Weekly Trends Jan 23-1

Weekly Trends
Ryan Lewenza, CFA, CMT, Private Client Strategist
January 23, 2015
The 5% Portfolio
Equity Market YTD Returns (%)
A common request we field from clients is the desire for a fixed 5% rate of
return. In years past, this was a fairly easy deliverable as government and highquality corporate bonds yielded enough to meet this investment objective.
However, in the new normal where deleveraging, disinflation, anemic
economic growth, and easy central bank policies have helped to drive bond
yields to record lows, it is much more difficult to meet this objective.
S&P/TSX Comp
0.9
S&P/TSX Small Cap
0.7
S&P 500
Russell 2000
To meet the 5% investment objective we would recommend investors consider

creating a balanced portfolio with a mix of bonds and equities. Over the long
run we believe Canadian equities can return 7 to 8%. For bond yields we see
them rising, but remaining below the normal levels of the last few decades.
This is based on the belief that the North American economy will see lower
productivity gains and population growth, along with lower inflation levels. We
see bonds yielding closer to 3% over the next decade. Using a 60/40 split, that
would imply a potential 5.7% annual return over the next decade.
Now this assumes market returns. Active investment management can lead to
improved performance. Looking at our Guided Portfolios (Dividend and
Moderate Bond portfolios) and using the same 60/40 split, they would have
returned 11.4% annually since their inception in 2012.
-1.2
MSCI World
0.0
MSCI Europe
If it wasnt hard enough to find attractive yields in the fixed income markets,
the Bank of Canada (BoC) added to this dilemma, with the BoC surprising the
markets this week by lowering the overnight rate by 25 bps to 0.75%.
Examining the universe of Canadian fixed income securities, excluding high-yield
which we remain cautious on, investors will be hard-pressed to find any higherquality bonds yielding near the common investment objective of 5%. Clearly, an
alternative approach is required to reach this level.
0.2
6.3
MSCI EAFE
0.3
MSCI EM
2.8
-5
Canadian Sector
-3
Curr. Wt
Recommendation
Consumer Discretionary
6.4
Overweight
Consumer Staples
3.6
Market weight
Energy
21.1
Market weight
Financials
34.2
Overweight
Health Care
4.1
Underweight
Industrials
8.7
Overweight
Information Technology
2.4
Overweight
Materials
12.1
Underweight
Telecom
5.2
Market weight
Utilities
2.3
Underweight
Level
Reading
Technical Considerations
S&P/TSX Composite
14,764.0
50-DMA
14,507.0
Uptrend
200-DMA
14,820.9
Downtrend
61.5
Neutral
RSI (14-day)
16,000
Chart of the Week

The GoC 5-Year Yield Declined 20 Bps Following BoC Surprise Announcement
15,500
15,000
1.90
14,500
1.70
14,000
1.50
13,500
1.30
13,000
S&P/TSX
50-DMA
200-DMA
12,500
1.10
12,000
0.90
0.70
0.50
Jan-14
11,500
11,000
Jul-12
5-Year GoC Yield %

Mar-14
May-14
Jul-14
Sep-14
Jan-13
Jul-13
Jan-14
Nov-14
Source: Bloomberg, Raymond James Ltd.
Please read domestic and foreign disclosure/risk information beginning on page 5

Raymond James Ltd. 5300-40 King St W. | Toronto ON Canada M5H 3Y2.
2200-925 West Georgia Street | Vancouver BC Canada V6C 3L2.
Jul-14
Jan-15
Weekly Trends
January 23, 2015 | Page 2 of 4
The 5% Portfolio
A common request we field from clients is the desire for a fixed 5% rate of return. In
years past, this was a fairly easy deliverable as government and high-quality
corporate bonds yielded enough to meet this investment objective. However, in the
new normal where deleveraging, disinflation, anemic economic growth, and easy
central bank policies have helped to drive bond yields to record lows, it is much
more difficult to meet this objective. In effect, the US Federal Reserve (Fed) and
other central banks are punishing savers and helping borrowers. Rarely in history has
it been this propitious to borrow money, whether youre a first time home buyer or a
large corporation. In this weeks report we examine the current yields across the
fixed income markets, illustrate how this simple ask of 5% is getting harder to meet,
and propose an alternative to meeting this investment objective.
If it wasnt hard enough to find attractive yields in the fixed income markets, the BoC
added to this dilemma, with the BoC surprising the markets by lowering the
overnight rate by 25 bps to 0.75%. This sent bond yields lower across the yield curve.
For example, the 5-year Canada bond yield declined 20 bps to 0.85% this week and is
down roughly 40 bps year-to-date. Heres the reality in the bond markets:
Government bonds: Beginning with the lowest risk bond investments,

Government of Canada bonds are currently yielding from 0.58% for a one
year maturity to just 2.07% for 30 year bonds. Think about that for a
moment. An investor can only earn 2.0% each year, before inflation and
taxes, over the next 30 years, if held to maturity. It goes to show how little
investors are being rewarded for taking on long maturity/duration risk.
Provincials: The next up on the risk spectrum is provincial government

bonds (Ontario) which are yielding slightly higher at 0.70% for a one year
term to 2.97% for 30 year maturities.
Corporates (high grade): Given the extremely low yields in government

bonds, investors have increasingly turned to corporate bonds, given the
yield pick-up. However, even there it is difficult to find anything close to 5%.
Higher quality bonds (AA and A) are currently yielding from 1.2% to 3.88%
for one to 30 year terms, respectively.
Corporates (lower grade): Finally, lower rated bonds (BBB) are currently
only yielding from 1.85% to 4.66% for similar maturities.
Examining the universe of Canadian fixed income securities, excluding high-yield

which we remain cautious on, investors will be hard-pressed to find any higherquality bonds yielding near the common investment objective of 5%. Clearly, an
alternative approach is required to reach this level.
Bond Yields Have Been In A Secular Decline
Current Yields By Fixed Income Class

Type
1 yr
3 yrs
Term
5 yrs
10 yrs
30 yrs
Government of Canada
0.58
0.58
0.85
1.43
2.07
Provincials (Ontario)
0.70
0.96
1.38
2.36
2.97
Corporates (AA)
1.20
1.55
1.80
2.65
3.64
Corporates (A)
1.80
1.82
1.93
2.87
3.88
Corporates (BBB)
1.85
2.00
2.38
3.48
4.66
9.0
8.0
7.0
6.0
5.0
4.0
3.0
2.0
5-Year GoC Yield %

BoC Overnight Lending Rate
1.0
0.0
'93
'96
'99
'02
'05
'08
'11
'14
Weekly Trends
How To Meet The 5% Goal

Investors have two basic options to try to achieve this 5% goal. Option 1 is to take on
increased risk in the bond portfolio by buying lower quality bonds. We would advise
against this, as we do not believe investors are being compensated for this risk.
Instead, we would recommend investors consider option 2, which is creating a
balanced portfolio with a mix of bonds and equities. Given its a balanced portfolio,
risk should be minimized, so the portfolio should be largely invested in high-quality
dividend paying stocks and high-quality bonds. Given our preference for stocks over
bonds, we recommend an overweight in stocks. So, for clients whose typical target
balanced portfolio would be 50/50 equity/bonds, we would recommend a strategic
allocation of 60/40 equity/bonds at present.
Over the long run, we believe Canadian equities can return 7 to 8%. This is based on
an expected 3% dividend yield and 4-5% in corporate earnings growth. This is
conservative compared to actual historical profit growth rates (7.7% since 1994), but
we see lower economic growth over the next decade. For bond yields we see them
rising, but remaining below the normal levels of the last few decades. This is based
on the belief that the North American economy will see lower productivity gains and
population growth, along with lower inflation levels. We see bonds (FTSE Canada
Bond Index as our proxy for the Canadian bond market) yielding closer to 3% over
the next decade. Using a 60/40 split that would imply a potential 5.7% return over
the next decade. This is a conservative estimate of returns, but hits home the point
that equities (high-quality dividend paying stocks) will be needed to meet the 5%
investment objective.
Now this assumes market returns. Active investment management can lead to
improved performance. Looking at our Guided Portfolios (Dividend and Moderate
Bond portfolios) and using the same 60/40 split, they would have returned 11.4%
annually since their inception in 2012. This is below the total return of the S&P/TSX
at 13.08%; however, our portfolio includes a 40% weight to bonds and therefore
helps to reduce volatility and provide steady cash flows. Relative to our benchmarks
(S&P/TSX and FTSE Canada Bond Index), our 60/40 split portfolio exceeded the
blended benchmark by 2.1% annually since inception. As weve conveyed earlier, we
dont expect returns of 11.4% annually over the next decade, but we believe they
will be more than sufficient to meet the 5% investment objective that so many
investors look for.
TSX Earnings Have Grown 7.8% Per Year Since 1994

$900
A Balanced Portfolio Can Help Meet 5% Objective

$150,000
FTSE Canada Universe Bond
S&P/TSX Comp
Balanced (60 Equ + 40 Bond) - Passive
Balanced RJ Port (60 Equ + 40 Bond) - Active
$800
$140,000
$700
7.8% growth rate
$600
$130,000
$500
$120,000
$400
$300
$110,000
$200
$100,000
S&P/TSX 12-Month Trailing Earnings

Linear (S&P/TSX 12-Month Trailing Earnings )
$100
$0
$90,000
'94
'97
'00
'03
'06
'09
'12
Jun-12
Dec-12
Jun-13
Dec-13
Jun-14
Dec-14
Weekly Trends
Important Investor Disclosures

Complete disclosures for companies covered by Raymond James can be viewed at: www.raymondjames.ca/researchdisclosures.
This newsletter is prepared by the Private Client Services team (PCS) of Raymond James Ltd. (RJL) for distribution to RJLs retail clients. It is not a
product of the Research Department of RJL.
All opinions and recommendations reflect the judgement of the author at this date and are subject to change. The authors recommendations may
be based on technical analysis and may or may not take into account information contained in fundamental research reports published by RJL or its
affiliates. Information is from sources believed to be reliable but accuracy cannot be guaranteed. It is for informational purposes only. It is not
meant to provide legal or tax advice; as each situation is different, individuals should seek advice based on their circumstances. Nor is it an offer to
sell or the solicitation of an offer to buy any securities. It is intended for distribution only in those jurisdictions where RJL is registered. RJL, its
officers, directors, agents, employees and families may from time to time hold long or short positions in the securities mentioned herein and may
engage in transactions contrary to the conclusions in this newsletter. RJL may perform investment banking or other services for, or solicit
investment banking business from, any company mentioned in this newsletter. Securities offered through Raymond James Ltd., Member-Canadian
Investor Protection Fund. Financial planning and insurance offered through Raymond James Financial Planning Ltd., not a Member-Canadian
Investor Protection Fund.
Commissions, trailing commissions, management fees and expenses all may be associated with mutual funds. Please read the prospectus before
investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. The results presented
should not and cannot be viewed as an indicator of future performance. Individual results will vary and transaction costs relating to investing in
these stocks will affect overall performance.
Information regarding High, Medium, and Low risk securities is available from your Financial Advisor.
RJL is a member of Canadian Investor Protection Fund. 2015 Raymond James Ltd.

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Weekly Trends

Ryan Lewenza, CFA, CMT, Private Client Strategist

January 23, 2015

Equity Market YTD Returns (%)

S&P/TSX Small Cap

To meet the 5% investment objective we would recommend investors consider

Chart of the Week

5-Year GoC Yield %

Source: Bloomberg, Raymond James Ltd.

Please read domestic and foreign disclosure/risk information beginning on page 5

Source: Bloomberg, Raymond James Ltd.

January 23, 2015 | Page 2 of 4

Government bonds: Beginning with the lowest risk bond investments,

Provincials: The next up on the risk spectrum is provincial government

Corporates (high grade): Given the extremely low yields in government

Examining the universe of Canadian fixed income securities, excluding high-yield

Current Yields By Fixed Income Class

5-Year GoC Yield %

Source: Bloomberg, Raymond James Ltd.

January 23, 2015 | Page 3 of 4

How To Meet The 5% Goal

TSX Earnings Have Grown 7.8% Per Year Since 1994

A Balanced Portfolio Can Help Meet 5% Objective

7.8% growth rate

S&P/TSX 12-Month Trailing Earnings

Source: Bloomberg, Raymond James Ltd.

January 23, 2015 | Page 4 of 4

Important Investor Disclosures

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