Fusion's Massive Millennial Poll

Report To Fusion.
Net
January 2015 Survey of Millennials
1901 Pennsylvania Avenue NW, Suite 1000

Washington, D.C. 20006
(202) 339 6060
www.bsgco.com
METHODOLOGY
This report covers the results of our research: 1,000 total telephone interviews nationwide with a general
population sample between the ages of 18 and 34. The interviews were conducted January 6 11, 2015.
The margin of error for overall results is 3.10% and higher among subgroups.
The regions are defined as follows:
Northeast which represents 17% of the electorate and is defined as anyone living in
Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania,
Rhode Island, or Vermont.
Midwest which represents 22% of the electorate and is defined as anyone living in Indiana,
Illinois, Michigan, Ohio, Wisconsin, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota,
or South Dakota.
South which represents 37% of the electorate and is defined as anyone living in Delaware,
District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West
Virginia, Alabama, Kentucky, Mississippi, Tennessee, Arkansas, Louisiana, Oklahoma, or Texas.
West which represents 24% of the electorate and is defined as anyone living in Arizona,
Colorado, Idaho, New Mexico, Montana, Utah, Nevada, Wyoming, Alaska, California, Hawaii,
Oregon, or Washington.
#3384 Fusion.Net Millennial Survey | 2
POLITICS AND AFFILIATIONS

Party Identification
Do you consider yourself a strong Democrat, weak Democrat, strong Republican, weak Republican, or an Independent or
unaffiliated voter? [IF INDEPENDENT/DONT KNOW] In general, would you say that you lean more towards the ?
Gender
All
Q8,Q9
Region
Age
NE
MW
Race
Ideology
18-24 25-29 30-34 Wht Hisp AA
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
Difference
Total Democrat
Strong Democrat
Weak Democrat
Total Republican
Weak Republican
Strong Republican
Independent
Dont know
+7
29
18
11
22
14
8
46
3
+2
25
13
12
23
14
9
50
3
+12
33
23
10
21
14
7
43
3
+19
35
23
13
16
8
8
45
3
+4
29
18
11
25
19
6
43
3
+3
27
17
10
24
14
9
47
3
+6
27
16
11
21
15
6
49
3
+5
27
16
11
22
14
9
46
4
+5
26
16
9
21
14
8
50
3
+12
34
22
11
22
15
6
43
2
-7 +10 +53 +47

23 23 56 51
12 16 43 34
11 7 13 17
30 13 3
4
20 8
3
3
10 6
0
1
45 59 38 45
2
5
3
1
+12
24
11
13
12
5
7
60
4
-31
15
11
4
46
33
14
35
3
0
24
13
10
24
17
8
49
3
+8
27
19
8
19
14
6
49
5
+12
35
21
14
23
13
10
41
1
Difference
Democrat w/leaners
Republican w/leaners
Ind/Dont know w/leaners
+15
50
35
15
+4
44
40
16
+26
56
30
14
+31
60
29
11
+9
46
37
17
+9
47
38
16
+17
51
34
15
+11
48
37
15
+18 +17
51 51
33 34
16 15
-3 +25 +72 +71

41 53 81 80
44 28 9
9
15 19 10 10
+21
51
30
19
-39
24
63
13
+5
43
38
19
+17
51
34
16
+20
54
34
11
Likelihood to Vote
In 2016, there will be an election for President as well as other offices. How likely are you to vote in that election?
Gender
All
Q1
Difference
Total Likely to Vote
Absolutely certain
Very likely
Possibly
Total Not Likely to Vote
Not very likely
Not at all likely
Dont know
+83
91
49
28
14
8
4
4
1
+77
88
45
30
13
11
7
5
1
+90
95
53
27
15
5
2
3
0
Region
NE
MW
Age
W
+86 +86 +77 +88

92 93 88 94
47 51 49 49
32 31 25 28
13 11 15 17
6
7 11 6
4
3
7 2
2
5
5 4
1
0
1 1
Race
Ideology
18-24 25-29 30-34 Wht Hisp AA
+82
90
40
33
17
8
4
4
1
+82 +86 +87 +76

91 93 93 88
53 58 53 37
24 26 29 29
14
9
11 21
9
7
6 12
5
3
3
5
4
4
4
7
0
0
0
1
+86
93
53
28
12
7
3
4
0
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
+85
92
55
26
12
7
2
5
0
+82
91
46
31
14
9
6
3
0
+86
93
50
28
15
7
3
4
0
+78
89
36
30
23
11
3
7
0
+82
90
47
31
13
8
5
3
1
+88
94
62
24
8
6
4
2
0
Why Unlikely to Vote

There are many reasons why someone may not vote. Why do you
think you are unlikely to vote? (OPEN END)
Q2
N=88
Ranked by All
All
I don't care about voting

16
I'm too busy
12
Nothing ever changes
9
My vote doesn't count
9
Don't trust the system
8
I don't trust politicians
6
Don't care about politics
5
I'm a minority party in my state
3
Don't like any of the candidates
3
Don't know enough about the candidates
3
I'm too lazy
1
Don't know/refused
8
*Note: Responses with less than 1% overall are not shown.
Vote Motivators Summary

Would this make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote or would it not
make a difference?
Much More Somewhat Total More Total Less Somewhat Much Less No Dont
Q3-Q6
Diff.
Likely
More Likely
Likely
Likely
Less Likely
Likely
Diff. know
Ranked by Much More Likely
If you could vote online
32
17
49
8
2
6
42
0
+41
If you could vote via cell
24
14
38
13
5
8
48
1
+25
phone
If there was a racially
13
13
26
3
2
1
70
1
+23
diverse field of candidates
If there were more young
11
14
24
6
3
3
69
1
+18
candidates
Vote Motivators Much More Likely
make a difference?
All
Much More
More /Less
Q3-Q6
Ranked by Much More Lkly Lkly Lkly
If you could vote

online
If you could vote via
cell phone
diverse field of
candidates
If there were more
young candidates
Gender
F
49/8 30 35 34
30
33 32
36
29
30
29
31
44 41
33
27
29
32
36
24 38/13 22 26 25
20
29 18
29
19
21
20
28
34 27
26
20
21
26
24
13
26/3 10 16 13
11
13 14
15
12
11
14
24 21
14
10
14
14
11
24/6 12
10 12
13
11
11
11
14 16
10
14
10
12
18-24 25-29 30-34 Wht Hisp AA
Lib Mod Con
Education
HS Some
Coll+
Grad Coll
MW
Ideology
NE
32
% Much More Likely

Age
Race
Region
Vote Motivators Total More Likely

make a difference?
All
Much More
More /Less
Q3-Q6
Ranked by Much More Lkly Lkly Lkly
If you could vote

online
cell phone
diverse field of
candidates
If there were more
young candidates
Gender
F
Ideology
18-24 25-29 30-34 Wht Hisp AA
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
NE
MW
49/8 45 53 49
46
50 52
56
46
43
45
54
53 56
50
44
47
47
53
24 38/13 37 39 37
32
46 34
46
32
33
34
47
41 43
41
32
37
39
38
13
26/3 21 30 26
21
26 30
25
29
24
20
30
37 38
28
15
20
26
31
11
24/6 25 23 26
20
24 27
28
21
21
24
22
27 34
23
17
23
25
25
32
% Total More Likely

Age
Race
Region
Vote Motivators No Difference

make a difference?
Q3-Q6
Ranked by All
If there were more

young candidates
If there was a
racially diverse field
of candidates
If you could vote
online
cell phone
All
Much More
More /Less
Lkly Lkly
Gender
All
% No Difference
Age
Race
Region
NE
MW
Ideology
18-24 25-29 30-34 Wht Hisp AA
Lib Mod Con
Education
HS Some
Coll+
Grad Coll
11
24/6 69
68 70 67
73
68 69
64
72
75
70
70
64 62
73
73
69
68
71
13
26/3 70
73 66 70
75
69 64
69
66
74
77
62
56 60
68
79
72
71
66
32
49/8 42
46 39 42
45
42 40
37
45
48
46
35
40 37
42
46
44
43
40
24 38/13 48
49 47 48
52
43 52
38
55
56
53
37
42 44
49
51
46
47
50
Preferred 2016 Democratic Nominee

I am now going to read some names of potential candidates for the 2016 Democratic nomination for President. Please tell
me which candidate you prefer or are leaning toward at this time.
Q10
Ranked by All
Hillary Clinton
Joe Biden
Elizabeth Warren
Jim Webb
Andrew Cuomo
Martin OMalley
Joe Manchin
Dont know
Among
All
Dems
57
10
10
1
2
1
0
19
Gender
M
Region
NE
MW
38 31 45 45
9 11 8
7
7 8 7
7
2 3 1
1
2 2 2
6
1 2 1
0
1 1 1
0
38 41 35 34
35
10
6
1
2
1
0
44
Age
Race
Ideology
18-24 25-29 30-34 Wht Hisp AA
38 37
12 7
7 9
3 2
2 0
2 2
2 1
35 41
36
10
5
2
2
3
1
41
38
10
8
1
2
1
1
40
42
9
11
2
3
0
1
33
32
7
9
2
3
2
2
44
46
9
7
2
1
2
1
32
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
54 50
19 6
2 15
0 1
3 1
1 1
0 0
21 25
42
12
6
3
3
2
1
33
27
10
3
3
3
1
2
52
35
8
3
2
2
2
1
47
38
12
7
1
2
2
1
37
42
8
12
2
3
0
1
32
Preferred 2016 Republican Nominee (Without Mitt Romney)

I am now going to read some names of potential candidates for the 2016 Republican nomination for President. Please tell me
which candidate you prefer or are leaning toward at this time.
Q11
N=667
Ranked by All
Chris Christie
Jeb Bush
Rand Paul
Paul Ryan
Mike Huckabee
Ted Cruz
Rick Santorum
Dont know
Among
All
Reps
8
16
14
14
12
8
4
25
14
12
11
9
7
4
2
40
Gender
M
Region
NE
MW
Age
W
Race
18-24 25-29 30-34 Wht Hisp AA
Ideology
Lib Mod Con
14 15 29 13 10 11 11
16
18 14 11 24 16
13 11 5
14 17 9
12
13
13 11 19 7 10
15 7
8
7 14 13 12
8
13 12 11 7 15
11 7
5
14 9 10 12
6
9
10 10 6 7
8 6
6
6
8 7
7
6
9
10 2
3 4
6 2
4
3
5 2
6
2
2
4
3
3 2
1 3
1
2
2 4
3
1
2
2
2
2 2
32 48 41 42 35 45 37
50
35 36 42 49 43
Note: This question was asked on nights 1-5 of calling.
18
12
13
10
7
3
1
36
11
15
8
12
11
6
3
35
Education
HS Some
Coll+
Grad Coll
15
13
8
11
8
6
2
38
11
12
11
10
9
4
2
43
18
12
15
7
5
3
3
38
Preferred 2016 Republican Nominee (With Mitt Romney)

I am now going to read some names of potential candidates for the 2016 Republican nomination for President. Please tell me
which candidate you prefer or are leaning toward at this time.
Q11
N=333
Ranked by All
Mitt Romney
Chris Christie
Rand Paul
Paul Ryan
Jeb Bush
Mike Huckabee
Ted Cruz
Rick Santorum
Dont know
Among
All
Reps
Gender
M
Region
NE
MW
Age
Race
Ideology
Education
HS Some
18-24 25-29 30-34 Wht Hisp AA* Lib Mod Con
Coll+
Grad Coll
23 15 15 15 22 11 15 16 21
13
9
15 9 19 4 15
5
11 10 11 19
4 13 7
11
8
13 12 3 18 18 9
13 10 15 5
3
12 13 9
7
13
11 13 6
4 12 16
13
9 9 9 10 11 4 13 13
8
4
8 18 0 2 13
12
7 5 10 3
9
8 7
2
11
10
8
9
0 4
8
13
7 9 6
5
15 7 3
9
4
8
13 0
0 4
4
5
3 2 3
0
2
4 2
1
3
5
2
6
0 2
1
0
1 0 2
0
2
1 0
2
0
0
1
2
0 0
1
16 37 36 39 38 34 35 43 34
40
40 29 46 59 54 33
*Note: Due to small sample size, these results should be considered directional only.
Note: This question was asked on the last two nights of calling.
22
7
3
11
10
14
5
1
27
18
6
6
9
7
9
1
3
40
16
9
11
11
6
6
2
0
38
11
16
13
5
8
8
4
0
35
Two-Way Republican Race

If the 2016 Republican nomination for President resulted in a two-way race between Jeb Bush and Mitt
Romney, which candidate would you vote for?
Gender
All
Q11A
Region
NE
MW
Age
Race
Ideology
18-24 25-29 30-34 Wht Hisp AA
Difference
+11 +15 +6 +26 +29 -9 +14
Mitt Romney 38 38 38 44 46 27 43
Jeb Bush
27 23 32 18 17 36 29
Dont know
35 39 31 38 37 37 28
+8
40
32
29
+2
31
29
40
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
+24 +18 +3 -23 -10

43 43 37 11 24
19 25 34 34 34
39 32 29 54 42
+12
38
26
36
+32
52
20
28
+11
40
29
31
+5 +16
32 42
27 26
41 32
Two-Way Presidential Race

If the 2016 Presidential election resulted in a two-way race between Republican Mitt Romney and Democrat
Hilary Clinton, which candidate would you vote for?
Gender
All
Q11B
Difference
Hillary Clinton
Mitt Romney
Dont know
+24
55
31
14
Region
NE
MW
+22
53
31
15
+25
56
31
13
+50
68
18
15
Age
Race
Ideology
18-24 25-29 30-34 Wht Hisp AA
-8 +29 +26
39 57 57
47 28 31
14 16 12
+24
56
32
12
+24 +23
52 56
28 33
20 11
Lib Mod Con
+4 +45 +85 +79

44 67 85 83
40 22 0 4
15 11 15 12
+23
53
30
17
-28
29
57
13
Education
HS Some
Coll+
Grad Coll
+24
56
32
11
+22
51
29
20
+26
58
32
10
Generic 2016 Presidential Ballot

If the 2016 Presidential election were held today, would you vote for the Republican candidate or would you vote for the
Democratic candidate? [IF UNDECIDED] Well, which one do you lean toward at this time?
Gender
All
Q12
Difference
Total Democratic Candidate
Democratic candidate
Lean Democratic candidate
Total Republican Candidate
Lean Republican candidate
Republican candidate
Dont know
+13
48
43
5
35
30
5
17
Region
Age
NE
MW
+4
43
37
6
39
33
6
17
+23
54
49
4
31
27
4
16
+27
55
51
4
28
24
4
17
+5
45
37
8
40
36
4
14
+6
44
40
4
38
32
6
18
+22
53
47
5
31
25
6
17
Race
18-24 25-29 30-34 Wht Hisp AA
+15
50
45
4
35
30
5
15
+16
49
41
7
33
30
3
18
+8
46
42
4
38
30
8
16
Ideology
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
-4 +20 +77 +70

39 52 84 79
34 48 77 70
5
4
7
9
43 32 7
9
37 26 5
8
6
6
3
2
18 16 9 11
+18
47
41
6
29
24
5
24
-39
25
23
2
64
56
9
11
+5 +12 +22
45 46 54
40 41 48
5
5
6
40 34 32
36 28 27
4
6
6
15 19 14
Comedian Makes Best President

Which of the following comedians do you think would make the best President?
Gender
Q17
Ranked by All
All
Stephen Colbert
Jon Stewart
Tina Fey
Dave Chappelle
Amy Poehler
Louis C.K.
John Oliver
Jay Pharaoh
Dont know
19
17
17
15
5
5
2
2
18
Region
Age
NE
MW
24
21
6
19
2
6
3
1
17
14
13
28
11
7
3
1
3
20
16
22
13
15
3
6
3
1
21
23
14
21
10
4
3
4
1
20
19
18
15
18
5
3
1
3
18
18
14
19
15
6
7
3
3
16
Race
Ideology
18-24 25-29 30-34 Wht Hisp AA
18
14
18
18
6
4
2
3
16
21
15
17
13
4
4
3
1
21
19
23
14
12
3
6
3
2
19
24
18
16
11
5
6
3
1
16
13
15
19
17
5
4
1
3
22
12
11
17
28
3
0
2
3
25
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
23
24
17
10
5
4
5
1
11
21
19
17
18
5
5
1
2
13
16
10
16
16
5
5
1
3
27
14
11
19
22
4
2
1
2
24
23
16
13
15
4
7
2
3
18
20
22
19
9
6
4
4
2
14
Same Party As Parents

Do you have the same political affiliation as either one of your parents?
Gender
All
Q24
Difference
Yes
No
Dont know
+35
65
30
5
+30
62
32
6
Region
NE
MW
Age
Race
W 18-24 25-29 30-34 Wht Hisp AA
Ideology
Education
HS Some
Lib Mod Con
Coll+
Grad Coll
+40 +36 +45 +32 +32 +42 +34 +25 +37 +24 +62 +31 +26 +51 +32 +37 +37
68 65 70 63 64 69 64 60 66 59 80 64 60 73 63 66 66
28 29 25 31 32 27 30 35 29 35 18 33 34 22 31 29 29
4
6
5
6 4
5
6
5
6
6
2
3
6
5
5
6
5

Fusion's Massive Millennial Poll

Uploaded by

Copyright:

Available Formats

Fusion's Massive Millennial Poll

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Fusion's Massive Millennial Poll

Uploaded by

Copyright:

Available Formats

What was the methodology used for the survey?

What was the methodology used for the survey?

What are the main findings regarding party identification among millennials?

What are the main findings regarding party identification among millennials?

Report To Fusion.

1901 Pennsylvania Avenue NW, Suite 1000

#3384 Fusion.Net Millennial Survey | 2

POLITICS AND AFFILIATIONS

18-24 25-29 30-34 Wht Hisp AA

-7 +10 +53 +47

-3 +25 +72 +71

+86 +86 +77 +88

18-24 25-29 30-34 Wht Hisp AA

+82 +86 +87 +76

#3384 Fusion.Net Millennial Survey | 3

Why Unlikely to Vote

I don't care about voting

#3384 Fusion.Net Millennial Survey | 4

Vote Motivators Summary

If you could vote

18-24 25-29 30-34 Wht Hisp AA

Lib Mod Con

% Much More Likely

Vote Motivators Total More Likely

If you could vote

18-24 25-29 30-34 Wht Hisp AA

% Total More Likely

#3384 Fusion.Net Millennial Survey | 5

Vote Motivators No Difference

If there were more

18-24 25-29 30-34 Wht Hisp AA

Lib Mod Con

#3384 Fusion.Net Millennial Survey | 6

Preferred 2016 Democratic Nominee

18-24 25-29 30-34 Wht Hisp AA

Preferred 2016 Republican Nominee (Without Mitt Romney)

18-24 25-29 30-34 Wht Hisp AA

Preferred 2016 Republican Nominee (With Mitt Romney)

#3384 Fusion.Net Millennial Survey | 7

Two-Way Republican Race

18-24 25-29 30-34 Wht Hisp AA

+24 +18 +3 -23 -10

Two-Way Presidential Race

18-24 25-29 30-34 Wht Hisp AA

Lib Mod Con

+4 +45 +85 +79

Generic 2016 Presidential Ballot

18-24 25-29 30-34 Wht Hisp AA

-4 +20 +77 +70

#3384 Fusion.Net Millennial Survey | 8

Comedian Makes Best President

18-24 25-29 30-34 Wht Hisp AA

Same Party As Parents

W 18-24 25-29 30-34 Wht Hisp AA

#3384 Fusion.Net Millennial Survey | 9

You might also like