INTRODUCTION

India is one of largest automobile market in india.It is on the

way to becoming the world largest auto hub by 2016.There is
lot of major player in india,Maruti Suzuki is one of
them.Maruti Udyog limited was established in feb 1981 with
Maruti 800.it changed its name and ownership in sep 2007 to
Maruti Suzuki india limited when Suzuki motor corporation
Japan bought major stake (54.2)% in company.Today it offer
around 16 model with over 200 variants across different
segment like passenger car utility vehicle and vans.Its annual
production capacity of 1.55 million unit.
CURRENT SCENARIO OF INDIAN AUTOMOBILE
INDUSTRY
It one of key drives that boosts economic growth of
country.since delicensing of India's automobile industry
sector in1991 and subsequent opening up of 100% FDI
through automatic route india automobile industry become
big industry.It is previously been one of fastest growing
market globally ,but it currently experiencing flat or negative
growth rate.As per data published by department of industrial
policy and promotion ,ministry of commerce ,FDI inflow into
Indian automobile industry during April 2000 to 2013 was
amount 4% of total FDI.Total of 2968201 vehicles were sold
in india during period april may 2013. currently estimated
India is the sixth largest motor vehicle/car manufacturer in
the world in 2013 by overtaking brazil.

PASSENGER CAR DOMESTIC SHARE
Car industry in inda grow at 29% in 2010-11. Indian car
industry growing rapidly. There are many players. There
market share are follow



















maruti
39%
toyota
6%
hyundai
14%
m&m
12%
tata motors
12%
others
17%
market
Major player and their unit sale
Year 2011 Unit Sale
Maruti Suzaki 21185
Hyundai 18908
Tata Motors 8748
Ford 5608
Volkswagon 3486

COMPETITIORS ANALYSIS
HYUNDAI:
It is south korea company.
2
nd
largest car manufacturer in India .
Debut in 1998 with launch of Santro.
By 2004 had 5 models, Santro, Accent, Sonata and
Elantra and Getz.
In 2007 launched i10 that give stiff competition to
wagon R.
Hyundai grand I1o to take on Maruti Swift.It come with
two engine varients 1.1 litre diesel and 1.2 litre petre.
Hyundai launched the Xecent compact sedan in india
.that give competition to swift dzire.
Hyundai Verna compete with Maruti ciaz
TATA
3
rd
Largest in Passenger Cars
Launched Indica in 1998
Acquired Jaguar and Land Rover brands ( 2008) .
TataIndigo Ec
Launch of Nano in 2009,MANZA, High Market share in
diesel marke.

VOLKSWAGEN
Tagline- Das Auto meaning The Car but luxury models
for the upper class in India
Entered with Skoda Brand in 2001 with current range
of Fabia , Laura, Octavia etc.
VW in India in 2007 with Passat and Jetta
Launched Polo in 2009
120 dealerships across the country today
Focus on service and Customer satisfaction
CHERVRLET
Chevrolet :For a Special Journey Called Life. with
Optra in 2003
Launched Aveo, Optra SRV and Aveo U-VA
Chevrolet Spark in 2007 and Beat in 2010
Innovative schemes like the Chevrolet Promise -
Maintenance at a fixed cost for three year period
Affordability at every stage
HONDA
Honda is Japanese multinational manufacture of
automobile.it is eight largest world manufacturer in
2011.strong demand of diesel sedan and amaze
captulate its 3
rd
position in market. few of its model is
following
Honda introduce jazz with diesel engine .this engine is
expected to return the mileage of kmph about 25.
Honda amaze also give strong competition to Maruti
dzire.
Honda city


CURRENT PROFILE OF MARUTI SUZAKI
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor
Corporation, Japan & Indias leading passenger car
manufacturer, with market share of 40%. Maruti Suzuki offers
16 brands with near about 150 variants. . Maruti Suzuki offers
a complete range of cars from entry level Maruti 800 and Alto
Ritz, A-Star, Swift, Wagon-R, Estillo and swift Dzire, SX4, in the
'C'segment Maruti Eeco, Multi-Purpose vehicle Ertiga and
Sports Utility vehicle Grand Vitara. The company is engaged in
the business of Purchase, Manufacturing, and Sales of vehicles
& spare parts. Maruti Suzuki is also engaged in other activities
like Pre owned car sales, Car financing & Fleet management,
Key objective
Deliver superior value to customer through a balanced
approach to products,performance and price.
Offer products technology and services that improve
quality
Focus on improving quality across value chain.
Develop marketing strategy and communication that
connect customer. Target common people.
Compact and Small vehicle
Fuel efficient ,
Goodwill
Rural area compaign.
Give environmently safe product
It associate its product to quality of life

KEY ACHIEVEMENT
IT SOLD 1,555041 vehicle in 2013-2014.
first in j.d powerr customer satisfaction index study.
First in j.d power sales satisfaction study.
4 out of 5 top selling model from maruti suzaki.
Ist pre owned business in india.
16% growth in rural sales in 2013-2014
Maruti share in 14.3% in utility vehicle segment in
2012-2013.
It sold one million unit during 2013.
Maruti Suzuki alto largest selling car in india and world
largest selling compact car.
It has market share to 40%.
Expand presence in export market with product swift
dzire and ertigo.
VOLUME OF VEHICLES IN MILLIONS
2008 2009 2010 2011 2012 2013
792,167 1,018,365 1,271,005 1,133,695 1,171,434 1,155,041
NET WORTH(million)
2008 2009 2010 2011 2012 2013
84154 93449 118351 151874 185789 209780
Source:annual report(2008-2013)

NET SALE:

SOURCE:ANNUAL REPOR FROM 2006-2014



PROFIT AFTER TAX IN MILLIONS:
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2006-
07
2007-
08
2008-
09
2009-
10
2010-
11
2011-
12
2012-
2013

SOURCE:ANNUAL REPORT FROM (2007-14)







0
5,000
10,000
15,000
20,000
25,000
30,000
Series 1
Series 2
Series 3
FEATURES OF DIFFERENT MARUTI MODEL
ALTO K10 : it introduce K series engine.It is completely
environmen friendly and fuel efficient.
WAGAN R GREEN:It is a fine balance of comfort space
and performance.It has CNG engine .it combine I_GPI
technology.
RITZ:It is available into two model k-series petrol and
diesel.
SX4:It has super turbo diesel engine.
KIZASHI:It is luxury car.
SWIFT : diesel and petrol car .
ERITGA GREEN:First utility vehicle with CNG ENGINE.
STINGRAY: for youth.
CELERIO :With revolutionary auto gear shift
technology.

CURRENT STRATEGIES
CATERING ALL SEGMENT:This is a market
penetration strategy of Maruti Suzuki Ltd. It caters to all
segments and has a product offering at all price points.
Their pricing strategy is to provide an option to every
customer looking for up gradation in his car. Their sole
motive of having so many product offering is to be in
the consideration set of every passenger car customer
in India.
BRAND POSITIONING:This is most important
concept.it followed very effective multi segmentation
strategy to grab different segment with different
version of brand.like ALTO:LETS GO JUST FOR
MARRIED COUPLE
WAGON R:FAMILY CAR
A STAR:URBAN YOUTH
STINGERY:YOUTH

PROMOTIONAL STRATEGY: it cuts price of model
it also give insurance and banking facility.it treats
rural area as fastest growing .Mobile support vans
capable of reaching customer door steps and fully
equipped.
It emphasis on road safety and environment friendly
product
IIT always promted concept of reduce reuse recycle.
DISTRIBUTION STRATEGY
It has largest distribution network comprising of over 400
salea showroom over 600 dealer and 30 express service
station on 1314 cities.

Maruti True service :It is offered by Maruti Suzuki to its
customers. It is a market place for used Maruti Suzuki
Vehicles. One can buy, sell or exchange used Maruti Suzuki
vehicles with the help of this service in India. As of 31 March
2010 there are 341 Maruti True Value outlets.
ACCESSORIES :Maruti Suzuki started a new initiative
under the brand name Maruti Genuine Accessories to
offer accessories like alloy wheels, body cover, carpets,
door visors, fog lamps, stereo systems, seat covers and
other car care products. These products are sold
through dealer outlets
MARUTI FINANCE:Maruti Suzuki launched Maruti
Finance in January 2002. Prior to the start of this
service Maruti Suzuki had started two joint ventures
Citicorp Maruti and Maruti Countrywide with Citi Group
and GE Countrywide respectively to assist its client in
securing loan. Maruti Vehicles. One can buy, sell or
exchangeMARUTI INSURANCE:The two subsidiaries
Maruti Insurance Distributors Services Pvt. Ltd and
Maruti Insurance Brokers Pvt. Limited provides vehicle
insurance to its customers with the help of the National
Insurance Company, Bajaj Allianz, New India
Assurance.
MARUTI DRIVING SCHOOL: As part of its corporate
social responsibility Maruti Suzuki launched the Maruti
Driving School in Delhi. Later the services were
extended to other cities of India as well

MARUTI CARS
MARUTI CARS YEAR PRICE
SWIFT 2005

4,48,893-6,87,768
GRAND VITARA 2007 22,68,064 - 24,60,529

SWIFT DZIR 2008 4,92,354 - 7,50,483

A-STAR 2008 3,81,171 - 4,66,219

RITZ 2009 4,32,237 - 6,33,612

ALTO K10 2010 3,21,358 - 3,34,598

KIZASHI 2011 16,52,875 - 17,52,875

SX4 2011 7,38,114 - 9,79,786

ERTIGA

2013 5,98,970 - 8,70,970
CELERIO

2014 3,76,000-4,79,000
MODEL DISCONNTINUED
Maruti 800
A_STAR
ESTILO.
UPCOMING MODEL
CIAZ :6.99_9.80 LAC
MRWAGON:5.00 LAC
SX4S-CROSS:8 _12 LAC



MARUTI SUZAKI FUTURE PLAN
Maruti Suzuki has decided to enter the sub -800cc
Segment.Two cars that is Palette and MR Wagon
unveiled during Delhi Auto Expo.
It plans to buy real state for dealer in india and built
factories for parent Suzuki
It plan to build its own family of diesel.
No to premium segment, focus will remain on small.














REFERENCES

Maruti Suzuki India Ltd, Annual Report 2010-11,from
www.marutisuzuki.com.
Maruti Suzuki India Ltd, Annual Report 201-12,from
www.marutisuzuki.com
Maruti Suzuki India Ltd, Annual Report 2012-13,from
www.marutisuzuki.com
Maruti Suzuki India Ltd, Annual Report 2013-14,from
www.marutisuzuki.com
http://www.slideshare.net/saurabhkumarlohal/marke
ting-strategy-of-maruti-suzuki.
http://www.marutisuzuki.com/Latest-Maruti-
Company-Update.aspx
http://www.scribd.com/doc/52392026/Maruti-
Suzuki-Advertising-Strategies.
Case Study of Maruti Suzuki
IndiaLimitedDr.M.A.Lokhande1, Vishal Sunil Rana2 1Prof &
Head, Dept of Commerce, Dr.Babasaheb Ambedkar
Marathwada University,Aurangabad, (M.S)
MARKETING STRATEGIES OF MARUTI SUZUKI LIMITEDGAUHAR
FATMA1, ELA KUMARI2 1,2 Assistant Professor, L.N.Mishra
College of Business Management
Wikipedia