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    NESTLE Global Strategy

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    Momenul Islam Mridha Murad
    Nestle is one of the oldest and largest food and nutrition companies operating in 86 countries worldwide. It has grown through acquisitions and expanding its product lines and geographical reach. As sales decline in developed markets, Nestle's strategy is to invest in emerging markets with growing populations, economies, and technology. Nestle aims to quickly enter expanding markets before competitors to take advantage of growth opportunities and hold leading positions in developed markets where it already operates. It also hires local managers familiar with each market's dynamics and culture.

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    NESTLE Global Strategy

    Uploaded by

    Momenul Islam Mridha Murad
    3K views1 page
    Nestle is one of the oldest and largest food and nutrition companies operating in 86 countries worldwide. It has grown through acquisitions and expanding its product lines and geographical reach. As sales decline in developed markets, Nestle's strategy is to invest in emerging markets with growing populations, economies, and technology. Nestle aims to quickly enter expanding markets before competitors to take advantage of growth opportunities and hold leading positions in developed markets where it already operates. It also hires local managers familiar with each market's dynamics and culture.

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    NESTLE Global Strategy

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    Nestle is one of the oldest and largest food and nutrition companies operating in 86 countries worldwide. It has grown through acquisitions and expanding its product lines and geographical reach. As sales decline in developed markets, Nestle's strategy is to invest in emerging markets with growing populations, economies, and technology. Nestle aims to quickly enter expanding markets before competitors to take advantage of growth opportunities and hold leading positions in developed markets where it already operates. It also hires local managers familiar with each market's dynamics and culture.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    3K views1 page

    NESTLE Global Strategy

    Uploaded by

    Momenul Islam Mridha Murad
    Nestle is one of the oldest and largest food and nutrition companies operating in 86 countries worldwide. It has grown through acquisitions and expanding its product lines and geographical reach. As sales decline in developed markets, Nestle's strategy is to invest in emerging markets with growing populations, economies, and technology. Nestle aims to quickly enter expanding markets before competitors to take advantage of growth opportunities and hold leading positions in developed markets where it already operates. It also hires local managers familiar with each market's dynamics and culture.

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    NESTLE Global Strategy

    Nestle is one of the oldest of all multinational business. Nowadays, Nestle is


    one of the biggest food and nutrition companies in 86 countries in the world.
    (Hill, 2009 pp. Nestle was in!ol!ed with a range of ac"uisitions in the last
    years in order to e#tend its line of products and try to e#pand on a
    geographical scale. $ince its sales are reducing in de!eloped mar%ets, Nestle
    has the opportunity to e#pand business in up and coming countries, which is
    going to generate more profit for the company. &p and coming countries is
    one sector that Nestle is going to in!est money in because it has the potential
    to be a strong and attracti!e mar%et. Nestle feels confident in doing so
    because in such countries population economy and technology has
    e#perienced a rapid growth. ('atamonitor, 2006.
    Nestles long(term strategy is to identify the "uic%ly e#panding countries first
    and get into the mar%et as soon as possible in order to ta%e ad!antage of
    other competitors. Howe!er, it first has to hold the leading position in the
    de!eloped mar%ets where it is currently placed. )lso Nestle has to hire local
    managers and staff in the de!eloping mar%ets that understand the local
    mar%et dynamic and culture.
    )s e#plained abo!e there is a lin% between Nestl*+s strategy and the $trategic
    management, because companies employ managers from respecti!e
    countries in the local companies due to the fact that they understand the local
    mar%et dynamics. ,y hiring local manager they can ta%e ad!antage of the
    local %nowledge and own culture of the country.
    -t is a huge ad!antage that Nestle wor%s with local managers in fast rising
    emerging countries. )s a result, Nestle will ha!e "uic% results which lead to
    "uic% profits. )s we can see in .-/&01 2 abo!e, Nestle is closely related to
    the $trategic management module because companies will ha!e a range of
    research(reports on fast growing countries. 3herefore, they will ha!e the
    ability to balance the ser!ices they are able to pro!ide (food, cereals, coffee,
    chocolate, drin%s, ice cream, etc (Nestle 2022, with the price that customers
    are willing to pay. .or e#ample, if people cannot afford the Nestle products
    then they will not e#pand in such countries but focus their attention and in!est
    in countries where people are able to buy their products.
    )lso, Nestle is connected with methods of en"uiry with 1merging mar%ets.
    4ompanies will ha!e less space to roam around and ma%e decision
    considering that much of their mo!ements are controlled by the mar%et
    reaction. 3his means that emerging mar%ets are countries with social or
    business acti!ities in the process of rapid growth and industriali5ation.

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