MBM 207 QB - Distance
MBM 207 QB - Distance
MBM 207 QB - Distance
UNIT IV
28. Mention the steps of marketing research to start a new venture.
29. What is SWOT analysis? Why it is important?
30. Elucidate the need for market assessment for SSE.
31. Explain with an example the critical decisions an entrepreneur has to take regarding
marketing
mix
32. Elucidate the steps in preparing the marketing plan.
33. 'Market segmentation is the act of dividing the market into distinctive groups of customers.
Discuss.
34. What is a Product, Product mix and Product attributes?
35. Write short notes on Packaging and Branding.
36. What is Promotion? State the importance of promotion through different media in the present
time.
37. What are the different ownership forms available to an entrepreneur as alternatives? Discuss
each form in brief.
38. State the important distinctions between a private and a public limited company.
39. What are the major advantages that the company form of organization has over other forms?
Discuss.
40. What are the main sources of short and long term financing for a small entrepreneur?
41. Discuss in detail the role of SIDBI as on institution in the context of financing of SME.
42. State the critical issues in financial management to be borne by an entrepreneur in starting a
new venture.
43. What is seed capital? State how it can be raised by an entrepreneur?
44. Briefly explain the importance of preparing cash flow, income statement, and balance sheet.
45. Give your justification of debt vs. equity financing
UNIT - V
46. How do management challenges differ over the stages of growth in a small enterprise?
Explain with the help of an example.
47. Describe the various stabilization strategies that can be used by on entrepreneur.
48. Mention the various growth strategies an entrepreneur can adopt.
49. Discuss strategy structure and system of a small business enterprise.
50. Elucidate the social responsibilities of an entrepreneur