Systems Technology Institute (S.T.I.) College

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Systems

Technology
Institute (S.T.I.)
College
Group 3
Samarita, Grace Eunice I.
Lico, Jillian Loriel M.
Lacanilao, Zaira C.
Alegria, Aidrelle A.
Ancero, Pamela Kathleen P.
Conanan, Daryl J.
Pelonia, Rhae Ann M.

1-MK1/ TF-8:30 10:00 A.M.

B. Business
Review
(Performance of the previous sales periods)

C. Situational
Analysis
a.
b.
c.
d.

e.

Environmental Analysis
Key factors for success
Strengths and weaknesses analysis
Opportunities and threats analysis
Market segmentation

a. Environmental Analysis

Not open-air buildings


Small and dirty Gym hall
Unsafe event place
Canteen beside the garage
Improper hygiene of the staffs in the canteen
Disposing of the old and damaged chairs
Improper spacing of the hallway
Their Security is not that tight
Dangerous location
Illegal establishments near them
Slippery tiles all over the building

b. Key Factors for success

Must have windows in every corner of the buildings


Renovation of the event hall and the basketball court
Canteen staff must be sanitary oriented
The present canteen must be renovated
The management must provide a proper uniform for their employees
The surroundings of the building must be cleaned and free from any
hazard
Must build a concrete fence to avoid accident
The security management must be strict
Renovation of the whole building
Must obey the safety measures from the DepEd

c.

Strength and weaknesses Analysis

Strength (Positive)
-

Advertising
Updated website
Updated technology
Projector in every room
Approachable HR staffs

Weaknesses (Negative)
- Hygiene and sanitation
- Ineffective school rules and regulations

d. Opportunities and threats analysis


Opportunities (Positive)
- Over 200 branches of their school nationwide
- Scholarship

Threats (Negative)
- There are 3 more college school near to them

e.

Market segmentation
- Over 200 branches nationwide

S.T.I. College
Historical
Background
Group 3
Samarita, Grace Eunice I.
Lico, Jillian Loriel M.
Lacanilao, Zaira C.
Ancero, Pamela Kathleen P.
Alegria, Aidrelle A.
Conanan, Daryl J.
Pelonia, Rhae Ann M.

It all started when four visionaries conceptualized setting up a training center to


fill very specific manpower needs.It was in the early 80s when Augusto C.
Lagman, Herman T. Gamboa, Benjamin A. Santos, and Edgar H. Sarte four
entrepreneurs came together to set up Systems Technology Institute (STI), a
training center that delivers basic programming education to professionals and
students who want to learn this new skill.

Systems Technology Institutes name came from countless brainstorming


sessions among the founders, perhaps from Sartes penchant for three-letter
acronyms from the companies he managed at the time.

The first two schools were inaugurated in August 21, 1983 in Buendia, Makati
and in Espaa, Manila, and offered basic computer programming courses. With a
unique and superior product on their hands, it was not difficult to expand the
franchise through the founders business contacts. A year after the first two
schools opened, the franchise grew to include STI Binondo, Cubao, and Taft.

A unique value proposition spelled the difference for the STI brand then: First
Well Teach You, Then Well Hire You. Through its unique Guaranteed Hire
Program (GHP), all qualified graduates were offered jobs by one of the founders
companies, or through their contacts in the industry.

The schools 1st batch of graduates, all 11 of them, were hired by Systems
Resources Incorporated. And through GHP, more qualified STI graduates found
themselves working in their field of interest straight out of school.

No one among the four founders imagined that the Systems Technology Institute
would become a college, or would grow to have over 100 schools across the
country. But it did, all because of its unique value proposition, the synergy
between the founders and their personnel, and the managements faithfulness to
quality.

A long way since its birth, STIs thrust has permeated right into the core of the
globally competitive market it has transcended beyond ICT and beyond
education, addressing the need for job-ready graduates.

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