Systems Technology Institute (S.T.I.) College
Systems Technology Institute (S.T.I.) College
Systems Technology Institute (S.T.I.) College
Technology
Institute (S.T.I.)
College
Group 3
Samarita, Grace Eunice I.
Lico, Jillian Loriel M.
Lacanilao, Zaira C.
Alegria, Aidrelle A.
Ancero, Pamela Kathleen P.
Conanan, Daryl J.
Pelonia, Rhae Ann M.
B. Business
Review
(Performance of the previous sales periods)
C. Situational
Analysis
a.
b.
c.
d.
e.
Environmental Analysis
Key factors for success
Strengths and weaknesses analysis
Opportunities and threats analysis
Market segmentation
a. Environmental Analysis
c.
Strength (Positive)
-
Advertising
Updated website
Updated technology
Projector in every room
Approachable HR staffs
Weaknesses (Negative)
- Hygiene and sanitation
- Ineffective school rules and regulations
Threats (Negative)
- There are 3 more college school near to them
e.
Market segmentation
- Over 200 branches nationwide
S.T.I. College
Historical
Background
Group 3
Samarita, Grace Eunice I.
Lico, Jillian Loriel M.
Lacanilao, Zaira C.
Ancero, Pamela Kathleen P.
Alegria, Aidrelle A.
Conanan, Daryl J.
Pelonia, Rhae Ann M.
The first two schools were inaugurated in August 21, 1983 in Buendia, Makati
and in Espaa, Manila, and offered basic computer programming courses. With a
unique and superior product on their hands, it was not difficult to expand the
franchise through the founders business contacts. A year after the first two
schools opened, the franchise grew to include STI Binondo, Cubao, and Taft.
A unique value proposition spelled the difference for the STI brand then: First
Well Teach You, Then Well Hire You. Through its unique Guaranteed Hire
Program (GHP), all qualified graduates were offered jobs by one of the founders
companies, or through their contacts in the industry.
The schools 1st batch of graduates, all 11 of them, were hired by Systems
Resources Incorporated. And through GHP, more qualified STI graduates found
themselves working in their field of interest straight out of school.
No one among the four founders imagined that the Systems Technology Institute
would become a college, or would grow to have over 100 schools across the
country. But it did, all because of its unique value proposition, the synergy
between the founders and their personnel, and the managements faithfulness to
quality.
A long way since its birth, STIs thrust has permeated right into the core of the
globally competitive market it has transcended beyond ICT and beyond
education, addressing the need for job-ready graduates.