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    PVR Cinemas

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    Satish Singh ॐ
    PVR Cinemas started in 1974 with a single screen cinema hall. In 1995, it formed a joint venture with Village Roadshow Ltd to form PVRL. PVR introduced the concept of multiplexes to India in 1997 with PVR Anupam. It has since expanded to 82 screens across 13 cities. PVR focuses on luxury amenities like 3D surround sound and large reclining seats. It has received several awards for its success and box office collections. PVR markets through enticing posters and offering non-movie activities. Its strategies include being a first mover in multiplexes, foreign joint ventures, online booking, and loyalty programs. PVR's strengths are its film distribution network and size,

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    PVR Cinemas

    Uploaded by

    Satish Singh ॐ
    964 views17 pages
    PVR Cinemas started in 1974 with a single screen cinema hall. In 1995, it formed a joint venture with Village Roadshow Ltd to form PVRL. PVR introduced the concept of multiplexes to India in 1997 with PVR Anupam. It has since expanded to 82 screens across 13 cities. PVR focuses on luxury amenities like 3D surround sound and large reclining seats. It has received several awards for its success and box office collections. PVR markets through enticing posters and offering non-movie activities. Its strategies include being a first mover in multiplexes, foreign joint ventures, online booking, and loyalty programs. PVR's strengths are its film distribution network and size,

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    pvr cinemas, presentation,information.etc..

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    Pvr Cinemas

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    PVR Cinemas started in 1974 with a single screen cinema hall. In 1995, it formed a joint venture with Village Roadshow Ltd to form PVRL. PVR introduced the concept of multiplexes to India in 1997 with PVR Anupam. It has since expanded to 82 screens across 13 cities. PVR focuses on luxury amenities like 3D surround sound and large reclining seats. It has received several awards for its success and box office collections. PVR markets through enticing posters and offering non-movie activities. Its strategies include being a first mover in multiplexes, foreign joint ventures, online booking, and loyalty programs. PVR's strengths are its film distribution network and size,

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    964 views17 pages

    PVR Cinemas

    Uploaded by

    Satish Singh ॐ
    PVR Cinemas started in 1974 with a single screen cinema hall. In 1995, it formed a joint venture with Village Roadshow Ltd to form PVRL. PVR introduced the concept of multiplexes to India in 1997 with PVR Anupam. It has since expanded to 82 screens across 13 cities. PVR focuses on luxury amenities like 3D surround sound and large reclining seats. It has received several awards for its success and box office collections. PVR markets through enticing posters and offering non-movie activities. Its strategies include being a first mover in multiplexes, foreign joint ventures, online booking, and loyalty programs. PVR's strengths are its film distribution network and size,

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    of 17

    Presentation By:

    SATISH SINGH
    MISSION
    “A commitment to deliver the best quality cinema viewing
    Every where, Every time.”
    HISTORY (Once Upon a Time
    ………………)
    March 1974, PEPL Started with single screen cinema hall.

    April 1995, PEPL Joint Venture with Village Roadshow Ltd.


    (VRL), forming PVRL (Priya Village Road show Ltd.)

    Inscription of PVR ‘Movies First‘ Logo.


    PROGRESS (As the Time
    moves……………….)
    June 1997, PVR Anupam – India’s First Multiplex.
    2003 – 04, Grand Opening of 7 Screen Multiplex.
    Largest Multiplex with 11 Screens in Bangalore – 2006.
    Launch of PVR Cinemas, Hyderabad – 2006.
    13 Cities, 82 Screens – The Growing Chain Nation wide.
    Joint Venture with “K Sera Sera & Factory” – The first of its
    kind.
    LUXURY & TECHNOLOGY
    (Sit back, Relax & Enjoy)
    The Magic of 3 way Surround Sound - Real Life Sound
    Effects.

    Xenon Technology - The way for State of Art Projection

    Unobstructed Viewing - Hurdle Less Viewing

    Convenience to Comfort, Generous Legroom to Flexibility


    - All in one Seat.
    AWARDS AND RECOGNITIONS
    (The Desire Never Ends)
    Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

    “The Theatre World Newsmaker of the Year” Award for 2003.

    “Retailer of the Year”- 2005

    “Franchise Award” - 2005


    MARKETING

    The Style
    Indian Cinema Viewing -
    Redefined Exceptionally

    Shoppers to Movie Watchers -


    Attracting the Crowd with Enticing Movie Posters & Banners

    …………..Food Joints, Games, Shopping -


    All this & More to please its Target Audience.
    STRATEGIES
    (To be a Leader)
    •First to Introduce the Concept of Multiplexes in INDIA
    – First Movers Advantage

    •Joint Venture with Foreign Company for its Multiplex Business


    – Technological Benefit

    •Efficient Implication of Online & Mobile based Booking


    – Reengineering Approach
    •Only Loyalty Program for Movie Buffs
    – Retaining Customers

    •Monthly Magazines for Latest Movie Updates


    - Bridging the Comm. Gap

    •First ever acceptance of Credit Cards for Movie Tickets


    – Moving with Era
    SWOT ANALYSIS
    (Power Within)
    STRENGHTS
    Film Distribution
    First Mover Advantage
    Largest Multiplex Operator in India

    WEAKNESSES
    Increasing Competition
    Lack of Customer Feedback for further Improvement of Services
    OPPORTUNITIES
    Growing Business
    Film Distribution
    Franchising

    THREATS
    Distributors
    Govt. Regulations
    THANK YOU

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