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    SEO Cheat Sheet by Moz

    Uploaded by

    Rajkumar MG
    The document provides an overview of important SEO elements including HTML tags, metadata, URLs, and more. It covers topics such as title tags, meta descriptions, image optimization, HTTP status codes, and XML sitemaps. Guidelines are given for issues like duplicate content, canonicalization, and internationalization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    SEO Cheat Sheet by Moz

    Uploaded by

    Rajkumar MG
    5K views4 pages
    The document provides an overview of important SEO elements including HTML tags, metadata, URLs, and more. It covers topics such as title tags, meta descriptions, image optimization, HTTP status codes, and XML sitemaps. Guidelines are given for issues like duplicate content, canonicalization, and internationalization.

    Original Description:

    SEO Cheat Sheet for the web developers & web masters.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document provides an overview of important SEO elements including HTML tags, metadata, URLs, and more. It covers topics such as title tags, meta descriptions, image optimization, HTTP status codes, and XML sitemaps. Guidelines are given for issues like duplicate content, canonicalization, and internationalization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5K views4 pages

    SEO Cheat Sheet by Moz

    Uploaded by

    Rajkumar MG
    The document provides an overview of important SEO elements including HTML tags, metadata, URLs, and more. It covers topics such as title tags, meta descriptions, image optimization, HTTP status codes, and XML sitemaps. Guidelines are given for issues like duplicate content, canonicalization, and internationalization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4
    At a glance
    Powered by AI
    Some of the key takeaways from the document include focusing on descriptive page titles and meta descriptions, using keywords appropriately in content and links, and implementing strategies like canonicalization and internationalization.

    Some important HTML elements for SEO mentioned are the <title> tag, <meta> description tag, and image alt attributes. Proper use of these elements can help with search engine optimization.

    Some common HTTP status codes mentioned are 200 (OK), 301 (permanent redirect), 302 (temporary redirect), 404 (not found), and 500 (server error). The document provides brief explanations of the meanings of these status codes.

    The Web Developers

    SEO Cheat Sheet


    Important HTML Elements
    Title tag
    Meta Description Tag
    Image
    Best Practices
    HTTP Status Codes
    Canonicalization
    200 OK/Success
    301 Permanent Redirect
    302 Temporary Redirect
    404 Not Found
    410 Gone (permanently removed)
    500 Server Error
    503 Unavailable (retry later)
    Webmaster Tools
    <head>
    <title>Page Title</title>
    </head>
    <head>
    <meta name="description"
    content="This is an example.">
    </head>
    No longer than 60-80 characters
    Important keywords near the beginning
    Each title should be unique
    No longer than 155 characters
    Each description should be unique
    Well written descriptions influence
    click-through rate
    Hyperlinks
    Text Link
    SEO Tips for URLs
    Common Duplicate Homepage URLs
    NoFollowed Link
    Image Link
    Hyperlinking Best Practices
    Google Webmaster Tools
    Bing Webmaster Tools
    Yandex Webmaster Tools
    Canonicalized URL Best Practices
    <a href="http://www.example.com/
    webpage.html">Keyword in Anchor
    Text</a>
    <a href="http://www.example.com/webpage.html"><img src="img/
    keyword.jpg" alt="keyword" width="100" height="100"></a>
    <a href="http://www.example.com/
    webpage.html" rel="nofollow">
    Keyword in Anchor Text</a>
    Limit links per page to roughly 150
    Use "nofollow" for paid links and
    untrusted content
    For image links, the alt attribute
    serves as anchor text
    http://www.example.com/
    rel="canonical"
    <link href="http://www.example.com/"
    rel="canonical" />
    <img src="img/keyword.jpg" alt="keyword" width="100" height="100">
    http://www.example.com
    http://example.com
    http://www.example.com/index.html
    http://example.com/index.html
    http://example.com/index.html&sessid=123
    1. Protocol
    2. Subdomain
    3. Root Domain
    4. Top-Level Domain
    5. Subfolder/Path
    6. Page
    7. Parameter
    8. Named Anchor
    Use descriptive keywords in URLs
    Watch for duplicate content when using multiple parameters
    When possible, place content on the same subdomain to preserve domain authority
    Recommended: http://example.com/blog
    Less Ideal: http://blog.example.com
    https://www.google.com/webmasters/tools/home
    http://www.bing.com/toolbox/webmaster/
    http://webmaster.yandex.com/
    URL Best Practices
    Common URL Elements
    ht tp://store.example.com/category/keyword?id=123#top
    1 2 3 4 5 6 7 8
    V2. 2 | moz.com | 2013-2014 SEOmoz
    More information at
    http://mz.cm/HTTP-codes
    More information at http://mz.cm/canonical
    V2. 2 | moz.com | 2013-2014 SEOmoz 2 The Web Developers SEO Cheat Sheet
    Important User-agents Robot Control Syntax
    Sitemap Syntax
    For robots.txt, robots
    meta tags
    & X-Robots-Tag
    Googlebot (can be
    used as default for most
    Google crawlers)
    Googlebot-News
    Googlebot-Image
    Mediapartners (Adsense)
    Bingbot
    Yandexbot
    Rogerbot
    Baiduspider
    FacebookExternalHit
    Googlebot
    (Mobile Smartphones)
    Googlebot-Mobile
    Mediapartners-Google
    (Mobile Adsense) or
    Mediapartners
    User-agent in HTTP(S) requests
    Mozilla/5.0 (compatible; Googlebot/2.1;
    +http://www.google.com/bot.html)
    While robots.txt may restrict
    crawling, only Meta Robots and
    X-Robots will remove URLs from
    search results.
    Nofollow (do not follow links)
    Noindex (do not index)
    Noarchive (do not archive)
    NoODP (Do not show Open Directory
    Project description)
    ...Or combined (noindex, nofollow)
    If the robots <META> tag is not defined,
    the default is "INDEX,FOLLOW"
    Googlebot-News
    Googlebot-Image/1.0
    Mediapartners-Google
    Mozilla/5.0 (compatible; bingbot/2.0;
    +http://www.bing.com/bingbot.htm)
    Mozilla/5.0 (compatible; YandexBot/3.0;
    +http://yandex.com/bots)
    Mozilla/5.0 (compatible; rogerBot/1.0;
    UrlCrawler; http://moz.com/help/pro/
    rogerbot-crawler)
    Mozilla/5.0 (compatible; Baiduspider/2.0;
    +/web/20130307230956/http://www.
    baidu.com/search/spider.html)
    facebookexternalhit/1.1 (+http://www.
    facebook.com/externalhit_uatext.php)
    Mozilla/5.0 (iPhone; CPU iPhone OS 6_0
    like Mac OS X) AppleWebKit/536.26
    (KHTML, like Gecko) Version/6.0
    Mobile/10A5376e Safari/8536.25
    (compatible; Googlebot/2.1; +http://www.
    google.com/bot.html)
    [various mobile device types] (compatible;
    Googlebot-Mobile/2.1; +http://www.
    google.com/bot.html)
    [various mobile device types] (compatible;
    Mediapartners-Google/2.1; +http://www.
    google.com/bot.html)
    Robots.txt
    Robots Best Practices
    Arguments can be:
    X-Robots
    <?xml version="1.0" encoding="UTF-8"?>
    <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
    <url>
    <loc>http://www.example.com/</loc>
    <lastmod>1970-01-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    </url>
    </urlset>
    <?xml version="1.0" encoding="UTF-8"?>
    <sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
    <sitemap>
    <loc>http://www.example.com/sitemap1.xml.gz</loc>
    <lastmod>2004-10-01T18:23:17+00:00</lastmod>
    </sitemap>
    <sitemap>
    <loc>http://www.example.com/sitemap2.xml.gz</loc>
    <lastmod>2005-01-01</lastmod>
    </sitemap>
    </sitemapindex>
    XML Sitemaps
    Sitemap Index File
    Meta Robots
    Location: http://example.com/robots.txt
    Location: Sent in the HTTP headers
    Location: In the html <head>
    More information at http://www.robotstxt.org/robotstxt.html
    More information at http://noarchive.net/xrobots/
    More information at http://www.robotstxt.org/meta.html
    User-agent: googlebot
    Disallow: /no-google.html
    Sitemap: http://example.com/sitemap.xml
    X-Robots-Tag: noindex
    <meta name="ROBOT NAME" content="ARGUMENTS" />
    http://www.example.com/sitemap.xml
    http://www.example.com/sitemap.xml.gz
    http://www.example.com/sitemap.gz
    Default Locations
    Mobile
    News
    Image
    Video
    Other Common Sitemap Types:
    V2. 2 | moz.com | 2013-2014 SEOmoz 3 The Web Developers SEO Cheat Sheet
    Important Metadata Google Authorship & Publisher
    Pagination
    <head>
    <meta property="og:title" content="Title Goes Here">
    <meta property="og:description" content="description-goes-here">
    <meta property="og:type" content="your-content-type-goes-here"> (e.g., "article")
    <meta property="og:url" content="http://www.your-site.com/">
    <meta property="og:image" content="http://www.your-site.com/image.jpg">
    <meta property="og:site_name" content="your-site-name">
    <meta property="fb:admins" content="your-Facebook-page-user-ID">
    </head>
    <a href="[profile_
    url]?rel=author">Google</a>
    <a href="[profile_
    url]?rel=publisher">Google</a>
    <head>
    <meta name="twitter:card" content="summary">
    <meta name="twitter:url" content="http://www.example.com/your-url-goes-here/">
    <meta name="twitter:title" content="Title Goes Here">
    <meta name="twitter:description" content="Your description goes here.">
    <meta name="twitter:image" content="http://example.com/image.jpg">
    </head>
    <html itemscope itemtype="http://schema.org/Article">
    <head>
    <meta itemprop="name" content="Title Goes Here">
    <meta itemprop="description" content="Description Goes Here">
    <meta itemprop="image" content="http://example.com/image.jpg">
    </head>
    Facebook Open Graph
    Twitter Cards
    Google+
    Google+ Authorship Google+ Publisher
    More information at https://dev.twitter.com/docs/cards
    More information at https://developers.google.com/+/web/snippet/
    More information at https://developers.facebook.com/docs/opengraph/
    More information at
    http://mz.cm/google-author
    More information at http://mz.cm/rel-next
    More information at
    http://mz.cm/google-publisher
    Google+ will extract information from Open Graph properties, title
    and meta description tags, or Schema.org microdata (recommended).
    author information in Google
    search results:
    Use rel="next" and rel="prev" in the <head> section
    to indicate the relationship between paginated URLs
    First Page - http://example.com/article
    <link rel="next" href="http://example.com/article?pg=2">
    Second Page - http://example.com/article?pg=2
    <link rel="prev" href="http://example.com/article">
    <link rel="next" href="http://example.com/article?pg=3">
    Final Page - http://example.com/article?pg=3
    <link rel="prev" href="http://example.com/article?pg=2">
    businesses, brands, products and
    organizations:
    Link your content to your
    Google+ profile
    Link your homepage to your
    Google+ profile
    Link to your website from your
    Google+ page's profile
    Link back to your site from the
    Contributor section of your
    Google+ profile
    1
    For
    2
    V2. 2 | moz.com | 2013-2014 SEOmoz 4 The Web Developers SEO Cheat Sheet
    Targeting Multiple Languages Mobile Web Development
    Declare language attribute in the HTML element Responsive Design
    Separate URLs
    HTML version in <head>
    Sitemap version
    Annotate alternate language & country versions of content
    1
    3
    ccTLDs (Country Level Only)
    Subdirectories with gTLDS
    Subdomains with gTLDS
    example.de
    example.com/de/
    de.example.com/
    URL Structures for Country & Language Targeting
    rel="alternate" hreflang="x"
    <html lang="fr">
    <link rel="alternate" hreflang="x-default" href="http://www.example.com/" /> (Specifies Default)
    <link rel="alternate" hreflang="de" href="http://example.com/de/" /> (Specifies Language)
    <link rel="alternate" hreflang="de-ES" href="http://example.com/de-es/" /> (Specifies Language + Region)
    <?xml version="1.0" encoding="UTF-8"?>
    <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
    xmlns:xhtml="http://www.w3.org/1999/xhtml">
    <url>
    <loc>http://example.com/english</loc>
    <xhtml:link rel="alternate" hreflang="de" href="http://example.com/deutsch/" />
    <xhtml:link rel="alternate" hreflang="en" href="http://example.com/english/" />
    </url>
    <url>
    <loc>http://example.com/deutsch/</loc>
    <xhtml:link rel="alternate" hreflang="en" href="http://example.com/english/" />
    <xhtml:link rel="alternate" hreflang="de" href="http://www.example.com/deutsch/" />
    </url>
    </urlset>
    Uses CSS to alter the rendering of the page on the
    device using media queries
    /* Phones */
    @media (max-width: 767px) { ... }
    /* Tablets to Desktops */
    @media (min-width: 768px) and (max-width:
    992px) { ... }
    /* Large devices */
    @media (min-width: 1200px) { ... }
    Identify mobile and desktop versions using rel="alternate"
    and rel="canonical"
    Example:
    Desktop page: http://example.com/
    <link rel="alternate" media="only screen and (max-
    width: 640px)"
    href="http://m.example.com/"/>
    Mobile page: http://m.example.com/
    <link rel="canonical" href="http://example.com/"/>
    Popular Languages Popular Regions
    zh Chinese
    es Spanish
    en English
    ar Arabic
    hi Hindi
    CN China
    US United States
    IN India
    JP Japan
    BR Brazil
    More language codes can be found at
    http://en.wikipedia.org/wiki/List_of_ISO_639-1_codes
    More region codes can be found at
    http://en.wikipedia.org/wiki/ISO_3166-1_alpha-2
    Dynamic Serving via Vary HTTP Header
    2
    Serves different HTML and CSS on the same URL, varied by user agent
    (...rest of HTTP response headers...)
    HTTP/1.1 200 OK
    Content-Type: text/html
    Vary: User-Agent
    Content-Length: 5710

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