"Comparative Analysis of Corporate Salary

A
PROJECT REPORT ON
comparative analysis of corporate salary
Accounts with respect to hdfc bank
SUBMITTED BY
MASTER IN MARKETING MANAGEMENT
UNDER THE GUIDANCE OF
PROFESSOR
EXTERNAL GUIDE
SUBMITTED TO
UNIVERSITY OF XXXXX
IN PARTIAL FULFILLMENT OF
MASTERS IN MARKETING MANAGEMENT
ACKNOWLEDGEMENT
At the start, I would like to express my sincere gratitude to Prof xxxxxxx, my project guide
from xxxxxx Institute of Management, for successful completion of a project in partial
fulfillment under his able guidance to allow me to work on such an interesting subject. He
provided me proper and correct direction for completion of project work. His continuous
guidance during the course of project helped me in channelizing my efforts, quite
appropriately.
I am also thankful to xxxxxxxx(Sales Manager, HDFC Bank) for guidance given and
cooperation extended for carrying out the project.
I am also thankful to all the respondents and friends who have helped me to conclude the
contents of the project in decent and presentable manner.
Declaration
I, the undersigned hereby, declare that the Project Report titled as Comparative analysis of
corporate salary accounts with respect to HDFC Bank, submitted by me for partial
fulfillment of Masters in Marketing Management (MMM) is the original record of the project
work carried out by me during the period from xxx To xxxx, under the able guidance of
PROF. xxxxxxxxxxx internal guide and the same has not formed the basis for the award of
any degree, diploma, association, fellowship, titles in or for any other Statutory University or
Autonomous Institutions functioning in India or abroad imparting higher education in
Management
EXECUTIVE SUMMARY
A knowledge and coverage survey was conducted in PUNE. The purpose

of the survey was to obtain the analysis and market potential of corporate salary
account. The survey was also assessed and compared at the Brand name in the
organization etc. Information from this survey would help to analyze it. The
findings have been summarizing under. This project Comparative analysis of
corporate salary accounts with respect to HDFC Bank is aimed to assess the
market potential for the salary accounts for HDFC Bank. The various activities
which affect the customers, the reasons for which they go with a particular bank
and what they want from their bank. This project also tries to find out the
comparison between the services provided by HDFC Bank and its nearest
competitors.
Objectives of the study is to compare the features of corporate salary
accounts of HDFC Bank with other Banks and to study the financial analysis of
corporate salary account products of HDFC Bank with other Banks, know the
market share of HDFC Banks corporate salary account share in the market, gain
knowledge of and understand the customers expectation and behavior, identify
the top competitors in the segment, find the feasibility of Salary Account
products of HDFC.
The method for the study carries a lot of significance, as all the result are
dependent on methodology used. A questionnaire was formulated. The questions
were open ended as well as close ended. The questionnaire was designed in a
concise manner, keeping in mind the minimum time to be utilized while
interviewing the respective customers. The questions were arranged in sequential
and logical order involving strutted close ended as well as opened ended
questions. Though there were number of questions in questionnaire, care was
taken that maximum information can be obtained without consuming much time
of the respective persons.
I have collected my primary data in the form of questionnaire, discussion,
interview with from Staff member of bank. Some important information I have
collected from manager as well as Branch head of the bank. I have collected my
secondary data from various brochures of the banks, Printed Annual Report
books and website like hdfcbank.com, google.com etc.
During the study of the project it was found that ICICI bank Provide 8 to 8
banking, Bank Of Baroda provide Personal Insurance Up to 1 lakh rupees,
HDFC bank provide CBDT Collection facility. It means that, banks are Started
taking benefits of Technology and improvements in banking sector. Bank
manager or Staff members of banks were hesitates to disclose the information
about their banks salary products. Private Banks and Foreign banks who offer
Zero Balance to open Salary account to customers and Public Banks do not offer
Zero balance to open salary account. With the help of technological change work
has become very systematic, simple and easier to Customers
From the above study it was concluded that, more efforts should be made
to make customer knowledgeable about corporate salary account. Preference
should be given to local language for an effective communication. Bank should
avail various services along with corporate salary account service. Bank should
maintain customer database upgraded from time to time which will help for its
business actualization. Bank should provide many effective and attractive
schemes so as to attract more and more customers. There should be transparency
in charges associated with corporate salary account.
TABLE OF CONTENTS
SR. NO.
CONTENTS
PAGE NO.
1.
INTRODUCTION
1.1
Industrial profile
1-3
1.2
Company profile
4-12
1.3
Objectives & Scope of the project
13-15
2.
REVIEW OF LITERATURE
2.1
Theoretical framework, and background theory
3.
REPORT DESIGN ON THE PRESENT PROJECT
3.1
Research Methodology
32
3.2
Research Design: descriptive
32
3.3
Data type: Primary & Secondary
33
3.4
Sampling: Convenience sampling
34-35
4.
TABULATION AND DATA INTERPRETATIONS
4.1
Interpretation of results
5.
FINDINGS
5.1
Salient findings from the work
57-58
6.
LIMITATIONS OF THE PROJECT
59
7.
RECOMMENDATIONS
60
8.
APPENDIX
61-63
8.1
BIBLIOGRAPHY/ REFERENCES
64
16-31
36-56
LIST OF TABLES
Table No.
Table Name
Page No.
Product Profile of HDFC Bank
No. of Banks and Various Balances for Opening Corporate

Salary Account without Cheque-Book to their Customers.
No. of Banks offer Various Balances for Opening C.Salary
Account with Cheque-Book to their Customers.
No. of Banks provides different No. of Cheques to Customers
as per their request.
No. of Banks Provide ATM Cash Withdrawing limits to their
Customers foR Withdrawing cash through his account.
. No. of Banks Charge ATM Debit card Annual Charges from
their Customers
No. of Banks Offer Various Types of Loans to their Customers.
3
4
5
6
7
8
16-17
36
37
39
40
41
42-43
44
8.1
No. of banks Provide past Transaction Record Facility to their

customers through Following ways:A) Through E-mail:-
8.2
B) Through Courier:-
45
8.3
C) Through Fax:-
46
8.4
D) Handover Delivery (Physical Statement) Facility:-
47
8.5
E) Through Pass-Book:-
48
8.6
F) Through Touch Screen:-
49
No. of Banks Provide Phone Banking Facility to their

Customers.
No. of Banks Provide Mobile Banking Facility to their
Customers.
No. of Banks Provide SMS Alert Facility to their Customers.
50
No. of Banks Provide Utility Bill Payment facility to their

Customers.
No. of Banks Provide Overdraft Facility to their Customers.
53
No. of Banks Provide 8 to 8 Banking Facility to their

Customers.
No. of Banks Provide Nomination Facility to their Customers.
55
9
10
11
12
13
14
15
44
51
52
54
56
LIST OF GRAPHS/CHARTS
Graph No.
Graph Name
Page No.
Stake in HDFC Banks Capital
Market share of BANKS in INDIA
31
No. of Banks offers different balances for

opening corporate salary Account(without
cheque Book)
No. of Banks offers different balances for
opening corporate salary Account(with Cheque
Book)
Percentage of Banks provided different number
of cheques to their customers.
No.of Banks Provide ATM cum Debit Card
Facility to their Customers for Withdrawing
Cash From Account.
No. of banks provide anywhere Cash deposit
facility to their Customer.
Shows various ATM Cash Withdrawal Limits
(per day) given by No. of banks to their
Customers.
Percentage of Banks Provide Cheque Payable at
par Facility to their customers.
No. of Banks Charge ATM Debit card Annual
Charges from their Customers
No. of Banks Offer Various Types of Loans to
their Customers.
Percentage of banks Provide past Transaction
Record Facility to their customers through Email facility.
Record Facility to their customers through
Courier facility.
Record Facility to their customers through Fax.
Handover Delivery facility.
Record Facility to their customers through Pass
Book.
Touch screen Facility.
Percentage of Banks Provide Internet Banking
Facility to their Customers.
No. of Banks Provide Phone Banking Facility to
their Customers.
36
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
37
39
32
33
40
35
41
42
44
45
46
47
48
49
44
50
20
21
23
24
25
26
Percentage of Banks Provide Mobile Banking

No. of Banks Provide SMS Alert Facility to
their Customers.
No. of Banks Provide Utility Bill Payment
facility to their Customers.
Percentage of Banks Provide Overdraft Facility
to their Customers.
Percentage of Banks Provide 8 to 8 Banking
Facilities to their Customers.
Percentage of Banks Provide Nomination
51
52
53
54
55
56
LIST OF FIGURES
Fig No.
1
Figure Name
Sub division of Bank Operation
ABBREVIATIONS
Page No
16
Abbreviations
WTO
NPAs
RBI
ADS
FIIs
NYSE
BSE
ATM
DP
POS
CD
CARE
CRISIL
CBS
DD
SMS
RTGS
FD
CBDT
TDS
Full forms
World Trade Organisation
Non Performing Assets
Reserve Bank of India
American Depository Shares
Foreign Institutional Investors
New York Stock Exchange
Bombay Stock Exchange
Automatic teller Machine
Depository Participant
Point of Sale
Certificate Deposit
Credit Analysis and Research Limited
Credit Rating Information Services of India Limited
Core Banking Solutions
Demand Draft
Short Messaging Service
Real time gross Settlement
Fixed Deposit
Central Board of Direct Taxes
Tax deducted at source

"Comparative Analysis of Corporate Salary

Uploaded by

Copyright:

Available Formats

"Comparative Analysis of Corporate Salary

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

"Comparative Analysis of Corporate Salary

Uploaded by

Copyright:

Available Formats

A

MASTER IN MARKETING MANAGEMENT

UNDER THE GUIDANCE OF

A knowledge and coverage survey was conducted in PUNE. The purpose

Objectives & Scope of the project

Theoretical framework, and background theory

REPORT DESIGN ON THE PRESENT PROJECT

Research Design: descriptive

Data type: Primary & Secondary

Sampling: Convenience sampling

TABULATION AND DATA INTERPRETATIONS

Salient findings from the work

LIMITATIONS OF THE PROJECT

Product Profile of HDFC Bank

No. of Banks and Various Balances for Opening Corporate

No. of banks Provide past Transaction Record Facility to their

D) Handover Delivery (Physical Statement) Facility:-

F) Through Touch Screen:-

No. of Banks Provide Phone Banking Facility to their

No. of Banks Provide Utility Bill Payment facility to their

No. of Banks Provide 8 to 8 Banking Facility to their

Stake in HDFC Banks Capital

Market share of BANKS in INDIA

No. of Banks offers different balances for

Percentage of Banks Provide Mobile Banking

You might also like