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This document provides an overview of Scientific Management and the Human Relations Movement as theories of organizational management. Scientific Management, developed by Frederick Taylor in the late 19th/early 20th century, focused on efficiency and standardized work processes. Its key principles included analyzing jobs scientifically, rigorous worker selection and training, formal authority relationships, and differential piece-rate wages. While increasing productivity, it faced criticism from workers. The Human Relations Movement that followed emphasized the social and psychological aspects of work. Both theories still influence modern management approaches, though their application has evolved with changing organizational needs.

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NgocHa Ma
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0% found this document useful (0 votes)
73 views9 pages

Tables of Contents

This document provides an overview of Scientific Management and the Human Relations Movement as theories of organizational management. Scientific Management, developed by Frederick Taylor in the late 19th/early 20th century, focused on efficiency and standardized work processes. Its key principles included analyzing jobs scientifically, rigorous worker selection and training, formal authority relationships, and differential piece-rate wages. While increasing productivity, it faced criticism from workers. The Human Relations Movement that followed emphasized the social and psychological aspects of work. Both theories still influence modern management approaches, though their application has evolved with changing organizational needs.

Uploaded by

NgocHa Ma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TABLES OF CONTENTS TABLES OF CONTENTS: +ABSTRACT +INTRODUCTION +SCIENTIFIC MANAGEMENT -Definition -Origination and Contrib tor! -"rin#i$%e!

-Inf% en#e! on organi&ation -A$$%i#ation! -Strengt'! and (ea)ne!!e! -Feat re! in *+!t #ent r, +T-E -UMAN RELATIONS MO.EMENT -Definition -Origination and Contrib tor! -"rin#i$%e! -Inf% en#e! on organi&ation -A$$%i#ation! -Strengt'! and (ea)ne!!e! -Feat re! in *+!t #ent r, +CONCLUSION:

I/ Introd #tion Organi&ation i! a gro $ of at %ea!t t(o $eo$%e intentiona%%, organi&ed to a##o0$%i!' !$e#ifi# goa%!/ T'erefore1 t'i! %ead! to t'e a$$earan#e of 0anage0ent

and organi&ationa% be'a2ior t'eor, (it' a 2ie( to de2e%o$ing an organi&ation/ In ('i#'1 0anage0ent i! t'e $ro#e!! of (or)ing (it' $eo$%e and a 2ariet, of re!o r#e! ! #' a! ' 0an1 infor0ation1 fa#i%itie!1 et#/ in order to a#'ie2e organi&ationa% goa%! ('i%e organi&ationa% be'a2ior a! 3/ 4 Da2i!1 5/ 6+7789 !'o(ed t'at i! :t'e !t d, and a$$%i#ation of )no(%edge abo t 'o( $eo$%e1 indi2id a%! and gro $! a#t in organi&ation!;/ T'e!e 0et'od! 'ad f rt'er been de2e%o$ed ('i#' re! %ted in S#ientifi# Manage0ent a! (e%% a! - 0an Re%ation! a$$roa#'e! ('i#' e<i!t in a %arge n 0ber of organi&ation! and $%a, an i0$ortant ro%e in 0a)ing organi&ation! ! ##e!!f %/ Not(it'!tanding1 t'ere are !ignifi#ant 0odifi#ation! in t'e (a, 0odern organi&ation! (or) $%a#ed a%ong!ide traditiona% organi&ation!/ -en#e1 t'i! rai!e! a = e!tion of ('et'er S#ientifi# Manage0ent and - 0an Re%ation! a$$roa#'e! are !ti%% a$$%i#ab%e in *+!t >#ent r, organi&ation!/ T'i! e!!a, $ro2ide! detai%ed infor0ation abo t t'e!e t'eorie! a! (e%% a! t'e ana%,!i! of t'eir ad2antage! and di!ad2antage!/ T'ereb,1 t'eir a$$%i#ation (i%% be indi#ated and e2a% ated !o a! to find o t ('et'er t'e, are a$$ro$riate to 0odern organi&ation or not/ II/ Content: A/ S#ientifi# Manage0ent: S#ientifi# 0anage0ent i! ba!ed on t'e $'i%o!o$'ie! of e#ono0i# rationa%it,1 effi#ien#,1 indi2id a%i!0 and t'e !#ientifi# ana%,!i! of (or);/ Ta,%or i! !ti%% )no(n a! t'e fat'er of !#ientifi# 0anage0ent/ A%% t'e (a, t'ro g' 'i! ti0e Ta,%or (a! tr,ing to i0$ro2e !'o$ f%oor $rod #ti2it,? 0an, of Ta,%or@! $rin#i$%e! #a0e fro0 'i! o(n $er!ona% e<$erien#e/ Ta,%or di!#o2ered ne( $'eno0enon #a%%ed :!o%diering; ('i%e 'e (a! (or)ing in a fa#tor,/ Ta,%or #a0e to #on#% !ion t'at !o%diering #an be #a !ed b, t'ree t'ing!: fir!t%,1 t'e be%ief t'at $rod #ti2it, in#rea!e! ('en t'e need for a! 0an, (or)er! (o %d de#rea!e/ Se#ond%,1 (age !,!te0! ('i#' do not $a, finan#ia% re(ard for additiona% (or) (i%% en#o rage %o( $rod #ti2it,/ T'e %a!t t'ing i! t'at (or)er! (a!te a %ot of ti0e de$ending on r %e of t' 0b 0et'od! 6('i#' i! a%0o!t e<a#t o$$o!ite of !#ientifi# 0anage0ent9/ After !,!te0ati# ana%,!i! of 'i! e<$eri0enta% (or)!1 Ta,%or #a0e $ (it' fo r $rin#i$%e! ('i#' %a, t'e fo ndation for !#ientifi# 0anage0ent/ T'e fir!t in2o%2ed finding an a%ternati2e 0et'od to ta)e o2er t'e :r %e of t' 0b; $ra#ti#e! of 0anage0ent/ T'e a%ternati2e (a! to be !#ientifi# and (o %d $ro2ide a #'an#e for t'e 0anager! to be in a $o!ition to ana%,&e t'e $rob%e0 fa#ing 0anage0ent in t'eir

organi&ation!/ T'e !e of a !#ientifi# a$$roa#' (a! to $ t into !e t'e !,!te0ati# e<$eri0ent!/ -e be%ie2ed t'e a$$%i#ation of t'e!e e<$eri0ent! (o %d #o0e $ (it' a !o% tion to t'e $rob%e0! fa#ed in 0anage0ent and d ring t'e $ro#e!! of $rod #tion/ A##ording to Lo#)e 6+7A*1 $/BC91 Ta,%or 'a! re#ei2ed a##%ai0ed fa0e for 'i! idea! t'at a !#ientifi# a$$roa#' #an be a$$%ied in t'e $ro#e!! of 0anageria% de#i!ion 0a)ing/ T'e !e#ond $rin#i$%e in2o%2ed !#ientifi#a%%, !e%e#ting1 offering training !e!!ion! and $ro2iding (or) de2e%o$0ent to ea#' (or)er/ T'i! (a! a! o$$o!ed to t'e for0er 0et'od! t'at in2o%2ed di!organi&ed 0anage0ent and %ea2ing t'e (or)er! to r %e t'e0!e%2e! a! (e%% a! train t'e0!e%2e! on 2ario ! d tie! in t'e fa#torie!/ B, a$$%i#ation of t'i! $rin#i$%e1 Ta,%or noted t'at t'e 'ig'%, = a%ified $er!on (i%% o## $, t'e to$ $o!ition! in t'e organi&ation! and t' ! (i%% %ead t'e ot'er! in a !,!te0ati# and effi#ient 0anner/ B, a$$%i#ation of !,!te0ati# 0anage0ent1 a $a,0ent !,!te0 (a! de2e%o$ed t'at #on!idered t'e a0o nt of o t$ t t'e (or)er 'ad a! (e%% a! t'e (or)er@! effi#ien#, in $rod #tion of = a%it, good! and !er2i#e!/ T'i! $rin#i$%e in#rea!ed effi#ien#, in (or) $%a#e! and i0$ro2ed t'e !,!te0 of 0anage0ent/ T'e t'ird $rin#i$%e in2o%2ed t'e 0anager! de2e%o$ing for0a% (or)ing re%ation! t'ro g' e!tab%i!'ing tea0(or) to en! re t'at t'e 0et'od! de2e%o$ed !#ientifi#a%%, (ere being ad'ered to b, t'e (or) for#e/ To de2e%o$ t'i! $rin#i$%e1 Ta,%or 0ea! red t'e (or)er! $erfor0an#e (it' !to$ (at#' and 0otion !t die! in order to #o0e $ (it' an effi#ient $ro#e!! t'at (o %d %ead to a##o0$%i!'0ent! of t'e (or) ta!)! in good ti0e/ -i! e<$eri0ent! (ere #r #ia% in deter0ining t'e = antit, of (or) t'at a 'ard(or)ing 0an #o %d $erfor0 in a da, 6Ta,%or1 +7++1 $/*89/ T'i! (a! to do a(a, (it' t'e tenden#, of (or)er! to $erfor0 t'eir d tie! !%o(%, in t'e fa#torie!/ -i! e<$eri0ent! (o %d indi#ate t'e !tandard! t'at are to be a#'ie2ed b, t'e (or)er! !o a! to in#rea!e $erfor0an#e/ T'e fo rt' and fina% $rin#i$%e in2o%2ed en! ring e= a% di2i!ion of (or) bet(een 0anager! and t'eir e0$%o,ee!/ B, !o doing1 t'e 0anager! (o %d ti%i&e t'e $rin#i$%e! of !#ientifi# 0anage0ent in t'e $%anning of d tie! in t'eir organi&ation! ('i%e t'e (or)er! on t'eir !ide (o %d a#t a%i&e t'e d tie! in a ti0e%, 0anner/ It i! (ort' noting t'at t'e!e $rin#i$%e! (ere $ t into !e in 2ario ! fa#torie! a#ro!! t'e (or%d/ T'eir a$$%i#ation ! a%%, 'ad a $o!iti2e effe#t b, en'an#ing t'eir $rod #ti2it, b, t'ree or 0ore ti0e!/ Ta,%or 'ad a !trong be%ie2e t'at !#ientifi# 0anage0ent (o %d en'an#e t'e effi#ien#, in t'e ind !trie! ('i#' (o %d t'en %ead

to in#rea!ed (age!1 $rod #tion of %o( #o!t $rod #t! and t' ! i0$ro2ed !tandard! of %i2ing for t'e e0$%o,ee! and t'eir fa0i%ie!/ -o(e2er1 'i! idea! did not go (e%% (it' t'e trade nion! ('i#' (ere on t'e ri!e d ring t'o!e ti0e! to fig't for t'e rig't! of t'e fa#tor, (or)er!/ D e to t'i!1 it! inf% en#e (a! %o(ered nti% t'e end of t'e Fir!t Dor%d Dar ('en it $i#)ed $/ A##ording to S'en'a2 6+7771 $/EA91 engineer! in t'e Ford ind !tr, (ere ab%e to !tandardi&e t'eir Fob ro tine! being g ided b, t'e $rin#i$%e! of !#ientifi# 0anage0ent/ T'e, (ere ab%e to in#rea!e t'eir $rod #tion and t'e Ford gained re#ognition a%% o2er t'e US for it! $rod #tion of = a%it, 0otor 2e'i#%e!/ Ta,%or@! !#ientifi# 0anage0ent 'ad a big inf% en#e to t'e de2e%o$0ent $re!ent da, 0anage0ent t'eorie!/ -i! idea! inf% en#ed t(o fie%d! of 0anage0ent ('i#' are t'e ' 0an re!o r#e 0anage0ent !e#tor and t'e a##o nting de$art0ent! (it'in an organi&ation/ -e #ontrib ted to #o!t a##o nting $ro#ed re! in t'e 0an fa#t ring ind !trie!/ D'i%e (or)ing at Si0ond! Co0$an, 'e for0 %ated a !,!te0 of a##o nting for t'e #o0$an,/ Later on 'e $erfe#ted 'i! 0et'od! #o0ing $ (it' a !tandardi&ed #o!ting te#'ni= e for rai%road !,!te0!/ -i! idea! for0ed a fo ndation for de2e%o$0ent of te#'ni= e! for b dget #ontro% in an, organi&ation !o a! to en! re a free f%o( of #a!' for $rod #tion #o!t! and for $a,0ent of (age! and !a%arie!/ T'i! en! red an i0$ro2ed 0anage0ent in t'e!e ind !trie!/ T'e !e#ond and t'ird $rin#i$%e! of t'e !#ientifi# 0anage0ent a! di!# !!ed abo2e inf% en#ed de2e%o$0ent of ' 0an re!o r#e 0anage0ent/ Ot'er !#'o%ar! fo%%o(ed t'e!e $rin#i$%e! to #o0e $ (it' 2ario ! a!$e#t! of ' 0an re!o r#e %i)e 0anaging b, obFe#ti2e! b, Dr #)er ('i#' #an be tra#ed to t'e Ta,%or@! a$$%i#ation of t'e differentia% $ie#e rate !,!te0! to en! re (or)er! effi#ien#, 6S'en'a21 +7771 $/8G9/ Ta,%or re#ei2e! attrib te e2en to t'e tea#'ing and de2e%o$0ent of 0anage0ent #o r!e!/ -e %e#t red on 0anage0ent at -ar2ard1 t'erefore !'a$ing t'e 0ind! of f t re b !ine!! o(ner! and 0anager! ('o a$$%, 'i! tea#'ing! $ to t'e $re!ent da, (or%d/ In #on#% !ion1 it #an be !een t'at S#ientifi# Manage0ent i! !ti%% 2er, 0 #' a $art of an, organi&ation in t'e *+!t Cent r,/ It! !trengt'! in #reating a di2ide bet(een 0anage0ent f n#tion! and (or) f n#tion! 'a2e been e0$%o,ed (ide%, at a%% %e2e%! and in a%% ind !trie!/ In addition it! !trengt'! in 0a)ing organi&ation! effi#ient t'ro g' re$%a#e0ent of :r %e! of t' 0b; (it' !#ientifi# fa#t 'a! bot' in! red it!

(ide!$read a$$%i#ation and ironi#a%%, bred t'e #ondition! t'at 0a)e it %e!! a$$%i#ab%e to 0odern organi&ation!/ No( t'at a%% 0odern organi&ation! (or) on a fa#t a% ba!i! and a%% of t'e0 'a2e 0anageria% and e0$%o,ee !tr #t re! #o0$etition i! #ontro%%ed b, ot'er fa#tor! o t!ide t'e rea%0! of S#ientifi# Manage0ent/ Modern organi&ation! ran) ' 0ani!ti# fa#tor! ! #' a! e0$%o,ee initiati2e1 %o,a%t, and ada$tabi%it, a%ong!ide effi#ien#,/ For t'i! rea!on1 Ta,%or@! #%ai0 t'at (or)er! are !o%e%, #on#erned (it' 0onetar, re(ard and t'at e2er, fa#et of (or) need! to be #ontro%%ed fro0 abo2e !ee0! o t0oded1 ntr e1 and i0$ra#ti#a%/ Ta,%or@! !#ientifi# 0anage0ent 'a! !er2ed to !'a$e t'e be'a2ior! (itne!!ed in toda,@! organi&ation!/ -o(e2er1 2ario ! i0$ro2e0ent! to Ta,%or@! $rin#i$%e! 'a2e been done b, 2ario ! ot'er !#'o%ar!/ For e<a0$%e1 -enr, Fa,o% (a! ab%e to integrate t'e !o#ia% a!$e#t! of (or)er! in to t'e $rin#i$%e!/ For t'e ! ##e!! of an, organi&ation1 effe#ti2e %eader!'i$ i! #riti#a%/ It i! for t'i! rea!on! t'at effe#ti2e 0anager! are !o g't for b, 0an, in!tit tion! in order to ! ##eed and $ %% t'ro g' t'e 'ig' #o0$etition t'at 'a2e been (itne!!ed in t'e $re!ent (or%d/ -o( (e%% a %eader i! ab%e to inf% en#e t'e tea0 t'at 'eH!'e i! %eading (i%% eit'er %ead to t'e ! ##e!! or to t'e fai% re of t'e organi&ation!/ In order for a %eader to be ab%e to %ead1 'eH!'e 0 !t gain and a$$%, $o(er in order to !ee t'at (or) i! $erfor0ed to t'e gi2en !tandard!/ T'e, (or) at reinfor#ing t'eir o(n organi&ationa% $o!ition! ('i%e at t'e !a0e ti0e !tri2ing to a#'ie2e t'e broad and !trategi# obFe#ti2e! of t'eir organi&ation!/ Moderni&ation and for0ation! of (or)er! nion 'a! !er2ed to !'a$e t'e !#ientifi# $rin#i$%e! a! $ro$o!ed b, Ta,%or / It i! $er'a$! t'en better to a##e$t t'at a! a #o0$%ete t'eor, S#ientifi# Manage0ent i! not 2i!ib%e in 0odern organi&ation!1 'o(e2er1 e%e0ent! of it are !o re%e2ant t'at t'e, 'a2e be#o0e dee$%, ingrained in a%% 0odern organi&ation! and are t'e 2er, rea!on! (', 0anage0ent 'a! ta)en on ne( di0en!ion in t'e *+!t Cent r,/ Dit' t'i! in 0ind it i! (ort' to note t'at Ta,%or@! !#ientifi# 0anage0ent $rin#i$%e! a%t'o g' $ro$o!ed o2er a #ent r, ago are being fe%t e2en in t'e 0odern da, $ra#ti#e! in in!tit tion!/ B/ - 0an re%ation: To !tart (it'1 t'e - 0an Re%ation! Mo2e0ent fir!t%, e0$'a!i&e! t'e i0$ortan#e of t'e (or)ing en2iron0ent for e0$%o,ee! a! a !o#ia%i&ed nat ra% gro $ in ('i#' !o#ia% a!$e#t! for bot' e0$%o,ee! and 0anager! ta)e $re#eden#e o2er f n#tiona% organi&ationa% !tr #t re!/ E%ton Ma,o1 ('o (a! #a%%ed :t'e fo nder of bot' t'e - 0an Re%ation! Mo2e0ent and of ind !tria% !o#io%og,; 6" g' 4 -i#)!on1 +7A71 "/+B*91 'ad t'e ba!i# idea t'at :(or)er! 'ad !trong !o#ia% need! ('i#' t'e, tried to

!ati!f, t'ro g' 0e0ber!'i$ of infor0a% !o#ia% gro $! at (or) $%a#e; 6Ni#'o%!on1 +77A1 $/*+B9/ O$$o!ing t'e #%a!!i#a% $er!$e#ti2e! of 0anage0ent $rin#i$%e! of t'e S#ientifi# Manage0ent and B rea #ra#,1 Ma,o #%ai0ed t'at !#ientifi#a%%, #%arified r %e!1 !tri#t (or) $ro#ed re and in#enti2e 0one, $a,0ent! (ere not t'e on%, !ti0 % ! to in!$ire (or)er! and t'at t'e, (ere :%e!! fa#tor! in deter0ining o t$ t t'an (ere gro $ !tandard!1 !enti0ent! and !e# rit,; 6Robbin!1 Mi%%ett 4 Dater!Mar!'1 *CCG1 $/A+B-A+E9 after 'e $ro#eeded an e<$eri0ent1 #a%%ed t'e I-a(t'orne E<$eri0ent@/ A##ording to t'e -a(t'orne St die!1 e0$%o,ee! (ere 0oti2ated to (or) 'arder and effi#ient%, ('en 0anager! $ro2ided a 0ore #o0fortab%e and infor0a% (or)ing en2iron0ent ta)ing into a##o nt indi2id a% !ati!fa#tion and t'eir $er!ona% need! rat'er t'an 0ani$ %ating e0$%o,ee! b, (a, of 'ig'er re0 neration/ Ma,o de0on!trated t'at an organi&ation #o %d not generate 0 #' benefi#ia% o t$ t if 0anager! :treat (or)er! !i0$%, a! e#ono0i# indi2id a%! (anting to 0a<i0i&e $a, and 0ini0i&e effort; 6#ited Ni#'o%!on1 +77A1 $/*+B9/ A! a re! %t1 :0anager! (o %d no %onger #on!ider t'e i!! e of organi&ation de!ign (it'o t in#% ding t'e effe#t! on (or) gro $! and e0$%o,ee attit de!; 6Robbin! 4 Barn(e%%1 *CCE1 $/GJ9/ T'e, no( !ee t'eir Fob! a! dea%ing (it' ' 0an being! rat'er t'an !i0$%, (it' (or)/ One of t'e 0o!t (e%%-)no(n and inf% en#ing #offee fran#'i!e re!ta rant! in Ne( Kea%and1 Starb #)! Coffee1 trie! it! be!t to offer an infor0a% and !o#ia% (or)ing en2iron0ent in ('i#' e0$%o,ee! #an enFo, t'e0!e%2e! and be ent' !ia!ti#1 in order to !ati!f, and 0oti2ate t'o!e e0$%o,ee! at t'e !a0e ti0e in#rea!ing #o0$an, !a%e!/ T'e #o0$an, e<$e#t! and en#o rage! e2er, e0$%o,ee to $arti#i$ate in de2e%o$ing $%an!1 #reating and a#'ie2ing t'eir goa%!/ Fir!t of a%%1 Starb #)! Coffee1 for e<a0$%e1 treat! e2er, e0$%o,ee e= a%%, and t'e, are a%% #a%%ed I$artner!@/ T'erefore1 t'o!e e0$%o,ee! #an fee% 0ore fa0i%iar and #%o!er to t'eir (or) $%a#e ('i#' #o %d ot'er(i!e 'a2e been for0a% and diffi# %t to fee% $art of/ A%!o1 Starb #)! Coffee $ t! it! effort into $a,ing attention to e0$%o,ee!1 !o a! to !ati!f, t'eir $er!ona% need! and (ant!/ Manager! !#'ed %e and a%%o#ate e0$%o,ee!@ (or) 'o r! and !#'ed %e ti0e off (it' t'e need! of t'o!e e0$%o,ee! being #entra%/ Additiona%%,1 e0$%o,ee!1 in#% ding $art-ti0e e0$%o,ee!1 for in!tan#e1 are $ro2ided a n 0ber of benefit! ! #' a! 0edi#a% and denta% 'ea%t' #are #o2erage1 2a#ation!1 di!#o nt! on 0er#'andi!e1 et#/1 a$art fro0 0one,/ A%!o1 Starb #)! Coffee de2e%o$! too%! and #o r!e! to ! $$ort and train e0$%o,ee! to(ard! t'eir f t re

#areer de2e%o$0ent/ A%t'o g' t'e #o!t! of t'e!e $artner benefit! are ra$id%, ri!ing1 Starb #)! Coffee #o2er! t'e finan#ia% ri!)! and f nd! to di!$%a, benefit! and training #o r!e!1 be#a !e it i! a(are 'o( e0$%o,ee !ati!fa#tion affe#t! t'e $rod #ti2it, and be'a2ior to(ard! # !to0er!/ A##ording%,1 great treat0ent of e0$%o,ee! in t'e (e%%-de2e%o$ed and ' 0an%, #on#entrated en2iron0ent 'a! bro g't Starb #)! Coffee 0 #' i0$a#t on t'e 'ig' = a%it, !er2i#e! to # !to0er! and t' ! an in#rea!e in #o0$an, !a%e! ea#' ,ear/

In addition to t'e - 0an Re%ation! Manage0ent being fo# !ed on t'e i0$ortan#e of t'e (or)ing en2iron0ent for e0$%o,ee! a! a !o#ia%i&ed nat ra% gro $ t'at i! ai0ed at !ati!f,ing $er!ona% need! and (ant! of ea#' e0$%o,ee1 t'ere i! anot'er !ignifi#ant $rin#i$%e of t'e - 0an Re%ation! Mo2e0ent/ T'i! i! t(o (a, #o00 ni#ation! bet(een e0$%o,ee! and 0anager!/ A##ording to t'e -a(t'orne e<$eri0ent1 ('i#' (a! $erfor0ed b, E%ton Ma,o1 a! e<$%ained abo2e1 Barto% 6*CCB9 ad2o#ate! t'at :#o%%aborati2e and #o-o$erati2e ! $er2i!or-and-(or)er re%ation!'i$! (a! e0$'a!i&ed; 6Barto%1 Tein1 Matt'e(! 4 Martin1 *CCB1 "/G89 Ma,o #arried o t an e<$eri0ent abo t t'e effe#t! of $',!i#a% #ondition! of (or)/ D ring t'e e<$eri0ent1 'e ob!er2ed t'e i0$a#t on t'e $rod #ti2it, of (or)er! b, 2ar,ing t'e %ig'ting #ondition!1 'o(e2er t'ere (a! no $arti# %ar #'ange fo nd t'at affe#ted (or)er!/ Ma,o 6+78*1 "/+B81 a! #ited in " g' 4 -i#)!on1 +7A79 e2ent a%%, rea%i&ed t'at :#o00 ni#ation bet(een (or)er! and t'e re!ear#' tea0 (a! 2er, f %% and o$en t'ro g'o t t'e e<$eri0enta% $eriod/; Ma,o 'ad di!#o2ered t'at t'e #o00 ni#ation (a! one of t'e 0o!t effe#ti2e f nda0enta%! to !ti0 %ate t'e 0oti2ation of e0$%o,ee! !o a! to boo0 a %e2e% of $rod #tion/ Un%i)e t'e #%a!!i#a% $er!$e#ti2e! of 0anage0ent $rin#i$%e! of t'e S#ientifi# Manage0ent and B rea #ra#,1 ('i#' !tated t'e !ignifi#an#e of one (a, #o00 ni#ation b, gi2ing order! and re= ire0ent! fro0 0anager! to (or)er!1 t'e - 0an Re%ation! Mo2e0ent !tre!!e! :t'e i0$ortan#e of an ade= ate #o00 ni#ation !,!te01 $arti# %ar%, $(ard! fro0 (or)er! to 0anage0ent 6" g' 4 -i#)!on1 +7A71 "/+BB9/ In toda,@! organi&ation!1 e0$%o,ee! 'a2e a rig't to e<$re!! and indi#ate t'eir o$inion! and $er!ona% t'o g't! to(ard! t'e 0anage0ent1 !o t'at t'e de#i!ion! #an be 0ade (ide%, t'ro g'o t ('o%e organi&ation/ A! a re! %t1 in order to o$erate

t'i! 0anage0ent !,!te01 t'e ro%e of 0anager! in t'e organi&ation re= ire! t'e0 to 'a2e :!o#ia% !)i%%! a! (e%% a! te#'ni#a% !)i%%!; 6Barto%1 Tein1 Matt'e(! 4 Martin1 *CCB1 "/G89 to nder!tand t'e inf% en#e of ' 0an #ontro% on organi&ationa% o t$ t!/

Starb #)!1 for in!tan#e1 $erfor0! it! o$eration! nder t'e $rin#i$%e! of t'e - 0an Re%ation! Mo2e0ent b, di!$%a,ing t(o-(a, #o00 ni#ation bet(een e0$%o,ee! and 0anager! in t'eir (or) en2iron0ent/ In t'e fir!t $%a#e1 Starb #)! Coffee en! re! a%% it! $o%i#ie!1 !tandard! and $ro#ed re! are #o00 ni#ated bet(een e0$%o,ee! and 0anager!/ Manager! in t'i! organi&ation a%%o( e0$%o,ee! to $ro2ide t'eir o(n ! gge!tion! and #o0$%aint!? t'erefore Starb #)! Coffee #an i0$ro2e it! effe#ti2ene!! and #orre#t an, defi#ien#ie!/ T'e 0anager! #ond #t dai%, and (ee)%, inter2ie(! to %i!ten to ('at indi2id a% e0$%o,ee! (ant/ Starb #)! Coffee a%!o 'o%d! a !$e#ia% ! r2e, for e0$%o,ee! e2er, +A to *G 0ont'!1 #a%%ed a I"artner .ie( S r2e,@/ B, o$erating t'i! ! r2e,1 e0$%o,ee! gi2e t'e 0anage0ent feedba#) a! t'e, are re= e!ted to $oint o t ('at in t'e organi&ation $erfor0! (e%% and i!! e! ('i#' it need! to #on!ider 0ore #%o!e%,/ In addition1 Starb #)! ! $$%ie! training #o r!e! for 0anager! !o t'at t'e, #an a#t a! ro%e 0ode%! for e0$%o,ee! and #an %ead and #ontro% e0$%o,ee! in a $o!iti2e 0anner/ T'i! organi&ation i! #on#erned abo t t'e i0$ortan#e of $er!ona% #ontro% (it' e2er, e0$%o,ee !o a! to #on!tr #t a #%o!er and infor0a% re%ation!'i$ (it' ea#' ot'er/ Starb #)! Coffee i! 'en#e #ontin ing to de2e%o$ $a!!ionate1 0oti2ated e0$%o,ee! ('o 'a2e a %arge i0$a#t on t'eir #on!i!tent !a%e in#rea!e!/

A! !tated !o far1 t'e - 0an Re%ation! Mo2e0ent i! 0ain%, ba!ed on t'e !ati!fa#tion and 0oti2ation of ea#' indi2id a% e0$%o,ee rat'er t'an a for0a%%, !tr #t red organi&ationa% gro $/ A! di!tin#t fro0 S#ientifi# Manage0ent and B rea #ra#,1 a !o#ia%i&ed nat ra% (or) en2iron0ent for e0$%o,ee! and t(o-(a, #o00 ni#ation bet(een e0$%o,ee! and 0anager!1 e!$e#ia%%, $(ard! fro0 e0$%o,ee! to 0anager!1 #on#e$t a%i&e! t'e - 0an Re%ation! Mo2e0ent/ Starb #)! Coffee #o %d be#o0e one of t'e 0o!t ! ##e!!f % #offee fran#'i!e re!ta rant! in Ne( Kea%and1 be#a !e it 'a! ada$ted (e%% to and o$erate effe#ti2e%,

in 0odern 0anage0ent ba!ed on t'e - 0an Re%ation! Mo2e0ent/ Manager! !'o( t'eir re!$e#t to(ard! indi2id a% e0$%o,ee b, treating e2er, e0$%o,ee e= a%%,/ A%!o t'e organi&ation offer! e0$%o,ee! a %ot of $er!ona% benefit! rat'er t'an in#enti2e!/ Be!ide!1 t'e 0anage0ent in Starb #) Coffee o$en! t'eir 0ind! to #o00 ni#ate effi#ient%, (it' e0$%o,ee! a! t'e, #ond #t a ! r2e,1 inter2ie( and re#ei2e feedba#)/ O2era%%1 a! a re! %t1 t'e - 0an Re%ation! Mo2e0ent i! an ob2io !%, e!!entia% 0et'od of t'e 0anage0ent t'at 0odern organi&ation! 0 !t a$$%, to o$erate a! a ! ##e!!f % and inf% en#ing b !ine!! in t'e 0ar)et/ C/ Con#% !ion:

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