Sample Website Advertising Agreement

1


DATE: [date]

PARTIES:

...

BACKGROUND:

...

AGREEMENT:

1. Definitions and interpretation

1.1 In this Agreement:

Advertiser Content means the advertisements and other content (as specified
in the Schedule) submitted by the Advertiser to the Publisher for publication on
the Website;

Advertising Services means the advertising services specified in the
Schedule;

...

[Confidential Information means the amounts of the Charges and the other
financial terms relating to this Agreement;]

...

Prohibited Content means:

(a) works and materials that:

(i) breach any law, regulation or legally-binding code;

(ii) infringe any person's Intellectual Property Rights or other legal
rights; and/or

(iii) give rise to a cause of action against any person,

in each case in any jurisdiction and under any applicable law;

(b) works and materials that contravene the Committee on Advertising
Practice Code (the CAP Code);

(c) obscene, indecent, pornographic, lewd or graphic works and materials;
and

(d) works and materials that may cause annoyance, inconvenience or anxiety

1 This template is suitable for use where the Publisher and the Advertiser contract off-line, and where the
Advertiser supplies content to the Publisher, but the Publisher retains full editorial control over the Website
and itself publishes that content on the Website. The template favours the interests of the Publisher over
those of the Advertiser.

to any internet user;

...

Website means the website specified in the Schedule[; and

Year means a period of 365 days (or 366 days if there is a 29 February during
the relevant period) starting on the Effective Date or on any anniversary of the
Effective Date].

...

2. Term

This Agreement will come into force on the Effective Date and will continue in
force

[indefinitely, unless and until terminated in accordance with Clause [9]]

OR

[until [date or event], upon which it will terminate automatically, unless
terminated earlier in accordance with Clause [9]].

3. Advertising Services

3.1 During the Term, the Publisher will provide the Advertising Services to the
Advertiser.

3.2 The Advertiser grants to the Publisher a non-exclusive, worldwide, royalty-free
licence to publish the Advertiser Content on the Website as contemplated by this
Agreement.

3.3 The Advertiser warrants and undertakes:

(a) to ensure that all Advertiser Content is accurate and fair;

(b) to ensure that Advertiser Content does not consist of, contain, or link to
any Prohibited Content;

(c) promptly to request the removal or editing of any Advertiser Content
which ceases to be accurate and fair, or becomes Prohibited Content, for
whatever reason;

(d) to ensure that the advertising and sale of any products and services that
are advertised through the Advertising Content is legal under all applicable
laws;

[(e) to ensure that the products and services advertised through the
Advertising Content are appropriate for the Website's user base; and]

[(f) to ensure that the Advertiser Content is of a quality commensurate with
the content published on the Website generally.]

3.4 Subject to scheduled maintenance, express restrictions on the Advertising
Services, and any Force Majeure Event affecting the Publisher or the Publisher's
appointed hosting services provider, the Publisher will use reasonable endeavours
to maintain the availability on the internet of:

(a) the Website; and

(b) the published Advertiser Content,

during the relevant period; but the Publisher does not guarantee 24/7 availability.

...

4 Charges and payment

4.1 The Publisher will issue invoices for the Charges to the Advertiser

[on or before the relevant dates set out in the Schedule]

OR

[monthly [in advance / arrears] [on the [1
st
] day of each calendar month] during
the Term]

OR

[from time to time [in advance / arrears] during the Term].

4.2 The Advertiser will pay the Charges to the Publisher

[on or before the dates set out in the Schedule]

OR

[within [30] days of the date of [issue/receipt] of an invoice issued in accordance
with Clause [4.1]].

...

5 Warranties

...

6. Indemnity

...

7. Limitations and exclusions of liability

...

8. Confidentiality

8.1 The Advertiser will keep confidential the Confidential Information, and will not
disclose the Confidential Information except as expressly permitted by this Clause
[8].

8.2 The Advertiser will protect the confidentiality of the Confidential Information
using at least reasonable security measures.

8.3 The Confidential Information may be disclosed by the Advertiser to its officers,
employees, insurers and professional advisers, provided that each recipient is
legally bound to protect the confidentiality of the Confidential Information.

...

9. Termination

9.1 [Either party] may terminate this Agreement at any time by giving at least [30
days'] written notice of termination to the other party [expiring at any time after
the end of the Minimum Term].

...

9.4 The Publisher may terminate the Agreement immediately by giving written notice
of termination to the Advertiser if the Advertiser fails to pay any amount due to
the Publisher under the Agreement in cleared funds by the due date for payment.

10. Effects of termination

...

[10.3 If the Agreement is terminated by the Publisher under Clause [9.1] or by the
Advertiser under Clause [9.2] or Clause [9.3], the Advertiser will be entitled to a
refund of any amounts paid to the Publisher in respect of Advertising Services
which were to have been provided after the effective date of termination. Such
amount will be calculated by the Publisher using any reasonable methodology.
Save as provided in this Clause [10.3], the Advertiser will not be entitled to any
refunds or release from any liability to pay Charges (whether or not invoiced)
upon the termination of the Agreement.]

11. General

...

The parties have indicated their acceptance of this Agreement by executing it
below.

...
The Schedule

Website

[Insert details]

Advertiser Content

[You should specify here the kinds of Advertiser Content which should be supplied by the
Advertiser (for example, X text adverts of up to Y characters, X banner advertisements
of size Y by Z pixels).]

Advertising Services

[The Advertising Services that will be provided under the Agreement should be specified
here. For example, you might specify that a certain number of banner adverts of a
certain size and specification will be displayed upon certain pages of the Website in a
certain place and at certain times. You should also specify the time period between the
supply of new or updated Advertiser Content and the publication of that Advertiser
Content on the Website (e.g. 5 Business Days).]

Charges [and payment schedule]

[Insert details]

Contractual notices

The Publisher:
[Addressee, address, fax, and if necessary email address]

The Advertiser:
[Addressee, address, fax, and if necessary email address]


This is a sample document, containing selected sections from SEQ Legal's website
advertising agreement template. Ellipses indicate omitted sections. You can purchase
a complete website advertising agreement from:

http://www.website-contracts.co.uk/acatalog/advertising_agreement.html