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INTRODUCTION
P&G is one of the largest and amongst the fastest growing consumer goods companies in India.
Established in 1964, P&G India now serves over 650 million consumers across India. Its
presence pans across the Beauty & Grooming segment, the Household Care segment as well as
the Health & Well Being segment, with trusted brands that are household names across India.
These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B,
Head & Shoulders, Wella and Duracell. Superior product propositions and technological
innovations have enabled P&G to achieve market leadership in a majority of categories it is
present in. P&G India is committed to sustainable growth in India, and is currently invested in
the country via its five plants and over nine contract manufacturing sites, as well as through the
26,000 jobs it creates directly and indirectly. Our sustainability efforts focus on Environmental
Protection as well as Social Responsibility to help develop the communities we operate in. P&G
operates under three entities in India - two listed entities Procter & Gamble Hygiene and Health
Care Limited and Gillette India Limited, as well as one 100% subsidiary of the parent
company in the U.S. called Procter & Gamble Home Products.
Our Vision
Be, and be recognized as, the best consumer products and services company
in the world.
Our Promise
Two billion times a day, P&G brands touch the lives of people around the
world. P&G people work to make sure those brands live up to their promise
to make everyday life just a little bit better.
Our Values
P&G is its people and the values by which we live. We attract and recruit the finest people in the
world. We build our organization from within, promoting and rewarding people without regard to
any difference unrelated to performance. We act on the conviction that the men and women of
Procter & Gamble will always be our most important asset.
BUSINESS MANAGEMENT
The board of directors of Procter & Gamble currently has twelve members:
A.G. Lafley
Angela Braly
Meg Whitman
Terry J. Lundgren
Ernesto Zedillo
Scott Cook
Patricia A. Woertz
Susan Desmond-Hellmann
Maggie Wilderotter
W. James McNerney, Jr.
Kenneth Chenault
Frank Blake
COMPETITOR OF P&G
1. HINDUSTAN UNILEVER LTD
2. INDIAN TOBACCO COMPANY
3. DABUR INDIA LTD
4. EMAMI LTD
5.
SWOT ANALYSIS
STRENGTHS
Procter & Gamble has strong brands to its name. The company boasts 24 billion dollar
brands. It also claims 50 leadership brands that contribute 90% to its overall sales and
profit.
Procter & Gamble has wide global exposure. Its products are sold in 180 countries
through wide-ranging distribution channels including mass merchandisers and grocery
stores.
WEAKNESSES
The company continues to rely heavily on mature markets. The emerging markets
will outperform mature markets over the forecast period putting Procter & Gamble in
a vulnerable position.
The company has seen its market share eroded in a number of key categories.
Unilever in particular has been pulling ahead in bath and shower and deodorants. This
trend will need to be reversed.
OPPORTUNITIES
Emerging markets are expected to produce strong growth in beauty and personal care.
Procter & Gamble can benefit from the shift of consumption to the emerging markets.
Procter & Gamble is well positioned to take advantage of growth in hair care and skin
care where it has a strong position and which will lead growth in absolute value
terms.
THREATS
Unilever remains a significant threat in the developing markets in some categories

such as bath and shower. Local players will also compete fiercely with Procter &
Gamble.
LOreal threatens to overthrow Olay as the number one brand in Chinese skin care.
China is set to lead globally in skin care growth and this would be a major setback for
the company.
FUTURE PLANNING OF P&G
The company is planning to spend more on advertising, and its growing emphasis on digital
media reflects both the shift in where consumers are focused and a desire to increase the
effectiveness of the money it spends. Company executives say digital media in many cases is
proving to be a faster and cheaper way for P&G's brands to reach consumers, and feedback is
also faster. The CEO, who previously ran the company from 2000 to 2009, said P&G will
sharpen its focus on product innovations, cut costs and execute well with core brands and its
most important markets. He said P&G also has a plan to revive its Pantene and Olay beauty
brands, which have been losing share to rivals in recent years.
Procter & Gamble Co. is aiming for a sales boost of more than $150 million from advertising and
promotional campaigns around the Sochi 2014 Olympics. The company is planning on activating
in the markets where the Olympic Winter Games are most relevant, such as Russia, the U.S.,
Canada, Germany and Poland. The maker of Pampers diapers and Tide detergent is considering a
merger of its Western European unit with its Eastern and Central Europe business, while its
Indian business will combine with the Middle East and Africa to form another group. P&G chief
executive A.G. Lafley said the consumer products giant's digital spending on things like online
ads and social media ranges from 25% to 35% of its marketing budget and is currently near the
top of that range in the U.S., its biggest market. The company is investing in projects which will
produce greater returns to its investors. Combined with its earnings growth and share buyback
activity, P&G will provide valued returns to its shareholders. P&G serves approximately 4.8
billion people around the world with its brands. The company has one of the strongest portfolios
of trusted, quality brands. P&G has always commanded brand loyalty among consumers. One of
the most important ways it fuels investments in innovation and brand building is through cost
savings and productivity improvements. It is a solid company overall with improving technical
and is one of the most respected brands globally. It may be a good bargain moving forward, and
with its worldwide brand recognition and presence, it is bound to be around well into the future.
RATIO ANALYSIS

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INTRODUCTION

W. James McNerney, Jr.

Unilever remains a significant threat in the developing markets in some categories

FUTURE PLANNING OF P&G

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