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    Patagonia

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    Mukul Mathur
    Patagonia's business model prioritizes minimizing environmental impact, sustainability, and increasing natural capital productivity. Its core value proposition and competitive advantage is sustainability. To differentiate itself, Patagonia positions itself as a high-quality supplier committed to sustainability through practices like avoiding chemicals and conventional cotton. Patagonia's environmental position is very important to its successful business model, which aims to be profitable while solving environmental crises and distributing social, environmental, and economic values throughout its supply chain.

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    Patagonia

    Uploaded by

    Mukul Mathur
    2K views1 page
    Patagonia's business model prioritizes minimizing environmental impact, sustainability, and increasing natural capital productivity. Its core value proposition and competitive advantage is sustainability. To differentiate itself, Patagonia positions itself as a high-quality supplier committed to sustainability through practices like avoiding chemicals and conventional cotton. Patagonia's environmental position is very important to its successful business model, which aims to be profitable while solving environmental crises and distributing social, environmental, and economic values throughout its supply chain.

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    Patagonia

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    Patagonia's business model prioritizes minimizing environmental impact, sustainability, and increasing natural capital productivity. Its core value proposition and competitive advantage is sustainability. To differentiate itself, Patagonia positions itself as a high-quality supplier committed to sustainability through practices like avoiding chemicals and conventional cotton. Patagonia's environmental position is very important to its successful business model, which aims to be profitable while solving environmental crises and distributing social, environmental, and economic values throughout its supply chain.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views1 page

    Patagonia

    Uploaded by

    Mukul Mathur
    Patagonia's business model prioritizes minimizing environmental impact, sustainability, and increasing natural capital productivity. Its core value proposition and competitive advantage is sustainability. To differentiate itself, Patagonia positions itself as a high-quality supplier committed to sustainability through practices like avoiding chemicals and conventional cotton. Patagonia's environmental position is very important to its successful business model, which aims to be profitable while solving environmental crises and distributing social, environmental, and economic values throughout its supply chain.

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    Mukul Mathur

    Evaluate Patagonias business model. How important to Patagonias


    business model is its environmental position?
    Achieving growth, being profitable, and minimizing ecological expenses are the current goals
    of Patagonia. Its business model is based on the philosophy of making minimum
    environmental impact along the overall value chain to increase the productivity of natural
    capital. At the core of this business model is the companys value proposition sustainability,
    which acts as both the primary source of its competitive advantage and the basis of its
    differentiation strategy. To differentiate itself, Patagonia has effectively positioned itself as a
    supplier of superior quality products and at the same time it has continued its commitment
    towards minimizing its impact on environment, even if it calls for trade-offs (ex:- by not using
    anti-odour chemicals or not using conventional cotton).
    Patagonia aspires to build a sustainable business model which is profitable, grows, and solves
    environmental crisis. It includes value propositions that are social, environmental &
    economic. To be successful, the model should be able to distribute these values along the
    whole market chain that includes suppliers, competitors, customers, employees and external
    environment. Since Patagonia has positively influenced various players both in the internal
    and external environment, so we can confidently say that its environmental position is very
    important to its business model.

    What is your assessment of the Product Lifecycle Initiative (Reduce,


    Repair, Reuse and Recycle)?
    Patagonias Product Lifecycle Initiative is based on the marketing principle of maximizing
    consumer repeat purchases. This will be a Sell Less and Make More model. On one hand the
    company intends to sell less of the physical product by extending its use through repairs and
    reuse. On the other hand it aims to charge more by differentiating its product through quality
    and value added (environmental benefits through recycling, reduced use of material etc.).
    Patagonia may in-fact see an increase in sales through increase in number of buyers, who are
    attracted through positive word of mouth publicity, or it could extend its reduce, repair,
    reuse, recycle model in the backward direction of its value chain by working for retailers to
    recycle clothing that is too worn to be sold. Either way, the Product Lifecycle Initiative aligns
    well with the existing positioning of the company and will act as a strong additive to its existing
    differentiating factor, thereby adding to its competitive advantage.

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