Visvesvaraya Technological University MACHHE, BELGAUM-590 014 Assignement On Financial Position of Bajaj Auto LTD

VISVESVARAYA TECHNOLOGICAL UNIVERSITY
MACHHE, BELGAUM-590 014
ASSIGNEMENT ON FINANCIAL POSITION OF

BAJAJ AUTO LTD
Submitted By
Abhishek Godse
Aishwarya Karadi
Amaresh Hosamani
MBA 2nd Semeste Submitted To
Smt. Gowri Nayak
Lecturer In Financial Management
Bajaj Auto
Limited
 Bajaj Auto ltd is the flagship company
of the Bajaj group.
 Founded in 1926 by who was is
Jamnalal Bajaj, founder of the group.
 Kamalnayan Bajaj, took over the
business in 1942.
 The present Chairman and Managing
Director of the group, Rahul Bajaj, took
charge of the business in 1965.
 The company has Variety of two- and
three-wheelers available for
international and domestics markets.
Bajaj Auto
Ltd.
Chairman & Managing Director: Rahul
Bajaj
Vice Chairman: Madhur Bajaj
Address: . Akurdi, Pune 411035.
Bajaj Auto Ltd Website
http://www.bajajauto.com/
Business : Manufacturers of Scooters,
Motorcycles and Three-wheeler
vehicles and spare parts thereof.
About the company………
 The company has a network of 498 dealers and over 1,500
authorised service centers and 162 exclusive three-wheeler
dealers spread across the country. Around 1,400 rural outlets
have been created in towns with population of 25,000 and below.
The current dealer network is servicing these outlets.
Bajaj is convinced that the real impetus of future two-wheeler
growth will come from up-country rural India. Bajaj Auto has
defined specialist dealerships for rural markets, called 'Rural
Dealerships'. During the year 2005-06, four new rural dealers
became operational.
Bajaj has identified a segment of customers 'Probikers', who are
knowledgeable, appreciative of contemporary technology, they
are trendsetters and very choosy about what they ride. Hence,
Probikers need to be addressed in a meaningful way that goes
beyond the product. Bajaj Auto is in the process of setting up a
chain of retail stores across the country exclusively for high-end,
performance bikes. These stores are called " Bajaj Probiking".
Eight such stores have been opened, viz in Pune, Ahmedabad,
Chennai, Hyderabad, Kolkata, Navi Mumbai, Chandigarh and New
Delhi.
List of products under Bajaj
auto.
Pulsar DTS-i.
Pulsar DTS-Fi.
XCD DTS-Si.
Platina.
Platina 125 DTS-Si.
Discover 135 DTS-i.
Avenger DTS-i.
Kristal DTS-i.
Bajaj 3 wheelers(auto rickshaws).
Company Profile
World Class Manufacturing Plants at Akurdi, Waluj
&
State of Art Plant at Chakan.
Wide Range of Two Wheelers and Three Wheelers.
ISO - 9001(Quality Systems) and ISO-14001
(Environment System)
certification.
Largest Exporter of Two & Three Wheelers.
Total Sales Nos. 15.18 lakhs for (2003-04).
Total Turnover of Rs. 59335.8 Million.
Total Productive Maintenance (TPM) philosophy in
the organisation.
Continued………
 Distribution network covers 50 countries.
 139056 units exported in 2008-09, a growth of
25 percent over 2007-08.
 Dominant presence in Sri Lanka, Colombia,
Bangladesh, Central America, Peru and Egypt
Increasing foothold in Africa.
 Largest exporter of three-wheelers; over
139,405 units exported in 2007-08.
 All products customized as per market needs
25 percent growth in Total exports over 2007-
08.
Company Policy
• Total Productive Maintenance

(TPM).
• Environmental policy(ISO-14000).
• Quality policy(ISO-9000).
Environmental scanning of Bajaj
Auto.
 Identifying the need of compact commercial
3 wheeler vehicles in global market thus
making it the largest exporter of 3 wheelers
in the global market.
 Targeting all age groups of society thus
making it the market leader in 2 & 3
wheeler automobiles.
 Identifying the need of youngsters and thus
fulfilling the market demand.
 Identifying Hero Honda as the sole
competitor in automobile segment and thus
undertaking an aggressive strategy and
grabbing its market share.
 Pricing policy- Products priced at lower rates
as compared to similar brands.
Environmental scanning of
Bajaj Auto Continued………..
Innovative practices: Introducing
the one of its kind Digital Twin
Spark Plug Ignition more
popularly known as DTSi and
DTS-Si into the market enabling
fuel efficient automobiles.
Positioning its brand as a
trustworthy and affordable brand.
Mission & Vision
 Bajaj doesn't have a straight vision or
mission statement. They define it in terms
of brand identity, brand essence (derived
from mission) and brand values.
 Brand Identity
Our Brand is the visual expression of our
thoughts and actions.
It conveys to everyone our intention to
constantly inspire confidence.
Our customers are the primary audience
for our brand.
Indeed, our Brand Identity is shaped as
much by their belief in Bajaj as it is by our
own vision.
Brand Essence
Blending together youthful creativity
and competitive technology to exceed
the spoken and the implicit
expectations of our customers.
Brand Values
Values of Learning, Innovation,
Perfection, Speed and Transparency.
Bajaj Auto organisational
structure
Bajaj Auto Limited,
India's premier automotive company, has a
focused organizational structure for the Auto
business. With the structure, the existing
business roles and responsibilities at the
company have been strengthened and
enhanced to ensure greater operational
empowerment and effective management.
The structure would assists in "Aligning the
Vectors" of the organization and enables the
company to live its Brand Values & be
"Distinctly Ahead"
The five pillars of this structure
(Strategic units) are:
 R&D, Engineering.
 Two Wheeler Business Unit
Commercial Vehicles Business Unit
International Business Unit.
These pillars will be supported by
functions of Finance, MIS, HR, Business
Development and Commercial.
RECESSION EFFECT
Bajaj Auto sales of 132,640 two-wheelers
units March 2009, down 14.7 percent as
compared to the 155,504 units sold in March
2008
Its total motorcycle sales for 2008-09 stood

at 1,907,810, a decline of 10.8 percent
compared to the 2,139,779 units sold the
previous year.
The company also sold 2,194,108 three-

wheelers in 2008-09, plummeting 10.5
percent from 2,451,407 sold in 2007-08.

FUTURE PLAN OF BAJAJ AUTO
Bajaj Auto Ltd is determined to release
“Ultra Low Cost Car” in 2011.
The Bajaj-Nissan-Renault design team
worked on the car for more than a year.
The ULC project is entirely controlled by
Bajaj. It is designing and producing the
car and it will also control the supply
chain.
The ULC would cost Rs.100,000 and will
compete with Tata Nano.
`
Thank you.

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VISVESVARAYA TECHNOLOGICAL UNIVERSITY

MACHHE, BELGAUM-590 014

ASSIGNEMENT ON FINANCIAL POSITION OF

• Total Productive Maintenance

Its total motorcycle sales for 2008-09 stood

The company also sold 2,194,108 three-

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