A Project Report ON Training Undertaken At: Saras Dairy, Jaipur
A Project Report ON Training Undertaken At: Saras Dairy, Jaipur
A Project Report ON Training Undertaken At: Saras Dairy, Jaipur
(ISO 9001-2000 and HACCP Certified) (Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur)
Gopal Pura Mod, Jaipur
Submitted in Partial Fulfillment for the Award of degree of Master of Business Administration
Submitted By
Ruchika Mathur
Submitted To:
Shweta Sharma
PREFACE
H/R is one of the most important functions in business. It is the discipline required to understand employees needs and the requirements they seek. No study can be termed complete if there is no official experience. Hence need for training has become a real necessity. The training aims to prepare students through a process of official experience. Official exposure no doubt has contributed a significant amount of knowledge to me along with real life experience and was an ideal combination of academic knowledge and official experience. H/R activities can be regarded as lifeblood of all business concerns. In order to enhance the performance of Human Resource department and overall success of a business concern, study of employees behavior and their satisfaction, Recruitment & Selection, and competitive advantages is necessary. The performance of a company is very much important for an organization. Saras Dairy, Jaipur is in fact a very ideal location to gain experience. I am sure the experience gained in short duration, will go a long way in all my future endeavors.
ACKNOWLEDGEMENT
I express my sincere thanks to my project guide, Mr. K.C. Kabra, H/R Manager, Deptt. H/R for guiding me right form the inception till the successful completion of the project. I sincerely acknowledge him for extending his valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project. I would also like to thank the supporting staff Mr. Pankaj Saini HR Department, for his help and cooperation throughout our project.
(RUCHIKA MATHUR)
CONTENTS
S.NO 1. DETAILS INDUSTRY PROFILE:INTRODUCTION OF INDIAN DAIRY INDUSTRY 2. 3. INTRODUCTION TO THE ORGANISATION:INTRODUCTION OF SARAS DAIRY RESEARCH METHEDOLOGY:3.1) Title of the study 3.2) Duration Of the Project 3.3) Objective of the Study 3.4) Type of Research 3.5) Sample Size and method of selecting sample 3.6) Scope of Study 3.7) Limitation of Study 5. 6. 7. 8. 9. 10 ANALYSIS AND INTERPRETATION SWOT ANALYSIS RECOMMENDATION AND SUGGESTION APPENDIX CONCLUSION BIBLIOGRAPHY 14 14 14 15 15 17 24 25 To 37 39 40 To 42 43 To 45 46 47 PAGE NO
INTRODUCTION TO THE INDUSTRY:The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operatives in many parts of the State. During 1997-98, the State had 60 milk processing plants with an aggregate processing capacity of 5.8 million litres per day. In addition to these processing plants, 123 Government and 33 co-operatives milk chilling centres operate in the State. With the increase in milk production. Maharashtra now regularly exports milk to neighbouring states. It has also intiated a free school feeding scheme, benefiting more than three million school children from over 19,000 schools all over the State.
COMPANY PROFILE
Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Alwar (JZDUSS Ltd., Jaipur) is a cooperative organization registered under Cooperative Act with Registrar of Cooperative, Government of Rajasthan. JZDUSS Ltd., Jaipur was established in the year 1972 keeping in mind the interests of the cattle rearers to implement dairy development activities in the Jaipur district, under Operation Flood Program. The task of milk collection started from 22 nd August 1973. The main objective of the organization is to eliminate the role of intermediaries and give cattle rearers good value for the milk and prevent them from exploitation. The other objectives of the organization are: 1) To help in financial development of the villages and cattle rearers. 2) To help in the social and financial development of the rural milk producers. 3) To increase the milk producing capacity of the cattle. 4) To make available pure, healthy and high quality milk and milk products to the customers. JZDUSS receives direction and assistance from Central Government, State Government, RCDF Ltd. Jaipur and National Dairy Development Board, Anand from time to time. Presently the dairy plant has a capacity to process 1.50 lakh liter milk, prepare 10 M.T. milk powder and 9.0 M.T. ghee per day. Besides these the plant also prepares chhach, lassi, dahi, shrikhand, paneer and other milk products. The plant also has a capacity to pack 5.00 lakh liter milk per day. The Jaipur plant of Saras (JZDUSS Ltd., Jaipur) has been certified under internationally accepted quality and food safety management systems in accordance with ISO 9001-2000 with HACCP. The organization also helps in improvement of animal breed, providing animal health services, insurance of animals, women dairy project and providing vermicompost manure to the cattle rearers. The organization also provides cattle feed which is purchased from market and marketed in Jaipur.
INTRODUCTION:
Registered APS Coverage Started with March 1975 April 1984 Jaipur & Dausa 25 DCS
Towards fulfillment of the national objective of making India self sufficient in milk production, a small step was taken in March 1975 and Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur (popularly known as Jaipur Dairy) was registered under Cooperative Act 1965 to work in then Jaipur District. Initially this union did not have the processing facilities. It started with a modest beginning of procuring 250 liters of milk per day.
The initial handling capacity of the dairy plant was 1.5 Lakh Lt. per day with a powder plant of 10 MT per day capacity, which was commissioned in the year 1981 under Operation Flood Program 1 by National Dairy Development Board for service of thousands of rural farmers families of Jaipur. Over the years, there has not been looking back for Jaipur Dairy and the significant growth has been made in all fields i.e. procurement, processing and production of various milk and milk products and marketing thereof under the brand name of SARAS. The plant is managed and operated by well-qualified, competent and experienced managerial cadre and highly motivated work force to provide highest quality of products and best of the services to our esteemed customers.
To further improve the efficiency and effectiveness of the plant performance, Jaipur Dairy (Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur) had earlier obtained the Quality Management Systems Certification as per ISO 9002:1994 in combination with IS: 15000 (HACCP) in the year 2000. Now the dairy has upgraded the system in accordance with ISO: 9001: 2000 in combination with (HACCP) as per IS: 15000: 1998. Jaipur Dairy is a dairy registered under Rajasthan cooperative act and is owned by thousands of its milk producers members. It works on world famous Amul pattern. As all other cooperative dairies, Jaipur Dairy is a part of three tier structure i.e. Dairy cooperative society at village level which form district level milk producer unions which are further federated in state level federation. All three entities are autonomous and linked to each other by provisions of their bye laws. Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur (JZDUSS Ltd., Jaipur) is a cooperative organization registered under Cooperative Act with Registrar of Cooperative, Government of Rajasthan. It was established in the year 1972 to implement dairy development activities in the Jaipur district, under Operation Flood Program.
Mr. Ram Phal Gurjar Mr. R. K.Trisal 1972 Permanent employees 197 Contract labor 150 Certifications ISO 9001-2000 IS 15000 (HACCP Food Safety Management System) No. of registered Cooperative 795 Societies Products Full cream milk, toned milk, double toned milk, skim milk, dahi, paneer, ghee, chhach, lassi, shrikhand New product Ice-cream and softy to be launched soon Address Telephone Fax E-Mail Turn Over (2008-09) Jaipur Road, Alwar 301001 [Rajasthan] (0144)-2702644(Customer care), 2701010, 2333926 (0144)-2342925 rcdfalw1_jp1@sancharnet.in 99.15 Crore
Product Portfolio
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Saras Dairy, Jaipur (JZDUSS Ltd., Jaipur) prepares and markets the following products: 1) Milk (Available in and 1 liter packs) a. Full cream Milk b. Toned Milk c. d. Skim Milk 2) Chhach a. Plain b. Namkeen 3) Lassi 4) Ghee 5) Paneer 6) Shrikhand 7) Dahi 8) Butter 9) Flavored milk 500ml 250ml 250ml liter , 1 liter and 15 liter tin 200 gm and 1 k.g. 100 gm Cup 200 gm Cup 100 gm and 500 gm 200 ml Bottle (Red) (Blue) (Purple) Gold It contains FAT- 6% and SNF- 9% It contains FAT-1.5% and SNF-9% Taaza It contains FAT-3% and SNF- 8.5% Smart Lite It contains FAT-0.5% and SNF-8.5%
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Objectives of theStudy
I joined Saras Dairy, Jaipur (JZDUSS Ltd., Jaipur) as an intern for the training of 45 days. I worked in the HR Department of Saras. The objectives of the Executive Training at Saras Dairy (JZDUSS Ltd., Jaipur) are: 1) To identify the working of the organization. 2) To conduct an exhaustive analysis of the HR Department. 3) To analyze the various methods of recruitment. 4) To conduct an extensive study of recruitment procedure of the dairy. 5) To understand the core business of the company, organization chart, key personnel in the company. 6) To do a comprehensive analysis of the Selection procedure of the company. 7) To build a good rapport with the companys staff.
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Sampling:Sample Size- 6 Managers of different functional level and 6 Deputy Managers of functional departments and 6 Assistant Managers Sampling Method- Convenience Sampling
Questionnaire Design
A questionnaire is a set of questions to be asked from respondents in an interview, with appropriate instructions indicating which questions are to be asked, and in what order. Questionnaires are used in various fields of research like survey research and experimental design. Questionnaire design is a vital issue in interviewing. A properly designed questionnaire can tap the necessary information from the respondent. Therefore, researchers always design a tactful set of questions to probe and prompt the interviewee to give useful answers. Questionnaires fall under various categories, such as structured, unstructured, disguised and undisguised. In the questionnaire I have used two types of questions: Open Ended Questions In open ended question design each question has a series of lines (or a blank space) in which the respondents are encouraged to write, in their own words, how they feel about the topic in question. Close Ended Question Closed question provide a set of answers that the designer of the survey (based on prior experience and responses in the pilot survey) considers will accommodate the majority of potential responses. 15
Targets
Target is defined as goal which has to be fulfilled and sounds compulsiveness. Without setting target it is difficult for anybody to achieve his/her objectives.
The targets that were set for me during the training are:
1) To implement human resource management techniques to increase the satisfaction level of the employees of JZDUSS Ltd., Jaipur. 2) To interview the Managers and Deputy Managers to understand the recruitment and selection procedure. 3) To analyze the problems faced by the Managers during the recruitment and selection of new staff members.
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I started my SIP training in HR Department at Saras dairy JZDUSS Ltd., Jaipur. HR manager gave me responsibility to take the structured interview of the six functional managers and six deputy managers of concerned department. I prepared a questionnaire for both the level of managers. The questionnaire consists of open and as well as closed questions. I took the interview of all the Managers and Deputy Managers for collecting the data. Basically the scope of my study is the head office of the Jaipur Dairy because my study is totally based on Managerial level.
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Postponement of retirement pending disciplinary action Voluntary retirement Abandoning duty after period of leave or otherwise Appointment of experts Scale of pay Calculation of joining time Overstay after joining time Deputation of employees Special appointments Entry, exits and search Identification, attendance and entry Provident fund Gratuity Leave Tours and traveling allowances Transfers Tours abroad Conveyance facilities Service record Address for communication Recall from leave Shift working
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Marketing Department
According to Peter Drucker, The aim of marketing is to make selling superfluous. Marketing department is one the most important department in every organization. The marketing activities of the organization include providing support to the milk unions within and outside the state. The marketing department conducts various surveys to know the needs and expectations of the customers. Marketing department is responsible for the sale of liquid milk. It decides the routes by which the milk is supplied as well as decides the number of booths in district and up country. It also appoints distributors for supply of milk from dairy plant to different areas of district and up country market. Presently in Alwar city there are 315 working booths and 10 parlors. JZDUSS Ltd., Jaipur is also marketing various fresh milk products in Saras brand like Chhach, Lassi, Paneer, Shrikhand, Dahi and long life products such as ghee, skim milk powder and whole milk powder. Various sales promotion techniques are used by marketing department to increase the sale of Saras products like Incentive schemes to dealers Consultancy and hiring of marketing agency Hoardings Glow sign board Gift hampers Banners Advertisement through local cable Wall paintings
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Operations Department
The operations department defines the working of the organization. Processes: The steps for preparation of various products are as follows: Process of making Ghee
Cream Tank
(To collect the cream)
Butter Churn
(Where the cream is churned to make butter)
Melting Vat
(The butter is melted in Melting Vat)
Ghee Kettle
(The melted butter boils in ghee kettle)
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Packing Department
(Where the ghee is packed in 1 liter and liter packs)
Plain Chhach: This is pasteurized milk which contains 3.1% fat and 8.6% SNF and acidity 1.08%. This milk is boiled at 40 degree Celsius and 3% curd is added. It is diluted by 40% DTM. This is packed in 500 ml packets and supplied to the market for sale. Namkeen Chhach: In plain chhach various ingredients like 0.6% salt, 0.3% jeera, 0.15% rock salt and 0.1% pepper is added to make namkeen chhach and packed in 200 ml packets and supplied to the market for sale. Lassi: In plain chhach 12% sugar is added to make lassi and packed in 200 ml packets and supplied to the market for sale. Paneer Segment:
Paneer Vat
(In this Vat the milk contains FAT 5.0% and SNF 9.0 %.) The milk boils in paneer vat at 80 degree Celsius and 2% citric acid is added in this milk to separate FAT, SNF and water
Paneer Hook
(Then curded milk is pressed in paneer hooks for 45 minutes and then this paneer is put into chilled water at 5 degree Celsius)
Packaging Department
(Here the paneer is packed in 1 KG and 200 gm for sale)
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Facilities: Saras Dairy, Jaipur (JZDUSS Ltd., Jaipur) provided the following facilities during operations:1) 2) 3) 4) 5) 6) Safety for workers Medical facility First aid facility State of the art technology is used Insurance cover for workers Fire extinguishers are installed in the plant
Finance Department
Financial Management is defined as making available the required funds at an acceptable cost and making sure that the funds are suitably invested according to the plan. This task is performed by the Finance Manager of the organization. Capital Structure Theories The two sources of long term finance for a firm are 1) Equity Capital: - Equity capital is the owners own capital invested in the business. 2) Debt Capital: - Debt capital is the capital raised from other sources which is invested in business. Arrange finances through loans from ICICI and HDFC. Earlier loans were taken from Alwar Gramin Bank. Final accounts are maintained yearly. Daily transactions are maintained in one day business. Budget is prepared by the Accounts Department.
Financial Ratio Analysis Ratio analysis is a widely used tool of financial analysis. It can be used to compare the risk and return relationship of a firm of different sizes. It is defined as the systematic use of ratio to interpret the financial statements so that the strengths and weaknesses of a firm as well as its historical performance and current financial condition can be determined. The term ratio refers to the numerical or quantitative relationship between two items/variables. Ratio analysis is a systematic use of ratios to interpret the performance and status of the firm. 23
Current ratio: This ratio reveals the relationship between current assets and current liabilities. Current ratio = current assets / current liabilities Quick ratio/ acid test ratio : The acid test ratio is the ratio between quick current assets and current liabilities and is calculated by dividing the quick assets by the current liabilities. Quick ratio = Quick assets / current liabilities
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Span of control refers to the ratio of managers to immediate sobordinates. The number of subordinates who are directly under the control of a manager differs from organization to organization.
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When I asked about the span of control in Saras Dairy, I got the follwing answers:a) 45% said that they have <20 subordinates b) 25% said that they have <30 subordinates c) 30% said that they have >30 subordinates
Recruitment is understood as the process of searching for and obtaining applications for the job, from among whom the right people can be select. 26
I found during my survey that 88% respondents said that they are well aware about the recruitment procedure. But remaining said they are not very much aware about it.
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Internal E xternal
There are various sources available for the recruitment, but these can be categorised into two categories i.e. Internal sources and External sources. During my survey I found that in Saras they only prefer Internal sources for the recruitment. The data is as follows:a) 80% Internal sources b) 20% External sources
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Internal recruitment seeks applications for positions from those who are currently employed. Internal sources include present employees, employee refferals, former employees, promotion, demotion, lent services etc. The answers of respondents are as follows:a) 28% Promotion b) 2% Demotion c) 32% Lent services d) 8% Transfers e) 30% Trainees
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In my survey I found different opinions about best external source of recruitment. The answers which I received from the respondents are as follows:a) 44% respondents believe in Advertisement b) 21% respondents believe in Deputation c) 5% respondents believe in Contractors d) 15% respondents believe in Part-timers e) 15% respondents believe in Ex-employees
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All of the above Incom plete application Ag e isbelow lim it Ag e isabove lim it L a ck of qualification
When I asked the respondents about the basis of scrutiny of the applications received from the applicants, the answers were as follws:-
a) On the basis Incomplete application- 2% b) On the basis of Age below limit- 3% c) On the basis of Age above limit- 3% d) On the basis Lack of qualification- 4% e) 88% said on the basis of all of the above
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Aware N ot Aware
During my research I found that only 76% people of middle level management are aware about the selection procedure of the Saras Dairy and 24% people are not fully aware about the whole procedure. The respondents who are not aware of it, want know everything about The selection procedure because they feel if they want to improve the selection procedure they should know about this.
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Y es No
Written test is a medium through which a person can explain his view without any bias. 80% respondents said that the written test should be essential part of the selection procedure and remaining 20% said that there is no need of including written test in selection procedure.
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Are you satisfied with the selection procedure of Jaipur Dairy? As this pie chart depicts that 60% respondents said that they are satisfied with selection procedure adopted by the Saras. Remaining 40% respondents said that they are totally dissatisfied with selection procedure.
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Which type of interview you prefer for the selection of the candidate ?
Interview is a essential part of the selection procedure. When I asked the respondents about the type of interview which they prefer, Answers were as follows:a) b) c) 60% respondent prefer Semi-structured interviews 20% respondents prefer Un-structured interviews 20% respondents prefer Structured interviews
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Y es No
85% respondents said they required improvement in the selection procedure because they want to use new selection techniques. 15% respondent do not need improvement in the selection procedure.
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Are you satisfied with the recruitment sources used by the company?
When I asked the question that are they satisfied with the sources of recruitment used by the Saras?, 72% respondent said that they are dissatisfied with the sources used by the company and remaining said they are quite satisfied with the sources.
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Yes No
During my survey I found that 95% people said Yes to search for the new sources of recruitment and remaining 5% people said that they dont feel the necessity of searching new sources of recruitment.
CONCLUSIONS OF SURVEY
During the training my major work was to conduct survey about recruitment and
selection procedure of Saras Dairy. My efforts have benefited the company (JZDUSS Ltd., Jaipur) in the following ways: 1) I surveyed the Middle level Management personnel and tried to find out the problems faced by them. 2) The problems faced by the middle level management are: a. They did not get updated information about the recruitment and selection. b. They did not receive the proper guidelines from the top management. 3) I conveyed these problems to the Managing Director of JZDUSS Ltd., Jaipur. 4) He immediately took action after receiving my feedback. 5) This has resulted in timely supply of information and proper guidelines from the top level management. 6) After these actions were taken, middle level management started getting updated information and this enhanced the satisfaction level of the middle level personnel (JZDUSS Ltd., Jaipur). 7) It proved very beneficial to the head of the organization, the Managing Director, as he came to know the satisfaction level of the employees of his organization and the action he needs to take to keep his staff completely satisfied so that they can work well for the betterment of the organization and remain loyal towards the organization.
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STRENGTHS Use of Internal sources of recruitment The products are extremely hygienic The plant is ISO 90012000 and HACCP certified
WEAKNESSES Low availability of information Dependence on top level management Negligence of new methods of recruitment and selection THREATS Use of internal sources of recruitment can block the way of innovations. There is always a possibility of a competitor entering the market.
OPPORTUNITY Availability of New sources of recruitment. Milk is a need of every person so the scope of expansion is there as a opportunity.
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RECOMMENDATIONS
On careful observation of the Saras dairy during the training period, I have the following suggestions for Saras dairy, which on proper implementation may provide a big boost to it. 1) The policy that an organization must follow in order to run successfully is..
Rule #1
Rule #2
If the customer is ever wrong, reread Rule #1
Figure
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2) All information regarding Saras dairy and its recruitment and selection procedure should be available on internet. 3) Company should use external sources of recruitment. 4) Increase in advertisement and publicity. 5) Motivation program for middle level and lower level personnel. 6) Personnel department should be well furnished and attractive. 7) There should be flexibility in recruitment and selection procedure. 8) Top level management should give freedom to some extent to the middle level management for selecting the personnel. 9) Proper guidelines should be given to the middle level management. 10)New sources should be use for the recruitment. 11)An organization like Saras should have a reception and a receptionist. 12)To select a right person at a right place written test should be included in selection procedure.. 13)Inspection and frequent checking at the time of selection. 14)Good coordination between middle level management and top level
management. 15)Departments should be interconnected through computer network. 16)Employee identification card should be provided to employees of Saras. 17)New technology should be adopted from national and international companys experts in the field. 18)Company should improve the recruitment and selection procedure.
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19)Company should try to make the recruitment and selection procedure as simple as possible. 20)Training should be compulsory for each and every new entrants in the company 21)Company should adopt proper recruitment and selection procedure. 22)Company can form a recruitment and selection committee.
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APPENDIX
I prepared a questionnaires to perform the survey task assigned to me. This questionnaire were first shown to the officials of the Saras dairy and after their acceptance and consent they were implemented to do the assigned task. The questionnaire prepared by me to conduct surveys and interviews is enclosed in this section.
8)What type of sources you are using for the recruitment? a) Internal sources b) External sources : ____________
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8a) If using internal sources than which one 8b) If using external sources than which one
: ____________ : ____________
9)Are you aware of the selection procedure of the Jaipur Dairy? Yes No
10)which is the best internal source of recruitment? Promotion Transfer Demotion Trainees Lent service
11)Which is the best external source of recruitment? Advertisement Part- timers On Deputation Ex-employees Contractors
12)What is the basis of scrutiny of the application a) Incomplete application b) Age is below limit C) Age is above limit
13) Do You take written test for the selection of the candidate? Yes No
14)Which type of interview you prefer for the selection of the candidate? Structured Interview Semi Structured 15)Are you satisfied with the selection procedure of Jaipur Dairy? Yes No Unstructured Interview
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16)Do you think that procedure of selection can be improved further? Yes No
17) Do you have any suggestions for further improvement of selection procedure? __________________________________________________________________ __________________________________________________________________ 18Are you satisfied with the recruitment sources used by the company? Yes No
19)Do you think that company should search new sources of recruitment? Yes No
20)Do you have some suggestions to improve the recruitment procedure? Yes No
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CONCLUSIONS
During the four months of my training at Saras Dairy (JZDUSS Ltd., Jaipur) and the surveys I conducted till date, I reached the following conclusions: 1) Saras (JZDUSS Ltd., Jaipur) is a very large and reputed organization and it gives me immense pleasure and satisfaction to be associated with such a reputed organization. 2) The organization maintains state of the art quality and hygiene standards. 3) A coin has two sides and it holds true for every organization, no matter how large or reputed it is, there are always some small shortcomings along with the plus points of the organization and Saras is no different. 4) Saras is reputed organization but it is using old strategies and sources to recruit the new personnel. 5) Many people do not have faith in selection procedure of the saras. They still believe that the company should improve its selection and recruitment procedure. 6) Some people feel that Saras is not adopting the proper recruitment policy thats why they are not very much satisfied with this. 7) Saras is not selecting the personnel on the basis of written test. They should include written test in selection procedure. 8) People believe that the Saras products are costly. 9) During the course of survey I found that middle level management want participation in the recruitment and selection procedure. 10) For Saras, improvement in selection and recruitment procedure is required.
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Bibliography
The definitions and data used in this report are compiled from the following sources: 1) Annual publication of Saras Dairy, Jaipur 2) Business Research Methodology by C.R. Kothari. 3) Definition of marketing by American Marketing Association 4) Definition of marketing by Peter Drucker 5) MIS department of Saras dairy (JZDUSS Ltd., Jaipur). 6) Human Resource Management by Ashwathhapa 7) Dairy map of Rajasthan from the website www.mapsofindia.com
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