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    Swot Analysis of Fast Food Industry

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    Anupam Maity
    The document outlines the strengths, weaknesses, opportunities, and threats for a large fast food company. Its key strengths are its large market share, strong brand recognition, large advertising budget, and franchise model. Weaknesses include negative publicity around unhealthy food, high employee turnover, and lack of differentiation. Opportunities exist in growing demand for healthier options, home delivery, and adapting new practices. Threats involve saturated markets, trends toward healthy eating, local competitors, currency issues, and potential lawsuits.

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    Swot Analysis of Fast Food Industry

    Uploaded by

    Anupam Maity
    14K views1 page
    The document outlines the strengths, weaknesses, opportunities, and threats for a large fast food company. Its key strengths are its large market share, strong brand recognition, large advertising budget, and franchise model. Weaknesses include negative publicity around unhealthy food, high employee turnover, and lack of differentiation. Opportunities exist in growing demand for healthier options, home delivery, and adapting new practices. Threats involve saturated markets, trends toward healthy eating, local competitors, currency issues, and potential lawsuits.

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    Swot analysis of fast food industry

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    Swot Analysis of Fast food Industry

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    The document outlines the strengths, weaknesses, opportunities, and threats for a large fast food company. Its key strengths are its large market share, strong brand recognition, large advertising budget, and franchise model. Weaknesses include negative publicity around unhealthy food, high employee turnover, and lack of differentiation. Opportunities exist in growing demand for healthier options, home delivery, and adapting new practices. Threats involve saturated markets, trends toward healthy eating, local competitors, currency issues, and potential lawsuits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    14K views1 page

    Swot Analysis of Fast Food Industry

    Uploaded by

    Anupam Maity
    The document outlines the strengths, weaknesses, opportunities, and threats for a large fast food company. Its key strengths are its large market share, strong brand recognition, large advertising budget, and franchise model. Weaknesses include negative publicity around unhealthy food, high employee turnover, and lack of differentiation. Opportunities exist in growing demand for healthier options, home delivery, and adapting new practices. Threats involve saturated markets, trends toward healthy eating, local competitors, currency issues, and potential lawsuits.

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    Strengths

    Largest fast food market.


    Brand recognition - $40
    billion
    $2 billion advertising
    budget
    Locally adapted food menus
    Partnerships with best
    brands
    >80% of restaurants owned
    by independent franchisees.

    Weaknesses
    Negative publicity
    Unhealthy food menu
    Mac Job and high employee
    turnover
    Low differentiation

    Opportunity
    Increasing demand for
    healthier food
    Home meal delivery
    Full adaptation of its new
    practices
    Changing customer habits
    and new customer groups.

    Threat
    Saturated fast food markets
    in the developed economies
    Trend towards healthy
    eating
    Local fast food restaurant
    chains
    Currency fluctuations
    Lawsuits against
    McDonalds

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