Flair Bartending
Flair Bartending
Flair Bartending
Flair bartending
Flair bartending is the practice of bartenders
entertaining guests, clientele or audiences with
the manipulation of bar tools (e.g. cocktail
shakers) and liquor bottles in tricky, dazzling
ways. Used occasionally in cocktail bars, the
action requires skills commonly associated with
jugglers. It has become a sought-after talent
among venue owners and marketers to help
advertise a liquor product or the opening of a bar
establishment. Competitions have been
sponsored by liquor brands to attract flair
bartenders, and some hospitality training
companies hold courses to teach flair techniques.
Sometimes referred to as "extreme bartending",
the word flair became popular among
practitioners in the mid 1990s. Also used as a
verb (e.g "to be flairing"), the word refers to any
trickery used by a bartender in order to entertain
guests while mixing a drink. Flair can include
juggling, flipping (bottles, shakers), manipulating
flammable liquors or even performing close-up
magic tricks (also referred to as "bar-magic").
Flair is showmanship added to bartending that enhances the overall guest experience.
The ideas behind mixology and drink-oriented or service-minded bartending can still be
upheld with the correct application of working flair. Recently, there is a noticeable rise
in bartenders combining prominent mixology knowledge and working flair skills all over
the world. Working flair and Exhibtion flair are very similar on the grounds that they both
require precision and practice, however the use of exhibition flair has become a
competition oriented style where significantly greater risks are being taken. Working
flair, which is much more common, focuses more on delivering drinks to customers
while still ensuring visual entertainment.
History
The earliest record of a flair bartender is legendary barman Jerry "The Professor"
Thomas, who poured fiery streams of boiling water and whisky and mixed an original
cocktail called the Blue Blazer in the late 1800s.
In January 1994 bartender Scott Young from Vancouver, BC Canada formed the
company "Extreme Bartending by Bar Smart" and started teaching and performing Flair
Bartending across North America. Young took his formal system of training in the art of
Flair Bartending to the next level and in 1997 launched his website
www.ExtremeBartending.com, the fourth bartending website on the internet. In 1998
Scott subsequently created the five video "Extreme Bartending Working Flair Starter
Series", widely known to be the most highly successful video training series for Flair
Bartenders around the globe. In 2003 Scott released the follow up 2nd and 3rd level
Extreme Bartending training series the "Competition Flair Bartender Series" and the
"Teamwork/Tandem Flair Bartender Series." In 2001, the FBA (Flair Bartenders
Association), an international non-profit organization with representatives in over 50
countries, recognized Scott for having the most impact internationally as a trainer.
The Flair Bartenders Association (FBA) and the World Flair Association -
(www.worldflairassociation.com) sometimes pronounced "Wa'fa" are recognized as the
global authorities on the sport.
Flair competitions
Both working flair and exhibition flair can be seen in competitions, depending on the
rules and regulations of each event. The important distinction between working flair and
exhibition flair is not so much the level of liquid in the bottles (though that is a criterion)
but the speed in which the bottle is flair and/or the drink is made. Working flair usually
incorporates a "flat" throw. Which is when the bottle is released into the air without
flipping. This gives an illusion of the bottle floating, but reduces the chances of liquid
spilling. This also opens the bartender to be able to use similar routines, regardless of
what bottle they grab, as the level of liquid is not a factor. The accepted definition of
working flair is "flair that does not noticeably slow service," usually involving bottles filled
to various levels (as in a real work situation) that are quickly manipulated and then
poured. Exhibition flair almost always involves bottles that are often pre-set with less
than 2 ounces (60ml) specifically for flipping. Exhibition flair often involves longer
sequences and routines, multiple objects, and performances choreographed to music.
The first open competition to have a working flair round was Quest for the Best
Bartender in the World in 1998.
There are different styles of flair bartending competitions. Legends of Bartending World
Bartender Championships test the bartender on four disciplines of bartending, accuracy,
speed, working flair and exhibition flair. The Blue Blazer and Independent Flair League
(IFL) in Poland rewards flair and mixology together, competitors gain points for both flair
and creative mixology. NATIONS International Flair Challenge and other competitions
like Roadhouse World Flair, MBA, Athens Flair Open is pure exhibition flair where the
biggest and best moves are shown.
Competition history
The earliest known competition for flair bartending was held by T.G.I. Friday's in Marina
Del Rey, California around 1985. Management noticed bartender John Mescall's talent
for juggling bottles while pouring drinks and decided to hold an in-store competition,
which they later took national. Mescall was a bit hesitant, because other Friday's
bartenders saw his art more of a nuisance when they were forced by management to
flair as well. He made a couple of "how-to" videos for TGI Friday's and later worked with
John J.B. Bandy in what was probably the first ever flairtending video, "Olympic
Bartending". The earliest world champanionship for flair bartending was held by T.G.I.
Friday's in 1987 for their bartenders, and was won by John J.B. Bandy, who went on to
train Tom Cruise and Bryan Brown for the 1988 Movie Cocktail. TGI Friday's is credited
for modernizing and popularizing flair bartending in the United States beginning in the
mid 1970s. London and Orlando were the hotbeds of flair bartending in the early and
mid 1990s. Currently, Las Vegas is the flair capital of the world, with London a close
second. The countries currently producing the most top competitors right now are
Argentina,
Current competitions
There are hundreds of flair bartending competitions around the world each year, most of which
are local and not well publicized. In 2005 the Flair Bartenders Association (FBA)
launched the FBA Pro Tour, a linked series of events where competitors earn points
toward the title Pro Tour Champion at the end of the year. In 2007 there were 14 events
on the Pro Tour with 7 of them located in the USA.
Five-Time World Champion Ken Hall and Jim Allison, president of the FBA, organized
six of those seven events. The flagship flair bartending event is Legends of Bartending,
which will enter its tenth year in 2008.
Some the biggest flair bartending events all over the World includes
• Roadhouse World Flair in London, UK
• LEGENDS of Bartending (Las Vegas)
• Quest (Orlando - the oldest major flair competition in the world)
• Bacardi Pro Flair (Moscow)
• Skyy Global Flair Challenge in 14 different countries incl. China, UK, Canada,
Israel, Czech Republic, Germany, Brazil, Mexico, etc.
The newest major events to gain credibility among top competitors include:
• Umag Daylight (Croatia)
• Helsinki Onella Flair Master (Finland)
• Athens Flair Open (Greece)
• Brasil Open Flair (Sao Paulo, Brazil)
• Flair Vegas (Las Vegas)
• IFL (Poland)
• Prague Bartendending Challenge (Czech Republic)
• The Blue Blazer Challenge (Las Vegas).
Major events almost always have a prize money of US $20,000 or more, and most of
today's
Flair bars
The term flair bar was first coined by FBA co-founder and first president, Toby Ellis, in
1997. Ellis also started the first website devoted to flair bartending in 1997, Bar Magic.
[citation needed]
Ellis opened flair bars most notably in Las Vegas (Shadow, Caesar's Palace),
Hawaii (Jackie's Kitchen), and South Africa (Sequoias), and has provided flair
consultation and training for TGI Friday's, Kahunaville, Caesars Palace, Isle of Capri
Casinos, Winter Park Ski Resort, Tavern on the Green and on Food Network Television.
Flair bartenders considered to be the best in the world competitively by their peers
include the following.
Men
• Tom Dyer ( United Kingdom)
• Dario Doimo ( Italy)
• Tomek Malek ( Poland)
• Marek Posluszny ( Poland)
• Danilo Oribe ( Uruguay)
• Marco Canova ( Italy)
• Gianluigi Bosco ( Italy)
• Rodrigo Delpech ( Argentina)
• Christian Delpech ( Argentina)
• Rafael Arce ( Argentina)
• Vladymyr Buryanov ( Ukraine)
• Benjamin Becker ( United States)
Women
• Erin Connelly ( United States)
• Ati Tedesco ( Argentina/ United States)
• Ange Alexander ( South Africa)
• Robyn Closson ( United States)
• Essie Nummenin ( Sweden/ United States)
• Terri Leeseberg ( United States)
• Rene ( Republic of Korea)
• Vicky Patris ( South Africa/ United Kingdom)
A woman has not yet won a flair world championship, though the women mentioned
regularly place in the top 10 or better at major competitions.
To date, there has not been a competition that has fielded all or most of the top active
competitive flair bartenders. In 2008 the FBA Pro Tour split into Americas and World as
close to half of the events were already in the USA. Each year the FBA adjusts the Pro
Tour to make adjustments to the sport that are helping to create a fair and balanced
competitive field.