VELUX Group CR Report 2013
VELUX Group CR Report 2013
VELUX Group CR Report 2013
crreport.velux.com
Corporate responsibility at the VELUX Group describes the principles, policies and processes that help us deliver on our objective to be a Model Company.
The long-term success of our company depends on the health and prosperity of the societies where we do business. We take our social responsibilities seriously and aim to use our influence and resources to create value for both our company and society. Each year, a share of the profits is distributed to society by the VELUX Foundations.
Through research, innovation and partnership, we are helping to define the sustainable buildings of the future, whilst continually working to improve the performance of our products.
The VELUX Group strives for the highest standards of business practices in our interactions with our customers and business partners. We promote responsibility and respect for human rights in our supply chain.
Our values-based approach and focus on creating a workplace built on innovation, teamwork and mutual respect helps us to attract and retain the talent we need, We are systematically working to reduce environmental impacts of our operations and to achieve our goal of zero accidents at work.
To get the overview of how we have done in selected areas, our performance is measured by the indicators below and progress is tracked against these indicators. You will also find more information about the report and the guidelines we have applied to determine what to include and the contents of the report.
Corporate responsibility at the VELUX Group describes the principles, policies and processes that help us deliver on our objective to be a Model Company.
It is our ambition to lead the development of better indoor environments with daylight and fresh air through the roof. Our products help to optimise human health and well-being and minimise the environmental impact of buildings. An important aspect of aiming to be a Model Company is to work with products that are useful to society. In 2013, we conducted Life Cycle Assessments of our core products in Northern Europe. The calculations show that the main CO2 impact of a VELUX roof window is in the use phase and, in many cases, our roof windows have a positive CO2 footprint over their complete lifecycle. This means that the positive energy contribution of the roof window through passive solar gain during the use phase exceeds the energy consumption for production, distribution, installation and disposal. In 2013, we had a historically low number of work-related accidents. On the KPI of hours lost due to accident, the result was below both our target and the lowest number we have ever registered. On the KPI of number of accidents, we have never had so few but, unfortunately, we did not reach the target we set for 2013. Overall, we are satisfied with the result that shows that we have fewer and less serious accidents. We retain our long-term ambition of zero accidents. In terms of CO2 reduction, we did not reach our target but we were below the 2012 level. This result could, of course be more positive, but it comes as no surprise to us. Because of the low growth in the building sector and the unstable global economy, we have to prioritise our investments, like all other companies and we have put our investments in CO2 reduction on hold. In the previous five-year period from 2007-2012, we reduced our emissions by 14 per cent. The remaining reductions required to reach our 2020 target will be achieved in the coming years by working further on improving our energy efficiency and by using more green energy sources. The purpose of this report is to document how we act as a responsible company and how we strive to be a Model Company. That is a quest that started with our founder Villum Kann Rasmussen and one that will never end. With this report, we give an insight into the activities we initiated in 2013 as part of this quest.
To become a model for others was an important ambition for the VELUX Groups founder, Villum Kann Rasmussen. In 1965, he expressed this goal in the Model Company Objective, which is still the guiding principle for our way of doing business. The Model Company Objective forms the raison dtre for the VELUX Group, inspiring the whole organisation to set a positive example through our behaviour, to create value for our customers and employees, to carry out our activities with the least possible impact on natures resources and to make a positive difference in society. Making a profit is an important objective of the Model Company Objective, allowing us to sustain growth and maintain financial independence for future development. A share of our profit is paid back to society by THE VELUX FOUNDATIONS. Our products support the Model Company Objective by being useful to society, improving peoples everyday lives with comfortable and healthy living environments.
activity with local schools, opening its doors to pupils of elementary and secondary schools and welcoming 109 students in 2013 participation in voluntary activities, with 50 employees volunteering in the Our Town activities support to local initiatives in sports and social support through THE VELUX FOUNDATIONS.
In his speech of thanks, Jrgen Laursen stressed that part of the Model Company Objective is to pay back to the society that the company is part of: Our Group always strives to support the local communities where our factories are located and we will continue our effort to pursue our common interest, said Jrgen Laursen.
In 2013, the new VELUX Group Strategy 2013-2017 was developed and presented. The overall goals, which will be continued from the previous strategy period, are to: 1. ensure the relevance of our core business (daylight and fresh air through the roof) 2. retain our high market share globally 3. deliver high profitability. The goals will be achieved by:
delivering outstanding perceived value with affordable core products and services by focusing on high-volume standard product platforms for the mass market leveraging our scale advantage to produce at significantly lower cost than competitors fulfilling local customer needs with lean global structures and processes so customers are satisfied and our local relationships are strong to remain the strongest brand in our industry.
One of the strategic initiatives is to re-vitalise our unique VELUX culture based on the Model Company Objective and the VELUX Values. The aim of the "Re-vitalise" project is to ignite passion and boost performance in the organisation as an important lever to achieving the companys strategic ambitions. Read more
The VELUX Group continuously strives to build a Model Company, i.e. a company that develops products that are useful to society and a company that treats its customers, suppliers, employees and shareholders in an exemplary manner. A dedicated focus on Corporate Responsibility in everything we do helps us implement the Model Company Objective in practice. Our Corporate Responsibility activities are determined and governed by the VELUX Management Group.
The VELUX CR model visualises how we understand and work with Corporate Responsibility in the VELUX Group.
Stakeholder engagement is a core element in fulfilling our objective to be a Model Company that treats its customers, suppliers, employees of all categories and shareholders better than most other companies. We engage with stakeholders to gain insight into emerging trends and opportunities for growth and development. This means that we: discover stakeholder concerns and needs through research and analysis of global, societal trends engage in dialogue in a number of forums, meetings and platforms influence development by providing knowledge, tools and methods related to Sustainable Living in Buildings.
The VELUX Group creates better living environments with daylight and fresh air through the roof for life, work and play. The VELUX product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. The Group also supplies many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs. The VELUX Group, which has manufacturing companies in 11 countries and sales companies in almost 40 countries, represents one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. The VELUX Group head office is in Hrsholm, north of Copenhagen. For more details, visit www.velux.com.
The VELUX Group is represented in almost all markets in the northern hemisphere above the parallel 30 N. In the southern hemisphere, we cover most markets below the parallel 30 S. Those are the climatic areas best suited for VELUX products.
Our history
The VELUX Group was founded in 1941 by the Danish engineer Villum Kann Rasmussen, who had a strong belief in bringing daylight, fresh air and attractive views into peoples lives through windows in sloped roofs. Right from the start, he called the products VELUX, VE for ventilation and LUX for light. In post-war Europe, with its serious housing shortage, the possibility to use attics as attractive living space at an affordable price quickly caught on, allowing the VELUX Group to expand internationally. The demand for different solutions in different markets and for different building types also led to rapid product development. Today, the VELUX Group offers a wide range of solutions that bring daylight and fresh air through the roof, regardless of roof pitch, size and purpose of the building, and accessibility of the windows.
Board members
Sren Bjerre-Nielsen Chairman of the Board, VELUX A/S Chairman of the Board, VKR Holding A/S Chairman of the Board and Chairman of the Committee of Directors, Danmarks Nationalbank Chairman of the Board, Hjgaard Holding A/S Chairman of the Board, MT Hjgaard A/S Kim Fausing Deputy Chairman, VELUX A/S Chief Operating Officer, Danfoss A/S Board member, Hilti AG, Liechtenstein Kent-ke Ahlgren Owner, Ahlgren Consulting GmbH Morten Falkenberg President & CEO, Nobia A/B Lykke Friis Pro-Vice Chancellor, University of Copenhagen President, the Danish Foreign Policy Society Member of the European Council of Foreign Relations, International Crisis Group Member of the Committee of Representatives, Nykredit Board member, The Danish-German Chamber of Commerce Arne Christensen Employee-elected board member, VELUX A/S Employee-elected board member, Skrbk Bygningsindustri A/S Quality worker, Skrbk Bygningsindustri A/S jvind Frank Employee-elected board member, VELUX A/S IT-Responsible and CAD Coordinator, A/S stbirk Bygningsindustri Jan Thomsen Employee-elected board member, VELUX A/S Employee-elected board member, Gsdal Bygningsindustri A/S Warehouse worker, Gsdal Bygningsindustri A/S
Risk management The VELUX Management Group continuously identifies and monitors significant risks for our business. Specific risks in relation to presentation of accounts and fraud are handled by the Audit Committee.
The long-term success of the VELUX Group depends on the health and prosperity of the societies in which we do business. We take our Corporate Responsibility seriously and aim to use our influence and resources to create value for our company and for society.
Sustainable Living in Buildings is our commitment to people and planet. We engage with key stakeholders and deliver products and solutions that are made to optimise human health and well-being and minimise environmental impact.
Changes are urgently needed in the building sector, with millions of people moving to urban centres, where they typically spend about 90 per cent of their lives inside buildings. Unfortunately, about one third of the building stock does not have a healthy indoor climate. At the same time, buildings are major energy consumers. In fact, 40 per cent of Europes energy is consumed by buildings. Improving the energy efficiency of the building stock is therefore a key priority in combating global warming. Based on our more than 70 years of bringing daylight and fresh air into buildings, it is our belief that the quality of peoples lives and the quality of the environment are closely interlinked. It is never a question of either-or, but always a quest to find solutions that combine benefits for people and planet alike in the design of new buildings and renovation projects. We therefore: influence the agenda of global warming and energy efficiency via partnerships and argumentation engage in dialogue with stakeholders in the building industry and discover through full-scale building experiments, establishing and sharing in-depth knowledge and research about Sustainable Living in Buildings develop products and solutions that add value by reducing energy consumption and increasing the comfort and productivity of the people living in the buildings offer the opportunity to optimise human health and well-being in buildings that give more than they take from the environment.
Fact box: Active House Alliance The Active House Alliance is a network for knowledge sharing and demonstration of the feasibility of comfortable buildings in the future. The ambition of the alliance is that Active House becomes the future principle for new buildings and renovation projects. To achieve this, the alliance focuses its activities on: influencing legislation entering into strategic partnerships developing demonstration building projects developing tools and guidelines communicating the attractiveness of active houses.
The Active House Alliance has around 40 members, including architects, engineers, developers, scientists, building component manufacturers and interest groups. See more here: www.activehouse.info
Fact box: It is possible to build nearly zero energy buildings Our Model Home 2020 project proves that it is possible to build nearly-zero en buildings with plenty of daylight and fresh air with the building components an technology available today.
Energy performance in the Home for Life (HfL) demonstration building compared to Danish Building codes
The VELUX Groups Knowledge Centre for Daylight, Energy and Indoor Climate develops and shares knowledge and tools on daylight, energy and indoor climate to promote Sustainable Living in Buildings. The most recent knowledge is gathered and published in the Daylight, Energy and Indoor Climate Basic Book, which supports specifiers and other building professionals in the design of sustainable buildings. A new version of the book is under way and will be published in 2014. The toolbox offers professional building simulation tools, i.e. Daylight Visualizer for the evaluation and optimisation of daylight conditions in buildings, and Energy and Indoor Climate Visualizer for the optimisation of energy efficiency, good summer comfort and indoor air quality. The tools have been validated and offer accurate simulation results on building performance to aid professionals in the design of sustainable and healthy buildings.
Facts about Circadian House Key principles for a Circadian House are: Live in balance with nature: a home that allows the residents to live with and follow the daily and seasonal cycles of the outdoors Adaptability: a home that seamlessly adapts to changing conditions, daily and seasonal rhythms as well as individual user needs Sensibility: a home that protects against harmful substances undetectable by humans, and a home that allows users to control parameters that can be sensed.
Key circadian design factors: Variation: adapting to cycles and natural rhythms rather than uniformity or non-variability Stimulation: providing different levels of stimulation from light, sound, etc. during day and night Outdoor/indoor relation: giving easy access to outdoors/semi-outdoors and a feeling of connectedness to the outdoors when indoors Light/darkness: following the natural human rhythms, more light during daytime, darkness at night Electric lighting: supplementing natural light, changing in intensity during day/night in sync with natural light levels and human activity Cool/warm: adapting to thermal comfort during day/night, according to activity level and use of different rooms Silence/sounds: opening up to sounds from the outdoors during daytime, quiet spaces during nighttime Rest/activity: providing spaces for activity as well as relaxation/recreation Flexibility: encouraging use of outdoor and semi-outdoor spaces whenever possible Control: giving freedom to residents to control the indoor climate.
The idea for the Circadian House cooperation developed over some years. It started with a dialogue with researchers around the Model Home 2020 project to learn whether it would be possible to develop specific requirements that would maximise the focus on our health and well-being indoors, says Per Arnold Andersen, department head of the VELUX Group Knowledge Centre of Daylight, Energy and Indoor Climate. He continues: Our ambition was to gather experts to bridge state-of-the-art knowledge and science, and to reach mutual consensus about the requirements and design criteria for a home that supports peoples circadian rhythm. Inviting the researchers to a series of workshops, we aimed to move further with the discussions than is possible by just using one approach. I think the cooperation was a success because now, for the first time, we have a paper authored by 19 well-known researchers, who focus on the many aspects that affect our circadian rhythm and thereby our well-being. Moreover, the knowledge has been formulated into specifications that we can actually use in building design. One of the researchers was Pawel Wargocki, Associate Professor at the Technical University of Denmark, working with indoor climate. During the Circadian House cooperation, he gained new insight and ideas for future research projects. Ive learnt a lot from the other participants whose research is in areas different from mine. The whole idea of gathering individuals from so many disciplines attempting to translate scientific knowledge into practical solutions was very interesting but at the same time also quite challenging. More dialogue of that kind in the future would be very useful because it creates synergies between the different disciplines and a multidisciplinary approach, which is certainly required when dealing with indoor environmental quality and its effects on humans. Ideally, it would be fantastic if one day a house based on the Circadian House principles could be constructed and we could verify our approach, says Pawel Wargocki.
The VELUX Group aims to play an active role in the public policy process, using our expertise as a basis for dialogue to ensure that the perspective from Sustainable Living in Buildings is reflected in building regulation. Our approach is guided by our Public Affairs Policy, which applies to all employees, consultants and advisors involved in VELUX Group Public Affairs activities.
Daylight should be used as primary light source in buildings during daytime to fulfil both our visual and non-visual (biological) needs. Evidence and research show that human health and well-being rely on regular exposure to high levels of light during daytime and complete darkness at night. We recommend levels of minimum 300 lux for 75 per cent of the room area and 500 lux for areas where a task is performed. These values are based on the method described in the coming EN standard for daylight in buildings, expected to be finalised in 2016. When daylight is the primary lighting source in daytime, the need for electric lighting can be reduced by 15-30 per cent, significantly reducing the energy consumption of buildings. Lux is the measurement unit for the level of light. Daylight should always be part of renovation strategies. Daylight is essential to improving the energy efficiency of buildings through passive solar gains and crucial for indoor comfort.
Environmental loads: Active Houses limit the environmental loads during the whole lifecycle of the building Fresh water consumption: Active Houses minimise freshwater consumption Sustainable construction: Active Houses take sustainable construction and sourcing into consideration.
The VELUX Group develops Life Cycle Assessments (LCAs) of our products to monitor and improve their environmental impact from production, transport, use and disposal. In 2013, we continued to develop and fine-tune the model for Life Cycle Assessments of our products and we can now provide LCAs for all our main product categories. Read more about Life Cycle Assessment
Since 1996, the VELUX Group has had a comprehensive Competition Law Compliance Programme in place to prevent anti-competitive behaviour in our business and to ensure that all sales companies are aware of their obligations in terms of competition rules. Our leading position in the market makes this programme critical to our business.
Tax policy
The VELUX Group acts with integrity and transparency in tax matters. Our approach is guided by our Tax Policy, which applies to employees as well as to consultants and advisors involved in tax issues. In summary, the VELUX Groups Tax Policy states: It is the overall tax policy of the VELUX Group to consider tax as a cost; therefore the objective will be to minimise the total tax payment of the VELUX Group in order to improve the cash flow with respect to the rules formulated by VELUX A/S. The business perspective is always the key driver when making decisions. The VELUX Group will not enter into projects without substance where the only objective is to create tax benefits for the participants. The VELUX Group will not register in countries known as tax havens (as listed by OECD) unless there is a sound business reason fordoing so.
The Danish VELUX companies are included in the mandatory joint taxation with VKR Holding A/S and the other Danish companies owned by VKR Holding A/S. Corporation tax of the Group's Danish joint taxation income is paid by VKR Holding A/S.
Each year, a share of the VELUX Groups profit is returned to society through THE VELUX FOUNDATIONS set up by the founder of the VKR Group, Villum Kann Rasmussen; he instigated the foundation VILLUM FONDEN in 1971 and ten years later VELUX FONDEN. Both foundations provide support for larger, non-profit projects with scientific, cultural, artistic, social or environmental objectives. VILLUM FONDEN targets its grants towards research and knowledge dissemination in the fields of natural sciences and technology, as well as to social, environmental and other projects with major impact on the development of society. It also presents the Villum Kann Rasmussen Annual Award for Technical and Scientific Research of 667,000. VILLUM FONDEN is active in Denmark, Greenland and Europe. VELUX FONDEN supports projects associated with active elderly citizens, gerontological research, ophthalmological research and humanities research projects. It also supports major projects with environmental, social, cultural or artistic purposes. VELUX FONDEN is active in Denmark. Both foundations are non-profit trust funds governed by Danish law and subject to the supervision of the Civil Affairs Agency under the Danish Ministry of Justice. The two foundations each have their own independent boards. In 2013, the two foundations made 505 donations totalling 158 million. Below are a few of the projects that received support from the two foundations during the year. VILLUM FONDEN donated 126 million to such projects as:
Technical and natural sciences, Denmark: 12.8 million was granted to 19 young researchers under the foundations Young Investigator Programme. The aim is to support especially-talented young Danish researchers in science and technology with ambitions of establishing their own, independent research profiles. Environment and sustainability, Europe: The European Environmental Bureau received 710,116 for the project Boosting Ecosystem Resilience, which aims to improve the effectiveness of EU policies protecting natural areas and wildlife. Social projects, Poland: The Nobody's Children Foundation received 1.6 million for a number of activities. Among them, supporting parents at the initial stage of parenthood, offering education to parents, caregivers and professionals, providing support for children who are exposed to various risks of abuse and in need of particular support while involved in criminal procedures, and finally improving childrens safety on the Internet.
Active elderly peoples activities, Denmark: 26,796 to The Association for the Tooth Necks (Foreningen Tandrdderne) for dental treatment of homeless people, drug abusers and socially vulnerable people. The treatment is carried out by retired dentists. Gerontology and geriatrics, Denmark: 1.3 million to Aarhus University for the establishment of Aarhus Research Centre for Brain Ageing and Dementia ARCADIA. Ophthalmology, Denmark: 669,881 to Odense University Hospital for the project Reduction of loss of vision and laser-induced side-effects through implementation of individually-based laser treatment for diabetic retinal diseases. Humanities, Denmark: 668,246 to the University of Southern Denmark, Department of History for the project Modernity, Islamic Traditions and the Good Life: Exploring the construction of meaningful modern Muslim selfhoods Environment and sustainability, Denmark: 870,897 to the project Sustainable Youth, with the purpose of providing young students with tangible tools to create a more sustainable school. Social projects, Denmark: 1 million to four Danish aid organisations for Christmas aid and follow-up in collaboration with the families.
It is our vision to lead the development of better living environments with daylight and fresh air through the roof. Through research and innovation, we contribute to the sustainable buildings of the future by offering high-quality roof windows and accessories.
It is an important focus area for VELUX product development to constantly improve the sustainability of the products we offer to the global newbuild and building renovation market. More daylight, more fresh air and lower energy bills are key drivers in our product development. And it is of highest priority that our roof windows can last for up to 40 years. Windows are one of the few building components that can play a central role in creating both a better indoor climate and a positive energy balance in buildings by utilising the immense potential of the free energy of the sun. VELUX windows are designed to minimise heat loss through the windows and to make the most of solar gain. Our New Generation roof windows provide even more daylight, fresh air and energy efficiency. The launch began in 2012 and will continue in 2014. In 2013, the New Generation of VELUX roof windows were launched in seven markets across Europe. What is energy balance and how can it be used to create sustainable homes? View this film to get the answers.
Facts about the energy balance of buildings The energy balance is calculated as the solar heat gain (g-value) minus the heat loss (U-value) through walls, roof, doors and windows.
The VELUX product programme ranges from complete skylight systems to roof windows, sun tunnels, blinds and shutters as well as home automation systems. All products are developed to provide daylight and fresh air through the roof as part of our vision to lead the development of better living environments. The energy efficiency of our products is continuously improved to comply with the highest standards. Our latest product features include new high-performing insulation material, improved airtightness and maximised effect of free solar heat gain through larger window panes. All our products are designed to provide the best energy balance. But it is through a combination of our products that the best energy balance, indoor climate and comfort is achieved by taking full advantage of heat gain through the windows, natural building ventilation, sun screening for cooling, etc. Our products are therefore part of the solution to the dual challenge of energy consumption and unhealthy indoor climate in buildings. Read more about our commitment to Sustainable Living in Buildings.
Roof windows
The VELUX Group offers a complete range of roof windows for a wide range of building types and applications. VELUX roof windows are designed to offer people better living environments without negative impact on the environment. The focus area in the development of our new generation of roof windows has been to get more daylight and comfort while using less energy. Our roof windows are designed to maximise the heat gain through the windows in the heating season and to retain heat inside the building with the new insulation design, VELUX Thermo Technology. At the same time, large window panes ensure maximum flow of daylight into the room, while offering attractive views of the outdoors and reducing the need for artificial lighting. The unique ventilation flap lets in fresh air, even when the window is closed. VELUX roof windows are sold in approximately 40 markets around the world, and our solutions are suited for any kind of climate. It is of highest priority that our roof windows can last for up to 40 years. Peoples health and well-being are at the heart of VELUX product development. View this film to see what we mean by high liveability. By the end of 2013, our New Generation roof windows had been launched in ten markets. As part of the launch, more than 50,000 installers were trained online or in face-to-face sessions in the installation of the new roof windows.
Flat-roof windows
The VELUX Group designs and manufactures a comprehensive portfolio of windows for flat roofs with the same high standard of quality, comfort and energy efficiency as our range of traditional roof windows. The flat-roof product programme offers windows that can be opened and windows without opening function. One of the latest models is a smoke ventilation window that increases safety in case of fire. The VELUX flat-roof windows are designed with a glass insulation pane that ensures the full benefit of daylight through the roof combined with excellent insulation properties.
Sun tunnels
The VELUX sun tunnel brings daylight into the darkest spaces. The sun tunnels are available in a number of designs for pitched or flat roofs. For homes with bathrooms, hallways and other rooms with no daylight, we have developed the VELUX sun tunnel, which brings daylight into even the darkest spaces through a specially designed tunnel from roof to ceiling.
In 2013, we continued to develop and fine-tune the model for Life Cycle Assessment (LCAs) of our products. Our LCA model takes all product phases into account from raw materials through production, distribution and use all the way to recycling and final disposal. In 2013, we made LCAs for Northern Europe for all our main product categories and they can be supplied, on request, as VELUX Environmental Product Assessments. In 2014, we will make LCAs for Southern Europe. The LCAs show that the main environmental effect of a VELUX roof window is in the use phase. In many cases, a VELUX roof window actually has a positive CO2 balance over the complete lifecycle of the window. This means that the positive energy contribution of the roof window through passive solar gain during the use phase exceeds the energy consumption for production, distribution, installation, maintenance and disposal. The energy contribution of a roof window can be optimised by adding blinds and shutters to avoid overheating in the summer and improve insulation in the winter. It is also important to take the position of the roof window into account when choosing the pane type, since that will also have an impact on the CO2 balance. Internally, the knowledge gained through the systematic approach to Life Cycle Assessment is used in our development of building components that are sustainable from cradle to grave. Our LCA knowledge is also used externally to promote the application of sustainable products and solutions. Product LCAs are the first step towards Environmental Product Declaration or Energy Labelling of windows and accessories. (link til afsnit I Public affairs)
The red column shows the accumulated year-to-date CO2 emissions from raw materials, production, transport and disposal. In year 40, the column will be slightly lower because parts of the roof window will be reused. There will be no increase in CO2 emissions because heat loss through the window has not been included here; it is part of the grey column. The grey column shows the avoided CO2 emissions in the use phase (accumulated year to date), i.e. the difference between heat loss and passive solar heat gains through the window in the heating season. This net heat gain results in avoided CO2 emissions due to reduced heating requirements. The grey line shows the accumulated CO2 savings calculated as the difference between the red and the grey column. After approximately ten years, the window will have saved more CO2 emissions than were generated in its production, transport, use and disposal. This means that the window has a net positive CO2 footprint throughout its lifetime.
Packaging
In close cooperation with our logistics partners, we continuously search for ways that will optimise the loading of trucks and reduce the environmental impact of transport. Using our cube packaging system, the windows are wrapped with stretch foil and stacked vertically in the trucks to allow as many windows as possible in each load. The windows travel from production site to point of use in the same packaging with only the stretch foil being discarded. The packaging is optimised in a way that makes opening easy and minimises the lifting the installer is exposed to while working with the window. All cardboard used for packaging can be recycled. In Europe in general, approximately 80 per cent of all cardboard is recycled.
Quality is a cornerstone of the VELUX business, essential to fulfilling our vision of leading the development of better living environments with daylight and fresh air through the roof and to be rated as the best in the eyes of our customers. Our roof windows are developed to ensure a lifetime of up to 40 years. Quality has top priority at all levels from purchasing through development and production to after-sales service. We govern quality in products and processes by the VELUX Group Quality Policy and the VELUX Quality Management System. In our customer survey carried out in 2013, 98 per cent of the installers and dealers agreed that products from the VELUX Group are reliable and of high quality.
Purchasing
The VELUX Group applies a global procedure for qualifying new suppliers. Before contracting, careful screening takes place to ensure that the suppliers are able to meet our requirements for quality, sustainability and logistics. The screening includes supplier self-assessment, auditing of quality processes and testing of the materials they will supply. Risk assessment also forms an important part of the supplier selection process. In 2013, we strengthened the components qualification process globally to ensure that the processes and quality setup ensure consistent and reliable deliveries of components to our production sites.
Wind tunnel tests, where windows and flashings are tested in full scale and exposed to some of the worlds most severe rain and wind tests Climate tests, where windows are exposed to extreme temperature changes from very hot to very cold, as well as snow, ice and high humidity Solar tests that simulate intensive sun impact and its effect on windows and accessories Mechanical tests of strength, durability for wind load and heavy snow load or long-term use of windows, such as the 25,000 times opening and closing test Technical features of great importance in terms of CO2 reduction are also tested, such as U-value, air permeability and ventilation.
Production
The wide range of VELUX products is manufactured at production sites in eleven countries. All production sites are certified to the ISO 9001 quality standard. The ISO certification means that our production sites are regularly audited by an independent third party. Our global quality team audits our production sites regularly to ensure that windows and accessories leaving the sites meet the required specifications and VELUX quality standards. During 2013, 33 quality audits were conducted in the VELUX Group. Materials, components and finished products are regularly sent from the factories to the VELUX Group quality lab to ensure the quality level is maintained at all times. Process controls built into production equipment or performed by operators, combined with inspection and testing of finished products, are all part of the quality management system, ensuring the consistent, high standard of VELUX products. To sustain the competitiveness of our products, there is continuous focus on productivity throughout the supply chain. Continuous improvements are identified, carried out and monitored through the VELUX Manufacturing Model, involving all employees in the daily optimisation of production. The VELUX Manufacturing Model is built on lean principles with clear KPIs for key processes and activities.
In line with our Model Company Objective, we strive to treat our customers, suppliers, employees and shareholders better than most other companies. We aim for the highest standards of business practices in our interactions with customers and business partners and we promote responsibility and respect for human rights in our supply chain.
It is part of our vision that we want to be perceived as the best in the eyes of our customers. We support our customers before, during and after their purchase of a VELUX product. The VELUX Groups customers span widely from end-users to specifiers, dealers and installers. We have close dialogue with our customers and partners to provide reliable, high-quality products supported by unsurpassed service and to share knowledge on Sustainable Living in Buildings. Our customer interaction is continuously strengthened through the company-wide sales system Accelerating Sales Effectiveness. It is a systematic approach that provides a better understanding of the needs of our customers and supports best-practice sharing between VELUX companies to constantly improve customer dialogue and service. The sales system has now been implemented in all markets.
Specifiers
The VELUX Satisfaction Tracking survey shows that 96 per cent of the specifiers we work with are satisfied or very satisfied with the cooperation. Specifiers, i.e. architects, contractors, engineers and developers, are close partners of the VELUX Group. We engage in dialogue and knowledge sharing about daylight, energy and indoor climate. We are also involved in research projects and demonstration houses all over the world. These are some of the know-how and tools shared by the VELUX Group targeted at specifiers Information about the Active House specifications, including in-depth knowledge of designing with daylight, fresh air and high energy efficiency Design tools such as VELUX CAD, the VELUX Daylight Visualizer, the VELUX Energy and Indoor Climate Visualizer and technical documentation The Daylight website with research The global Daylight & Architecture magazine The global International VELUX Award for Students of Architecture The Daylight Symposium for researchers and specifiers worldwide. The annual VELUX Satisfaction Tracking customer survey shows that 96 per cent of the specifiers we work with are satisfied or very satisfied with the cooperation. 66 per cent would recommend VELUX products to colleagues and customers. According to the survey, the specifiers rate VELUX products as high-quality and reliable products. Moreover, specifiers appreciate the technical support provided by us. See examples of some of the demonstration houses that the VELUX Group has been involved in.
Distributors
The VELUX Group has an extensive distribution network, making our products available at distributors. Our Satisfaction Tracking 2013 survey shows that 94 per cent of the distributors we interact with are satisfied or very satisfied with the cooperation. Distributors have close interaction with the end-users and building professionals in terms of roof window brand and solution. The VELUX Group also provides logistics services that make products easily available at the distributors stock or at the building site. The VELUX Satisfaction Tracking 2013 survey shows that 94 per cent of the distributors we interact with are satisfied or very satisfied with the cooperation. 71 per cent would recommend VELUX products to colleagues or customers. The tracking also reveals that distributors are satisfied with the quality of our products and that they perceive us as a reliable supplier.
Installers
Installers are often the primary adviser on the choice of roof window solution and brand. Moreover, the perceived quality of VELUX products depends on the quality of the installation. Interaction with installers therefore has high priority. Ongoing dialogue with installers is an important part of our product development to make sure aspects of installation are an integral part of our products. We offer training, onsite support, installation instructions and videos to train installers in the best possible way. In 2013, more than 50,000 installers all over Europe participated in installer training in connection with the new roof window generation. See examples of launch activities in some of our markets. The VELUX Satisfaction Tracking 2013 survey shows that 96 per cent of installers working with us are satisfied or very satisfied with the cooperation. 81 per cent of the installers would recommend VELUX products to colleagues and customers.
In the Netherlands, installers, dealers and architects were introduced to the new roof windows at six events at national ice stadiums. All in all, 2,500 people took part in the events where they recieved information, attended installation workshops and even got a chance to try out their skills in ice skating. Speed skating is popular in the Netherlands, and at the same time we found the link between the cold and the energy efficiency of our new windows relevant, said Claudia van Veenendaal, PR Manager in VELUX Netherlands.
In France, 30 events at the VELUX France headquarters in Morangis introduced the New Generation windows to more than 1,200 customers. The presentation took place using a cinematic-theatre technique, blending live performance and film to take the participants through the history of consumer expectations and how VELUX products have developed over time. After the introduction, installers and dealers participated in workshops to get more details on the new products. More than 10,000 installers were trained in 2013, and the feedback from the participants has been very positive, said Alexandra Thomas, who was in charge of the launch in VELUX France.
In January, the German sales company launched the New Generation at the large building trade fair BAU in Munich. The event was a great success and VELUX Germany won the prestigious award Baustoffmarkt-Oscar for the new generation. In all, the sales representatives trained 30,000 installers over a four-month period in the installation of the products.
In Switzerland, the launch of the new generation was choreographed as a TV show broadcasting VELUX news, interviews and games. We had around 600 guests for the event. We chose the TV set-up as something new and underlined the infotainment approach we wanted. The feedback from the visitors was that they appreciated the balance between entertainment, socialising and information, said Felix Egger, General Manager of VELUX Schwitzerland. Since the launch event, more than 2,100 installers have been trained.
End users
As one of the strongest brands in the global building materials sector, we aim to give end-users a positive experience before, during and after their purchase of a VELUX product. Today, 71 per cent of European end-users know the VELUX Brand. As one of the strongest brands in the global building materials sector, we aim to give end-users a positive experience before, during and after their purchase of a VELUX product. Making a hole in the roof and carrying out an installation that will last 40 years or more is a matter of trust in terms of quality, innovation and sustainability, and we want our customers to feel they get more than they pay for. The VELUX Brand Tracking survey reveals that 71 per cent of European end-users know the VELUX Brand. Among people who know the VELUX Brand, 86 per cent would choose a VELUX window if they were in the market for a roof window. We offer after-sales service and support, guidance in the inspiration and decision phase with architectural show cases and advice, as well as a list of recommended installers to put the products in place. After purchase, our service engineers are there to assist, repair and service the products if something goes wrong. In general, it is VELUX policy to offer spare parts for our roof windows for 25 years.
The VELUX Group works with suppliers who share our commitment to responsible business practices. We form long-term partnerships, communicate our requirements through the VELUX Code of Conduct for Suppliers and monitor compliance through audits and assessments. Supporting high labour and environmental standards is an essential part of maintaining the efficiency of our supply chain and the quality of our products.
Wood certification
In 2013, 97 per cent of the wood sourced for roof window production came from forests certified to FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) standards. The VELUX Group recognises the importance of sustainable forest management as part of our efforts to protect the environment, ensure biodiversity, tackle climate change and protect the rights of communities living around forests. Our aim for 2013 was to continue to source a minimum of 95 per cent of our wood from forests certified to FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) international standards. We met our goal in 2013 by sourcing 97 per cent from certified sources. The remaining 3 per cent is from wood defined as controlled by the FSC or PEFC international standards, meaning the origin of the wood is known and it comes from non-controversial sources. Our goal for 2014 is to maintain more than 95 per cent certification. All VELUX windows are manufactured at our own factories, and all factories in Europe are FSC or PEFC certified. We cooperate closely with the FSC and PEFC organisations in order to ensure effective, sustainable and well-documented sourcing through the whole Wood certification chain of custody. While having an FSC certificate on the wood we purchase and for the factories, it has unfortunately not been possible to have an FSC certificate on the finished products. This is due to technical differences between our production set up and FSC. Together with FSC, we initiated a pilot project to see if it would be possible to find a solution to these technicalities. The report from the project showed positive results but the proposal was turned down by FSC. We will still use FSC certified wood and our factories remain FSC certified. However, we may see a decline in FSC certified wood and an increase in PEFC certified wood. We already have PEFC certified roof windows. The wood used in VELUX windows is primarily Pinus Sylvestris, also known as Scots Pine or Redwood, from boreal, herniboreal and temperate forest types. The majority of wood is sourced from Sweden, Finland, Russia and Poland, and to a lesser extent from the US, France, Norway, Estonia, Hungary, Denmark and Germany. In all these countries, either FSC, PEFC or both certification schemes are widely used. We do not use tropical hardwood. The EU Timber Regulation is being ratified by the EU member states. The VELUX Group was assessed in December 2013 by the authorities as complying.
Indirect suppliers
Around half our procurement expenditure is with suppliers of non-productrelated (indirect) materials and services. The VELUX Code of Conduct is in the process of being implemented for current and future indirect suppliers. The majority of our indirect suppliers are based in Western Europe and supply a wide range of goods and services ranging from machine spare parts to office equipment and marketing services.
The VELUX Group is committed to respecting human rights as defined by the International Bill of Human Rights and the core labour rights set out by the International Labour Organizations Declaration on Fundamental Principles and Rights at Work. States have the duty to protect their citizens against human rights abuses. We fully acknowledge our independent responsibility to respect human rights i.e. to avoid infringing the rights of individuals, groups and communities through our business activities and in our relationships. Respect for the individual is central to the way we work and part of the Model Company Objective defined by our founder. The Model Company Objective ensures value-based and responsible behaviour at all levels in the organisation, safeguarding employees against adverse human rights impacts.
Striving for the highest standards in the way we do business is a key part of our efforts to be a Model Company. We take a zero-tolerance approach to corruption, whether it involves VELUX Group employees or others acting on our behalf. We have a long history of commitment to responsible business practices, guided by our values and continuous focus on maintaining the trust of our business partners. The VELUX anti-corruption policy provides guidance to employees about what is considered appropriate in various business situations. The policy requires management to ensure that bribery does not occur. Management also has to formulate local guidelines for avoiding facilitation payments and for restrictions on gifts and entertainment.
Anti-corruption training
We train managers and employees in the VELUX anti-corruption policy and guidelines. In 2013, 90 per cent of our senior managers completed the anti-corruption e-learning course. The objective of the course is to ensure that the policy is understood and to facilitate reflection on how the policy relates to day-to-day situations. The course uses fictional scenarios involving ethical issues to show how the policy works in practice. We continue to work with guidelines and tools to improve our work with anti-corruption locally.
As an organisation, we work systematically to attract and retain the talent we need, to reduce the impact of our operations on the environment and to optimise our use of natural resources. In the VELUX organisation, we have always been inspired and guided by our values. Together with our Model Company Objective, the values form our cultural foundation; they help us navigate and form a basic guide for behaviour rather than a formal set of policies and rules. Our organisation and management principles ensure that managers across the organisation know why and how we operate to execute our strategy.
Maintaining our market leadership depends on our ability to attract and retain the best people. As part of this, we strive to provide a safe and healthy work environment where people are treated with respect, where they can develop their skills and enjoy challenging careers. We have a limited number of corporate policies and programmes for our local companies, because daily business operations are a local responsibility. This decentralised approach means that group-wide data for some employeerelated indicators do not cover all aspects of the VELUX Groups human resources.
Our Organisation Principles put high demands on our managers. To reflect this and make our expectations for management behaviour clear, we have formulated three Management Principles. In the VELUX Group, managers must have a passion for: Our Business to execute our strategy Our People to reach our potential Our Performance to deliver on our promise.
The principles were revised at the VELUX World Conference in September 2013 and will be implemented during 2014 through a number of activities and development programmes. Organising for a stronger global structure In the last couple of years, we have introduced the one VELUX mindset, establishing global processes and functions that will help us achieve greater cohesion and efficiency across the organisation. As part of the one VELUX mindset, several business support functions were organised into more global functions, starting with financial services in 2012 and moving on to Procurement, HR, IT and Facilities Management in 2013.
On-the-job training or training course data developed and run by our operating companies is not collected for the time being.
Annual dialogue
The annual dialogue is a yearly conversation between employees and managers in the VELUX Group. The ambition is that all employees realise their full potential and contribute in the best possible way to the companys success. It is the aim of the VELUX Group that every single employee realises his or her full potential and contributes in the best possible way to the companys success. To support individual development, it is our ambition that as many managers as possible conduct an annual dialogue with their employees. Due to the decentralised structure of the company, we do not have consolidated figures for the global implementation of annual dialogues. The dialogue comprises an evaluation of the past years performance as well as goal-setting for the coming year, including action points for development and career.
Diversity in management
The VELUX A/S Board of Directors has set up policy and targets for the number of women on the Board. Moreover, we have policies, processes and tools to increase the number of women in management positions. At the beginning of 2013, the percentage of women elected for the Board was 20 per cent. However, in 2013 three employee representatives were elected for the Board and, since all three were men, the female representation is now 12.5 per cent. The target is to increase the representation of women on the Board of Directors over the next three years, always founded on the principle of suitability and qualifications of the candidates. In 2013, 16 per cent of our senior managers were female. We recognise that women are underrepresented at senior level in the company. When recruiting new managers, internal as well as external recruiters are requested to present both male and female candidates. In our internal talent and graduate programme, we aim for an even gender participation. In 2012, 33 per cent of the recruited LUMOS graduates were female. The gender distribution for the VELUX Groups Danish companies is as follows: Gender distribution, senior managers
Group figures on women in management positions are not available for the time being.
Case: Meet Eva Ne asov, General Manager of the VELUX factory in the Czech Republic
Eva Ne asov took up the position as General Manager of the VELUX factory in the Czech Republic in 2001. Since then, she has expanded the company from 90 to more than 400 people. The factory manufactures blinds, insect screens, motors for windows and roller shutters, and electronic controls. As a general manager, Eva Ne asov has overseen the extension of the factory from one production hall in 2001 to five halls today. She also manages the Czech product development department with 13 engineers located in the nearby city of Brno in conjunction with the university campus. Coming from a background in sales, it took serious consideration before Eva Ne asov ventured into the field of production when she was offered the job as general manager of the production company. Today, she is very happy with the challenge of leading a large production company and she would not swap it for anything. As one of the still relatively few female top managers in the VELUX Group, what are her key priorities in management? I am a strong believer in motivation as the key driver of business results. I encourage people to develop, because when people develop, the company develops. I believe in empowering people, in giving people responsibility and freedom to decide and act. In that way we bring the company forward. And I am a fan of open and honest feedback to continuously improve, says Eva Ne asov. 80 per cent of the workforce at the factory in Vykov are women. The assembly work with many small components that must be fitted with great precision appeals to women. In the management team, however, Eva Ne asov stresses the need for diversity and four out of six on the team are men. Diversity is needed to succeed in todays tough competition. In our management team, my female strengths as empathic and intuitive are balanced by my male colleagues. Maybe diversity is not always the easiest way in management, but it definitely creates the most value. When you have a diverse and loyal team characterised by mutual respect and trust, you can come a long way, says Eva Ne asov. As in many other countries, female top managers are rare in the Czech Republic, especially in production companies. Eva Ne asov is very grateful for the opportunity she was given to prove that she could lead a complex and growing organisation, and she hopes to be a role model for other women.
Employee turnover
The number of employees fell in 2013 compared to 2012 by 270 people. In 2013, the turnover of production workers remained at a relatively stable level of 19.1 per cent compared to the previous year. The turnover of non-production workers rose from 10.2 per cent last year to 12.4 per cent in 2013. The increased turnover is a result of organisational adjustments to ensure future competitiveness of the VELUX Group by aligning manpower to the current level of activities in the group, and a relatively weak European market for building and renovation. One of the reasons for the lower internal activity level is the completion of several major development projects such as the New Generation roof windows. Number of employees, VELUX Group
Employee turnover
Less
The Employee Foundation of the VKR Group has three main objectives. The first is to support employees and their close families, typically in the event of unfortunate situations or for educational purposes. The second is to support charitable projects in the vicinity of VKR Group companies, and the third is to present the Villum Kann Rasmussen Award. Between 1992 and 2013, almost 2,600 people received financial support from the foundation, either for themselves or for their families. In the same period, more than 1,300 charitable projects in the vicinity of the VKR Groups companies received support. Some examples of donations made in 2013 are: In Croatia an employee received support for rehabilitation after a series of brain operations; an employee in Slovakia received support for home conversion to cope with a handicap; in Hungary an employee's child received a scholarship to become a cook; the child of a British employee received a scholarship to study law; in Belgium a donation was made to install terraces at a school for mentally handicapped children; and in Slovakia a donation was made for benches in a public park. Grants from The Employee Foundation of the VKR Group
Less
In 2013, ten employees received the Villum Kann Rasmussen Award: Inge Marie Stubkjr Olesen, Gsdal Bygningsindustri Jim Tollison, VELUX America Peter Schenk, VELUX Germany Jzsef Sos, VELUX Hungary Stefan Nilsson, VELUX Sweden Jens Bruun Nielsen, VELUX Denmark Marleen Rickaert, VELUX Belgium S.A. Svend ge Iversen, VELUX A/S, stbirk Egon Graversen, VELFAC A/S Marie Christine Deliot, KH-SK France S.A.S. Read more about the award recipients
The VELUX Group applies the OHSAS 18001 management system for occupational health at all production sites. Moreover, a comprehensive Safety Excellence Programme is beeing rolled out at all factories to build a strong safety culture and to continuously bring down the number of work-related injuries. It is our belief that time invested in safety has significant positive impact on our business performance through increased employee empowerment, reduced accident-related costs and generally improved productivity. The roll-out of the Safety Excellence Programme was initiated in 2011 and will be completed at all production sites in 2014.
Safety performance
The long-term safety vision is to have zero accidents and incidents. In 2013, the accident frequency was reduced from 3.9 to 2.4 accidents per one million working hours at the VELUX factories and among Danish administrative employees. 2.4 is the lowest number of accidents per one million working hours we have ever registered. The target for 2013 was 1.75 accidents per one million working hours. The target for accident frequency in 2014 is 1.5. The lost-work-hour frequency for accidents was 0.8 lost hours per 1,000 working hours in 2012, but only 0.3 in 2013. This is a historically positive achievement and below our 0.5 maximum target. The decrease in lost-work-hour frequency shows that accidents have become less serious a very positive development. The overall very satisfying result is that we experienced fewer and less serious accidents in 2014. Accidents per 1 million working hours
Since 1997, the environmental management system of the VELUX Group has been certified to the international environmental standard ISO 14001. All VELUX manufacturing sites have achieved this certification. The VELUX Group is committed to protecting the environment and we work systematically to reduce our impact on environment and natural resources. Tackling climate change has high priority in society and, by developing sustainable building solutions and by constantly minimising the environmental footprint of the VELUX factories, we seek to contribute to sustainable development.
The VELUX carbon footprint calculation and the 2007 baseline were corrected in 2013 for both this year and for the years before. A correction was needed due to the number of company cars being underestimated previously and due to an improved method for calculating our carbon footprint from our sales offices.
Waste management
The VELUX Group works continuosly to reduce resource use and waste. Where waste cannot be avoided, the goal is to recycle as much as possible. Around 98 per cent of our waste is recycled or incinerated to produce energy. Most of our production waste is wood, steel, aluminium and glass. In 2013, our waste was disposed in the following way: 72 per cent was recycled 26 per cent was used to produce energy by incineration Around 0.6 per cent of our waste contains varnish and is classified as hazardous waste and sent for special waste treatment The remaining 1.4 per cent of waste is sent to landfill.
Water management
In 2013, water consumption at our factories was 140,000 cubic metres compared to 134,000 in 2012. The VELUX Group does not register general waste water production from factories. However, due to the type of manufacturing in the VELUX Group, waste water from production companies is predominantly sanitary waste water sent to sewage treatment and to a minor degree waste water from cleaning and washing of components. A very small amount of waste water/sludge, e.g. collected from periodic special cleaning processes of equipment, is included in the 0.6 per cent waste we disposed of as special waste treatment.
To get the overview of how we have done in selected areas, our performance is measured by the indicators below and progress is tracked against these indicators. You will also find more information about the report and the guidelines we have applied to determine what to include and the contents of the report.
This is the VELUX Groups third annual Corporate Responsibility Report. Purpose of the report The purpose of the VELUX Corporate Responsibility Report is to provide stakeholders with an overall transparent, fair and balanced picture of the VELUX Group as a Model Company, which is the foundation of how we work with Corporate Responsibility. Corporate Responsibility reporting is a journey and we believe we are making good progress towards achieving the purpose of the report. Target groups The Corporate Responsibility Report is targeted at our international customers, politicians and authorities, interest groups, journalists, CR professionals, as well as current and potential employees globally. Scope Unless otherwise stated, the data and reporting relates to the entire VELUX Group, i.e. production sites, distribution centres, administration and sales offices. Suppliers and other third parties are included only in the specific reporting on business partners. The report covers the 2013 calendar year. Reporting principles The report was compiled using the principles of the Global Reporting Initiative (GRI), Sustainability Reporting Guideline as guidance. Stakeholder analysis The topics that are important for us to report on to our audience were identified through a number of activities. Most of these activities are part of daily operations and reflect an understanding of and response to stakeholder concerns. Other activities were conducted with the purpose of developing the understanding of our Corporate Responsibility performance. These include surveys and benchmark studies. Defining key issues To define our most important areas in Corporate Responsibility, we have identified the issues based on where the organisation has economic, environmental and social impacts that significantly impact the success of our business and are of great importance to our stakeholders. This includes risk management, legal matters and market prediction as well as an assessment of Corporate Responsibility in relation to our business strategy. Data processing The environmental and health and safety data in the report was collected, compiled and validated by the VELUX Groups HS&E function, the human resource data by the VELUX Groups Human Resource function. Data on anti-corruption, anti-competitive behaviour etc. has been collected by the relevant internal issue owners, whereas brand and satisfaction tracking was carried out by an external party. The data is collected annually according to a fixed reporting procedure. Data was compiled for the calendar year 2013 as end-of-the-year data with the exception of brand and satisfaction tracking, which was compiled during the year, and anti-corruption e-learning, which was collected at the beginning of 2014 due to a change in the IT platform at the end of 2013.