On Irony
On Irony
On Irony
Eleven
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ON IRONY: AN INVITATION
TO NEOCLASSICAL
SOCIOLOGY
Gil Eyal, Ivn Szlnyi and Eleanor
Townsley
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other from across the divide, because both were ideological reflections of the
rise of a new class of intellectuals that would eventually replace the dominant
classes of both capitalism and state socialism.1 This was the coming crisis of
Western sociology: not only had sociology lost the critical vantage point it
once possessed in socialism, it had also lost the agent that could occupy this
vantage point, namely the Mannheimian socially unattached intellectual.
Gouldner argued nonetheless, that the critical potential of the sociological tradition could be reconstructed. Drawing a parallel with the Young
Hegelians and their reradicalization of Hegelian philosophy, he suggested
that sociologys radical potential lay in its commitment to reflexivity i.e. in
using the values and weapons of the intellectuals own culture of critical discourse against intellectuals themselves. If he or she is committed to reflexivity as a first principle, even the self-interested social scientist can arrive at
a radical vision of a better society because reflexivity means exposing his or
her own interests and modes of reasoning to self-critical scrutiny.
We think there is much to be learned from Gouldner. The crisis of sociology he predicted has arrived, although not exactly in the way he expected.
Instead of meeting socialism halfway, which seemed likely in the heyday of
social democracy, the capitalist world of 21st-century Western Europe and
North America is further away from socialism than it has been in the last 50
years. And instead of meeting capitalism halfway, which seemed likely in the
years of reform communism in Eastern Europe, postcommunist societies
pursue a wide range of new strategies to make capitalism. Indeed, rather
than a convergence of the two main social systems of the 20th century, the
21st century presents us with a dazzling variety of capitalisms all over the
globe. The only exceptions are the two tiny, moribund islands of actually
existing communism: Cuba and North Korea. So, world history has not
followed the trajectory predicted by Gouldner (and so many others). With
that stipulated however, it is true that the world is no longer divided between
two competing social systems, and that in the postcommunist context, sociology is showing signs of crisis.
The dominant ideology of 21st-century capitalism is globalization: a
worldview that asserts the existence of a single global capitalist logic. Sociology has lost its critical vantage point, then, not because of the convergence
of marxism and positivism, which Gouldner predicted, but because the perception of a monolithic globalization obviates the idea of a critical vantage
point. And this is a dual crisis because it was precisely this critical vantage
point that distinguished sociology from the other social sciences, and in
particular from economics.
In a world seemingly dominated by the globalizing logic of capitalist
markets and liberal culture, sociology struggles to distinguish its object,
methods, and social role. Indeed, many contemporary strands of sociology
are formulated as a conscious alternative to the dominance of neoclassical
economics. This is the case for economic sociology with its emphasis on
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seek to discover a way to balance the duality of affirmative and critical perspectives that has characterized the discipline from its inception. To this end,
the remainder of the article addresses three interrelated questions posed by
socialisms demise, each of which suggests directions for a reconstructed,
neoclassical sociology.
First, how should sociologists think about capitalism in the postsocialist era? How can we avoid reifying capitalism as a single homogenous
globalizing logic? We think the answer is a reconstruction of the Weberian
concept of capitalism, a comparative approach that conceptualizes capitalism
as a plurality of forms and destinations.
Second, does the end of actually existing socialism mean the end of
class analysis? Should we accept the claim that classes are disappearing or
dead (Inglehart and Rabier, 1986; Pakulski and Waters, 1996)? We do not think
so. Rather, we argue that the transition to capitalism in Eastern Europe
provides exciting new materials for a reconstructed class analysis, raising
important questions about the classness of collective actors and the role of
intellectuals in social change.
Third, is a critical social science possible in the absence of a socialist
alternative? Does the repudiation of socialism necessarily mean the repudiation of the role of the intellectual as social critic? Again, we think not. Rather
than retreating to the position of a sociological technician, or collapsing sociology into moral critique, we propose that the sobering experience of the
demise of the teleological intellectual be used to formulate a new mode of
critical intellectual engagement, namely, irony.
II. HOW SHOULD SOCIOLOGISTS THINK ABOUT CAPITALISM
IN THE POSTSOCIALIST ERA?
The basic premise of neoclassical sociology is that since the possibility
of a socialist alternative can no longer be detected with the instruments of
social science, the task before us is the comparative analysis of capitalist
forms and destinations. This is a central argument in our book Making Capitalism Without Capitalists (1998), which analyzes transitions from socialism
to capitalism in Hungary, Poland, and the Czech Republic. Before turning to
our framework for the study of comparative capitalisms, however, we revisit
the question of how to think about socialism and capitalism in the postsocialist world.
The absence of a socialist alternative and the nature of
capitalism
We argue that the possibility of a socialist alternative can no longer
serve as the basis for a critical social science because we cannot currently
detect such an alternative empirically. Our premise is that critical social
science should be based on the detection of real alternatives, and a social
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alternative can be thought of as real only if there are social actors (other than
the social scientist) who are engaged in empirically observable collective
action of an emergent nature (Williams, 1980: 3249), i.e. collective action
that points toward an alternative social order. This position is empirical
without being positivist since reality is indeed praxis, and we (and our
analyses) are involved in it. We only add the weak empirical caveat that
socially transformative praxis must have an identifiable social agent.
In the current historical moment, we find no collective actor that is
willing to take on the project of building socialism. Not only is it the case
that workers no longer constitute a class agent mobilized for socialism,6 even
the intelligentsia is no longer interested in building socialism.7 Indeed, as an
empirical matter we observe that the consciousness of the leading fractions
of the intellectual class in western capitalism as well as the former socialist
countries of Eastern Europe are marked precisely by the experience of disillusionment with socialism. Although they were historically identified with
building socialism, disillusionment now permeates intellectual identities and
worldviews so profoundly that we think it is unlikely that these class fractions will become carriers of a socialist project in the foreseeable future.
To be clear: we are not arguing that the absence of a proximate socialist alternative means socialism is impossible in principle, or that socialism
will not be built in some future we are unable to see. We have no crystal
ball and social science has a bad track record of prediction. Nor do we think
that the absence of a socialist alternative means that marxism is dead or
irrelevant. On the contrary: in a world dominated by capitalist financial
markets, where the livelihoods of millions are contingent on the mysterious
movement of stocks and currencies, marxism has much to contribute to the
ethical critique of capitalism. No longer required to justify the practicalities
of building socialism, whether in the form of the Gulag or the inefficiencies
of socialist planning, marxism may experience a renaissance. Our point is
simply that the probability of finding collective actors mobilized to build a
socialist society in the near future are extremely slim, especially in Eastern
Europe.
If we are correct that there is no proximate socialist alternative in the
new world order, then does it follow that capitalism defined as a single,
homogeneous, global logic is the only game in town? We do not think so.
To accept such a proposition is both ahistorical and naive. Instead, following Weber ([19045]1958: 1331), we suggest that capitalism comes in many
forms, and that a comparative analysis of multiple capitalisms and their consequences is the critical task facing sociologists today.
Weber offers a generic definition of capitalist economic action as the
building block for a comparative analysis of capitalisms: action is capitalist if
it is oriented towards profit through peaceful means, and if it applies rational
criteria to measure inputs expended against benefits accrued. No other more
concrete criteria of capitalism are required by this definition. Whether or not
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an economic system is capitalist then, is a matter of degree; it is more capitalist to the extent that it is organized to render the calculation of costs and
benefits rational. Of course, since calculation is a social practice, capitalist
rationalization implies a host of social institutions and a corresponding set of
productive relations that reproduce them. Among these one would usually
include individual private property in the means of production, the separation of direct producers from the means of production, and price-regulating
markets (Weber, [191521]1978: 915, 139395; [1927]1981: 2768; Callon,
1998). But capitalist economic action can also take place under conditions
where property is not fully private, where labor is not separated from the
means of production, or outside of price-regulating markets (Weber,
[19045]1958: 1331; [191521]1978: 63540, 139395; [1927]1981: 3356;
Polanyi, [1944]1957). Thus, it is possible to think about multiple forms of capitalism as historically specific assemblages of various elements differing in the
type and in the extent to which they enable rational economic calculation.
This understanding is in tension with Webers other argument that
modern Western capitalism is the most rational or powerful combination of
these various social institutions and productive relations. There is, after all,
his famous proposition that modern Western capitalism is an iron cage of
individual private property and self-regulating markets into which agents are
locked because these arrangements provide for the most rational profitseeking behavior. Here, Weber suggests strongly that modern Western capitalism functions as the terminus of history, and thus, this is precisely where
we part ways with Webers analysis. Indeed, we think Weber was empirically
wrong and that capitalism did not develop in a unilinear way as the iron
cage metaphor suggests. Shortly after Webers death, some of the elements
he considered to be essential characteristics of the highest form of capitalist
development for example, self-regulating markets were replaced, or at
least marginalized, by massive regulatory state intervention (Polanyi,
[1944]1957). Fifty years later, self-regulating markets became dominant once
again, due to attacks on the welfare state and the influence of neoclassical
economics. But this happened in a context thoroughly different from the one
Weber imagined a context of massively transformed property relations,
large corporations, shareholding, institutional ownership, and mutual funds
or pension funds capital (Bell, 1973; Gates, 1998). So, although we follow
his interpretive, historical approach to the analysis of capitalism, we argue
that Webers generic concept of capitalism must be reconstructed against the
grain of his iron cage metaphor.8
This is what we do in our book, comparing transitions to capitalism in
Eastern and Central Europe to explore how various elements are combined
in different cases. Specifically, we describe and analyze the interrelations
between property relations, the means and degree of state regulation and
planning, the degree of development of capital and labor markets, the nature
of welfare state institutions and the disposition of surplus labor, the
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availability of intellectual technologies of calculation, the nature of interorganizational relationships, the type of capitalist actors and their degree of
classness, and the modes of justification of profit-seeking behavior.9 In this,
we adopt Webers ([190317]1949: 339) assumption of multiple rationalities
rather than a single unifying capitalist rationality, and we follow his methodological commitment to a developmentalist rather than an evolutionary mode
of explanation ([190317]1949: 50112). It is on this basis that we propose a
comparative framework for analyzing the diversity of capitalist forms and
relations, and we argue such a framework is absolutely necessary if we seek
to pursue a critical sociology in the face of triumphalist claims of the end of
history.
The globalization-convergence thesis
Since 1989, a new orthodoxy of neoliberal popularizers and neoclassical economists has interpreted the term globalization to mean a process of
convergence on a single homogenous world capitalist system. This system is
understood to be governed by the unified systemic logic of competitive
global markets, bolstered by international economic agencies such as the IMF
and the World Bank. This systemic logic, which approximates the neoliberal
doctrine, weakens states and dilutes the significance of differences between
national economies, pushing them inexorably towards convergence (Ohmae,
1995; Reich, 1992; Schmidt, 1995).10 We think that this globalization-asconvergence thesis has several conceptual and empirical shortcomings.
First, the arguments plausibility rests heavily on an implicit sense of the
end of history; on the idea that the process of globalization is unique to the
postmodern era, that it is driven by factors that have not existed before, and
that it is irreversible. This is false. Even a cursory glance at the historical
record reveals that what we are witnessing today is, at best, a second round
of globalization, if not a more cyclical phenomenon (Hirst and Thompson,
1996; Schumpeter, [1942]1976; Wallerstein, 2000; Weiss, 1998). Processes of
globalization operated in full force from the late 19th century to the First
World War, a period that witnessed a dramatic increase in the volume of
foreign trade, the rise of international currency markets, and mass movements
of immigrant labor between continents. Even more importantly, we observe
that shortly thereafter, these processes were reversed, blocked, or at least
slowed by the growth of protectionism, restrictions on immigration, and state
intervention (Polanyi, [1944]1957). There is no reason to think that this could
not happen again; indeed, there are some indications that it is already occurring. Powerful antiglobal movements are countering the current round of
globalization. For example, the last decade has witnessed the creation of
more new nation states than in any single previous decade (Mann, 1997). In
addition, there has been an increase in national conflicts, and arguably, a
strengthening of national consciousness everywhere. Strong regional trends
also work against unfettered global capitalism. With respect to commodities
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trading, for example, there is evidence that what we are witnessing is not
globalization at all, but rather the formation of regional blocks (NAFTA, EU,
Southeast Asia), between which there is only minimal trade (Fligstein, 2000;
Hirst and Thompson, 1996; Weiss, 1998).
To give the globalization thesis its due, it is probably most accurate
when applied to international currency markets and the movement of financial capital. These have become truly global and, more importantly, instantaneous, i.e. shrinking the timespace horizon of economic action (Giddens,
1998; Harvey, 1989: 16072, 284307). But even here, we do not see evidence
that convergence is propelled by the impersonal economic logic of capitalism
per se. Rather, the recent round of convergence was orchestrated by international economic agencies in the aftermath of the Asian financial crisis. And,
while global financial markets brought formidable pressure to bear on the
Southeast Asian states, the direction of this pressure towards the greater
homogeneity of financial institutions was shaped by concrete actors, by
theories of the essence of the crisis, and by the rhetoric of transparency
deployed by the Fed and the IMF to delegitimate these countries existing
policies (Stiglitz, 1999). In this context, it is impossible to verify the globalization-as-convergence thesis empirically, since the theory itself has played a
central role in defining the situation it purports to explain, shaping the very
outcomes it predicts.
In short, although we claim no special expertise on the points reviewed
above, we note that they cast doubt on the thesis of globalization-asconvergence. Moreover, where we do profess some detailed knowledge, that
is, in our analysis of the transitions from socialism to capitalism in post-1989
Eastern and Central Europe, we find that the evidence weighs quite strongly
against the unitary view of global capitalism.
Eastern Europe: the historical laboratory
In a very real sense, the countries of Eastern and Central Europe served
as the laboratory of global capitalism in the 1990s. Western neoclassical economists were given free rein to impose their capitalist blueprint, and they did
so with alacrity. Far from producing a single, homogenous result, however,
the laboratory has produced capitalist systems that vary widely. For example,
former socialist societies in Eastern and Central Europe vary in the extent to
which they receive foreign investment and engage in foreign trade, thus they
vary precisely in the degree to which they can be considered global. Instead
of homogenization and convergence, then, we observe that the transition to
capitalism in the former socialist world is marked by divergence.11
In our book, we try to explain this diversity, arguing that the pivotal
causal mechanism that distinguished transitions in different countries was
intraclass conflict within the late communist dominant class. The outcomes
of these intraclass conflicts were decisive for the subsequent course of transition and capitalist development in different Eastern and Central European
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countries, since they explain in each case who the agents were who led the
transition, and what kind of capitalism they tried to create.
In Russia, and also to a large extent in Rumania, Bulgaria, Serbia,
Ukraine, and Belarus, the victorious fraction of the late communist dominant
class was composed of party bureaucrats. During the transition to capitalism,
these actors converted their political offices into private property. They were
less interested and, arguably, less capable of building capitalist institutions
such as free markets in labor and capital. So, in these countries we find capitalists without capitalism: former communist officials amassed private
fortunes in the course of the transition but now operate in the context of
weak or non-functioning market institutions. The most spectacular case is
Russia where one finds a strong propertied bourgeoisie operating in a context
marked by the failure of monetary consolidation, the replacement of market
by barter, and the enserfment of workers (Bonnell, 1999; Burawoy and
Krotov, 1992; Woodruff, 1999). The resulting situation is what Burawoy
(1996) calls involution, i.e. a form of adaptation to the imposition of capitalism from above, in which precapitalist actors and institutions use barter,
household production, and clientpatron relations to either insulate themselves from the logic of the market or defensively adjust to its pressure. To
use Polanyis ([1944]1957) terminology, the failure or weakness of market
institutions is corrected by institutions of reciprocity, which embed economic
relations in a movement contrary to the disembedding logic of markets and
money.
In contrast, the countries of Central Europe experienced a different transition process, and they appear to be headed in a different direction than
Eastern European involution. In Hungary, Poland, the Czech Republic, and
to a lesser extent in Slovakia, and the Baltic states, the bureaucratic fraction
of the dominant class did not emerge victorious in the intraclass struggles of
late communism. Instead, bureaucrats were defeated by a coalition of technocrats, former dissident intellectuals, and members of the educated middle
management of socialist enterprises. By its very nature, this coalition was
incapable of engaging in mass conversions of political offices into private
property. That is, many of its members never held political office under communism, and those who did were constrained by the fact of the coalition
and, in particular, the scrutiny of a free press and democratically elected parliaments. At the same time, the ideological bonds uniting this intellectual
coalition were grounded in the idea of building market institutions as an
ethical mission as a means of purging society of the evils of communism.
Thus, transitional societies in Central Europe saw the early development of
labor and capital markets, a strong emphasis on monetary consolidation and
on price liberalization. The transformation of property rights, by contrast, was
comparatively slow. Early in the transition, this created diffuse ownership
rights, giving managers wide latitude to control firms, with the state still functioning as the final support, particularly in terms of bailouts of privatized
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firms.12 Later, these countries saw the coalition of managers and technocrats
strike profitable deals with foreign business partners, who took over the
newly privatized firms and gave the managers and technocrats well-paid
managerial positions in what were now foreign-owned firms. During both of
these changes in ownership relations, however, we emphasize the absence
of a domestic bourgeoisie. This is a particularly glaring feature of the Central
European transitions, especially when they are compared to the development
of predatory capitalist classes in countries like Russia. There is an absentee
capitalist class in Central Europe, in the form of foreign ownership by multinational corporations, but its alliance is with domestic technocrats and
managers who also control the state. Thus, we argue that the Central
European transition produced capitalism without capitalists, since these
countries developed market institutions quickly but no domestic propertied
bourgeoisie. The resulting developmental trajectory is not one of involution,
but one of dependent development (Evans, 1979); most economic growth
is taking place in export-oriented foreign-owned firms with the encouragement of state actors. While domestic markets remain modest, these countries
are undergoing an export-led industrialization, typically in high technology
sectors.13
The conclusion we draw from this most privileged historical laboratory
of Central and Eastern Europe then, is that origins, trajectories, and above
all, class actors, matter a great deal in shaping the type of capitalism produced
in the transition from socialism. We conclude further that this evidence casts
doubt on the argument of a single, homogenous, global capitalism. To be
clear: we do not deny the possibility that at some point in the future these
societies may converge on the neoliberal vision of capitalism, but to engage
in such speculation is futurology, not sociology. The epistemological status
of the globalization-as-convergence argument, to our mind, is identical to that
of the marxist insistence on the existence of a socialist alternative: there is
no empirical evidence for it in the present. Indeed, all empirical evidence
points to the contrary, with Central Europe, Eastern Europe and even China
more different now than they were 20 or 50 years ago.14
Sociological responses: network analysis, embeddedness, and
the new institutionalism
This complex historical diversity of capitalist forms is precisely what is
not apprehended in the mainstream sociological response to the crisis caused
by the fall of socialism; namely, the response offered by neo-institutionalist
sociology and network analysis. This perspective contends that there is a
more concrete, and more fundamental level of social reality in which the
abstract market mechanisms theorized by neoclassical economics are
embedded; a level of reality composed of networks, conventions, imitation,
and habits, rather than the rational maximizing action of individuals or the
forces of supply and demand (see for example, Granovetter, 1985; Meyer and
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level of abstraction to treat embeddedness and networks as invariant conditions of economic action, this approach is unlikely to offer historical insight.
It is unlikely to support the kind of historical comparisons between different
types of capitalism and their consequences that are the order of the day if
sociology is to continue its critical mission.
Put another way, we argue that sociological theories of embeddedness
and networks tend to take the nature of social actors as given or unproblematic. In this, these theories are like neoclassical economics. Neither
perspective closely examines the role of social actors, particularly collective
actors, in the transition from socialism to capitalism in Eastern and Central
Europe. On the one hand, neoclassical economists (and many sociologists)
think the crucial issue of the transition is institution building. They think that
if they design the correct set of institutions, preferably copied from the West,
this guarantees a smooth transition to market capitalism. To this day, neoclassical economists engage in endless justifications explaining why their
transition programs have not worked (Aslund, 1995). On the other hand, the
crucial issue for network analysts is path dependency. Here the focus is on
how the survival of institutions and network ties from the communist period
limits the development of pure market relations (Stark, 1992). In the absence
of an analysis of actors, however, path dependency remains an inert notion,
incapable of accounting for the contrast between the dynamism of the Central
European economies and the stagnation of the Eastern European ones. It is
against both of these perspectives then, that our approach to the analysis of
comparative capitalism focuses on actors. We argue that the social positions,
trajectories, worldviews, identities, and alliances of the actors who envisaged
and implemented the capitalist project in Eastern and Central Europe have
been absolutely decisive for the types of capitalism that have emerged in
these countries.
Comparative capitalisms
Our analysis of comparative capitalism in contemporary Eastern and
Central Europe also suggests that we aim our new critical lens at the history
of capitalism, rereading what we thought we knew about Western capitalism
from the historically novel angle of postsocialism. We are not arguing that
capitalism has become more diverse since the demise of socialism, but rather
that we are more capable of seeing and appreciating its diversity. Previously,
the existence of a socialist alternative obscured the importance of capitalist
diversity. So, although a wealth of scholarship existed documenting divergent and unique trajectories of capitalist development in the past, for example
in Japan or Southeast Asia (e.g. Dore, 1973), these differences have been
undertheorized. The dominance of marxist world system theories and neoliberal globalization theories has meant that these rich historical accounts were
never used to inform a sustained comparison of the divergent routes of capitalist development, nor were they theoretically integrated back into the
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capitalist system. For example, the debate on the transition from feudalism
to capitalism revolved around whether this agent was an urban commercial
bourgeoisie or an entrepreneurial landed nobility (Ashton and Philips, 1985;
Dobb, 1946; Holton, 1985; Sweezy, 1942). Such an agent was everywhere
absent at the outset of the postcommunist transition, and indeed, until much
later in Central Europe. In the postcommunist context then, class analysis
might seem to be irrelevant to the emergence of capitalism. Into this analytical lacuna the end of history argument rushes once again. It proclaims
the end of classes, positing the main question of the transition to be: how
do we design the correct capitalist institutions to foster entrepreneurship and
civil society? Instead of this, we propose the empirical question: who are the
agents and forces that shape the transition?
We contend that the question of agents is crucial; indeed, the central
claim of our book is that the transition to capitalism in Central Europe was
a class project of the intelligentsia.15 While some intellectuals and technocrats
have presented their role in the transition to capitalism as that of a proxy for
a propertied bourgeoisie which had not yet emerged, we argue that these
intellectuals are far better characterized as a cultural bourgeoisie, or Bildungsbrgertum (Kocka, 1993). By this, we mean that these fractions of the
intelligentsia were class agents defined by the structural characteristic of possessing cultural capital rather than economic capital, and by the historical
project of building a bourgeois civilization, i.e. of building capitalist market
institutions, liberal democracy, the rule of law, and civil society.
This concept of a cultural bourgeoisie requires us to break with traditional class analysis in two ways. First, intellectuals have typically been
analyzed as a new class when they exhibit anticapitalist or postcapitalist
characteristics. The concept of the new class has been applied either to the
role of intellectuals in socialist systems (Djilas, 1957; Konrd and Szlnyi,
1979; Machajski, 1937) or to situations where they emerged as a subversive
force within capitalism (Bell, 1973; Burnham, 1941; Gouldner, 1979). In cases
where intellectuals do not stand in opposition to the capitalist project, or
where they advocate capitalism, this is taken as evidence that intellectuals do
not constitute a class, since they do not act in their own interests (e.g. Brint,
1985). In a second sociological tradition, classes are defined as collective
actors whose interests are rooted in the economic system; their positions are
defined either in terms of property relations or market position. In this
perspective, cultural markers of distinction play a secondary role, at best, in
class structuration (Giddens, 1973: 99117). The notion of a cultural bourgeoisie breaks with both these traditions of class analysis and points toward
a reformulation. First, we argue that thinking about cultural capital as a basis
of class position implies a more general concept of classness which has
application far beyond the analysis of the transition in Eastern and Central
Europe. Second, we suggest that thinking about intellectuals as a capitalist
agent means paying attention to the specific power that intellectuals wield,
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project to reform and humanize socialism. They sought to become the new
dominant class of a rationalized socialism, exercising power as teleological
redistributors (Konrd and Szlnyi, 1979). Slowly, they turned away from
this project as they came to realize that the bureaucratic character of socialism made such rationalization impossible. It is only in the long path out of
this failed class project, after a decades-long process of negotiation, conflict,
and struggle, that the Central European intelligentsia has come to embrace
the project of building civil society and capitalism. Analyzing this process,
we argue that the current capitalist project of the intelligentsia has been
adopted for the same reasons that the socialist one was. That is, the project
of building capitalism was undertaken, not on behalf of other classes, but
precisely because the Central European intelligentsia was searching for a new
social role and a new way of valorizing cultural capital (Eyal et al., 1998:
4685, 13542).
To elaborate this proposition fully, we argue, we need to think about
the class power of intellectuals in a new way. Previous class analysis of intellectuals has tended to think of the valorization of cultural capital narrowly,
associating it with social closure based in the monopoly of relatively esoteric
discourse. This understanding of intellectual power and intellectual class
capacities indicated a permanent conflict between the quest for professional
autonomy, on the one hand, and the commodification of professional
services in market capitalism, on the other (Gouldner, 1979: 1827). Consequently, socialism seemed much more conducive to intellectual class formation, because the mechanism of economic exploitation, redistribution, also
created a position that intellectuals could occupy as central planners with a
monopoly over esoteric, teleological discourse (Djilas, 1957; Konrd and
Szlnyi, 1979). In both cases, however, we think the analysis of the valorization of cultural capital was limited. Cultural capital is, after all, discourse.
For discourse to operate as capital, i.e. to be converted and accumulated,
monopoly limiting access to non-certified members is only one condition.
The other condition is a certain degree of generosity. That is, for discourse
to work as capital it must be able to persuade the largest number of speakers
to adopt its rules, to speak its language, to employ the perspective it offers,
and to pose problems and justify assertions in the way it does (Foucault,
1982; Gouldner, 1979; Rose, 1992). From this perspective, we argue that the
Central European intelligentsia became a cultural bourgeoisie and undertook the project of making capitalism and civil society, because they discovered in such a project the possibility of articulating a new and powerfully
rational discourse. In the process of transition, the Central European intelligentsia imposed new standards of rationality, and persuaded all other actors
to speak the new language that they had invented. It is precisely in this way,
that the intelligentsia as a class actor took center-stage in the Central
European transition to capitalism (Eyal, 2000).
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conditions need not include the existence of classes, even in their embryonic
form. Socialist economic systems were in deep structural crisis by the 1980s,
and this crisis was the material foundation on which the new critical discourse of the intellectuals was constructed. However, it would be naive and
misleading to assume that the nomenklatura was already an embryonic
propertied bourgeoisie, and that intellectuals were unwittingly articulating its
future interests. It actually required immense imagination to invent the idea
of a new bourgeoisie in the context of late communist society. Indeed, if
anyone had suggested in 1980 that a transition from socialism to capitalism
would occur within 10 years in Eastern Europe, they would have been
laughed out of court, even by Western anticommunists and certainly by the
finest minds in social science. So, to be very clear: to emphasize the role of
discursive power in making classes does not mean that classes are unimportant, nor is it a sophisticated backhanded way of saying that classes are
disappearing. Instead, we are proposing a renewal of class analysis that
identifies discourse as a central moment in the process of making classes.
Another case: class analysis in 20th-century capitalism
Our rethinking of the class concept and the role of intellectuals in social
change also suggests a historical reanalysis of the nature of intellectual class
action in western capitalism. Using our analytical framework, we can expand
our analysis of intellectual class action not only as it manifests in bursts of
anticapitalist agitation, but also in intellectual efforts to reform and rationalize capitalism.
A case in point is the rise of managerialism in the United States in the
early 20th century. Pace Burnham (1941), we think the significance of this
case is not that managers were poised to take power away from capitalists
and establish their own class domination, but rather, that managers aimed to
rationalize capitalism by persuading all other class actors to speak the new
managerialist discourse (Shenhav, 1999). From this perspective, Berle and
Means (1931) argument and the 60-year debate about ownership and control
(Zeitlin, 1974) is beside the point. Managers power did not rest solely on
their ability to limit discourse, certainly not initially, and hence the fact of
control was not necessarily the most significant dimension of managerial
power. Rather, the managerial revolution was about propagating and generalizing the discourse of managerialism; it was about persuading owners,
trade unionists, and everyone else to speak the discourse of managerialism.
In this way, managerialism altered the balance of class forces because it
inserted managers between capital and labor, reducing the classness of both.
The new center of negotiations between owners and workers became
productivity, and as wage gains became linked to productivity increases
(Block and Burns, 1986), managers emerged as professionals of productivity
measuring it, fostering it, organizing in order to attain it, motivating workers
to attain it, and so forth. In the same process, the class struggle was
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seriously, and this works against their capacity for self-irony. We think this
is a fair description of most positivist social science, which although it is the
ally of critical neoclassical sociology, has difficulty subjecting its own fundamental assumptions to scrutiny or ironic self-reflection.
Figure 1 is an attempt to systematically summarize our distinctions
between different kinds of intellectual roles. Beginning with the typology of
roles in Webers The Sociology of Religion ([1922]1964), we follow Bourdieus
(1987b) analysis of the ideal types of priest, philosopher king, magician, and
jester to characterize the contemporary field of social science inquiry. This
field of cultural production is described by the intersection of two relations.
The first relation that defines the field as we have represented it is the
contradiction between critical and affirmative positions. This is the tension
between those who are proximate to temporal power on the one hand, and
by this we mean political power that is extra-intellectual; and those who lay
claim to pastoral power, on the other hand, which is specifically understood
to be intellectual power arising from the command of cultural capital, or as
Gouldner might have it, power arising from a superior grasp of and commitment to the Culture of Critical Discourse. The philosopher king and the
magician always dabble in temporal power either as dictators, technicians,
or partisan advisors. In contrast, the priest and the jester do not aspire to
temporal power but articulate a critique of the status quo, which attempts to
influence others by sheer intellectual force of argument.
The second relation that structures the field of sociocultural inquiry is
Figure 1. The field of social scientific inquiry in the shadow of the fall of socialism. The prophet does not appear in this figure. Prophecy describes the charisma
of cultural capital in periods of social change during which time the social relations
in the field of intellectual production are characteristically held in abeyance.
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way between market and plan, rationality and irrationality, etc.) We also
include arrows on Figure 1 to convey a sense of dynamism, as individuals
and concepts travel on certain trajectories. For example, the neoconservatives are shown as having descended from critical to affirmative space in the
field as they traveled the road from Trotskyism to neoliberalism over the
course of the 20th century. Arrows also denote certain transactions across
boundaries; so for example, some of the concepts of economic sociology and
rational choice theory are paired concepts, each mirroring the other and
thus reinforcing both.
Reviewing the current possibilities in the field of sociocultural inquiry
represented in Figure 1, we argue that in the shadow of the end of socialism neoclassical sociology and the ironic method offer the most compelling
and fruitful vantage point for a critical social science. Importantly, we feel
comfortable with irony because it disengages us from a universalistic moral
stance. While the priest may argue that we are morally irresponsible, we
respond that the position of the jester is more rigorous than that of priest,
since the jester follows a situated ethics of responsibility as distinct from the
priests overarching ethics of conviction (Weber, [1906]1958: 143). What the
priest labels irresponsible is precisely what we understand to be the ironic
capacity to appreciate ones mistakes. The jesters best jest is always aimed
at him- or herself. The jester never takes him- or herself too seriously, so his
or her critical position is therefore more flexible and open to nuance than
the priests can ever be. However noble the priests intentions, he or she
cannot escape the burden of persuading people that the ethical superiority
of the utopian future is worth certain sacrifices. In contrast, the promise of
neoclassical sociology as ironic critique is simply that the critical theorist will
not turn his or her gaze away from the sacrifices being made at each step of
the way. He or she will not push the flock ahead to the Promised Land, but
will take pains to describe the social costs of each step and who will bear
them. This means that the critical social scientist must attend to the openness
of the present, to the multiple trajectories it contains as in the framework
of multiple capitalisms.
To be clear: the task of the critical theorist is to describe and appraise
the possible alternative trajectories of social development empirically; to
show that what exists is not inevitable; that alternative forms of conduct are
open to social actors; to elucidate the costs and consequences of these forms
of conduct; and to do all this without positing which of them is correct or
desirable. A critical scientific social theory leaves it to social actors themselves
to weigh whether or not they are willing to pay the costs of particular courses
of action. Put another way, ironic critique aims to expose the arbitrariness of
the present, uncovering its hybrid and accidental origins (Foucault, 1977)
without trying to dictate to social actors what to do. The purpose of such
irony is to enrich public dialogue by casting doubt on what was taken for
granted before the dialogue began; this is precisely the role of the jester. As
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Notes
1. Gouldner argued that the power of the new class derived from its monopoly
on specialized professional knowledges, as well as from its control over the
means of cultural legitimation, what he called the culture of critical discourse
(CCD). This he defined as an historically evolved set of rules, a grammar of
discourse, which (1) is concerned to justify its assertions, but (2) whose mode
of justification does not proceed by invoking authorities, and (3) prefers to elicit
the voluntary consent of those addressed solely on the basis of arguments
adduced [italics in original] (1979: 28). Gouldner argued that the CCD was the
basis of intellectual class identity and that it was often arraigned against
traditional authority and social institutions. In the West, where the CCD was
objectified as cultural capital in the form of credentials and was justified by
the highly successful ideology of professionalism, the New Class carried increasing weight in social affairs. New Class personnel were crucial components in
the functioning of modern states, economies, and universities in which
knowledge had become indispensable and the power of the old bourgeoisie
was waning. Hence, New Class members were in a position to press their claims
to disrupt, subvert, and cause trouble for the old moneyed class with little
fear of retribution (Gouldner, 1979: 1920).
2. Neoclassical economics is serious and anti-ironic. There is only one truth and
there is only one system. There is one capitalist logic and one set of rules for
acting in a rational economic manner. Those who do not follow the rules are
irrational. Ironically precisely in the sense of the term we use in this article
marxism converges with neoclassical economics in the common assumption
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3.
4.
5.
6.
7.
8.
of a single global capitalist logic. The only difference between the two schools
of thought is that one thinks it a desirable development and the other, an
undesirable one. In contrast, neoclassical sociology operates with the assumption of capitalism as multiple destinations. Whether or not the capitalism that
is now emerging in Russia will converge with capitalism as we know it from
the United States or Western Europe must be explored empirically rather than
assumed by theoretical fiat.
This is where our understanding converges with postmodern analyses of irony.
See for example Hutcheon (1992, 1995) and in particular the discussion of the
differences between premodernist, modernist, and postmodernist irony.
The typical form of a joke is a question to which the listener assumes an obvious
answer. A good joke provides an unexpected answer which is as plausible as
the one the listener had in mind. We say someone lacks a sense of humor when
he or she fails to understand jokes. A person without a sense of humor is serious
and insists that his or her own beliefs cannot be made the subject of jokes; that
his or her position cannot be questioned in this manner. This is why we cannot
conceptualize irony without self-irony. If one loses humor about oneself and
ones own position then there is no irony or reflexivity.
Indeed, we acknowledge and thank Victor Nee for the term neoclassical
sociology.
We do not deny the realities of capitalist exploitation or suggest that the working
class does not exist or that it is disappearing. In contemporary Eastern Europe,
however, we do observe that the working class is demobilized, with little
capacity for collective action. Elsewhere in the world, when the working class
does act collectively, it engages in trade union struggles rather than building
revolutionary class consciousness. On this, see our response to Michael
Burawoy in the recent review symposium in the American Journal of Sociology
which included our book: Eyal et al., 2001.
We think that by now the historical record demonstrates beyond doubt that a
socialist project is impossible without the collective action of the intelligentsia,
or at least a sizable fraction thereof. There are no historical cases where the
working class has been able to carry and implement a socialist project without
the support of radical intellectuals, but there is, on the other hand, a wealth of
evidence to indicate that a radical intelligentsia is a class actor capable of
carrying and implementing a socialist alternative even where a working class
does not exist (e.g. China). Here we rely on the rich tradition of analyzing
socialism as the creation of a new class of intellectuals (Bakunin, 1966; Djilas,
1957; Gouldner, 1979; Konrd and Szlny, 1979; Machajski, 1937; Nomad,
1937, 1959).
This theoretical choice is precisely what distinguishes our position as neoclassical sociologists from Webers position as a classical sociologist. Webers
slippage from multiple rationalities and trajectories to a single capitalist destination of history was symptomatically historically constrained: first, it reflected
his sense of western superiority, and thus the condition of European hegemony
over the rest of the world; second, it was an ideological reflection of the political
choice between capitalism and socialism that he believed he faced. Weber was
no simple-minded ideologue of liberal capitalism. He is better characterized as
a liberal in despair, fully aware of the price that would have to be paid for
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9.
10.
11.
12.
13.
14.
35
liberal capitalism (Mommsen, 1984). But faced with the choice between capitalism and socialism, he opted for the former. This was clear in his late essays
about socialism in Russia (Weber [19056, 1917]1995), but we also think this
political dilemma found its way into his description of capitalism, urging him
to depict it as more formidable and inescapable than it appeared on the basis
of his empirical analyses. Since we write at a time when the opposition between
socialism and capitalism no longer has the same urgency, we think sociology
should no longer be constrained by the extortionist logic of the choice between
them.
The conceptual status of such assemblages is not very different from what an
earlier generation of marxists termed social formations, and what the regulation school today calls modes of regulation (Harvey, 1989: 1212). It strikes
us, however, that Webers methodology offers a more flexible analytical
framework for comparison. Concepts like regimes of accumulation tend to
assume a systemic principle operating behind the backs of actors, totalizing
their various responses, because they attempt to distinguish economic types
according to the mode in which they handle the endemic crisis tendencies of
capitalism. Methodologically this means that actual cases must correspond to
types. In the weberian scheme in contrast, one compares actual cases with an
analytical typology in order to evaluate the likely consequences of conditions
in each case, asking how they affect the rationality of economic actors (Roth,
1971).
On the left side of the ideological divide, the reception of the globalization-asconvergence thesis has been more complex, and we cannot do it justice here.
Some, notably world-system theorists and international political economists,
have articulated a similar, though darker, version, in which the unified systemic
logic of global capitalism is conquering the globe and finally confirms Marxs
prediction. This version is particularly suited to utopian socialism, which gains
strength from being contrasted with the distopic view of capitalism, and has
arguably served to inspire the recent attacks on the IMF and WTO in Seattle
and elsewhere. But many other marxists have been much more suspicious of
the convergence thesis, and in fact supply us with ammunition against it. For
a brief presentation of the internal debate, see Hirst and Thompson (1996).
For explanations of the diversity of transition paths see Fish (1998) and King
(2000). Note however, we do not think the diversity of transitions to capitalism
in Eastern and Central Europe reflects a return to presocialist differences, as
has been suggested by some authors (e.g. Rothschild, 1989).
David Stark (1996) called this recombinant property, and we have analyzed it
elsewhere (Eyal et al., 1997) as managerialism. In retrospect it seems to have
been a temporary snapshot of a particular strategy of transition. On this point
see Hanley et al., 2002.
This describes the Hungarian case particularly well; no other country of
comparable size has such massive foreign ownership, which seems to be
responsible for substantial levels of economic growth. Poland and the Czech
Republic are the closest to Hungary in this respect, with Slovenia, Slovakia, and
the Baltic Republics following somewhat behind.
The cases of the Chinese and Vietnamese transitions to capitalism further
support our argument about the diversity of capitalist forms. These countries
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have approached transition in a wholly different way than Central and Eastern
Europe, and they have done so with remarkable success. Simply put, the
distinction here is between capitalism from above and capitalism from below.
In the first case, the Central and Eastern European countries embarked on a
strategy of transition that prioritized the privatization or reorganization of the
huge state sector, and this priority meant that the process was controlled by the
victorious fraction of the dominant class. In China and Vietnam, on the other
hand, the emphasis was not on transforming the state sector, but on encouraging the emergence of entrepreneurship from below in specially designated
developmental zones, which also enjoy foreign investment. Note, however,
that this highly successful strategy, which creates socialist entrepreneurs
(Szlnyi, 1988), depends on political conditions in which the communist party
still maintains the state sector and shields the emerging private sector. The other
precipitating condition is the influx of foreign capital, in particular, that from
relatively small sources in Hong Kong and Taiwan. Capitalist development in
mainland China then, seems (ironically) to follow the pattern that characterized
post-Second World War Taiwan: authoritarian government stimulating growth
in the small businesses sector in the context of a tightly controlled influx of
foreign investment. It bears little resemblance to capitalism in post-1989 Eastern
or Central Europe. And, none of the three types of capitalism correspond to
the version of neoliberal capitalism that is held out as the global norm today
as the model towards which all systems are converging.
15. We focus on Central Europe here to the exclusion of the East European and
Russian cases (i.e. of capitalists without capitalism) because the latter pose less
of a puzzle. The role played by nomenklatura members who turned themselves
into private capitalists allows us to think of them as a capitalist class in-themaking. For those familiar with discussions of the transition from feudalism to
capitalism, the analogy to tax-farming nobles and officials who utilize their
position in the old regime to become rentier capitalists will be obvious
(Staniszkis, 1991).
16. The possessors of cultural capital are truly Marxs universal class then, since
they tend to abolish themselves and their own class rule after the revolution.
They might also be understood as Webers historical switchmen, operators who
switch civilizations from one form of social structure and principle of stratification to another, but who, when the train has jumped tracks, stay behind. Their
class power never lasts. Thus Gouldner was correct when he argued that intellectuals were a flawed universal class but he was wrong about why: he thought
they were flawed because they were self-interested and would set up their own
class domination; we suggest that they are flawed precisely for the opposite
reason, because they are weakly formed as a class and cannot sustain their class
rule in the long run (Gouldner, 1979: 835).
17. Bourdieu calls this symbolic violence and it appears self-evident that it would
characterize the assumption of power by fascists or communists. We would
observe, however, that the liberal intellectuals who took power in Central
Europe after the fall of communism also tended to be illiberal toward those
who disagreed with them: they immediately castigated opponents as incompetent, as relics of the past, as sliding back into communism, or of
totalitarianism (for a good example, see Klaus, [1991]1992). It is ironic to find
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37
this kind of symbolic violence when the new victorious discourse is a liberal
one.
18. As Kolakowski says: [t]he priest is the guardian of the absolute; he sustains the
cult of the final and the obvious as acknowledged by and contained in the
tradition ([1961]1968: 33).
19. As Kolakowski formulates it: [t]he jester is he who moves in good society
without belonging to it, and treats it with impertinence; he who doubts all that
appears self-evident. The jester . . . observe[s] . . . from the sidelines in order to
unveil the non-obvious behind the obvious, the non-final behind the final . . .
([1961]1968: 334).
20. These are taken from a course syllabus to be taught at Central European
University this year, which Michael Burawoy has kindly shared with us. On our
disagreements, see note 5.
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