Trade Delegation/Country

Pavilion Programme
Mobile Asia Expo 2013

MOBILE ASIA EXPO

The GSMA Mobile Asia Expo brings together the people and ideas that are changing
how we communicate, interact, learn, and are entertained. Increased customer
demand, expanding innovation, and a forward-leaning perspective has allowed Asia
to boast a vibrant industry intent on extending its influence globally. Tying these
concepts together in one place for three days, GSMA presents Mobile Asia Expo to
showcase the very best in the Asian mobile industry.
The Expo gathers high-caliber, industry attendees along with mobile-passionate
professional consumers. By uniquely expanding to the next frontier of mobile with
thought leadership conferences, game-changing developer programmes, profitable
networking experiences, the business enabling Deal Hub, and an expanded
exhibition, Mobile Asia Expo delivers the premier event in Asia focusing on the
mobile Operator community and initiatives.
In the following pages, you will find a comprehensive summary of the specialist
Understanding China programme designed to give you and your partners a greater
understanding about how to do business in China or partner with Chinese companies
highlighting some of the challenges as well as some of the opportunities

60% C-Level Conference Attendees from 50 countries

32% of Conference Attendees from Mobile Operators
58 unique operators from 39 countries and regions represented
Approximately 200 exhibitors occupied 8,000 sqm of exhibition
space
88 Individual news organisations from 14 countries, regions
88 Conference Speakers

2012 Expo Highlights

Attendees
Conference Attendees
Exhibitors
Global Participation

15,500
1,800
200
82 Countries

Trade Delegations & Country Pavilions

Impressive Facts from 2012

www.mobileasiaexpo.com

MOBILE ASIA EXPO FACTS & FIGURES

Global mobile connections reached 6.86 billion in June 2012, with more than half of those
connections being in Asia Pacific . China alone constituted one billion connections. Together,
the three billion plus subscribers in Asia Pacific in 2011 represented half of the worlds mobile
connections (Wireless Intelligence).

Conference Attendees by Company Activity

In the first quarter of 2012, worldwide smart phone shipment reached 147.3 million units;
Asia Pacific accounted for more than 40% of the total shipment, a 61% year-to-year increase.
Among regions, Asia Pacific has the second lowest market penetration after Africa and
Middle East at 78%. This all indicates a strong growth story ahead.
We are entering a new era where mobile truly is transforming how the world communicates,
how business is conducted and how people live their lives. John Hoffman, CEO, GSMA Ltd.
In 2012, the inaugural Mobile Asia Expo presented an impressive gathering of C-Level
mobile industry leaders and tech-minded prosumers to the fastest growing region in mobile.
To demonstrate its commitment, China Dignitaries and Industry Leaders gathered at Mobile
Asia Expo 2012 during the opening ceremony:

Conference Attendees by Job Function

Mr. Zhang Xiaoqiang, Vice Chairman of the National Development and Reform
Commission
Mr. Wang Zhixue, Vice Minister of the Ministry of Science and Technology
Mr. Liu Lihua, Vice Minister of the Ministry of Industry and Information Technology
Mr. Ai Baojun, Vice Mayor of Shanghai City
Mr. Xi Guohua, Chairman of China Mobile
Mr. Lu Yimin, President of China Unicom
Ms. Liu Zhengyi, Vice District Mayor of Pudong New Area.

Trade Delegations & Country Pavilions

www.mobileasiaexpo.com

BRING YOUR COUNTRY AND DELEGATIONS TO ASIA

What Mobile Asia Expo can offer:
Want to develop business with China? Mobile Asia Expo provides a platform for businesses
looking to forge new partnerships and collaborations with China and the wider APAC region. The
MAE Trade Delegation and Country Pavilion programme convenes the strength and innovation of
international businesses with decision makers of the Chinese mobile telecoms market. MAE opens
the door to a world of opportunities for your business by providing the following benefits:
Receive access to 20,000 senior mobile executives from China and the wider APAC region
Showcase and promote your latest products, services and innovations to help you grow
your business
Identify and contact new Chinese partners via the 1:1 business matching programme
Trade Hub
Gain insight on doing business with China via the Understanding China programme
Benefit from a dedicated meeting environment for meetings
Learn about the challenges and opportunities of trading in China through the IPR Summit
Access exceptional conference thought leadership from industry and government leaders
Benefit from prime positioned exhibition space for a dedicated Country Pavilion
Extensive networking to increase industry engagement between China and your region
Participate in meaningful Government Programme activities
Host a national trade cocktail and networking event
Utilise online social networking tools to maximise pre-event planning
Pitch your region and products in the Innovation Lab

Trade Delegations & Country Pavilions

www.mobileasiaexpo.com

THE CONFERENCE AND IPR SUMMIT

The Conference

IPR Summit

The Conference offers extensive high level content and exceptional

industry speakers with outstanding networking opportunities.

The IPR Summit is held over the first two days of the Expo with a
focus on patent related matters. The Summit includes specialist
workshops, a focus on manufacturers and Government, and is held
in collaboration with global standards organisations and regional
academic institutions.

Over 90 eminent speakers from across the mobile ecosystem

over two days (26-27 June)
Thought-provoking presentations from some of the mobile
industrys most influential executives
Breakout sessions, covering the topics and trends that are
shaping our industry and the strategies to succeed in an
increasingly competitive landscape
Industry leaders share their vision for
connecting the future, providing
essential insights on current and future
trends in the industry.
Topics to be addressed include:
Applications, Cloud, Connected Living,
Mobile Broadband, Mobile Health,
Mobile Money, NFC, Operator Strategy,
Retail, Security and Social Media
among others
Built-in time for discussion, high-level
networking and deal-making.

Trade Delegations & Country Pavilions

Collaboration with industry associations such as ETSI (TBC)

Patent & Standards Workshop
Topic-driven round-table and discussion
Focus on manufacturers and government officials
Talks from Industry Experts including competition and
specialist IPR lawyers
GSMA IPR Working Group meeting
Lectures from representatives of MNOs, Device
manufacturers, academics and officials
Networking Drinks

www.mobileasiaexpo.com

UNDERSTANDING CHINA Programme Overview

Programme Goal:
At the end of the programme, you will have a greater understanding about how to do
business in China or partner with Chinese companies. The programme will focus on
highlighting some of the challenges as well as some of the opportunities.
The GSMA is partnering with an international consultancy firm and Shanghai University
to deliver a programme that provides the perfect blend of understanding our industry and
the Chinese and Western cultures.

Who is this programme for?

This programme is aimed at Executives from technology companies who wish to learn
more about doing business in China. The programme is suitable for those at large,
medium or small enterprises who want to participate through their Government Trade
organisation or country pavilion organiser. We cater for those whose interest is in selling
their products or services to Chinese companies or those who wish to partner with
Chinese companies to do business outside China.

Trade Delegations & Country Pavilions

www.mobileasiaexpo.com

UNDERSTANDING CHINA Agenda

Two weeks before Mobile Asia Expo

Mobile Asia Expo: Wednesday-Friday, 2628 June

Preparation packs sent on the China Tech market and on

doing business in China
Gain access to My MAE, the online social networking
platform to pre-arrange quality meetings

Attract potential partners or meet existing clients by exhibiting on a

country pavilion
Complementary exhibition and conference passes included
Attend the GSMA Asia thought-leadership conference
Network with other players in the industry
Opportunity to be part of a pre-scheduled Expo tour of the trade floor
Build your contacts and access new markets via the Trade Hub. You
tell us who you would like to meet in the Chinese ecosystem and
GSMA endeavours to connect you.

Full day workshop held one day before Mobile Asia Expo:
Tuesday, 25 June

Full day workshop

The role of Government in China
Key players in Telecoms and Tech industry
Chinese Culture
Business protocol - how to network and how to get deals
done
Talent and education system in China
Networking event with Chinese Executives

Trade Delegations & Country Pavilions

These meetings are held in your own hospitality/meeting area subject

to availability with a bespoke translator if needed at an additional cost.

Review at the end of Mobile Asia Expo: Friday, 28 June

Post event report and feedback opportunity

www.mobileasiaexpo.com

1:1 MEETINGS AND THE INNOVATION LAB

One to One meetings The Trade Hub

Innovation Lab Sessions

Trade Hub is a targeted online buyer/seller platform designed to maximise

your ROI. Through Trade Hub, companies request meetings with opt-in
Gold Pass attendees in the weeks leading to the event in order to conduct
meetings onsite with their target market 32% of the 1,833 Gold Pass
attendees in 2012 came from the MNO community.

The Innovation Lab presents companies and trade organisations

with a stage to demonstrate new products and services or
conduct regional investment pitches before a captive audience of
potential B2B buyers. These large theatres each seating 75 pax
are located in the heart of each exhibition hall and promise to
generate buzz, excitement, leads and press interest. There are a
variety of options to utilise the Innovation Lab that fit your
particular needs from a 1 hour demo to a half day workshop.

Trade Hub meetings are located within the Executive Meeting Room Zone
found on the exhibition floor and offer your business a dedicated room for
private discussions in a formal business setting. This high spec meeting
room allows you to target senior level attendees and high-profile clients for
productive meetings and discussions across the three days of the event.

Trade Delegations & Country Pavilions

www.mobileasiaexpo.com

EXHIBITION PAVILION OPPORTUNITIES

Promote your country and leadership in innovation by taking advantage of a prime exhibition space. The expo accommodates national pavilions of any
size but a tailored package provides maximum value and helps gain high ROI. Both options provide a comprehensive set of tools and opportunities to
increase your market awareness, target new clients and draw business to your region.
Option One:

Option Two:

36sqm Shell-Scheme space (includes structure and furniture)

This footprint assumes 4 companies occupying 9sqm each
One Conference pass and five Exhibition Passes per company
100-word profile for each company on MAE website
100-word profile for each company in Exhibition Catalogue
Participation in the Understanding China Workshop
Access to Event Networking according to pass type
Use of My MAE, the online social networking portal
Dedicated use of executive meeting room and Trade Hub online
meeting scheduling system for 1:1 meetings

36sqm Shell-Scheme space (includes structure and furniture)

This footprint assumes four companies occupying 9sqm each
One Conference pass and five Exhibition Passes per company
100-word profile for each company on MAE website
100-word profile for each company in Exhibition Catalogue
Participation in the Understanding China Workshop
Access to Event Networking according to pass type
Use of My MAE, the online social networking portal
15,000 for four companies
3,000 for each additional company
for 9sqm shell scheme space

25,000 for four companies

3,600 for every additional company for 9sqm shell scheme space
Additional Options

Hourly Innovation Lab sessions: 2,000 for exhibitors or the pavilion organiser
Mobile Asia Daily advertising to further promote presence in Chinese and English
Chinese translator TBC

Trade Delegations & Country Pavilions

www.mobileasiaexpo.com

COUNTRY PAVILION DETAILS

Country Pavilions offer a range of space in the exhibition that showcases a variety of
companies from your country or region. The stand space is completely customisable
or can be booked as an all-inclusive shell scheme package depending on the look and
feel you require on your pavilion.
Shell Scheme Package per 9sqm includes:
Company name fascia board
Three chairs
One information counter with lockable cupboard
One table
Two spotlights
One power point, 500W power consumption max
100-word company profile in the Exhibition Catalogue and website
One Gold Conference Pass and 5 Exhibition Visitor Passes
Discount on additional Exhibition Visitor Passes
National Trade Pavilion Exhibition stands are charged on the basis of one company
per 9sqm of space. In order to provide adequate space for your country pavilion, we
suggest 36sqm. Ask how bespoke packages of different sizes can be created to meet
your specific requirements.

Trade Delegations & Country Pavilions

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www.mobileasiaexpo.com

TRADE DELEGATION OPPORTUNITIES

In order to maximise your networking potential, we have created a variety of tools that include networking events, digital social networking tools,
and informational workshops. Choose from one of the following options which best suit your needs.
Option Two:

Option One:

10 Conference Passes
Access to the Understanding China Workshop
Access to all Event Networking
Use of My MAE, the online social networking tool

10 Conference Passes
Access to the Understanding China Workshop
Access to all Event Networking
Use of My MAE, the online social networking tool
Dedicated use of executive meeting room and Trade Hub online
meeting scheduling system for 1:1 meetings*

9,500 for 10 attendees

950 for every additional attendee

17,500 for 10 attendees

950 for every additional attendee

This option does not include 1:1 Trade Hub meetings and
meeting room access

*Room shared between delegation attendees and managed by trade partner

Trade Delegations & Country Pavilions

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www.mobileasiaexpo.com

ABOUT GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the
worlds mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies,
equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media,
transport and utilities.
Along with Mobile Asia Expo, the GSMA produces event across the globe each year including Mobile World Congress and NFC & Mobile
Money Summit.

Rich Communications
Services
The Rich Communication
Services (RCS) Programme
initiative stimulates the
launch of RCS services that
deliver multimedia
communications services
from the phones contact list.
RCS is designed to combat
the rise of over-the-top
messaging services.

Near Field
Communications
GSMA works to stimulate
the successful global
deployment of
interoperable and SIMsecured NFC / contactless
services and ecosystems
that are available to both
consumers and
businesses.

Connected
Living
Connected Living is a
market development
initiative whose
mission is to help
mobile operators
accelerate the delivery
of new connected
devices and services.

Spectrum
The GSMA runs an
ongoing global campaign
to secure access to
harmonised, properly
priced, predictably
regulated & timely
available spectrum
required to meet the fast
growing demand for
mobile broadband.

Roaming

The GSMA promotes the

adoption of roaming
transparency measures
across its membership of
nearly 800 mobile operators
worldwide following the
launch of its global data
roaming transparency
initiative.

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile
communications industry, at www.mobileworldlive.com.

CONTACT US
To take advantage of these excellent opportunities to do business in
China and Asia or to discuss other unique opportunities, please contact
Julian Bishop:
Phone:

+1 678 427 8082

Email:

jbishop@gsma.com

Trade Delegations & Country Pavilions

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www.mobileasiaexpo.com