Day of Service Coming Up: A Day For GRU Kicks Off
Day of Service Coming Up: A Day For GRU Kicks Off
Day of Service Coming Up: A Day For GRU Kicks Off
By Adrian Greer
chance to help the university take the next step. Its great to raise money for the university, Reames said. We need to stick together and make the university an institution that reaches out to people on an international level. We are doing some awesome things, and Im excited, for us and the students. The sentiments were echoed on the Health Sciences Campus. We are supporting the institution, and thats important, Dena Pickett, from Human Resources, said. Im loving all the changes, and it is an exciting time for everyone. For more information about A Day for GRU, visit gru.edu/adayforgru.
The Day of Service, Sept. 14, will be a chance for Georgia Regents University to make a difference. I worked at the last Day of Service (that was held on Feb. 9) and it was amazing, Day of Service Coordinator Kerry Cartledge said. People came up to us and told us how appreciative they were for the work we were doing. It really does make a difference. And thats what it is all about, making that difference in peoples lives, according to Cartledge. We often do that every day at GRU through our work on our campuses, but these kinds of projects allow us to go out into the community and make a difference in their organizations. This years Day of Service will be much like the last one, according to Cartledge, with many of the same groups returning. They were very excited to be a part of this again, Cartledge said about the groups involved. We are even working on adding a few new groups. The final details about the locations are still being worked out, and the online registration
Ronald McDonald House of Augusta Golden Harvest Food Bank Columbia County Food Pantry Goodwill Augusta Retail Store Goodwill Augusta Good Books Caf Making Ends Meet Bargain Center (Thrift Store) CSRA Humane Society Heritage Academy Aiken County Animal Shelter Family Y Augusta Amara Nursing Home Habitat for Humanity Boys and Girls Clubs
Visit http://gru.edu/about/ dayofservice.php to learn more and to sign up today. The deadline to signup is Sept. 12.
should be up soon, according to Cartledge. Organizers are hoping to do two-hour blocks again, but you can do more or less, as needed, as they want to make sure everyone has a chance to get involved. Visit http://gru.edu/about/ dayofservice.php to learn more and to sign up today. The deadline to signup is Sept. 12.
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Briefs
The first University Senate Meeting of the academic year will be held on Monday, Sept. 9, 5:30-7:30 p.m. in the Health Sciences Building, EC-1222. For additional information, contact Cathy Weppler, 706-446-1425, cweppler@gru.edu.
The Study Abroad office is in the pro cess of scheduling events that will be part of International Education Week (Nov. 11-15). If your department would like to sponsor an event during this week, please contact the study abroad office for inclusion on the poster and other promotional materials. Please consider this as an opportunity to promote an event that you may typically organize that has an international focus. For more information, contact Maria Darley, Director of Study Abroad, at 706729-2306. The events will be solidified by mid-September so that work on the promotional materials can begin.
Employees, students, and their families will be given the opportunity to serve the local community through volunteering and serving those in need on Sept. 14. Visit gru.edu/about/dayofservice.php for more information.
The Office of Classroom and Event Scheduling uses the Event Management System to manage classroom and conference room reservations and audiovisual support requests. The first time you need to schedule an event in the new system, contact the department at 706-721-0902 to guide you through the process. Visit ems.gru.edu for more information.
Classroom scheduling
http://report.gru.edu/ Communications and Marketing Georgia Regents University Augusta, Georgia 30912
The GRU Diversity Summit will be held on Sept. 12 from 9:30 a.m.8:15 p.m. at the Salvation Army Kroc Center. The event allows community and business leaders to participate in activities and partnerships focused on diversity and inclusion. You can register and learn more at gru.edu/diversity/ summit/.
Diversity Summit
At the Wellness Center, there is a sale of $49 for a Personal Training Introductory Package and 10 percent off all other training packages. The Introductory Package includes a comprehensive fitness assessment and three half-hour sessions. Call 706-721-6800 for more information. Labor Day hours for the center will be 5:30 a.m.-noon.
The GReport is published biweekly by Aiken Communications, a private firm in no way connected with Georgia Regents University. Opinions expressed by the writers herein are their own and are not considered an official expression by Georgia Regents University. The appearance of advertisements in this publication, to include inserts, does not constitute an endorsement by Georgia Regents University of the products or services advertised. News and photos are provided by Communications and Marketing
All enterprise employees are invited to join us for the next OCM Brown Bag Workshop on Sept. 12 at noon at the Jaguar Student Activities Center on the Summerville Campus. The topic will be Introduction to PAWS and we will focus on introducing employees to the new employee intranet. The purpose, benefits and employee usage of the site will be discussed as well as a step-by-step introduction to the PAWS interface. Join us to learn more about this exciting new development that will make internal communications more streamlined enterprise-wide.
OCM Brownbag
If you play saxophone, trumpet, trombone, piano, guitar, bass, or drums and want to participate in a group that plays quality music in a variety of styles, you are encouraged to sign up! Jazz band experience is not required, but you should be able to read music. You do not have to be a music major, and you will not be forced to solo. The course numbers are MUSI 3660 A for 1 credit hour or MUSI 3660 B for 0 credit hours. Please note that the class times are Mondays, Wednesdays, and Thursdays from 2-2:50 p.m. There is no Tuesday night class.
A walk-in mammography clinic for employees worth $100 toward health savings accounts is held the first Friday of each month from 8 a.m.-3:30 p.m. in the Breast Health Center on the first floor of Georgia Regents Medical Center.
The GRU Educational Innovation Institute meets at noon on the second Wednesday of each month in Pavilion III, room 3302, to discuss health professions education and educational research. The institute provides refreshments, and participants may bring their lunch. For more information, contact EDI@gru.edu.
Join EII
for September 18 issue Sept. 10 at noon for October 2 issue Sept. 24 at noon
DEADLINES
Order your T-shirts now for the Go Casual For Kids event. The deadline for orders is Sept. 23. Call 706-7214004 for more information about how to order. Go Casual For Kids Day will be Friday, Nov. 1, and T-shirts purchased can be worn that day.
The Human Resources Workforce Development Team offers customized training to all departments based on specific needs submitted through service requests. Topics include: Current issues or challenges Expected performance outcomes and learning objectives for training Methods to reinforce training Metrics to measure training outcomes and track success To schedule a meeting, contact Connie Sutton, Interim Director of Workforce Development, at 706-721-7623 or Wanda OBrien, Senior Training Specialist, at 706-721-4054.
Customized training
Support Groups
A blood cancer support group meets on the third Wednesday of every month from 11:30 a.m.-1 p.m. in the Cancer Center Community Room. For more information, call 706-721-9134 or 706721-1634 or visit grhealth.org.
Dr. Ricardo Azziz, President Tunisia Williams, Assistant Director of Publications EMPLOYEE ADDRESS CHANGES & CORRECTIONS should be made to Human Resources through department managers.
To provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.
Clinic Medical Director Dr. Chad Asplund is excited about what the future holds for the Student Health Clinic.
on Fridays. Many students have no idea about the services that we offer, or dont know that they are eligible to receive services here, Norris said. We just want people to know that we are here on the Health Sciences Campus and that most of our services are free. You dont need to wait until you get really sick, she warns students. Norris strongly suggests that students schedule an appointment prior to coming to the clinic. We have made it
simple by allowing students to schedule most appointments online at osh.gru.edu. If youre sick, youre going to be seen that same day, Norris said. But you need to still call and make an appointment to make sure youre not waiting around for an hour or two. At the end of the day, its all about helping the students. For additional questions, email studenthealth@gru.edu or call 706-721-3448.
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Submitted photo
Lindsey Burden and colleague Chris Sailors set up an electron beam radiation dose measurement as part of her research project carried out at the Georgia Radiation Therapy Center.
By Adrian Greer SRSP opened so many doors for me! was the common refrain at the Savannah River Scholars Program Kick Off on Aug. 23. And it wasnt said sarcastically or to please others, but it was the honest sentiment of current SRSP students. The Savannah River Scholars Program is a math and science scholarship program funded by the National Science Foundation, and while many students freely admitted that they originally became interested in the program due to the scholarships available, once involved, it became much more. Its like a family, not just a class or a program, SRSP member Lindsey Burden said. To have these kinds of experiences and opportunities, its amazing. Most people wouldnt have access to these on their own. The program opens doors for students through its networking opportunities and class visits, according to Burden. They hold science and math seminars featuring some of the best researchers from around the
her life pursue the field of medical physics. I know what I want to do in the future. How many juniors can say that? she said with a smile. What this program offers is amazing. The scholarships are great, and they have been a huge help. But the connections and the opportunities are the real value. These experiences are what the coordinators of the program wanted to focus on - building a family atmosphere inside the program and giving students abundant real-world opportunities to see what is out there in the world of science and math. We have so many students who get so much out of this program, Physics Professor and Program Director Dr. Andy Hauger said. We have some students who join the program who dont even get scholarship money, but participate because it has so much to offer. Hauger said he would want to get even more students involved. For more information about the program, contact Hauger at jhauger@gru.edu or call 706-7292083. Visit the website at aug.edu/ srsp.
Provost Perspective
A peer review committee from the Southern Association of Colleges and Schools Commission on Colleges or SACSCOC, for short will be visiting our Augusta campuses this week as a follow-up to their approval of consolidation last December. Often, a universitys collective tenor regarding such a visit is one of anxiety. After all, its only natural to feel apprehensive about a process that can feel scrutinizing. Yet, I can offer a different perspective, having served on both sides of the process as a university administra-
tor as well as on a SACSCOC review committee. The entire system of accreditation is designed first and foremost to assure the quality and integrity of educational institutions and their academic programs. And while it is true that accreditors serve as the primary authority for enforcing federal requirements tied to government funding (for example, federal student financial aid), the fact remains that the American accreditation system is a voluntary, self-regulating process. The standards and the process of review by which the SACSCOC holds GRU accountable were developed by faculty and administrators from among its member universities. In the case of our consolidation, I have found the process to be particularly beneficial. The 39 standards that we addressed in the preliminary report sent to our review committee a few weeks ago helped us prioritize some key issues. Frankly, its the
closest thing to an instruction manual on a consolidation that we had. I have always found the feedback from an external committee of our academic peers to be extremely enlightening, even when the feedback is a recommendation for improvement. Of course, committees also commend universities for what they are doing well, and that is certainly gratifying! So when you encounter our review committee this week, whether it is while participating in an interview or merely passing by in the hallway, consider how we all benefit from their time with us. And if you have the opportunity, please thank them for taking the time from their own universities to share their expertise on how we can improve our own.
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File photo
The Childrens Hospital of Georgia received over $13,000 from a fundraiser at area Pulbix stores.
Area Publix stores have raised $13,204 for the Childrens Hospital of Georgia through an annual Childrens Miracle Network Hospitals in-store fundraiser held May 25-June 14. Funds generated from the campaign will help fund equipment and technology upgrades at Augustas only childrens hospital, which cares for about 70,000 children each year. As a not-for-profit hospital, we rely on the generosity of donors and supporters like Publix. Every dollar raised helps us provide unique, specialized pediatric care, said Catherine Stewart, Childrens Miracle Network Development Coordinator at Childrens Hospital of Georgia. The 154-bed CHOG is the second-largest childrens hospital in the state, providing the highest level of pediatric critical care and neonatal intensive care as well as a wide range of general and complex health care for children, including ECMO. 2013 marks the 22nd year that Publix associates and customers have rallied to help their nearest CMN Hospital through the purchase of $1, $3, and $5 Miracle Balloons at the register. Their
100 Best Companies to Work For in America for 16 consecutive years. In addition, Publixs dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey. For more information, visit the companys website, publix. com.
About Childrens Miracle Network Hospitals
Publix is privately owned and operated by its 160,000 employees, with 2012 sales of $27.5 billion. Currently Publix has 1,073 supermarkets in Florida, Georgia, South Carolina, Alabama, and Tennessee. The company has been named one of FORTUNEs
Childrens Miracle Network Hospitals raises funds and awareness for 170 childrens hospitals across the United States and Canada, which, in turn, use the money where its needed the most. When a donation is given, it stays in the community, helping local kids. Since 1983, Childrens Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.
Submitted article
In June, a new approach to training the incoming 2013 residents re: GRHealths Electronic Health Record (EHR) known as Synchronicity was piloted. In prior years, training was conducted in a classroom setting and focused primarily on the EHR system functionality and navigation during resident orientation week. This year, the shift was made to eLearning, leveraging more contemporary technologies reflecting the ways in which new residents are accustomed to learning and working with technology. The pilot is the first phase of executing the competency-based Synchronicity training strategy and future state vision. Communication and eLearning Pre-arrival: A welcome to the eLearning program communique was sent approximately two weeks in advance of the incoming residents arrival to GRU announcing the eLearning Program. Subsequent communications with instructions of the How, What, and When to access the Desire2Learn Learning Management System (LMS) to complete the eLearning modules and follow-up reminder messages were sent in advance of orientation week. The eLearning modules encompassed a mix of required videos, interactive tutorials, a policy and procedure study guide with quiz, and optional quick reference tutorials all available via the residents PCs, iPads, or smart phones.
New residents complete hands-on practice during orientation week with mentorship of Dr. David Fallaw, Assistant Professor, along with multiple Information Technology and Services clinical team members. narios and provided the opportunity for interactive discussion. Residents were required to pass an online competency-based exam in the LMS using an interactive video simulation prior to receiving access to Synchronicity in the live environment. The GR Instructional Design Team worked collaboratively with ITS clinical transformation and clinical applications teams, EHR Physician Champions, and consultants in the authoring of the storyline interactive exam, which incorporated role-based exercises. Just in Time training subsequently occurred in each residents respective department to provide specialty-specific guidance for Synchronicity at the point of care. (e.g., department-specific documentation).
Submitted photo
practice during orientation week with mentorship of Dr. David Fallaw, Assistant Professor, Department of Medicine, and EHR Physician Champion (front row 2nd from left) along with multiple Information Technology & Services clinical team members. Key contributors to making this pilot program successful include: David Fallaw, M.D., Assistant Professor of Medicine and EHR Physician Champion; Holly Walp, Manager, MCG Residency Programs; Gayle Hooper, Training Specialist, ITS; Jennifer Lunsford, Clinical Transformation, ITS; Dana McCarty, Clinical Transformation, ITS; Andrea Reed, Clinical Transformation, ITS; Ashley Windley, Senior Instructional Designer, ITS; Tony Wilson, Instructional Systems Analyst, ITS; Joshua Randall, Manager, Instructional Systems & Classroom Scheduling, ITS; Aubrey Hinkson, Senior Marketing Analyst, Office of Communications and Marketing; Heather Maruschak, Consultant, Encore Health Resources; and Terry Isanhart, Senior Manager, Encore Health Resources. A special thank you to the many others too numerous to name who contributed behind the scenes to ensure the EHR training domain was ready, residents were processed through human resources, video sessions were recorded, and Synchronicity logins were ready prior to the residents starting their first day of patient care.
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Innovation Summit
Sept. 17 18 Salvation Army Kroc Center For a full conference agenda, visit gru.edu/oic/is13/
in solid state electronics, displays, software development, and medical instrumentation for new products spanning the breadth of Philips businesses. Jordan Eisenberg, Founder and President of UrgentRx, maker of single-dose foil packets of flavored, powdered over-the-counter medications that can be taken without water and can be found at check-out counters at 2,700 retailers across the country. Eisenberg, whose company expects to see more than $3 million in revenue this year, will share his
experiences as a serial entrepreneur. He has experience in manufacturing and production, sales and marketing, public relations, and strategic planning, with an affinity for high growth companies. Amy Cortese, an award-winning journalist and editor, will speak about crowd-sourced fundraising (crowdfunding) and local investing in innovation commercialization. Cortese covers topics spanning business, finance, food, wine and environmental issues, and her work has been featured in the New York Times, New York Times Magazine, New York, Business Week, the Daily News, and The American. Her book, Locavesting: The Revolution in Local Investing and How to Profit From It, draws upon her experience covering those topics and how a small shift in investment away from multinationals toward locally owned enterprises can reap enormous economic and social benefits. GRUs Office of Innovation Commercialization, Hull College of Business, and the Savannah River National Laboratory are sponsoring the event, which will also feature
opportunities to network with policymakers, investors, economic development partners, colleagues, and other
Newsmakers
tion Center from July 21 through July 24. This years conference covered a variety of topics such as Blue Courage: The Heart and Mind of the Guardian, A Call for Service and Why is Your Culture?, Georgia Peace Officers Standards and Training Update, Badge of Honor Foundation, Intelligence Led Policing, Refusal of Blood Draws, Legislative Update, International Terrorism Threat to the Homeland, and Bulletproof Leadership.
Correction
An incorrect photo was displayed with the National Eye Institute grant aims to protect sight from diabetes story in the Aug. 21 edition of the GReport. The GRepor t apologizes for the error.
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Campus Safety
Editors note: Please contact GRU Police at 706-721-2911 with any information about the following incidents or other crime- or safetyrelated issues. On Aug. 20, GRU Police responded to the second level of Georgia Regents Medical Center Parking Deck 21, located on Harper Street,
Entering an Automobile
in reference to a vehicle break in. The victim stated that someone had shattered the right rear window and took a stereo amplifier.
Safety Tips
Be aware of your surroundings. Use the Campus Escort Service, available 24 hours a day. Avoid poorly lighted areas.
Avoid walking alone, especially after dark. Carry your vehicle keys in your hand and be ready to unlock the door as soon as you get to your vehicle.
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2013
SEPTEMBER 12 9:30 a.m.8:15 p.m.
The Salvation Army Kroc Center THURSDAY
Find out how diversity can bene t you and challenge your perspective. Register and learn more about the speakers at gru.edu/diversity/summit/.
Aleen Jones
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psychiatry medication study consisting of five visits. Participants will be paid. Contact Courtney Caulder at 706-721-3048. tory of or no history of mental illness are needed for a psychiatry study. Participants will be interviewed and give blood/urine samples. Participants will be paid. Contact Courtney Caulder at 706-721-3048.
briefs...from page 2
Trauma support
A support group for those impacted by trauma meets the third Wednesday of every month from noon-1 p.m. in the fourth-floor west conference room of the Georgia Regents Medical Center. For more information, call 706-721-4633 or 706-721-3264 or visit grhealth.org.
Diabetes study
Psych study
Women age 18-50 with Type II diabetes are needed for a GRU study. Participants will be asked to complete an anonymous questionnaire. Call 706-721-0084.
The CSRA Gyn Cancer Support Group meets the third Monday of each month from 6-7:30 p.m. at Augusta Oncology Associates, 3696 Wheeler Road. Call 706-721-5557 for more information.
A support group for new moms meets Tuesdays from 1-2 p.m. in the Terrace Dining Room in Georgia Regents Medical Center. For more information, call 706-721-9351 or visit grhealth.org.
Moms connection
Autism support
A support group for loved ones of children with autism spectrum disorders meets the first Tuesday of every month from 6-7 p.m. in the Patient and Family Resource Library on the eighth floor of Georgia Regents Medical Center. For more information, call 706-721-6838 or email ddrakele@gru.edu.
A support group for those with prostate cancer meets the third Tuesday of each month from 6-7:30 p.m. in the Cancer Center Community Room. For more information, call 706-721-0550 or visit grhealth.org.
A workshop about appearancerelated side effects for women with cancer is held the second Wednesday of every month from 1:30-3:30 p.m. in the Cancer Center Community Room. Pre-registration is mandatory. RSVP by calling 706721-0466 or visit grhealth.org.
Lets Talk Cancer support group meets the second Tuesday of each month from 5:30-7 p.m. in the Cancer Center Community Room. For more information, call 706-721-0550 or visit grhealth.org.
Talk cancer
Volunteers needed
Adults age 18-50 with a history of schizophrenia are needed for a
Schizophrenia study
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Fecal transplants are lifesaving option when antibiotics destroy colon bacteria
By Toni Baker A small percentage of antibiotic users can quickly become critically ill if the drug also wipes out billions of bacterium in the colon essential to digesting complex carbohydrates. Georgia Regents Health System is now offering fecal transplants to rapidly restore the healthy flora to these patients. For a select number of patients, there is no question that this is the best therapy available today, said Dr. Satish S.C. Rao, Chief of the Medical College of Georgia Section of Gastroenterology and Hepatology at Georgia Regents University and Phil Jones photo founding Director of the GR Health Dr. Satish S.C. Rao Digestive Health Center. The results are absolutely dramatic, Rao said. Patients who to reassemble. The drugs may have have been sick in the hospital for the additional benefit of treating weeks, literally wake up the next day the infection that prompted the first and walk out of the hospital with a antibiotic, Rao said. normal bowel habit. Its the remaining 20 percent, with While the rest of the digestive unexplained, antibiotic-resistant C. system counts on motion and diff., who may need the unusualenzymes to digest food, complex sounding fecal transplant. carbohydrates vegetables, fruits, Currently, the only way to replace grains, etc. reach the colon, or the essential digestive function is to large intestine, essentially intact, use intact flora from healthy donor Rao said. Thats where billions of feces. Time is a factor, since the bacterium ferment the complex carbs, prized bacteria start dying off quickly. resulting in glucose for energy as Feces blended with saline or milk well as vitamin K, which is essential is placed into the same flexible tube for blood-clotting. Its a symbiotic used for screening colonoscopies. The relationship: the bacteria cling to the tube is inserted through the anus up slow-moving lining and thrive in the to the mouth of the colon, where its usual low-oxygen environ. contents are gently expelled. Patients When an antibiotic essentially lie flat and take an anti-diarrhea drug. eradicates the colon flora, a lone While Rao anticipates a group of and potentially deadly bacterium, established donors being developed Clostridium difficile, or C. diff, over time, he now looks for a family may survive. While its usual role in member to increase the likelihood the colon is unclear, the bacterium, the flora is similar with normal typically present in very small bowel habits and no recent antibiotic numbers, can quickly seize the use or diarrhea. Donors are screened opportunity to replicate and produce for transmittable conditions such as a toxin that destroys the colon lining. HIV infection or hepatitis, and their In fact, physicians measure these feces is tested for parasites. Although toxin levels to definitively diagnose some other centers do not test blood the problem. Even with aggressive types, the GR Health System does hospital care, the resulting relentless to help ensure compatibility with the diarrhea can kill unless the colon flora recipient. is quickly re-established. No matter Rao likens antibiotics unintended how many intravenous fluids you result to chemotherapy killing give, at some point you have to restore normal, healthy cells. In fact, healthy balance and let the body take chemotherapy and/or medical over, Rao said. conditions that weaken the immune For about 80 percent of patients, system also are risk factors for the fix is to replace the offending C. diff. along with inflammatory antibiotic with metronidazole, bowel disease and colorectal cancer. fidaxomicin, or vancomycin, Another very large, at-risk group antibiotics that target C. diff and is emerging: younger individuals enable a healthy balance of bacteria without a history of hospitalization or antibiotic use. Without a functioning colon, patients can experience the extremes of being unable to defecate or have relentless diarrhea; they become malnourished because of the diminished ability to digest; and may even have problems with bleeding because of the reduced volume of vitamin K. People and animals are genetically programmed to have colon bacteria, which populate within a few days of birth, an aggregation from their mother, environment, and diet. The majority of the population is stable lifelong although medication as well as diet and environmental changes can cause fluctuation. Interestingly, in the rest of the gastrointestinal tract, the more rigorous movement, enzymes, and harsh acids, such as stomach acids, that aid digestion thwart the presence of bacteria. To protect colon flora, Rao suggests a balanced diet with plenty of fiber, starch, fruits, and vegetables. Probiotic products may help restore a relatively small number of useful bacteria. For more information, call the MCG Gastroenterology Section at 706-7212238.
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Lab coat patches and the usage of a co-branded signature are among the additions that have been included in the Georgia Regents University and Health System brand guidelines. Version 2.0 of the guidelines is currently available online at gru.edu/ocm. As the GRU and GRHealth brand continues to evolve, we will update the brand guidelines to meet the needs of both the university and health system, said David Brond, Senior Vice President for the Office of Communications and Marketing. The following sections have been updated or added to the brand guide: Section 2.20, Cancer Center logos, page 27. The revised logo for the Cancer Center is now available. Section 2.3, Athletic logos, page 28. The Jaguar athletic logos and word marks with the custom Jaguar artwork and historic typeface, as well as the popular Jaguar Nation phrase, are used to brand apparel and other items. Section 2.5, Co-Branded Signature of the University and
Brand Guidelines
Health System, page 35. With prior approval from the Office of Communications and Marketing, use of the co-branded signature is appropriate when communicating to, or on behalf of, both of these components of our enterprise. Section 3.2, University Colors, pages 40-43. The color palettes for the university and health system have been updated. Section 3.3, Photography, page 44. Visit gru.edu/photos to access
our photography. These images are copyrighted by GRU and not for resale. Section 4.4, Trademark and Licensing Program, pages 62-64. Lab coats may be ordered through the JagStore. Please be sure to review these sections of the brand guidelines. For more information or questions, contact OCM at communications@gru.edu.
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Internationally recognized physicians to lead GRU Cancer Center Bone Marrow Transplant, Head and Neck, and Breast Cancer Teams
By Steven Uhles Drs. Claude Sports, Frank Mott, and Shou-Ching Tang will assume leadership positions on Georgia Regents University Cancer Centers Bone Marrow Transplant, Head and Neck, and Breast Cancer multidisciplinary teams. Sports, a renowned physician, scientist, and expert bone marrow transplant specialist, has been named Director of the GRU Cancer Center Bone Marrow and Stem Cell Transplant Program. He will also serve as Leader of the Transplant Translational Immunotherapy and Biology Initiative. He comes to the GRU Cancer Center after 20 years as a key physician and leader at National Cancer Institutes Center for Cancer Research in Bethesda, Md., where he most recently served as Staff Clinician at the Experimental Transplantation and Immunology Branch. My motto for the Bone Marrow and Stem Cell Transplant Program at GRU will be excellence in care, driven by compassion and driven by science, Sports said. I look forward to building on our core strengths as we transform and grow our transplant program. Mott will serve as CoLeader of the Head and Neck Multidisciplinary Clinic, CoLeader of the Head and Neck Interdisciplinary Translational Team, and Associate Director of the Hematology/Oncology Fellowship Training Program. He previously served as Chairman of the HematologyOncology department and Director of Thoracic Medical Oncology at Ochsner Medical Center in New Orleans, La. An internationally recognized breast cancer treatment and research expert, Tang has been named Co-Leader of the Breast Breast Research Committee. I feel proud to be part of the GRU Cancer Center team and look forward to taking care of the breast cancer patients there, Tang said. The GRU Cancer Center is a multi-disciplinary academic cancer center focused on both research and clinical treatment. Its patient-centered approach to treatment includes first-inthe-nation treatment protocols, an experimental therapeutics program that includes specialized clinics for Phase I trials and immunotherapy and a variety of ancillary programs including music therapy and genetic counseling designed with holistic healing in mind.
Dr. Claude Sports Cancer Multidisciplinary Team and the Breast Cancer Interdisciplinary Translational Research Team. He previously served as Adjunct Clinical Professor of Medicine at
Dr. Frank Mott University of Minnesota and as a Clinical Oncologist with the Minnesota Cancer Specialists. He has also practiced with US Oncology in Minnesota and served as the Martha Macon
Dr. Shou-Ching Tang Stimpson Endowed Chair in Medical Oncology at the Virginia Piper Cancer Institute and Scientific Advisor for the US Oncology Research and
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Study aims to help patients with peripheral artery disease become more active
a motorized cart, that is what we want them to do. They also want to understand more about why their approach does or doesnt help, so over the 12-week course will measure blood levels of progenitor cells as well as vascular endothelial growth factor that can aid growth of new blood vessels with exercise. New vessels dont cure the disease but typically give patients greater pain-free exercise tolerance. They also are looking at the function and number of mitochondria, a sort of cell powerhouse that converts oxygen into cell fuel. Mitochondrial function is not normal in people who have arterial disease, and we want to know if it gets better with a training program, Murrow said. We know arterial disease is a problem with the supply, and we are trying to see whether increasing the number of working mitochondria in the muscle helps improve the supply-demand mismatch, he said. If the new light measure method works, the scientists want to determine if it can be used easily in a physicians office without all the research support. Theyd also like to develop an app that could work anywhere. Methods using the light sensor were developed by Dr. Kevin K. McCully, a physiologist in UGAs Department of Kinesiology, to measure oxygen levels in the exercising muscles as well as the number of working mitochondria. Its similar to the red glowing pulse oximeter placed on hospital patients fingertips to measure oxygen saturation, but McCullys system uses more powerful spectroscopy light that can permeate denser tissue like a leg
By Toni Baker
For millions of Americans, simply walking to the mailbox can cause unbearable leg pain as muscles scream for more blood and oxygen. Its called peripheral arterial disease and, ironically, one of the best ways to alleviate it is by regularly walking to that point of pain. However, researchers hope a noninvasive measure of oxygen levels in leg muscles will put patients on the road to improvement without the severe discomfort. The idea is to push to the point of often intolerable pain then rest so the blood requirements of the muscles decrease, said Dr. Jonathan Murrow, cardiologist and faculty member at the Georgia Regents University/ University of Georgia Medical Partnership in Athens. Its been shown that if you do this over and over again three times a week for an hour per session, that by the end of 12 weeks you will be able to walk twice as far as you did when you started, said Murrow, who also is a partner in the Athens Cardiology Group. However, if you just tell somebody to do that, many simply wont. Hes principal investigator on a new American Heart Association-funded study to determine if a sophisticated light sensor that distinguishes which red blood cells are carrying oxygen and which arent, can also signal when patients have pushed far enough before pain hits. We want to find a better way to use exercise as medicine for these patients, said Murrow, who is working with colleagues at UGA and Emory University to directly compare results from the old and new approaches in about 100 patients. We want to help them to continue to enjoy what they like to do. If thats going grocery shopping without
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GReport
By Nicholas Garrett
As the Universitys and Health Systems brand grows and develops through internal and external communications, experiential marketing by our community and new promotions, products, and apparel sold by the JagStore and other retailers, the need for certain precautions arises. One of those precautions is making sure vendors go through the appropriate channels when producing and selling official Georgia Regents University and Health System merchandise. A recent partnership with Licensing Resource Group addresses that issue. Licensing groups like LRG act as intermediaries between a brand and the producers and merchants interested in selling that brands merchandise. They ensure that all products made are official and respect a brands identity. LRG also mandates that all active licenses disclose detailed information about their manufacturing locations. This guarantees that no brand supports or endorses merchandise made in a sweatshop environment. Alison Rohdy, Trademark & Licensing Coordinator, said the partnership with LRG will make it easier for GRU to support and enforce its brand. Basically, companies that want to sell items to a retail market contact LRG, fill out a licensing application,
and then receive rights to use our logo on merchandise, she said. They, in return, pay a royalty fee on everything they produce. That money then comes back to GRU. LRG has responsibility to market the brand to retailers and assists us in protecting the brand from incorrect or illegal use. Rohdy said all royalties earned will be used to support GRU athletic scholarships. Since we began our trademark licensing program here, we approved more than 50 different uses of our brand, including items featuring our university, medical center, childrens hospital, and jaguar logos. Additional information on the University and Health System Trademark Licensing Program can be found at gru.edu/ocm/ brand/trademarklicensing.php. University Trademarks and Service Marks Policy (policy.gru.edu/10-18-university-trademarks-servicemarks-policy/) provides additional information. Founded in 1991, LRG has worked extensively with colleges and universities across the country to both strengthen and enforce emerging brands. They currently provide full license management services to more than 180 schools, athletic conferences, and special properties in the United States. Some of their partners include Emory University and Georgia Southern University.
Brand Guidelines
gru.edu/ocm