HR Practices in Ici Pakistan Limited

HR PRACTICES IN ICI
PAKISTAN LIMITED
ICI Pakistan Limited
THE GROUP
ICI (Imperial Chemical Industries) is an innovative and exciting

company. The ICI Group is one of the worlds largest producers
of specialty products and paints. It succeeds and grows through a
deep understanding of consumer needs and by meeting those
needs with creative ideas and innovative products.
ICI has
Over 50,000 products
More than 200 manufacturing sites and offices in over 55

countries;
some 45,000 employees worldwide.
ICI has leading international positions in industrial adhesives,

specialty starch, fragrances, flavors, food ingredients, specialty
process intermediates and refrigerants. ICI has strong positions
in synthetic resins and polymers, chemicals based on silica and
alumina, surfactants and catalysts.
VISION
ICIs vision is to be the industry leader in creating value for

customers and shareholders. ICI will succeed by operating at the
highest levels of excellence, acquiring unrivalled knowledge of key
markets and using technology creatively. The result will be
products that deliver greater benefits for the companys
customers, higher returns for shareholders and increased
rewards for employees.
ICI must:
Show unrivalled understanding of customers and their

markets
4
Seize opportunities rapidly, taking intelligent risks to bring

measurably better products to market.
Meet
industry
demanding
norms,
year-on-year
and
constantly
growth
targets
improve
above
operational
performance.
Hire, inspire and develop outstanding people by encouraging
initiatives, supporting new ideas and rewarding delivery.
Never compromise ICIs commitment to safety, health and
the environment.
STRATEGIC VISION
Market-driven innovation in products and services
The Groups innovative skills are a major competitive strength
which are driven by the marketplace. The Group sets out to meet
the needs of its chosen customers in ways that deliver the
desired effect and service and create value for both parties.
Winning in quality growth markets worldwide
The Group will invest in growth markets in which it has leading
market positions. It aims to have all its businesses in such
positions and it will do this by concentrating efforts on what it
believes are the best quality growth opportunities around the
globe.
Inspiring and rewarding talented people
The Group is determined to create a way of working that attracts
and retains high calibre individuals and that release the energy
6
and talents of everyone in the organisation. It aims to be an

organisation in which all employees know what is expected of
them, have the freedom to take initiatives, are accountable for
the results and are properly rewarded for success.
Exemplary performance in safety and health
The Groups goal is to have an exemplary performance in safety
and health and become the world leader
Responsible care for the environment
Tough targets for the Groups environmental performance have

been set. The guiding principle is Responsible Care, the
international chemical industrys programme for continuous
improvement in safety, health and environmental performance.
The Group applies its standards with consistency around the
world. The roll-out of new and improved products which are
designed to have less impact on the environment will be a key

feature.
Relentless pursuit of operational excellence
Competitive pressure is increasing and the Group has responded

with a number of initiatives including a major focus on purchasing
and
supply
chain
management
and
several
restructuring programmes in the last three years.
ICI PAKISTAN LIMITED
significant
ICI Pakistan Limited is a subsidiary of ICI Plc, UK. It was set up

as a public limited company in Pakistan in 1952. ICI's presence in
this part of the world however predates the formation of the
public limited company and indeed, Pakistan itself. Today, ICI
Pakistan manufactures and sells a range of industrial and
consumer products, including Polyester Staple Fiber, Soda Ash,
Sodium Bicarbonate, Paints, Specialty Chemicals, Agrochemicals,
and arranges manufacture on a toll basis of Pharmaceutical
products as well as trading in various specialized chemicals
including Polyurethane, Acrylics and Titanium Dioxide for use in
industries in Pakistan. Earlier this year the Company's PTA
business was demerged to be housed in Pakistan PTA Ltd, which is
also an ICI Plc subsidiary.
The Company's vision is to be the industry leader in creating

value for customers, shareholders, suppliers and employees.
A chemical company can be a major force in the development of a

country. Through innovation and responsible application of its
energies and skills, it can make a positive contribution to the
industrialization, development and quality of life of the people it
serves. ICI in Pakistan has played an active role in the Country's
industrial development and progress, for well over half a century,
and continues to do so, with investment in the future.
ICI Pakistan Limited is recognized as a leading manufacturer of

paints, major industrial raw materials and intermediates. But
more so it is seen as a caring employer of nearly 2,000 people who
are vital to the success of its operations. As a good corporate
citizen it is sensitive to the needs for social development and
community services in Pakistan and actively supports them. ICI as
an aware and safety conscious manufacturer has SHE (Safety,
Health & Environment) programs in place that safeguard the
10
environment for its people and customers today, and actively

work towards a better tomorrow.
ICI in Pakistan is investing in the future, in order to respond to

and meet the challenges of the coming century. By developing an
ability to compete internationally, focusing sharply on customer
needs and having a culture of continuous improvement, ICI
Pakistan plans to achieve its vision of enhancing value for the
shareholders and the customers and also meet the challenging
targets it has set for the Company's safety, health and
environmental performance.
CORPORATE DEPARTMENTS
11
ICI Pakistan Limited is recognized as a leading manufacturer of

paints, major industrial raw materials and intermediates. But
more so it is seen as a caring employer of nearly 2,000 people who
are vital to the success of its operations. As a good corporate
citizen it is sensitive to the needs for social development and
community services in Pakistan and actively supports them. ICI as
an aware and safety conscious manufacturer has SHE (Safety,
Health & Environment) programmes in place that safeguard the
environment for its people and customers today, and actively
work towards a better tomorrow.
HUMAN RESOURCE
12
At ICI Pakistan we believe that our people are our most valuable
asset. The Human Resource Department provides professional
support to the entire organization to ensure that business goals
are realized through people whose own personal aspirations are
also met.
The aim of this department is to ensure that highly motivated

and professionally competent people are available within the
organization. By adopting progressive personnel policies and
providing competitive emoluments and perquisites, the Human
Resource Department seeks to maintain ICI's position as a
preferred employer in the job market.
Training and Development of staff is considered to be a core

value at ICI Pakistan. This is an essential responsibility of every
Manager and is a part of his Key Result Area'. The Company has a
13
very proactive Corporate Training Department, which apart from

facilitating most of individual training needs, also provides
extensive in-house training and consultancy, to all Business Areas
and Functions.
It is ICI Pakistan's policy to encourage healthy trade union

activity. The aim is to achieve a meaningful and productive
relationship with the employees and unions, in order to create an
effective process for resolving issues and seeking ways to bring
about improvements in the terms and conditions of employment,
as well as enhancement in productivity and efficiency.
Today ICI Pakistan employs approximately 1800 people who are

all vital to the profitability of the Company and who directly
contribute to the success of the organization. ICI Pakistan's
Human
Resource
Department
14
strives
to
ensure
that
professional and caring environment continues to be fostered so

that the creative energies of staff are released and fully
utilized, while developing their potential.
SOCIAL RESPONSIBILITIES
15
Social initiative and involvement, at ICI Pakistan, takes the form

of active support of organisations, providing essential services to
community members, particularly in the field of education and
medical assistance.
ICI Pakistan provides financial assistance to charitable projects,

non-profit organisations and developmental initiatives. Over the
years a host of worthy causes have received financial support and
assistance,
through sponsorship,
for
uplift
initiatives
and
community development projects.
Sole Sponsorship of Rs 10 million to the Management

Development Centre
Monthly eye care clinics in Khewra
16
Construction of the Jinnah Fountain

in Karachi at a cost of over Rs 5
million
Financial support of over Rs 5 million to charitable and

developmental projects in the Sindh and Punjab
Donation of Rs 1 million to the Al-Shifa Trust Eye Hospital
Celebrating Pakistan's Golden Jubilee Year of Independence, ICI

Pakistan in 1997, while supporting other Jubilee projects, made
two very significant contributions to the City of the Quaid.
The Company constructed a Fountain and Roundabout in Karachi

dedicated to the Quaid. The Jinnah Fountain, in addition to being
a commemorative to the Golden Jubilee of Pakistan, also
underscores ICI Pakistan's contribution to the urban renewal of
17
the City. In 1997, ICI Pakistan entered into an agreement with

the British Council to contribute, as a sole sponsor, to the
construction of a management development centre within the
premises of the Council site at Karachi. Conceived in response to
the needs and ever increasing demands of the Country's
management professionals and academia, the ICI Pakistan-British
Council Management Centre will be positioned to house and
provide, up-to-date management information and training in
progressive management skills, knowledge and techniques. While
the construction of this management development service marks
the Company's contribution to the Golden Jubilee, the sole
sponsorship of the centre reaffirms ICI Pakistan's commitment
to the cause of education and professional training in the
Country.
18
ICI Pakistan also continues to support Eye Clinics programmes,

held with the assistance of the Layton Rehmatulla Benevolent
Trust (LRBT) doctors, at the ICI Pakistan Winnington Hospital,
Soda Ash Works, Khewra. The two day monthly eye clinics include
OPD consultation as well as major and minor surgeries and
refractions.
Over
the
years,
this
programme
has
been
strengthened and rationalized, to appropriately respond to

increasing community demands for Eye Care Services'.
The ICI Pakistan Foundation, setup in 1991, serves as a platform

through which the Company's philanthropic and social aid
initiatives are channelled.
As part of its community development initiatives, the ICI

Pakistan Foundation has contributed to a series of building and
construction projects, in and around the Khewra community,
19
where the Company's Soda Ash plant is located. Among others,

these projects include schools, mosques and parks used by the
local community in Khewra and the nearby village of Pind Dadan
Khan. Over the years, the Foundation has also been providing
financial support to the Country's various non profit and
charitable organisations.
20
SAFETY
HEALTH
&
ENVIRONMENT
Good Safety, Health and Environmental (SHE) performance is

essential to the continued success of ICI. The SHE management
system is integrated into the company's overall structure and
ensures
that
goals
are
established,
resources
allocated,
performance monitored and corrective action taken as required.

It encourages continuous improvement in performance and has
the flexibility to cope with what may be quite widely differing
needs around the world, both today and in the future. In recent
years
continuous
improvement
has
been
achieved
with
combination of the dedication and commitment of all ICI

employees, good management and thorough training, worldwide. A
new set of tough SHE targets for the next five years have been
established to take ICI into the new millennium. These targets
21
have
been
developed
to
deliver
further
improvement
in
performance, to help meet increasing SHE demands in the

manufacture of new and better products from less raw materials
more efficiently, to secure a more sustainable and a more
competitive future. These targets are called Challenge 2000.
Our Beliefs and Principles

The Principles, by which we operate, within the limits of current
knowledge, are:
All work related injuries and illnesses are preventable. Our

goal is zero harm.
All escapes of hazardous materials can be prevented and

emission in the course of operation will progressively be
reduced towards zero.
22
We will adhere to the highest standards for the safe

disposal of waste materials.
Energy, water and resources, both natural and man-made,

will be utilized efficiently. We will minimize waste.
New products can be developed which have increasing

margins of safety for users and the environment through
their life cycle.
Line management are accountable for leading the continuous

improvement
in
SHE
performance
to
defined
goals.
Everyone has a personal responsibility for their own safety

and health, for others in the workplace and for the
environment in which they work. Safety and good health are
equally important away from work and will be encouraged.
Everyone should be involved in the SHE improvement
process. ICI Contractor SHE performance will be managed
23
by them to the same standards. Information on SHE

performance will be made available to those around us.
We are individually and collectively committed to these and

expect all who work in ICI to behave in accordance with them,
and we will actively promote these principles through the ICI
Group worldwide, of which ICI Pakistan is a member.
24
THE
IMPORTANCE
OF
HUMAN
RESOURCE
DEPARTMENT
We were provided with the sort of mission statement of the HR
Dept. of ICI Pakistan, which highlights the importance being
given to this department by the firm.
At ICI Pakistan we believe that our people are our most valuable
asset. The Human Resource Department provides professional
support to the entire organization to ensure that business goals
25
are realized through people whose own personal aspirations are
also met.
The aim of this department is to ensure that highly motivated

and professionally competent people are available within the
organization. By adopting progressive personnel policies and
providing competitive emoluments and perquisites, the Human
Resource Department seeks to maintain ICI's position as a
preferred employer in the job market.
Today ICI Pakistan, employs approximately 1800 people who are

all vital to the profitability of the Company and who directly
contribute to the success of the organization. ICI Pakistan's
26
Human
Resource
Department
strives
to
ensure
that
professional and caring environment continues to be fostered so

that the creative energies of staff are released and fully
utilized, while developing their potential.
27
STAFFING
FUNCTION
RECRUITMENT PROCESS
ICI Pakistan has a policy of recruiting highly qualified and

experienced individuals not only to maintain its high standards
but also to grow to greater levels of excellence. The Company
makes all possible efforts to employ the best individuals for its
various functions and business units, who would, in time, prove to
be an asset for the organization.
ICI Pakistan strongly believes in providing individuals equal

opportunity to serve the Company regardless of age, sex, ethical
or religious differences. ICI Pakistan provides several avenues
for individuals to progress and move upward to occupy higher
positions with greater responsibility and authority. The Company
practices strict business ethics, which outline the various codes
of conduct in the organization. Having a rich and diverse history,
28
ICI encourages its employees to venture forth in new and

dynamic areas leading to organizational progress along with
individual growth.
ICI Pakistan holds a prime position in the business sector and is

one of the most preferred organizations to work for amongst
aspiring
individuals
seeking
employment
in
prestigious
multinational.
The recruitment process at ICI Pakistan is one of the toughest in

Pakistan. They have a five-step process, which is listed below.
1) They carry out an initial test of intelligence in different

institutes of Pakistan.
29
2) There is another aptitude test for those who meet the

required criteria in the initial screening test.
3) Those who pass the test or are above the required the cut-off
score have a screening interview taken by anybody from the HR
Department.
4) A group discussion is held among the candidates supervised by

some department head to determine the communication abilities
of the candidate. It is a sort of an Assessment Center.
5) Finally, any member of the Board of Directors is then asked to

screen the candidates through an interview, who then decides
whether the candidate is to be recruited or not.
30
TRAINING AND DEVELOPMENT
Training and Development of staff is considered to be a core

value at ICI Pakistan. This is an essential responsibility of every
Manager and is a part of his Key Result Area'. The Company has a
very proactive Corporate Training Department, which apart from
facilitating most of individual training needs, also provides
extensive in-house training and consultancy, to all Business Areas
and Functions.
Their focus is on continuous training of an employee. There is a

Training Manager to try and develop new training programs and
arrange workshops or any other courses that may help in the
employee development. Many of the employees are sent abroad to
attend different courses that may increase their future
productivity. Some are even posted abroad for some period of
31
time so as to get a different environmental experience. So all in

all, they have a very good training program, which keeps the
employees up to date with the latest developments that are
taking place nowadays.
32
MANAGEMENT TRAINEE SCHEME
At ICI, they believe that talent and potential are traits that
should be identified early on in a person's career and should then
be nurtured and developed to produce high quality managers for
senior level positions.
In line with this philosophy, we Management Trainee Scheme is

designed with an aim to hire and groom young high potential
graduates for senior level corporate jobs. The process is fairly
in-depth and ensures that we successfully pick the crme of
graduates from universities all over the world.
33
MOTIVATION FUNCTION
Motivating an employee is the most difficult function to perform

for any firm. It is easy to attract the best possible talent but to
motivate them to work for the benefit for the company requires
a lot of effort. A well-structured career development format
provides managers the opportunity to hone their skills in handling
increasingly complex job responsibilities.
The emphasis is on creating a work culture that stimulates the

skills, capabilities and potential of all employees. ICI Pakistan
strongly believes in providing individuals equal opportunity to
serve the Company regardless of age, sex, ethical or religious
differences. It provides several avenues for individuals to
progress and move upward to occupy higher positions with greater
responsibility and authority. The Company practices strict
34
business ethics that outline the various codes of conduct in the

organization. Having a rich and diverse history, ICI encourages
its employees to venture forth in new and dynamic areas leading
to organizational progress along with individual growth.
35
MAINTENANCE FUNCTION
Even after the employees are hired and trained to perform to the
best of their abilities, it becomes difficult to retain them as
there are always other better opportunities for these skilled
employees. ICI Pakistan is determined to create a way of working
that attracts and retains high caliber individuals and that release
the energy and talents of everyone in the organization. It aims to
be an organization in which all employees know what is expected
of them, have the freedom to take initiatives, are accountable
for the results and are properly rewarded for success.
Many people have endorsed this when we had an informal with

some of the employees. They said that ICI had the policy of
encouraging innovativeness and also rewarding them very well. The
HR Dept. makes extra efforts to try and create a bond between
36
the employees so that it becomes difficult to separate the

employees and they stay for as long as possible. In addition to
that ICI has the best Safety and Health program. It is called the
SHE and is implemented throughout the ICI Group.
Good Safety, Health and Environmental (SHE) performance is

essential to the continued success of ICI. The SHE management
system is integrated into the company's overall structure and
ensures
that
goals
are
established,
resources
allocated,
performance monitored and corrective action taken as required.

It encourages continuous improvement in performance and has
the flexibility to cope with what may be quite widely differing
needs around the world, both today and in the future. In recent
years
continuous
improvement
has
been
achieved
with
combination of the dedication and commitment of all ICI

employees, good management and thorough training, worldwide.
37
GOVERNMENT LEGISLATION
There are many laws that have been made by the Government of
Pakistan that have to be adhered to by all the companies. ICI
claims to abide by all these laws and there have been no
complaints so far from any Government department of any
violation whatsoever. Some of the laws that apply are related to
the Provident and Gratuity Funds, Workers Profit Participation
Fund, Industrial Relations Act, Income Tax Laws and many
others.
38
LABOUR UNIONS
It is ICI Pakistan's policy to encourage healthy trade union

activity. The aim is to achieve a meaningful and productive
relationship with the employees and unions, in order to create an
effective process for resolving issues and seeking ways to bring
about improvements in the terms and conditions of employment,
as well as enhancement in productivity and efficiency.
39
PERFORMANCE EVALUATION
Evaluation of the employees is considered to be the most

difficult step by the HR Dept. of all firms. ICI Pakistan also
faces the same dilemma. But to standardize the process, it has
developed certain areas in which their immediate bosses evaluate
each employee. It helps in singling out the best from the rest.
Some of the success factors, as they are called, on which the
performance is measured are given below.
DELIVERING VALUE
Innovation management
Timely decision making
Drive for results
Customer focus
PEOPLE & TEAM LEADERSHIP
40
Interpersonal effectiveness
Building effective teams
Ability to withstand pressure
People development
Takes ownership
BUSINESS LEADERSHIP
Managing vision and purpose
Functional excellence
Dealing with ambiguity
Strategic capability
Business acumen
TURNOVER & ABSENTEEISM
41
When asked whether they faced any problems regarding loss of

employees, they refused outright. They lose hardly one to two
employees
in
year
who
leave
their
jobs
because
of
dissatisfaction. Most of the employees are more than satisfies

with the work environment, compensation and other benefits that
are offered by ICI that is why turnover rate is low. Same goes
for Absenteeism. All the employees are very regular in their
attendance and work.
42

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HR PRACTICES IN ICI

ICI Pakistan Limited

ICI (Imperial Chemical Industries) is an innovative and exciting

Over 50,000 products

ICI Pakistan Limited

More than 200 manufacturing sites and offices in over 55

ICI has leading international positions in industrial adhesives,

ICI Pakistan Limited

ICIs vision is to be the industry leader in creating value for

Show unrivalled understanding of customers and their

ICI Pakistan Limited

Seize opportunities rapidly, taking intelligent risks to bring

ICI Pakistan Limited

ICI Pakistan Limited

and talents of everyone in the organisation. It aims to be an

Tough targets for the Groups environmental performance have

ICI Pakistan Limited

designed to have less impact on the environment will be a key

Competitive pressure is increasing and the Group has responded

restructuring programmes in the last three years.

ICI PAKISTAN LIMITED

ICI Pakistan Limited

ICI Pakistan Limited is a subsidiary of ICI Plc, UK. It was set up

The Company's vision is to be the industry leader in creating

ICI Pakistan Limited

A chemical company can be a major force in the development of a

ICI Pakistan Limited is recognized as a leading manufacturer of

ICI Pakistan Limited

environment for its people and customers today, and actively

ICI in Pakistan is investing in the future, in order to respond to

ICI Pakistan Limited

ICI Pakistan Limited is recognized as a leading manufacturer of

ICI Pakistan Limited

The aim of this department is to ensure that highly motivated

Training and Development of staff is considered to be a core

ICI Pakistan Limited

very proactive Corporate Training Department, which apart from

It is ICI Pakistan's policy to encourage healthy trade union

Today ICI Pakistan employs approximately 1800 people who are

ICI Pakistan Limited

professional and caring environment continues to be fostered so

ICI Pakistan Limited

Social initiative and involvement, at ICI Pakistan, takes the form

ICI Pakistan provides financial assistance to charitable projects,

community development projects.

Sole Sponsorship of Rs 10 million to the Management

Monthly eye care clinics in Khewra

ICI Pakistan Limited

Construction of the Jinnah Fountain

Financial support of over Rs 5 million to charitable and

Donation of Rs 1 million to the Al-Shifa Trust Eye Hospital

Celebrating Pakistan's Golden Jubilee Year of Independence, ICI

The Company constructed a Fountain and Roundabout in Karachi

ICI Pakistan Limited

the City. In 1997, ICI Pakistan entered into an agreement with

ICI Pakistan Limited

ICI Pakistan also continues to support Eye Clinics programmes,

strengthened and rationalized, to appropriately respond to