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    EFE and IFE Without Weights

    Uploaded by

    Jessa Marie Eleazar
    This document discusses the strengths, weaknesses, opportunities, and threats for a fast food restaurant. The strengths include franchisees/suppliers, employee benefits/training, improved customer service, affordable options, modern interior/exterior, additional stores, good locations, large market share, and brand recognition. Weaknesses include few healthy options, lack of customer intimacy, high turnover, and profit fluctuations. Opportunities include developing healthy programs, innovative products, industry growth, and sponsoring events. Threats include economic dependence, competition, negative press, focus on nutrition, and recession. The informal eating out market is growing, led by Subway, and trends show demand for healthier, affordable casual dining.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    EFE and IFE Without Weights

    Uploaded by

    Jessa Marie Eleazar
    81 views8 pages
    This document discusses the strengths, weaknesses, opportunities, and threats for a fast food restaurant. The strengths include franchisees/suppliers, employee benefits/training, improved customer service, affordable options, modern interior/exterior, additional stores, good locations, large market share, and brand recognition. Weaknesses include few healthy options, lack of customer intimacy, high turnover, and profit fluctuations. Opportunities include developing healthy programs, innovative products, industry growth, and sponsoring events. Threats include economic dependence, competition, negative press, focus on nutrition, and recession. The informal eating out market is growing, led by Subway, and trends show demand for healthier, affordable casual dining.

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    This document discusses the strengths, weaknesses, opportunities, and threats for a fast food restaurant. The strengths include franchisees/suppliers, employee benefits/training, improved customer service, affordable options, modern interior/exterior, additional stores, good locations, large market share, and brand recognition. Weaknesses include few healthy options, lack of customer intimacy, high turnover, and profit fluctuations. Opportunities include developing healthy programs, innovative products, industry growth, and sponsoring events. Threats include economic dependence, competition, negative press, focus on nutrition, and recession. The informal eating out market is growing, led by Subway, and trends show demand for healthier, affordable casual dining.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    81 views8 pages

    EFE and IFE Without Weights

    Uploaded by

    Jessa Marie Eleazar
    This document discusses the strengths, weaknesses, opportunities, and threats for a fast food restaurant. The strengths include franchisees/suppliers, employee benefits/training, improved customer service, affordable options, modern interior/exterior, additional stores, good locations, large market share, and brand recognition. Weaknesses include few healthy options, lack of customer intimacy, high turnover, and profit fluctuations. Opportunities include developing healthy programs, innovative products, industry growth, and sponsoring events. Threats include economic dependence, competition, negative press, focus on nutrition, and recession. The informal eating out market is growing, led by Subway, and trends show demand for healthier, affordable casual dining.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 8

    Strengths

    Franchisees and suppliers


    Employees' benefits and trainings
    Improvement of customer service
    Affordable options
    Modern look of the interior and exterior of their restaurants
    Additional stores
    Location of restaurant
    Large fast food market share
    High brand recognition
    Inventory management & Quality control
    Popular advertisements
    High liquidity
    Weaknesses
    Few healthier food options
    Lack share of heart or customer intimacy
    High employee turnover
    Low differentiation
    Large fluctuations in operating and net profits that affects investors

    Opportunities
    Developing a healthy lifestyle program to attract health conscious customers
    Adapt to the needs of the societies and undergo an innovative product line
    Growth of the fast food industry
    Adding more services such as free internet to attract and retain its customers
    Engaging in various promotions and season discounts
    Attracting attention by keeping or sponsoring various events

    Threats
    Mcdonalds sales and revenue are very dependent on the economic of a country
    Increased competitive activities
    Negative press could have a significant impact
    Consumer focus on nutrition and healthier lifestyle
    Global economic recession
    Availability of subtitute products
    Consumer price sensitivity

    Fast food is dominating informal eating out market growth, with Subway the main driver of expansion

    According to eating out in the UK 2012, Allegra's latest instalment of the eating out series, growth of t
    The future is fast and casual for eating out, says study

    The leading group in terms of turnover is McDonald's, followed by restaurant group Yum! Brands, with
    Consumers plan to spend less on dining out, says study
    Consumer Attitudes and Behaviours

    Consumer confidence is fragile with 45% of consumers stating they do not feel confident about their f
    Spend and Frequency

    There has been a change in spend in eating out, with lunchtime spend down to 7.07 in 2012, from 7
    Healthier Eating

    The majority of British adults prefer to either maintain a healthy lifestyle when eating out, or at least t
    Future Trends

    The Informal eating out market is forecast to grow from 52bn to 65bn by 2017 with a CAGR of 4.9%

    Weights

    Ratings

    Weighted Score

    ion growth in absolute terms, adding 134 stores to its estate to reach 1,557 outlets, followed by Domino's addin

    of the Informal eating out market (worth 52bn, with 226,350 outlets) outperforms growth of the rest of the foo

    with brands, KFC and Pizza Hut. However, Jamie's Italian stands out in sales per outlet, with average weekly sale

    eir future income levels. This lack of confidence influences 62% to spend cautiously when eating out.

    m 7.34 in 2011; however, evening dining out has seen an increase in spend to 14.37 from 13.11 previously.

    ast try to, with 57% claiming that this influences their eating out behaviour. There has been a decline in the des

    .9%. This is reinforced by Allegra's prediction that consumer spending will rise alongside increased average earn

    followed by Domino's adding an additional 102 outlets, according to new research.

    growth of the rest of the foodservice market and the wider retail market. The total UK foodservice market is estim

    t, with average weekly sales at 50,000.

    when eating out.

    37 from 13.11 previously.

    s been a decline in the desire to see calories on menus, with only 31% of consumers stating that the provision o

    side increased average earnings and a further drop in inflation, in the short term, fuelling sales growth of the inf

    oodservice market is estimated to reach 75bn in 2012.

    ating that the provision of calorie information would influence their meal choice.

    ng sales growth of the informal eating out market in 2013 of 3.6%.

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