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    Coca Cola Segmentation

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    Rox31
    The Coca-Cola company hosts over 400 drink product lines including water and sodas. They were named one of the top 50 companies for diversity for 11 years in a row due to their diverse product range. Coca-Cola uses geographic, demographic, and behavioral segmentation to divide markets. They tailor products and marketing to different regions, age groups, incomes, and brand loyalty. Their goal is to "make the world happier" by meeting consumer needs globally through segmentation.

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    Coca Cola Segmentation

    Uploaded by

    Rox31
    502 views2 pages
    The Coca-Cola company hosts over 400 drink product lines including water and sodas. They were named one of the top 50 companies for diversity for 11 years in a row due to their diverse product range. Coca-Cola uses geographic, demographic, and behavioral segmentation to divide markets. They tailor products and marketing to different regions, age groups, incomes, and brand loyalty. Their goal is to "make the world happier" by meeting consumer needs globally through segmentation.

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    Coca Cola Segmentation

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    The Coca-Cola company hosts over 400 drink product lines including water and sodas. They were named one of the top 50 companies for diversity for 11 years in a row due to their diverse product range. Coca-Cola uses geographic, demographic, and behavioral segmentation to divide markets. They tailor products and marketing to different regions, age groups, incomes, and brand loyalty. Their goal is to "make the world happier" by meeting consumer needs globally through segmentation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    502 views2 pages

    Coca Cola Segmentation

    Uploaded by

    Rox31
    The Coca-Cola company hosts over 400 drink product lines including water and sodas. They were named one of the top 50 companies for diversity for 11 years in a row due to their diverse product range. Coca-Cola uses geographic, demographic, and behavioral segmentation to divide markets. They tailor products and marketing to different regions, age groups, incomes, and brand loyalty. Their goal is to "make the world happier" by meeting consumer needs globally through segmentation.

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    Coca Cola To Make the World Happier

    The Coca-Cola (Coke) company hosts more than 400 different product lines from water with Dasani to Barqs root beer. Hence the reason The Coca-Cola Company was named one of DiversityIncs Top 50 Companies for Diversity for 2013, an honor received for 11 consecutive years. The companys diverse product range ensures that their Roadmap to focus on the needs of consumers, customers and franchise partners are met. With a Responsible Marketing Charter that clearly identifies a belief in choice, quoting we will always offer and promote a broad choice of still and sparking drinks in a range of pack sizes Undoubtedly Coca Cola embraces Kotler and Keller Market Segmentation definition to divide markets into well-defined slices by making use of the different types of segmentation. Geographic Segmentation Coca-cola has operations set up in multiple geographic such as Africa, Europe, Latin America, North America and the Pacific to name a few. Providing products to meet needs and fit into the culture of all countries. Wherever you go in the world you can see a Coke product or an advertisement akin to the country. For example, the Coca Cola brand packaging symbol in China translates to "to allow the mouth to be able to rejoice," thus ensuring that they were able to appeal to the Chinese market through identification with their language and traditions. Demographic Segmentation Coca-Cola has drinks that targets different age groups, sexes, lifestyles, income, etc. For instance, Minute Maid for children, Powerade for the sports enthusiast, Diet Coke for the health conscious, CocaCola for teenagers and water for the multitude regardless of age, gender or lifestyle. They have also adopted a strategy to winning over Millennials. Behavioral Segmentation The Coca-Cola brand speaks for itself therefore people who are brand savvy or loyal will purchase CocaCola products all over the world due to their familiarity with the brand. Coca Cola Why? To make the world happier ensured that they were able to meet the worlds wants and demands by appealing to all through geographic, demographic and behavioral differences.

    References http://www.diversityinc.com/the-diversityinc-top-50-companies-for-diversity-2013/

    http://www.coca-colacompany.com/our-company/mission-vision-values

    http://www.forbes.com/sites/avidan/2013/10/07/just-how-does-coca-cola-reinvent-itself-in-a-changedworld/ Marketing Management 14ed Kotler and Keller http://www.coca-colacompany.com/stories/opinion-all-marketing-strategies-should-start-with-why

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