The HBDI is the most easily understood, remembered and
applied assessment instrument available. Our clients love it.
Barbara Hughes, Intellectual Capital Consulting
The Herrmann Brain
Dominance Instrument (HBDI) The worlds leading thinking styles assessment tool, the Herrmann Brain Dominance Instrument (HBDI) is the assessment at the core of Herrmann Internationals Whole Brain Thinking approach. Developed in the 1970s by Ned Herrmann, then a manager at General Electric, more than thirty years of research and innovation stand behind the validity of the HBDI. The 120-question HBDI assessment evaluates and describes the degree of preference individuals have for thinking in each of the four brain quadrants, as depicted by the Herrmann Whole Brain Model. Research has shown that everyone is capable of flexing to less preferred thinking styles and learning the skills The Whole Brain Model to diagnose and adapt to the thinking preferences of others. Presenting information in a way that recognizes, respects and is compatible with different preferences is crucial to meeting colleague and client needs. The basis of Whole Brain Thinking and all Herrmann International learning modules, the HBDI teaches you how to communicate with those who think the same as you and those who think differently than you. Once an individual understands his or her thinking style preferences, the door is open to improved teamwork, leadership, customer relationships, creativity, problem solving, and other aspects of personal and interpersonal development. Over one million people around the world have taken the HBDI, witnessing firsthand its value in improving personal, professional and organizational effectiveness. Leading academic institutions and organizations of all sizes and industries, including nine out of 10 of the Fortune 100, are using the HBDI and Whole Brain Thinking techniques to get better results in their mission critical areas.
The Assessment at the Core
of Whole Brain Thinking THE HBDI AT WORK Individual and Team Effectiveness
Increase individual and team success.
Foster appreciation for the value of diverse thinking styles. Overcome thinking-style barriers to crossteam integration. Leadership Development
Improve and accelerate decision-making
and problem solving. Communicate better with direct reports, peers and supervisors. Increase mentoring success. Talent Management
Improve job fit and ramp-up time.
Decrease turnover. Increase employee engagement. Scan for high-potential leaders, factor thinking preferences into career paths.
Sales, Service, Marketing Effectiveness
Build stronger customer relationships and
increase loyalty. Close more deals by adding customer preferences into sales/negotiation methods. Apply thinking styles to shape market research and gain insight into target markets. Creativity and Innovation
Compose R&D groups, task forces and
other groups based on an optimum blend of thinking preferences. Foster openness and appreciation for diversity of thought. Use Whole Brain tools to spark creativity and breakthrough ideas.
To learn how you can put the HBDI to work for your organization, contact us at 1-828-625-9153 or info@hbdi.com, or visit us online at www.HerrmannSolutions.com.
better results through better thinking
Herrmann International
794 Buffalo Creek Road Lake Lure, NC 28746
www.HerrmannSolutions.com Tel: 800-432-4234 or 828-625-9153 Fax: 828-625-1402 Email: info@hbdi.com
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