - NT 4.0, Win 95 & Win - 98 SAP3/2, Developer 2000, Microsoft Exchange 5.5. MS-OFFICE 97 Office XP

Intra-plant Connectivity
All plants, RMOs, Head Office is connected through INSAT- 3B services provided by Tata Net. Connectivity to the external World is through IIS, Head Office.

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MARKETING
ACC Range of cement and blended cements are marketed through a network of 12 regional marketing offices, several area offices and warehouses. A countrywide network of about 11,000 stockists who, in turn, are assisted by the sub- dealer's back this. Such an all-pervasive marketing network has an enabled ACC to consolidate itself with a national presence. And the customer is assured of being able to get quality ACC products when and where he wants them. Complementing this is a unique customer services cell comprising qualified civil engineers, which assist and advice customers with prior and post sales services. This service begins with selection of type and grade of cement (where applicable) to trouble - shooting and on site assistance. Keeping pace with changing times, and an ever- growing need for specialized services, ACC has been offering its marketing expertise and distribution facilities to other producers in cement and related areas. However, a precondition of all such agreement is quality control supervision to be carried out by an ACC expert located at the franchisee's plant. Currently, ACC has franchising agreements for cement marketing with Alcon Cement Company, Goa and Cochin cement Ltd., Cochin. ACC also exports cement to SAARC Nations, especially Nepal and Bangladesh on a regular basis. Besides ordinary Portland cements, these exports include custom- tailored cements.

ACC Bulk
India's leading cement company, ACC - in a joint venture with the government of India - has set up the most sophisticated bulk unloading terminal at Kalamboli, Navi Mumbai, to bring its cement from the ACC plant at Wadi in Karnataka. The terminal at Kalamboli has three 5000-tonne-capacity silos to store the cement which is transported in specially designed railway wagons. The company has its own fleet of 15-tonne road-bulkers in which cement is then brought to the end-user's construction site. The terminal has three modes of evacuation: bulk tanker trucks, jumbo bags (one and 1.5 tonnes), and 50 kg bags. The mechanization in the loading/unloading of cement, reduces manual intervention to the barest minimum.

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At the site, the cement is pumped into portable 15-tonne steel silos (supplied by ACC). Not only do these silos require less storage space than conventional bag storage godowns, but also the silos are designed to facilitate free-flow discharge of the cement. This further underscores another of ACC Bulks characteristic - untouched by hand. And dust collecting silos safeguard against dust pollution. A well-equipped laboratory ensures that the testing is carried out scientifically to comply with all cement quality norms. The site silos, which are a must at the customers sites, are provided on mutually agreed terms, and eliminate a major cause of concern to the end-user. Pilferage also is made impossible. The bulk tanker for bulk cement transport and the silo at site to receive this cement are a welcome innovation from the conventional and time-consuming bag distribution system. Inventory in terms of locked-up capital is now the concern of the supplier. The large and unwieldy godown construction and maintenance that is required at construction sites is now avoided. The measured quantity extracted by the discharge system ensures correct weight and eliminates human error. A well-equipped laboratory ensures that the testing is carried out scientifically to comply with all cement quality norms. The site silos, which are a must at the customers sites, are provided on mutually agreed terms, and eliminate a major cause of concern to the end-user. Pilferage also is made impossible. The bulk tanker for bulk cement transport and the silo at site to receive this cement are a welcome innovation from the conventional and time-consuming bag distribution system. Inventory in terms of locked-up capital is now the concern of the supplier. The large and unwieldy godown construction and maintenance that is required at construction sites is now avoided. The measured quantity extracted by the discharge system ensures correct weight and eliminates human error. The terminal at Kalamboli has three 5000-tonne-capacity silos to store the cement which is transported in specially designed railway wagons. The company has its own fleet of 15-tonne road-bulkers in which cement is then brought to the end-user's construction site. The terminal has three modes of evacuation: bulk tanker trucks, jumbo bags (one and 1.5 tonnes), and 50 kg bags. The mechanization in the loading/unloading of cement, reduces manual intervention to the barest minimum. At the site, the cement is pumped into portable 15-tonne steel silos (supplied by ACC). Not only do these silos require less storage space than conventional bag storage godowns, but also the silos are designed to facilitate free flow discharge of the cement.

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HUMAN RESOURCES DEPARTMENT

The basic object of setting up Human Resource Department is to provide inputs to the employees for his optimum level of efficiency. It includes looking after various HR related functions such as training & development, performance and potential appraisal, planning and allocation of manpower, industrial relations including negotiations and dealing with staff functions such as transfer, promotion, disciplinary action, grievance handling etc. Department is also responsible for providing welfare amenities/facilities to employees, dealing with land matters, community development, colony administration etc. Various details of personnel policies are readily available with HR department. Manager-HR & Admn. Coordinates the activities of the department.

Manager-HR & Admn.

Manpower Arrangement: `

Coordinates

the

activities

of

the

department.

The total manpower employed at ACC, Gagal Cement works are divided into 2

categories. Management Staff is governed by Conduct Rules framed by the company whereas Non-Management Staff is governed by Standing Orders certified under the Industrial Employment (Standing Orders) Act, 1946

MANPOWER

Management Staff

Non-Mgmt Staff

TM - Top Management
WM -Works Manager E4 - Sr. Manager E3 - Manager E2 Deputy Manager ACC E1 Assistant Manager

DAILY PAID

MONTHLY PAID Grades

Grades A B 32 C

TC I II III IV

TOTAL PRODUCTIVE MAINTENANCE

ACC Gagal Cement Works has continuously tried to improve upon its operational productivity through world class plant management practices known as Total Productive Maintenance (TPM). TPM is the integration of the basic functions of Production and Maintenance allowing the employees to jointly take the responsibility for, and ownership of their work processes and equipment. It aims to maximize Overall Equipment Effectiveness (OEE). It establishes and promotes a systematic approach to achieve operational excellence through autonomous working. TPM involves all employees at all levels in every function of its implementation. The most important point about TPM is that it continuously encourages all the employees to undertake continuous improvement of all work-related processes and systems by adopting a proactive problem solving approach. 15th of every month is the day for TPM gate Meeting.

We are striving towards following goals using TPM:

Zero Breakdown Zero Accident Zero Defect Zero Waste Zero Inventory

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SAFETY
Gagal Cement Work constantly keeps a vigil on the safe practices of doing work and in this regard expects the same from all its employees. The following table presents the expectations from both the participants in this regard. Deputy Manager-Safety coordinates all activities related to safety at works. Besides day to day safety functioning, safety committee meets once in every month. The committee consists of equal number of representatives form management and wage board employees. All employees working inside the factory are required to wear helmets, safety shoes and other safety gadgets. Other regular safety activities include monthly Gate Meeting, on first of every month, Nukkad Drama, Quiz & Slogan Competition celebration of National Safety Day etc.

OUR SAFETY COMMITMENT

MANAGEMENT

EMPLOYEES

1. Provide Safe working Condition

1.The care of oneself and colleague

2.Provide system for the safe control of work

2. Immediately report any unsafe condition/hazard

3. Supply information on work Hazard

3. Look out for hazards and potential dangers to self and others

4. Arrange adequate training and instruction in safe working practices

4. Do not take any short cuts

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5. Make appropriate protective clothing and equipment available

5. Know the safety guidelines and follow working instructions

6. Punish people violating instructions on safety and health

6. Always use safety equipment indicated and provided

FINANCE DEPARTMENT

Introduction:
Finance department plays a major role in the working of any organization as for all-purpose, money is required, which is arranged, procured and disbursed as the finance department. They only make budget go for cost control and maintain to optimum balance of cash for smooth operations. As such the finance department in Gagal cement works is looking after only some of the aspects like payment for raw material purchased, cost control and insurance aspects of the unit. All receipts for cement sold are received by Regional office at Chandigarh and fund financed by unit for different payment from its R.O.

Hierarchy of the finance department: It is a line organization having a full-fledged

department to manage the finance budget, costing and other matter of this department. The ACC Gagal cement works president has to manage two departments mainly i.e. works and finance.

President

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Manager Finance

Assistant Manager

Senior Officer (Cash)

Senior Officer (Assets)

Senior Officer

(Cost)

Clerks

Fixed Asset Cost

Employee salary Transportation

Cash

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SWOT ANALYSIS OF ACC CEMENT

STRATEGY IS A PATTERN IN A SERIES OF DECISIONS OR ACTIONS. - HENRY MINTZBERG (1994)

SWOT Analysis explores the relationship between the environmental influences and the strategic capabilities of an organization compared to its competitors. The importance of SWOT is revealed by the value of the strategies it generates. A SWOT item that generates no strategies is not important.

STRENGTHS

It is having a good image and brand loyalty among consumers.

Service is good Perceived to be of very superior quality cement when compared to others They have same price prevailing for wholesale at dealers/stockiest retailers end.

WEAKNESS The competitors are doing much promotional activity rather than ACC Limited thats why it facing more problems in selling of product in the market. Lack of awareness program for consumers.

OPPORTUNITY People are opting for more stable structures and intensive use of cement is taking place,

even government is spending heavily on infrastructure projects. Thus, this is the right time to fully tap these markets. Foreign direct investment in infrastructure sector going to increase in coming years, which will increase the demand of cement. Roads are undergoing through the transformation process through which the traditional method of road building will be replaced by modern concrete roads.

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THREATS Large number of players in cement industry makes it more competitive for ACC to carefully price its product and at the same time satisfy its dealers and customers. Players such as Jaypee Cement, Prism Cement, and Birla Samrat are eating up considerable market share. Due to Indias exponential growth many new international cement companies are expected in coming years which will bring a tide of change and can start price war. The emergence of small players in this market may increase the competition and start the malpractices, and heavy discounts to retailers.They can also influence many retailers by giving better profit margin, and other benefits.

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RESEARCH PROJECT
For the successfully research the manipulation of certain things, concepts, and symbols for the purpose of generalization is inevitable. Research is simply the pursuit of truth with the help of the study.

OBJECTIVE OF THE STUDY 1. To find out the market share of the brand in that area, the reason and the factors which directly or indirectly affects the cement market? 2. To study the perception and expectations of dealer and consumer about cement manufacturers. 3. To study the brand image of ACC in cement market. 4. To study which is the best brand of cement in market. 5. To know the consumer buying behavior toward ACC cement. RESEARCH METHODOLOGY My research project has a specified framework for collecting the data in an effective manner. Such framework is called "Research Design". In order to complete this objective I followed following methodology.

Developing research plan:The research is planned in such a way as to give a clear picture by the final conclusion drawn from the study. In order to conduct the meaningful research the following procedures were followed. The primary data source was chosen for the study this was desired so because it gives the primary information. More over first hand information can easily be attained by this method. Lastly most important is the latest information, which we will not be, gets anywhere else. The method got caring got the study is discussed as under: Sampling Plan: This was designed so as to help in making decision in the following areas: a) Sampling Unit: The respondents were taken to be all cement dealers / stockiest (of all brands) in Bilaspur. b) Sampling size: A total of one hundred respondents were contacted. These numbers includes the cement dealers.
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c) Sampling procedures: All the cement dealers in the specified areas are personally visited for this research. Data Collection:The study is mainly based on primary data. The information has been collected by survey technique through the use of questionnaire, which was pre-tested before finally being used for the study. The questionnaire was framed with open ended, dichotomous and multiple-choice questions. Questionnaire Design:In order to collect the relevant data, the questionnaire was designed with a most care. While designing the questionnaire, information from previous studies and other literature was used. In order to conduct the meaningful research the following procedures were followed. Study Area: The survey was conducted in Bilaspur district. Period of Study: The study was held during the period of 1July 14 Aug 2013.

LIMITATIONS OF RESEARCH
There are certain points area which are as following: which restrict this study to a limited

Sampling size of customer is 100. The period of the study was very short. Accuracy of the results is limited to the method used for analysis and interpretation. The research was conducted in Bilaspur district (H.P). Less number of Dealers even in big towns.

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Questions are answered according to their perception and experience or knowledge with that. The survey is only limited to ACC and AMBUJA.

DATA INTERPRETATION AND ANALYSIS

The data collected was analyzed and finding was extracted, this is discussed in this chapter. The raw data was processed and converted into tables, which were used to draw important interferences with the help of simple observations, simple statistical technique such as ratios, percentage averages and rating to arrive at the final results instead of more complicated techniques. The following points show the interpretation of data according to the survey:

1. MARKET SHARE

ACC AMBUJA JP

51% 31% 18%

As per the respondent the ACC have largest market share in Cement market.

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18%

51% ACC 31% Ambuja JP

2. FACTORS INFLUENCING SALE OF CEMENT

Attribute Quality Profitability Availability Durability

ACC 89% 3% 5% 3%

Ambuja 86% 14% 0 0

JP 85% 0 0 15%

The above table shows that ACC has good quality and its quality is the major factor that influence the sale of cement. Its availability is more then Ambuja and JP.

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90 80 70 60 Quality 50 40 30 20 10 0 ACC Ambuja JP Profitability Availibility Durability

3. OPINION ABOUT QUALITY OF PRODUCTS

Attribute Very Good Good Nutreal

ACC 50% 50% 0

Ambuja 41% 59% 0

JP 31% 69% 0

As per the respondents view ACC rated 5 on the Six Sigma scale and Ambuja, JP rated 4 on same scale which shows that ACC has advantage over Ambuja, JP for the quality of the product. Or we can say that ACCs sale is on its goodwill where as Ambuja, JP need influence from outside sources like dealers emphasis or advertisement.

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70

60

50

40

Very Good Good

30

Nutreal

20

10

0 ACC Ambuja JP

4. MOTIVATION FACTORS FOR DEALERS

Attribute Tours Incentives Special Discount Gifts

ACC 11% 67% 14% 8%

Ambuja 4% 46% 18% 32%

JP 8% 23% 31% 38%

As per the respondents ACC is giving more Tours, Incentives to its dealers as compare to Ambuja, JP.

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70

60

50 Tours Incentives Special Discount 30 Gifts

40

20

10

0 ACC Ambuja JP

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5. PERSONS INFLUENCING PURCHASE DECISION

Attributes Dealers Contractor Mason Neighbors

ACC 19% 11% 64% 6%

Ambuja 5% 18% 77% 0

JP 8% 38% 54% 0

Above table shows that following persons have influence on the consumers purchase decision.

80

70

60

50

Dealers Contractors Mason Neighbors

40

30

20

10

0 ACC Ambuja JP

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6. FACTORS INFLUENCING PURCHASE DECISION

Attributes Price Quality Durability Availability

ACC 22% 75% 3% 0

Ambuja 23% 73% 4% 0

JP 31% 54% 8% 8%

ACCs quality and price effects the purchase decisions of the customer as compared to Ambuja and JP.

80 70 60 50 40 30 20 10 0 ACC Ambuja JP Price Availability Durability Quality Price Quality Durability Availability

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7. ADVERTISEMENT TOOLS

Attribute Advertisement Poster Light & Shine Board

ACC 22% 25% 53%

Ambuja 18% 68% 14%

JP 54% 31% 15%

As per the survey it is found that ACC is spending max on light & shine board as compare to Ambuja, JP which is the key reason for max sale in (HP).

70 60 50 40 30 20 10 0 ACC Ambuja JP Advertisement Poster Light & Shine Boards

Light & Shine Boards Poster Advertisement

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8.SUPPLY PROBLEMS

Attribute Never Rarely Regularly

ACC 58% 36% 6%

Ambuja 86% 9% 5%

JP 85% 15% 0

Maximum dealers are satisfied from the supply of the company. The irregularities faced by the dealers are not on the behalf of the company but because of another reason like strikes, transportation, landslides, etc. There is no problem on behalf of the company for supply.

90 80 70 60 50 40 30 20 10 0 ACC Ambuja JP Never Rarely Regularly

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9. ARE DEALERS SATISFIED WITH PACKAGING

Attributes Yes No

ACC 68% 32%

Ambuja 73% 27%

JP 69% 31%

Less dealers of ACC are satisfied with the Packaging, which the company provide to them, where as the Ambuja, JP dealers are much satisfied with Packaging.So ACC packing should be improved.

80 70 60 50 Yes 40 30 20 10 0 ACC Ambuja JP No

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10. Are you satisfied with your existing cement brand.

SATISFIED UNSATISFIED

ACC 86% 14%

AMBUJA 68% 32%

JP 90% 10%

It is good for the ACC CEMENT because the mostly people are liking the cement and they are satisfied with the existing brand.

100% 90% 80% 70% 60% ACC 50% 40% 30% 20% 10% 0% SATISFIED UNSATISFIED AMBUJA JP

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Findings of Study
After completing the survey many interesting things have been found by me:1. 2. 3. 4. 5. 6. All the respondents were aware of the various brands available in market. Majority of respondents prefer Acc and Jaypee cement. Choice of cement based on expert opinion. T.V is the major source of creating Customer awareness of various brands. Margins and Incentives affect dealers choice for a particular brand. Almost all dealers & retailers deal in all kinds of cement brands but most of them like to

deal in ACC & Ambuja. Dealers & retailers who deals in ACC & Ambuja said that ACC & Ambuja is very close/near to market so there is an ease of supply, people are also aware of these companies, so cement of ACC & is demanded more by them as compared to other cement brands.

SUGGESTIONS FOR ACC

ACC

There should be plastic covering for bags during monsoons. Bag quality should be improved. As more shedding of cement is there in the present bags. Tight fitting of bags should be done. Token system should be started for the mason, as they play major role in person influencing purchase decision. T-shirt or vest should be given to masons. There is no credit facility to the dealers Company should provide minimum two days credit facility to the dealers. Supply should be fast. Customer are also diverting toward Ambuja cement brands because sometimes unavailability of the cement with the Acc dealer. Mobile vans should be arranged by Acc to promote the product in the city as well as rural areas. Mason meets should be organized at regular intervals.

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Customer should be educated about the cement water ratio. Dealers network can be expanded to increase the market share. For Steps should be taken to reduce the price variation among Acc dealer. The company should pay more incentives to dealers so that they try increasing their sale. The company should have a complaint cell to hear the complaints of the customer. The company should have some attendant to attend the call of the customer. The company should try to use those advertisements, which have more informations about the product The company should organize meeting with the dealers and educate and update them with the changes in the product so that they can further pass the animation to the customers.

CONCLUSION
Under project study are discussed and results obtained in order to help providing suggestions are concluded at last in this report. ACC range of blended cement is marketed through a network of 12 regional marketing offices, several area offices and warehouses. Countrywide networks of about 11,000 stock lists who, in turn are assisted by the sub dealer back this. Such an all pervasive marketing networks have enable ACC to consolidate itself with a national presence. And the customer is assured of being able to get quality ACC products when and where he wants them. Complementing this is a unique costumer services cell comprising qualified civil engineers, which assist and advise customer with prior and post sales services. This service begins with election of type and grade of cement (where applicable) to trouble-shooting and on site assistance. Keeping pace with changing times and ever growing needs for specialized services, ACC has been offering its marketing expertise and distribution facilities to other producer in cement and related areas. However a precondition of all such agreement is quality control supervision to be carried out by an ACC expert located at the franchisees plant. Currently, ACC has franchising agreement for cement marketing with Alcon Cement Company, Goa and Cochin Cement Ltd. Cochin. ACC also export cement to SAARC Nation, especially Nepal and Bangladesh on a regular basis. Beside ordinary Portland Cements, these exports include custom tailored cement.

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QUESTIONNAIRE

A study of dealer toward ACC Cement with special reference to Bilaspur (H.P)

NAME _______________________________________________________________________ ADDRESS OF DELER/FIRM___________________________________________________ 1. AGE a) Below 35 b) 35-45 year c) Above 45 2. EDUCATION LEVEL a) b) c) d) Metric +2 Graduate Post graduate

3. Location of shop a) Urban b) Rural 4. Nature of the shop? a) Cement outlet b) Cement cum hardware c) Cement/building material 5. No. of years in business? a) b) c) d)
ACC

Less than 5 years 6-10 years 11-15 years Above

54

6. Which influence to become dealer this company? a) b) c) d) Quality Price Brand image Availability

7. How much quantity, you sell per month? a) b) c) d) e) Below 50 ton 50-100 100-150 150-300 300-above

8. How often you are getting the supply of product? a) Daily b) Weekly c) Monthly 9.Reason for buying cement? a) Consumer acceptance b) Increase profitability c) Availability of product 10. What is the mode of payment? a) Cash b) Credit 11. What is the share of selling the following cement brand by you in a month? Option a) ACC b) JAYPEE c) Ambuja d) Ultratech 12. Which type of sale promotion you get from the company? a) Tours b) Incentives c) Special discounts
ACC

Quantity

55

d) Gifts Are you satisfied with it? a) Yes b) No 13. Comparing to other brand cement how is the price of ACC cement? a) High b) Normal c) Low 14. Which type of customer buying the product constantly? a) b) c) d) e) Retailer Contractor Engineer Government Agency Local Customer

15. Does customer sometimes complaints about cement? a) Yes b) No If yes then what type of complaints? ______________________________________________________________________________ ______________________________________________________________________________ ______________ 16. Whether the company conducts the seminar or dealer meet, with the help of that seminar there is any change in your sale? a) Yes b) No 17. Suggestions, If any______________________________________________________________________________ ______________________________________________________________________________ _________________________________________ Date: Signature:

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Market survey of customer buying behaviors toward ACC Cement in Bilaspur(H.P)

Customer Name _______________________________________________________________ Location _____________________________________________________________________ Current brand of cement used___________________________________________________ Source of purchase_____________________________________________________________ 1. Which cement you use for construction work? a) ACC b) Ambuja cement c) Jaypee cement d) Ultratech Why ______________________________________________________________________________ ______________________________________________________________________________ ________________________ 2. What made you choose the brand? a) Recommended by Dealer b) Recommended by Mason/Engineer/Architect c) Through Advertisement d) Recommended by Friends & Relatives e) From past experience or by self decision

3. Which particular parameter influenced you to purchase the cement? a) Price b) Quality c) Recommendations

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d) Advertisement e) Availability

4. If the cost of cement you are using increases , then would you shift to another brand? a) Yes b) No 5. Your opinion regarding quality of the product? a) Very good b) Good c) Same d) Lower 6. If you influence by advertisement then by which media you got influenced? a) Newspaper b) Magazine c) T.V d) Intranet

7. Are you satisfied with Packaging? (a) Yes (b) No 8. Would you like to suggest ACC Cement to your family, friends, colleagues etc. If Yes, Why? ______________________________________________________________________________ ____________________________________________________ If No, Why?

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______________________________________________________________________________ ______________________________________________________________________________ ________________________________________________________________ 9. If we discuss about cement, which brand in your mind and why ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ __________________________________ Any Suggestions ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ __________________

Date: ____________ Signature: __________________

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BIBLIOGRAPHY

I. PRINCIPLES OF MARKETING MANAGEMENT

----- KOTLER, ARMSTRONG

II. RESEARCH METHODOLOGY III. WEBSITE -----

----- KOTHARI. C. L.

www.accltd.com www.google.com www.mammametasearch.com www.yahoo.co.in

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