Cross Cultural Communication Training Program
Cross Cultural Communication Training Program
Cross Cultural Communication Training Program
Presented by:
Andrés Traslaviña
October, 2009.
INTRODUCTION
Organization and Trainer:
It has been eight years since the catastrophic events of September 11th.
Organizations across the United States have experienced a steady decline in the
number of international employees coming especially from Latin America. Latinos who
are here and were surveyed have shown discontent with limited opportunities for
employment, and if they do obtain a job, dissatisfaction with their supervisors’
communication skills. Latino employees have suggested that cultural
misunderstandings when communicating were the main source of challenges, followed
by low enthusiasm and poor productivity. This is a proposal to conduct an intensive
cross-cultural communication training program to prepare supervisors and hiring
managers to communicate effectively with Latino employees.
Training Program:
Program Objectives:
A. Explain the difference between high context and low context cultures.
B. Apply learned communication styles to cultures similar in context.
C. List five different non-verbal communication techniques used to effectively
communicate with Latin American employees.
D. Demonstrate the use of non-verbal cross-cultural techniques.
E. Identify and explain sources of conflict;
One of the favorable aspects of diversity in the workplace is the learning opportunity
it fosters between people of different backgrounds with various perspectives. Institutions
recognize this value and wish to attract a diverse body of employees. With more
personnel training in understanding cross-cultural communication, organizations will
benefit from improved relations with employees coming from Latin countries. My
extensive travel experiences, Latin American background, desire to learn more about
this area, and professional interests, are all reason why I am interested in this topic.
Training Audience:
Supervisors will benefit from this workshop as these interactions with Latin American
employees will keep increasing steadily, as indicated in the most current demographic.
QUESTIONNAIRE
5. Do you agree with the following statement: All countries in South America speak
Spanish.
NO ( ) YES ( )
8. In your opinion, how would rate your ability to communicate with Latino
employees?
9. Can you briefly describe your overall impression of the performance and
effectiveness of
Latino employees in your department?
10. What areas do you feel are most important when communicating with Latino
employees? (Check all that apply.)
LOGISTICS CHECKLIST
Location: UNMC
Furniture Arrangements:
The room will be arranged for twenty five people distributed in five tables of five. Once
people are registered, the table on the southwest will be used as the water and coffee
station. In addition, there also will be a basket where participants can drop questions
anytime during the program. During the wrap up module, the trainer and the participants
will reviewed the questions asked.
Registration Information:
RSVP should be sent to:
Audiovisual Aids: Overhead projector, multimedia cart, screen, easel and speakers
Trainer Brings:
USB Flash drive with the content of the power point.
Participant's packet.
Participants Bring: Enthusiasm and willingness to step out of their "comfort zone.
AGENDA
TBO
10:10 Wrap Up
Rehearsal Pairs
On the Job Practical Tools
In-Basket and Other Questions
Final Evaluations
10:30 Adjourn
SUGGESTED READINGS
Latino Advantage in the Workplace: Using Who You Are to Get Where You Want to Be
by Mariela Dabbah and Arturo Poire:
This book uses insightful commentary and context while providing actionable tools to
really strengthen our communication skills when working with employees from Latin
America. The content offers tips and insight on the advantage of being Latino in the
United States. Many Latinos, whether they speak Spanish or not, are often not aware
that they do indeed have an advantage that comes from their heritage and roots, and, if
they are bilingual, the book emphasizes how Spanish is becoming one of the most
important languages in the world right now.
The Trouble with Diversity: How We Learned to Love Identity and Ignore Inequality
by Walter Benn Michaels:
In a nutshell, the book discuses how lately the U.S. in general tends to put too much
emphasis in race and class, our discussions around these topics have shifted many
away from just doing one thing: "working." The topics of race and class are discussed
throughout this book from the perspective of a modern college professor.
MODULE ONE
Introductions/Overview
Objective: By the end of this module, the participants will: (1) Learn each other’s
names; (2) Feel more comfortable with their surroundings; and (3) Discuss the need for
cross-cultural communication training.
Introduction:
Greet each participant as they arrive.
Introduce myself and provide information on how to contact trainer.
Make sure all participants have a copy of the Participants Packet (PP).
Rationale: Allow participants to get to know each other and find interesting facts about
one another. The first part of the exercise allows people to move around and identify
where other participants are located in the room.
Handout and Directions: Participants will be given a handout and will be instructed to
take 5 minutes to fill in the blanks. Refer to the Participants Packet (PP) handout A p-
1.
Points:
1. To set a dynamic tone for the rest of the workshop.
2. To learn each other’s names and identify one trait that will help each other
remember participant’s names.
3. To make participants think about what makes them unique and different from the
rest of the group.
4. To introduce the rest of the workshop in a non-intrusive way.
Source: This exercise is an adaptation of “Find someone who…” from: Silc, K.F (1990)
A Cross-cultural training manual. Virginia State Department of Education, Virginia
Workplace Literacy grant. ED 339, 255. Retrieved September 7, 2007, from SAGE
database.
Transition:
The last exercise allowed us to get to more about each other and learn our names. For
the remaining of the workshop, please refer to each person by their name. The rest of
the workshop will follow a dynamic format and perhaps you will be asked to step out of
your comfort zone to share your experiences when working with Latino employees. The
more you put into these exercises, the more you will get out of them. Our common goal
is to be as knowledgeable as possible about the Latin American culture as this will
facilitate our cross-cultural interactions with students and also with people you know
outside of your workplace. The next part of the workshop will cover the concept of
cross-cultural communication and how we can use these tool to understand some of the
differences described above.
MODULE TWO
The Latin American
Communication Way
Objective: By the end of this module, the participants will: (1) Identify their cultural
context, (2) explain the five most effective ways to communicate with Latino employees,
(3) initiate discussions on issues of cross-cultural communication among participants
and (4) list 12 Latin American countries.
Rationale:
By introducing the workshop and refereeing to the needs assessment, participants will
understand why it is important to address cross-cultural communication. During the
needs assessment participants reported having more interactions Latino employees
than with any other group and indicate interest in non-verbal communication skills,
implementing successful disciplinary actions and learning about the communication
styles characteristic of Latino employees.
Points:
1. To establish rapport by talking about my knowledge of the topic.
2. To introduce the workshop by addressing the topic of cross-cultural
communication in general terms.
3. To make participants aware of the importance of practicing effective cross-
cultural communication techniques in the workplace.
4. Provide statistical data on the Latino population in our community.
Source:
Wenderspahn, G.M. (2001). Cross-cultural communication between Latin
American and U.S managers. Retrieved September 13 from Global Leadership
Solutions Web-Site: http://grovewell.com/pub-Latin+US-mgrs.html
Albert, R.D. (1996). A Framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
B. Exercise/Activity Title and Description: High Context vs. Low Context Cultures:
Which one do you belong to? (20 minutes)
Rationale: Allow participants to determine whether they belong to a high context or low
context cultural category. According to Bennett (1999), Latinos fall under the high
context group, while most White-European American groups fall under the low context
group. These distinctions might account for discrepancies between the communication
patterns between European-Americans and Latinos.
Handout and Directions: Participants will take the cultural category test and will score
their answers to determine their grouping. Refer to participant's packet (PP) handout A
p-2, 3. Following the text exercise, participants will fill their guided notes on p. 4.
Points:
1. It is important to know the participants cultural category and to customize the training
program accordingly.
2. Recognize sources of potential conflict when working with Latino employees.
3. To make participants understand that Latino employees naturally communicate using
characteristics distinctive of a high context culture.
5. To inform participants of their own cultural context and how that impacts their
communication skills.
Source:
Bennett, C. (1999) A comprehensive multicultural education (4th ed.). Boston, MA:
Allyn and Bacon.
Hall, E.T. (1976). Beyond Culture. New York, NY: Anchor Press/Doubleday.
Start time: 9:10 am.
C. Interactive Lecture/Activity: Brief lecture over the two cultural context categories.
Rationale: The cultural context categories will provide a framework of reference for the
remaining of the workshop. Latino employees belong to a high cultural context group,
therefore, other groups that feel associated with cultural traits characteristics of Latinos,
will feel identify with high context cultural traits. The same applies for cultures low in
context.
Points:
1. To identify participant's cultural context.
2. To associate cultural context with groups other than in Latin or North America.
3. To establish credibility using a study by Edward Hall well know in the cross-
cultural communication field.
Source:
Bennett, C. (1999) A comprehensive multicultural education (4th ed.). Boston, MA:
Allyn and Bacon.
Hall, E.T. (1976). Beyond Culture. New York, NY: Anchor Press/Doubleday.
Rationale: It is important for supervisors to know how they communicate so that they
can use it to their advantage and also be aware of possible shortcomings. Neither the
Latino style or the American communication style is better than the other, they are just
different, and they respond to cultural patterns (Dabbah & Poire, 2006). The handout
provides an easy mnemonics method of remembering the five communication styles
characteristic of Latino employees. Once participants have learned the main concepts,
they will be able to teach others.
Handout and Directions: Ask participants to complete the exercise “The Face of the
latino employee exercise” (PP) handout B p-4 in their packets. Participants will be
asked to list the five most common communication styles used by Latino employees.
Points:
1. The most common communication styles used by Latino employees are:
Indirectness, informality, justifying mistakes, humility and offering excessive context
(Dabahh & Poire, 2006).
2. By identifying unique communication styles used by Latino employees, supervisors
and co-workers will be able to relate better and design appropriate training guides.
Source:
Dabbah, M. Poire, A. (2006) The Latino advantage in the workplace. Naperville, IL:
Sphinx.
Rationale: Latino Employees as well as from other cultures have come to the United
States to learn about a culture different than theirs. Supervisors and co-workers can
assist Latino employees by making them aware of their own communication styles and
by explaining the differences between the two cultural communication styles.
Handout and Directions: Refer the participants to the (PP) handout C p-5 and
describe the travel journey. Divide participants in two groups. Participants will take an
imaginary trip to 12 countries in Central and South America; their mission will be to
make several stops and pick up one student from each country and bring them back to
their community. Their assignment is to teach the Latino employees what they have
learned about their communication styles and how this will help them during their
interactions.
Points:
1. Reinforcement of the five different communication styles used by Latino employees.
2. Educate participants of the geographic positions of Latin American countries.
3. Prepare participants for the rest of their workshop.
4. Relax participants and provide them with information about Latino employees so they
can better understand and appreciate their viewpoint.
Source:
Google Earth Tour. Created by Andres Traslaviña on September 30, 2007.
Cross-cultural communication:
Communication between people of different cultural backgrounds involves much more
than overcoming the language barrier. Hidden cultural differences often cause a great
deal of misunderstanding and friction. These differences are a serious problem
because they are mostly invisible and inaudible but they affect the true meaning of the
messages sent and received by business counterparts, South and North. Being aware
of the cultural factors that create “static” will help businesspeople in the hemisphere
understand each other better. However, to accomplish this goal, it is necessary to
identify the specific roots of misunderstanding (Wederspahn, 2000).
(except for Brazil, where Portuguese is spoken instead of Spanish). Albert also notes
that countries like Mexico have long pre-colonial histories. North Americans and
Europeans should not let a shared past blind them to basic differences that too often
are hidden by common stereotypes. Latin Americans are eager to forge ties with the
U.S., but also are very sensitive to "any hint of North American superiority."
Sources:
Albert, R.D. (1996). A Framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Discussion questions:
1. What specific knowledge do you expect to gain during this workshop?
2. Let’s discuss some of the current communication challenges you have with your
Latino employees and co-workers.
3. Why are the numbers revealing such a drastic increase in the number of Latino
employees?
According to Bennett, Latinos, Native Americans, African Americans and rural Appalachians
fall under the high context group, while most White European American groups fall under the
low context group (1999). These distinctions might account for the discrepancy between the
communication patterns of European Americans and Latinos; however, it does not explain the
reason for the communication problems Latinos experience with African American groups.
Hall's ideas have opened discussion and brought to the surface issues that can affect cross-
cultural communication.
Speaking: Albert's research shows that Latinos talk louder than Anglos but tend to be
less rowdy in restaurants and at parties.
Eye contact: Albert also found that Latinos avoid making eye contact with superiors
such as teachers which Anglos may take as a sign of disrespect.
Personal space: Albert says that Latin Americans usually sit and stand much closer to
each other than do North Americans, Northern Europeans, and Asians. The result
according to a 1959 study is that Anglos may see Latino closeness as sexual or hostile,
while Latinos may find Anglo distance unfriendly and cold.
Touch: Latin Americans touch much more frequently than North Americans according
to Albert. Touch is a way of establishing rapport, but can be highly specific to the
relationship and situation. She says that "the rules governing touch are subtle and
complex and the wrong kind of touch can be interpreted negatively." Such rules seem to
vary by country as well. Albert notes that a 1976 study found that Costa Ricans interact
closer and more directly than Panamanians or Colombians, while Colombians had a
lower contact score (touching and holding) than Costa Ricans or Panamanians. Advice
participants that we will cover communication styles more in-depth later during the
program.
Source:
Albert, R.D. (1996). A Framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Hall, E.T. (1976). Beyond Culture. New York, NY: Anchor Press/Doubleday.
Discussion Questions:
Which cultural context applies to you?
What is your cultural background?
Can you have characteristics from two cultural context groups? Why?
Start by explaining that Latino employees come from many different countries and each
has its unique cultural characteristics. As the United States there are different
subcultures in various regions within each country.
Example: I was born and raised in Bogotá, Colombia, and my ancestors came from
Spain. People from Bogotá differ from people in other cities and regions within
Colombia. Even within Bogotá, there are many subcultures that define every individual.
The safest ways to approach cultural traits is by analyzing every individual as a person
and derive conclusions based on their unique experiences.
Despite these variances we can determine some general characteristics that are
particular to Latino employees' cultures. Historically, countries in Latin America were
influenced primarily by Spanish and indigenous cultural traits. The interactions between
natives and the conquistadores created some consistent cultural patterns among
countries in Latin America.
Humility:
Latino parents and grandparents teach their children to be humble and to respect their
elders and superiors. Given the influence of the Catholic Church in Latin Countries, a
humble attitude has always been valued.
Example: During the first few seconds of an interaction with supervisors Latino
employees may come across as not being confident by not offering a strong handshake,
keeping a good posture or lack of a smile.
Justifying Mistakes:
One of characteristics that most clearly distinguish Latinos from North Americans is in
the way they handle mistakes. Most Latinos tend to make up excuses to explain whey
the mistake was made, or they look to others to distribute the responsibility (Dabbah &
Poire, 2006).
Example: Compare the Latin American political news to a political event in North
America when someone accepted their mistake in public. Use President's Clinton's or
the governor of California's recent example.
Sources:
Coe, N. (1992) Learner English: A teacher guide to interference and other problems
(72-89). Cambridge, Great Britain: Cambridge University Press.
Dabbah, M, Poire, A. (2006) The Latino advantage in the workplace. Naperville, IL:
Sphinx.
Tinarejo, J.V, Ada, A.F. (1993). The Power of two languages: Literacy and biliteracy
for Spanish speaking students (pp. 220-233). New your: McMillan/McGrraw-Hill.
Discussion questions:
What is your preferred communication style?
Identify the style or styles you can relate with to the communication styles commonly
used by Latino employees?
What advantages do you see in being indirect? Justifying mistakes? Being humble?
Being informal? Offering excessive context?
As a supervisor, how can you take advantage of these communication styles?
Exercise Ideas.
Ask participants to share their exercise with a partner and the experiences working with
someone who evidently uses these communication styles.
MODULE THREE
Cross-cultural Non-verbal
Communication
Objective: By the end of this module, the participants will: (1) Identify non-verbal
communication styles characteristic of Latino employees; (2) Explain four differences in
non-verbal communication between cultures in the U.S. and Latin America; and (3)
Demonstrate these differences during a "fish bowl" exercise.
Handout and Directions: Participants will take five minutes to read the case study
followed by an open group discussion. Refer to participant's packet (PP) handout D,
p6.
Points:
1. The four essential non-verbal communication characteristic of any culture that
could lead to misunderstandings are: proxemics, (which deals with the study of
space), kinesis (the study of the body movements), haptics (which refers to the
study of touch), and oculesis (the study of the use of eyes in personal
communication).
2. Latino employees, in general, get very concerned when they come to a new
environment and feel that their colleagues or supervisors do not respect them.
The use of beckoning to call children in public school is generally used in the
Unites States. However, beckoning and finger pointing can have cultural
implications when used with adults. For some Latino groups, beckoning implies
certain levels of subordination, and it is used mostly to call children. Beckoning
might be offensive for Latinos, but finger pointing might be a natural way to call
people. While beckoning is normal for mainstream groups, finger pointing can be
offensive (Rosado 2005.)
Source:
Rosado, L. A. (2005). Cross-cultural Communications: A Latino Perspective. AE-
Extra. January. Retrieved October 8, 2007 from AE-Extra Web-site:
http://asstudents.unco.edu/students/AE-Extra/2005/1/Art-1.html
Zanger V.V. (1985). Face to Face: the Cross-cultural Workbook. Rowley, MA:
Newbury House.
Source:
Cruz, W. (2001). Differences in non-verbal communication styles between cultures:
The Latino-Anglo perspective. Journal of Leadership and Management in Engineering,
1(4), 51-53. Retrieved September 10, 2007 from ASCE database.
BREAK: 15 minutes.
Rationale:
Participants will discuss the outcomes of the exercise and that, following this activity,
participants will have an opportunity to develop their own option reflecting their own
views about what they have observed. Explain that this discussion will take place in a
"fish bowl." At any one time some of the duration of participants will interact in a
discussion while others are observing silently from the outside. Those on the outside will
be looking for ideas about the nonverbal communication
Directions:
Volunteers please move to the center while the others remain outside the circle. The
group inside the fishbowl will not be able to talk.
Directions for inside group:
Part A:
1. Pick a partner (you should end up with three couples)
2. Turn your backs to each other and get as close as possible.
3. Take a small step (only 8 inches)
4. Count to ten
5. Turn around
6. The outside group will count to twenty
7. You are free to stand at a distance you consider appropriate.
After 1 minute partners should switch and repeat the same exercise.
Part B:
1. Shake your partner's hand
2. Vigorously shake it and hold the gesture for at least 8 seconds.
3. Release hands
4. Stand in front of each other
5. Outside group counts to twenty. Outside the "Fish Bowl"—Participants on the outside of
the circle should be observing carefully to the non-verbal reactions.
Points:
1. To introduce the next lecture on the characteristic non-verbal communication
styles based on cultural context.
2. To have participants experience first hand how different our non-verbal
communication styles are.
3. To allow discussion on the advantages of becoming aware of non-verbal
communication styles particular of Latino employees.
Expectations:
Participants inside the fishbowl may feel uncomfortable as these non-verbal signs are
characteristic of cultures which are high in context. The outside group should be able to
clearly observe non-verbal communication signs, thus allowing for an open discussion.
Discussion Questions:
1. How did you feel about the space you kept between you and your partner?
2. Was this difficult or easy?
3. What were some non-verbal communication styles you have seen when
working with employees from Latin America?
4. What other connotation can you give to these non-verbal gestures?
5. Would you rather be inside or outside of the fishbowl?
Rationale:
It is important for participants to be aware of their own style and to determine how they
can better use the abilities of Latino employees.
Points:
1. Groups from high context cultures tend to be people oriented and polychronic,
while groups from low context groups tend to be more monochronic and task
oriented.
2. To teach the difference between Polychronic and Monochronic styles.
3. To find similarities between communication styles across cultures.
Source:
Bennett, C. (1999) A comprehensive multicultural education (4th ed.). Boston: Allyn
and Bacon.
Hall, E. T. (1966) The hidden dimensions. New York: The Anchor Book/Random
House, Inc.
In Latin America, there is less physical distance between people, softer handshakes,
more touching and abrazos, and greater use of hand and arm gestures. Business dress
tends to be more fashionable and, in some cases, more colorful.
Proxemics:
Refers to the use of space in interpersonal relationships. This is the inviolable distance
people maintain between one another when speaking. This distance for Anglos and for
people in northern Europe is between 18 and 33 inches. In Latino countries, the
distance is between 8 and 18 inches. (Cruz, 2001).
Example: In communication with Latino employees, they may feel others are too far
away and would take a step closer to establish the culturally learned comfort distance.
Latinos may misperceive others as being cold, aloof, or uninterested.
Kinesics:
Refers to the study of body movements and facial expressions as systematic part of
communication. As in our case study, Latinos will point with puckered lips as a way of
communicating nonverbally "there", "that one over there", or "him or her." Latinos may
point their lips as someone and smile, which can mean "check him or her out", or "listen
to that." In the case of our librarian, she could have perceived Hugo's signaling as a
sexual invitation. The use of smiles constitutes another non-verbal difference in
kinesics. Latinos tend to smile in any situation as oppose to Anglos as they may not
consider smiling in serious situations.
Example: In the Latin American culture the smile takes place of many verbal
expressions. For example, a person may smile instead of saying, "Hi. How are you?" A
clerk may smile at a customer rather than say, "May I help you." And a customer may
smile at a clerk rather then say, "Thank you." Friends who express thanks verbally may
be perceived as rejecting others or distancing themselves. (Cruz, 2001).
Haptics:
Is the study of touch in nonverbal communication. Among Latinos, there is a great deal
of physical contact. The cross-cultural effect of the differences in haptics is that Anglos
feel Latinos touch to a degree that is uncomfortable, threatening, or insulting. Latino
employees may feel others are cold, unfriendly, dismissive, or insulting. It will be
appropriate to address these issues as soon as you start interacting with employees
from Latin America.
Example: It is common for Latino women who are friends to kiss each other on the
check to say hello and to touch or grab each other's arms while talking. It is common for
Latino men to hug each other, to shake hands, to grab the arm of the other, and to
place their hand on their friends' shoulder while communicating.
Oculesis:
Oculesis is the study of the use of eyes in personal communication. Latinos will look into
the eyes of the person to whom they are speaking, but only in a fleeting way. Anglos
may misinterpret this difference in culturally learned eye contact as betraying a lack of
confidence, certainty, or truthfulness. This is particularly crucial in cases where Anglos
are interviewing Latinos (Cruz, 2001). In the Latino culture direct, prolonged eye contact
means you are challenging the person, that you are angry, or that you have a romantic
interest in the person.
Example: During an interview, Latino employees will tend to wonder around with their
eyes; this does not mean they are distracted, but as a sign of respect they would prefer
not to establish direct eye contact. As I grew up, it was understood in our family to
respect our elders by showing politeness and not looking at people straight into their
eyes.
Sources:
Discussion questions:
1. What is your preferred non-verbal communication style?
2. What is the effect on communication of non-verbal out-of-awareness behavior?
3. What advantages do you see in maintaining a closer distance when talking?
4. Can you think about ways of advising employees on sexual harassment issues
based on non-verbal communication?
Two fundamental attitudes toward time and activity according to one researcher are
whether people do many things at once (polychronic) or one thing at a time
(monochronic). Taking turns, seeing people privately, scheduling appointments are
more important to those on monochromatic time. Albert says that Anglos need to
remember that polychronic Latin Americans tend to value family and friends over
schedules and may "see North Americans as slaves to the clock."
Example: Start the lecture by role playing someone who is displays multitasking skills.
As you talk, pick up your cell phone, sit by a participant, write in their handout, take a
drink of water, fix your collar and tie your shoes. This exaggerated exercise will
introduce our next topic.
Groups from high context cultures tend to be people oriented and polychronic, while
groups from low context groups tend to be more monochronic and task oriented
(Bennett, 1999). In most Latino cultures, when two adults are conversing and a third
one approaches the group with the intent to ask a question or to join the conversation,
the speakers will normally interrupt the conversation to attend the needs of the
newcomer (Morales-Jones, 1998). This behavior shows politeness, and most Latinos
will abide by this unstated norm. However, individuals from low context cultures might
not welcome the intrusion of the newcomer and will not allow the person into the
conversation until they reach a closure point in the conversation. These differences in
interaction style can create animosity and negative feelings between the two groups.
Geography and the historical development of the groups seem to play a role in these
preferences. African Americans and European American Southern groups appear to be
more polychronic than their counterparts from the Northeast. A large number of Latinos,
Native Americans and Southern Europeans on the other hand appear to be more
polychronic (Bennett, 1999). The best way to investigate differences is by seeking
contacts with the groups in question and by discussing these differences.
Sources:
Bennett, C. (1999). A comprehensive multicultural education (4th ed.). Boston: Allyn
and Bacon.
Hall, E. T. (1966). The hidden dimensions. New York: The Anchor Book/Random
House, Inc.
Discussion questions:
1. What is your preferred communication style? Polychronic or monochronic?
2. What is your perception of people who multitask?
3. What advantages do you see in being able to multitask?
4. What task would you assign to someone who is more comfortable multitasking?
MODULE FOUR
Closing The Gap Between
Two Cultures
IV. MODULE FOUR: Closing the gap between two cultures. (85 minutes)
Objective: By the end of this module, the participants will: (1) list and explain three
attitudinal differences between Latino employees and North American supervisors; (2)
explain the patterns of acting and thinking of Latino employees; (3) utilize the concepts
of respect and time during a role play exercise; and (4) implement the techniques
learned to improve their interactions with Latino employees.
Power Point Slide: Three common attitudinal differences between the two
cultures.
Points:
1. To make supervisors and co-workers aware of natural attitudinal differences
between them and their Latino employees
2. To demonstrate how Latinos express the significance of family in their lives.
3. To explain the general perceptions of men and women in Latino cultures.
Source:
Albert, R.D. (1996). A Framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Rationale: Participants will be allowed to assess their cultural perceptions after having
been exposed to a lecture on the differences of perception between the two cultures.
The hope is that participants will answer positively to all the statements as a result of
their participation throughout the workshop.
Points:
1. To make participants feel good about future interactions with Latino employees.
2. To reveal negative feelings participants may still have about interacting with
Latino employees.
3. To address any possible issues for conflict based on their answers.
4. To open discussions about cultural stereotypes.
Source:
This exercise is a modification of Chen, G.M., Starosta, W.J. (2000).The
development and validation of the intercultural sensitivity scale. Human Communication,
3 (1), 3-14.
BREAK: 10 minutes
Rationale: This module will examine the differences in patterns of thinking and patterns
of action between supervisors and Latino employees. The lecture serves as a preamble
to open discussion based on participants’ previous experiences.
Handout and Directions: Guided note taking on the patterns of thinking and acting in
Latin America. Refer participants to handout B, p. 9. (10 minutes)
Source:
Albert, R.D. (1996). A framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Points:
1. To provide concrete examples of the patterns of thinking of Latin American
employees.
2. To identify what is most important for Latino employees when undertaking a task
at work.
3. To open a discussion about the possibility of creating a hostile situation if any of
these patterns are disrupted.
4. To open a discussion on the difference in thinking and acting patterns between
the two different cultural context groups.
Handout and Directions: Divide participants into seven different groups. Assign each
table with a topic selected from the lecture on the patterns of thinking and action. Each
group will read, discuss and learn the material assigned to them. Refer participants to
handout C, p. 10. Allow five minutes for this part of the exercise.
Points:
1. To practice the concepts learned during the lecture.
2. To open a discussion about differences between the communication patterns in
the U.S. and the learned material.
3. To promote collaboration between groups.
Source: This activity is an adaptation from "Jigsaw Learning" in "101 Ways to Make
Training Active" (Silberman, 2005, p. 178).
BREAK: 10 minutes
1. Differences in perceiving.
Perceptions of power and authority: Studies of the workplace have found that Latin
Americans are more likely to expect and accept that power in organizations will be
distributed unequally. According to Albert (1996), "Latino students are more authority
oriented than their Anglo peers."
Perceptions of men and women: There is much controversy on the importance given
to machismo, or manliness, in Latin American cultures. According to Albert (1996), "The
Anglo stereotype of aggressive machismo obscures the Latin American's broader image
of male dignity, honor, and care for one's family."
According to Albert (1996), "Latin American women often have ruled the household
staff, influenced their sons, and been active in public affairs. And as more Latinas enter
the workforce, they have gained rights such as maternity leave and legalized divorce."
For example my mother worked fulltime at a demanding position, and has the respect of
her entire family. Her commitment to our family and her professional career were stellar.
She taught me that work is enjoyable when there is room for family and personal time.
2. Differences in Thinking.
Attitudes toward society: According to Albert (1996), "a study of fifty three countries
found that the U.S., Australia, and Great Britain were the most individualistic, while five
Latin American countries were the most collectivistic. Latin Americans are more likely to
define themselves as part of the group, sacrifice personal goals, observe social norms
and obligations, and maintain relationships at any cost." These studies confirm that
Latinos fall into the high context group based on Hall's research.
According to Albert (1996), "A fundamental cognitive shift is required for Anglos
interacting with Latinos. Though they value individuality, Latin Americans may interpret
individualistic behaviors as selfish and egotistical."
Attitudes toward family: The extended family is the most important social circle in
Latin America. My family comes first, and I take pride in acknowledging them as my
primary reason for success.
Attitudes toward work: Latinos place value on work ethic, persistence, status, and a
sense of shame. In contrast and according to Albert (1996), "U.S. students were more
likely to value reciprocity, personal steadiness, protecting one's ego, and respect for
tradition. This finding contradicts the stereotypical assumption of Latin Americans as
people who do not work hard."
3. Differences in Acting.
Living with nature: Cultures can view themselves as a product of nature, in harmony with
nature, as the dominating nature. Latin American countries have seen themselves as nature's
product.
Showing how you feel: According to Albert (1996), "Latin Americans tend to be more
expressive and emotional (Dionysian) than North Americans, who value stoicism and
control (Apollonian). Latinos prefer communication that involves the free expression of
emotion."
Avoiding uncertainty: Latin American employees are characterized for carrying high
levels of job stress, desire for rigid company rules, and intention to stay with the
company for a long time.
According to Albert (1996), "Although Latin Americans have suffered much economic and
political uncertainty. Latin Americans tend to be very flexible in terms of interpersonal relations,
especially when dealing with those of equal or higher status, rules in organizations and
bureaucracies, and plans."
Source:
Albert, R.D. (1996). A framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Discussion Questions:
1. Do you agree that Latino employees tend to be more sensitive or emotional?
2. If Latino employees have the desire for rigid company rules, can you list your
departmental rules?
3. How can you, as a supervisor, take advantage of an employee that is flexible in
terms of interpersonal relations?
4. What roles do you see most fitting to the personality of a typical Latino
employee?
Loyalty: Latinos are loyal by nature. Marketing research shows that Latinos stick to
brand names for longer periods of time than people in the United States. For Latinos,
the value of someone's "word" is as a document has been signed and sealed. Latinos
expect others to be loyal to them.
Simpatía: According to Albert (1996), "A person is simpático/a when he or she is open,
warm, friendly, empathetic, and enthusiastic.” As we learned, Latinos tend to avoid
conflict in efforts to reflect "simpatía."
Interpersonal connections: Albert's (1996) own studies found in Colombia found that
"palanca" (a "lever" or a "connection") is common in myth and reality. Relationships
among unequals are part of a person's identity and provide a means for the less
powerful to transcend rules and obtain scarce resources as a "favor" or even an
"obligation" of the "palanca." Being from Colombia, I can testify that the "palanca" can
be more influential than educational degrees themselves.
Personal attention: According to Albert (1996), "Latin Americans expect and often
prefer personalized, individualized attention. This may be true since they place more
emphasis on class and status in relationships than do Anglo Americans."
Source:
Albert, R.D. (1996). A framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Discussion Questions:
1. Are your communication patterns different from the ones we have covered?
2. When working with Latino employees, can you think about specific examples when
you have observed these patterns?
3. Have the use of the cultural communication patterns been beneficial to cover? Why?
MODULE FIVE
Addressing Cross-cultural Conflict
Rationale: This module will provide the necessary framework for supervisors and co-
workers to use when dealing with conflict. It is important to translate all the cross-
cultural differences between two cultures into a concise plan of action for when conflict
arises. Many of the workshop participants expressed interest in learning effective ways
of dealing with conflict.
Points:
1. To provide a general framework of reference as a resource for cross-cultural
conflict resolution.
2. To make participants aware that conflict resolution techniques are universal.
3. To emphasize the importance of learning cultural communication styles as a
conflict prevention techniques.
Source:
Dos Santos, P. , Gabrielidis, C. , Villareal, L. , Stephan, W. , Ybarra, V. (1997).
Preferred styles of conflict resolution: Mexico and the United States. Journal of Cross-
cultural Psychology, 21, 661. Retrieved November 4, 2007 from ASCE database.
B. Exercise/Activity Title and Description: How would you respond? (15 minutes)
Rationale:
Participants will become aware of their own ways of dealing with conflict. Every
individual has a unique way of confronting difficult situations. Our own personal
experiences, cultural background and overall attitude, affect the way we handle conflict.
According to the dual-concern model, individuals' styles of conflict resolution are
determined by concern for their own outcomes as well as the outcomes of others (Dos
Santos, Gabrielidis, Villareal, Stephan, & Ybarra, 1997).
Handout and Directions: Divide the group into five different tables. Assign each table
one case scenario from handout A, p 11. Each participant will write an answer to the
assigned scenario. I will select five volunteers from each table and will ask them to
collect the participants’ written answers in the flipchart will classify them into the
Points:
1. To learn that conflicts can be viewed as viewed opportunities to learn about how
to manage difficult situations?
2. By becoming a positive conflict solver, participants can apply these techniques to
many areas in their own lives.
3. We all have a way to react to difficult situations; the key is to learn how to look for
win-win alternatives as we learned during the first part of the module.
Source:
Points:
1. To conceptualize the value of time for Latino employees.
2. To conceptualize the importance of respect in the Latino culture.
Source:
Rosado, L. A. (2005). Cross-cultural Communications: A Latino Perspective. AE-
Extra. January. Retrieved October 8, 2007 from AE-Extra Web-site:
http://asstudents.unco.edu/students/AE-Extra/2005/1/Art-1.html
D. Exercise/Activity Title and Description: Guided note taking about respect and
time.
Source:
Rosado, L. A. (2005). Cross-cultural Communications: A Latino Perspective. AE-
Extra. January. Retrieved October 8, 2007 from AE-Extra Web-site:
http://asstudents.unco.edu/students/AE-Extra/2005/1/Art-1.html
BREAK: 10 Minutes
Start by stating that conflict resolution can be an entire program on its own; however,
the cross-cultural topics addressed during this workshop are all applicable to preventing
conflict. The following module will serve as a guide to apply when participants are faced
with a difficult situation. The most important part when addressing conflict is opening
communication channels, and being in a position where you can culturally understand
others' points of views.
Accommodation:
Accommodation is agreement through yielding or conforming to the positions of others;
it is cooperation in an effort to create harmony, even at the expense of your own ideas
and values, and agreement in the name of peace and tranquility, knowing full well that
you do not entirely buy into it. For Latinos employees, and as we have studied before,
this approach will probably be the one that would accommodate to their communication
style. Accommodators may not always be famous for their creativity, but can often be
relied upon for social tact and diplomacy. This is a lose-win strategy. People lose
because their needs are not met. The other person’s needs are met, but the relationship
suffers because supervisors or employees eventually become resentful and unsatisfied
(Thomas, 1974).
Compromise:
Compromise involves a search for a solution, which is mutually acceptable.
Compromise involves two or more parties coming together and reaching to an
agreement. With compromise, there will be give and take. Everybody seems to gain
something, but not to gain everything. Supervisors and employees who compromise
settle for the best they can get, as opposed to reaching a decision that everyone wants.
According to Thomas (1974), this is a lose-lose strategy. Both the supervisor and the
employee give up something they need just to make the conflict disappear. Most likely,
supervisors and employees will come back to the same issues later (Thomas, 1974).
Competition:
This is the offensive aggressive approach to conflict resolution. It is especially attractive
to those in power and authority who like to accomplish and maintain total control. In a
competitive situation, there is no room for listening, little information sharing, and little
interpersonal reasoning. Supervisors who fall into this area often make decisions
without any input from their employees. Employees in a team often view competitive
leadership as inappropriate and destructive. This is a win-lose/lose-win strategy. Either
supervisors win and employees lose, or supervisors lose and employees wins.
(Thomas, 1974).
Collaboration:
According to Thomas (1974), collaboration is a dual membership approach to conflict
resolution. In the collaborative mode, employees and supervisors:
Accept the fact that there is conflict.
Take time for sharing of values, needs, interests, and resource; in other words,
people will seek to understand before being understood.
Discovers many possible solutions and weighs the consequences of each.
Selects the alternative that best meets the needs and concerns of each member.
Forms a team plan, implements and evaluates the outcomes.
This is a win-win strategy. Both the supervisors and the employees have the chance to
express their needs and resolve the conflict in a mutually acceptable way. While this
strategy may sound simple, it’s actually the most difficult to use. It requires each of the
parties to articulate, prioritize, and satisfy their own needs while also addressing others’
needs (Thomas, 1974).
Source:
Dos Santos, P. , Gabrielidis, C. , Villareal, L. , Stephan, W. , Ybarra, V. (1997).
Preferred styles of conflict resolution: Mexico and the United States. Journal of Cross-
cultural Psychology, 21, 661. Retrieved November 4, 2007, from ASCE database.
Discussion questions:
1. Based on the conflict resolution model, which of these five methods would you
feel more inclined to use?
2. Can you describe a time when you have used one or more of the five methods
describe in the conflict resolution model?
3. Based on the conflict resolution model, what methods do you think Latinos would
prefer to use?
Debriefing:
As we have learned from the communication styles, and according to Dos Santos,
Gabrielidis, Villareal, Stephan, and Ybarra, Latino employees belong to collectivistic
cultures and they will strive to maintain harmonious relationships with others while
would seek for pursuing personal goals. Because Americans are individualistic, they
would be expected to put their own needs above others, and this should be reflected in
preferences for competitive and collaborative styles of conflict resolution. (Dos Santos,
Gabrielidis, Villareal, Stephan, & Ybarra, 1997).
In my view as a trainer the concepts of respect and time are two cultural topics that, if
understood, can assist with your work interactions with Latino employees.
Respect:
The Latino concept of respect has played an important role in numerous communication
challenges between supervisors and employees. According to Rosado (2005), "for
traditional Latinos, respect is the foundation for any professional or social relationship."
This formality is present and supported by the Spanish language through the alternate
use of the pronouns "usted" for formal interactions and "tú" to show informality and
friendship. Friends address each other as "tú," and strangers, older people or people in
positions of authority are always addressed as "usted" (Rosado, 2005).
The Spanish as well as the Italian languages have additional titles to show respect for
older people and people in a position of authority. These languages add the titles of
"Don" and "Doña" to the surname of males and females respectively. In the best literary
representation of Spanish literature, "Don Quixote de la Mancha" (The Man from La
Mancha), the title of "Don" was used as a sarcastic title of nobility for the old and
demented character (Rosado, 2005).
According to Rosado (2005), "Latinos who have not been acculturated to the
mainstream culture show an elevated sense of respect and mistrust for figures of
authority in the work place." The division line between administrators and employees
might discourage Latinos from developing informal or social relations with supervisors in
the work place. According to Rosado (2005), "European American groups have a more
liberal view in this regard, and social interaction with colleagues is acceptable and, in
some instances, highly recommended." In the Latino tradition, respect is given to a
person based on age and the position held. While in other groups, respect might not
come necessarily with age or the position; instead, respect is something people earn
(Rosado, 2005).
Example: In Puerto Rico, when people formally introduce themselves, they use their last
name. It is very rare to see a native Puerto Rican giving his first name upon initial
introduction. In contrast to this behavior, some groups in the United States use the first
name to show informality and friendship. This behavior can create confusion to Puerto
Ricans and other Latinos, who follow a similar tradition. They address people by, and
prefer to be addressed by, their title and last name. (Rosado, 2005).
Example: I have been in my profession for seven years, adapting to the time frame of
the U.S. has been challenging, yet enriching. The culture where I grew up was one in
which time was viewed as something you share with others and not as something that
runs out; therefore one must be restrictive when choosing who one shares time with.
Cultures can place different emphasis on the past, the present, or the future. While the
U.S. is thought to be future-oriented, according to Albert (1996), "Latin Americans have
been characterized as focusing on the present. This may be due to the economic and
political instability of many Latin American countries. With economic development,
however, the middle-class Latinos are becoming more future-oriented (Albert, 1996).
Source:
Albert, R.D. (1996). A framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Discussion Questions:
1. Do you consider yourself a time-keeper?
2. What would you choose to do if you had one more hour to spare everyday?
3. In terms of respect, how would you feel if someone shows up late to a work
appointment?
4. In terms of respect, how would you feel if someone shows up late to a family
gathering?
MODULE SIX
Objective: By the end of this module, the participants will: (1) Rehearse the five
communication styles characteristic of Latino employees, (2) Explain the four
differences in non-verbal communication styles among cultures, (3) answer the
questions left by participants in the basket throughout the workshop, and (4) evaluate
the program and provide a follow up plan for participants to stay in touch among
themselves and with the trainer.
Exercise/Activity description:
The group will be divided in pairs and each person will take one of the two
following roles: (1) explainer and (2) checker. Once we have divided the group in
pairs, the explainer will go over the five communication styles characteristic of
Latino employees. The checker verifies that the explanation is correct and will
provide coaching to his or her partner if needed.
When the pairs have completed the exercise, the trainers will ask for two
volunteers to perform the demonstration in front of the group.
Rationale:
This is a fun strategy for practicing the five communication styles characteristic of
Latino employees. Participants must master the learning of these communication
styles.
Variations:
Switch the participant's roles and practice the same exercise using the four non-
verbal communication differences in styles among cultures.
Source:
Gathered from the participant's questions.
3. Promoting self-assessment:
Rationale: Establish a plan to follow-up with the skills participants gained during
the training program. This will also serve as a way of staying aware of cross-
cultural differences when working with Latino employees.
Source:
1. What immediate changes did you noticed in your behavior when interaction
with Latino employees?
2. Write specific non-verbal gestures displayed by Latino employees during
work.
3. Based on the concepts we learned in module four, what specific signs
displayed by Latino employees clarified the questions you had about the
employees' attitudes towards time, attitudes towards family and attitude
towards work itself.
4. Write about conflicts with Latino employees you encountered shortly after this
program.
Teaching Points:
1. Participants will learn to use a new tool to communicate with other in the
group while on-the job.
2. The concepts of the workshop will be constantly raised by the trainer, forcing
participants to recall the concepts learned and more importantly, to practice
and teach other what they have mastered.
Source:
Blog created by Andres Traslaviña on September 3, 2007.
http://www.UNMCOMAHA.blogspot.com/
Handout and Directions: The trainer will select two teams of 12 players each.
Have each team select a negotiator leader. Their goal will be to win the same
designated space only by using non-verbal gestures. Participants will write the
positive or negative reactions in the easel for further discussion.
Source:
This exercise is an adaptation from "LOSE/LOSE negotiation," in "Beyond the
Buzzwords" (Cornell, 1994 p. 13).
Rationale:
Participants will leave comments useful for the preparation of future workshops.
Based on a rating scale, the trainer will assess the effectiveness of the program
and will report findings to university administrators.
Points:
This evaluation form is an easy alternative for quick valuable feedback. The
trainer will ask questions covering cognitive, behavioral and affective objectives.
Source:
Program evaluation created by Andres Traslavina on January 4, 2008.
THE END
PROGRAM EVALUATION
1. Please note that all data is collected anonymously and there is no link to your
identity.
Use the scale to rate each of the following statements: Poor Fair Average Good Very good E Excellent
2. Check the statements that describe your reactions to the training program:
9
9
9
9
9
I would recommend this program to others. The modules were too long.
The temperature of the room was comfortable. The program was fun and enjoyable.
The trainer was too hyper. I felt very overwhelmed.
I will participate in trainer's future programs. The training packed was poorly organized.
The topics made me feel uncomfortable. My supervisor will benefit from my training.
I feel more open minded. Many others in my department need this training.
The first teaching point I can not wait to share with my Latino co-worker is:
REFERENCE LIST
Adrian, R., Noels, K.A, Tischler, K. (2007). Conflict between international graduate
students and faculty Supervisors: Toward effective conflict prevention and management
strategies. Journal of Studies in International Education, 11, 90. Retrieved September
11, 2007, from SAGE database.
Albert, R.D. (1996). A Framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Branton, R. (2007). Latino attitude toward various areas of public policy: The
importance of acculturation. Journal of Political Research, 60, 293. Retrieved
September 14, 2007 from SAGE database.
Evans, N.J (1998). Student development in college (1rs Ed.) San Francisco, CA:
John Wiley & Sons.
Dos Santos, P., Gabrielidis, C., Villareal, L., Stephan, W., Ybarra, V. (1997).
Preferred styles of conflict resolution: Mexico and the United Status. Journal of Cross-
cultural Psychology, 21, 661. Retrieved November 4, 2007 from ASCE database.
Gladwell, M. (2005). Blink: The power of thinking without thinking. New York, NY:
Time Warner.
Hall, E. T. (1966). The hidden dimensions. New York: The Anchor Book/Random
House, Inc.
Hall, E.T. (1976). Beyond culture. New York, NY: Anchor Press/Doubleday.
Peterson, N. Gonzalez, R.C. (2000). The role of work in people’s lives. Belmont:
Thomson Learning. Kincaid, R. (1996) Student Employment: Linking College and the
Workplace. South Carolina: University of South Carolina.
Poire, A. Dabbah, M. (2006) The Latino advantage in the workplace. Naperville, IL:
Sphinx.
Silberman, M. (2005). 101 ways to make training active (2nd ed.). San Francisco:
John Wiley & Sons.
Zanger V.V (1985). Face to Face: the Cross-cultural Workbook. Rowley, MA:
Newbury House.
TRAINER’S HANDOUTS
Objective: At the end of this module participants will be able to (1) Interact with other’s
in the group; (2) Repeat each other’s names; (3) Relax and focus on the topic; and (4)
Develop cultural sensitivity.
Procedures for trainer(s): Introduce the idea behind the exercise (Ask someone if)
and announce that participants will only be given five minutes to complete the exercise.
I will call “time’s up” and the group will begin with the discussion.
Directions for participants: Have all participants walk around the room asking others
if the can answer yes” to any of the questions on the handout. When a person can
answer “yes” his or her name is written in the space provided. Discourage participants
from asking the same people every single question. At the end of the activity,
participants will be asked to partner with someone in the room and to exchange
handouts. Participants will read one question and one name until all the names are
called. There will be questions that will fit more than one participant.
Expectations: Participants are expected to move around and interact with as many
people as possible. They will be encouraged to move quickly and share the findings of
the exercise at the end of the workshop.
Teaching Points:
This exercise is designed to orient participants to the differences in backgrounds and
knowledge among the group. Every individual has unique cultural traits based on where
they grew up, their family influences and the environment where they live. When we are
encouraged to share a positive trait that distinguishes our personalities, we immediately
feel included and that others care about what we have accomplished. Employees need
to experience the same feelings of inclusiveness and belonging.
Debriefing:
As you answered the questions and when comparing both cultures, people in Latin
America tend to be more family oriented, spontaneous, expressive and more centered
in the present than in the future. People feel naturally inclined to perceive others based
on first impressions. As you observed, we all have our own characteristic set and the
only way to find this out is by becoming an active listener and by developing curiosity for
what makes other unique. The same would apply for when you work with your students.
Let’s work in developing successful cross-cultural skills.
Variation: This exercise can be modified to a Bingo format where participants will be
given questions on a Bingo panel. They will have to find other participants that fulfill the
criteria until they complete a row for “Bingo”.
Training Exercise Use and Examples: The trainer will facilitate the case study
before lecturing on cross-cultural nonverbal communication styles that are
characteristic of Latino employees.
Debriefing: The trainer will share with the audience a personal experience,
providing two scenarios to help people relate the process to the interactions they
have with Latino employees.
Source:
Cruz, W. (2001). Differences in non-verbal communication styles between
cultures: The Latino Anglo perspective. Journal of Leadership and management in
Engineering, 1(4), 51-53. Retrieved September 10, 2007 from ASCE database.
Source: This activity is an adaptation from "Jigsaw Learning" in "101 Ways to Make
Training Active" (Silberman, 2005, p. 178).
Objective: At the end of this exercise participants will be able to: (1) explain to each
other the patterns of thinking characteristic of Latino employees; (2) explain to each
other the patterns of action characteristic of Latino employees; and (3) demonstrate the
use of these patterns by using role play.
2. After the study period from "cooperative learning," each of the seven groups will
assign a representative who will move to another table and will share the learned
material with the rest of the new group members.
3. Assign another group representative and ask them to move to a different table to
share the learned material with the new group.
4. Each group should have covered at least three communication patterns. Ask groups
to review the learned concepts and allow three minutes for further discussion.
5. The groups will assign one representatives to explain to the whole group the first
pattern covered during the jigsaw interaction.
Patterns of thinking:
Group 1.
Respect and dignity: Studies have found that Latin Americans and Latinos equate
personal dignity with equal treatment and respect. This makes them more sensitive to
criticism or insults, although Albert warns that this standard does not hold for superiors
or subordinates.
Group 2.
Loyalty: Unlike non-Latinos, studies have found that Latinos define "showing loyalty" as
being honest, friendly, obedient, defensive, and respectful.
Group 3.
Simpatía: South Americans, Cubans, Mexican Americans, and Puerto Ricans "show a
strong cultural preference for simpatía," Albert writes. She says that a person is
simpático/a when he or she is seen to be open, warm, friendly, empathetic, and
enthusiastic. Hispanics avoid negative interactions more than non-Hispanics.
Patterns of action:
Group 4.
Cooperation: Albert says that many studies have found that, among equals, Latin
Americans and Latinos are less competitive than North Americans. She notes that,
unlike self-reliant and assertive Anglos, "Latin American and Latino children are trained
for cooperation, harmony in interpersonal relations, and sensitivity to the needs and
feelings of others." Mexican Americans tend to be more like Anglo Americans.
Group 5.
Avoiding criticism: Studies and Albert’s own observations show that Latinos and Latin
Americans value and expect positive relationships and avoid criticizing, insulting, and
fighting. This seems to vary from situation to situation.
Group 6.
Interpersonal connections: A study in Colombia found that palanca (a "lever" or a
"connection") is common in myth and reality, Albert reports. Relationships among
unequals are part of a person's identity and provide a means for the less powerful to
transcend rules and obtain scarce resources as a "favor" or even an "obligation" of the
palanca.
Group 7.
Personal attention: Based on her own research and observations, Albert says that
Latin Americans and Latinos expect and often prefer personalized, individualized
attention. This may be true since they place more emphasis on class and status in
relationships than do Anglo Americans.
Variations: Groups can participate by using "role play" and cover of the patterns by
creating a situation and acting out as if they were Latino employees.
Expectations:
Participants are expected to explain the material learned to the other groups. As the
workshop comes to and end, participants are expected to stay active and to participate.
Discussion Questions:
1. Are your communication patterns different from the ones we have covered?
2. When working with Latino employees, can you think about specific examples when
you have observed these patterns?
3. Have the use of the cultural communication patterns been beneficial to cover? Why?
Teaching Points:
1. Participants will be able to explain the cultural communication patterns of thinking
characteristic of Latino employees.
2. Participants will be able to explain the cultural communication patterns of action
characteristic of Latino employees.
Debriefing:
By being aware of these cultural patterns, supervisors and co-workers will be able to
customize resources to apply directly when interacting with Latino employees. People
will appreciate the knowledge and the awareness and will demonstrate satisfaction
while at work.
Source: This activity is an adaptation from "What Would Be Your Response" in the
"Handbook Resource and Teaching Material in Conflict Resolution, Education for
Human Rights, Peace and Democracy International Peace Research Association."
(IRPA & UNESCO, 1994, p. 26).
Objectives: At the end of this activity participants will be able to: (1) identify immediate
responses in certain cross-cultural conflict situations; (2) assess the “speech” or “words"
participants use when facing conflict; (3) generate new words and reactions which serve
the purposes of conflict management in a democratic and efficient way, and (4)
demonstrate their own approach in treating cross-cultural conflict.
Variations: Each table can be assigned all the scenarios. At the end, the group can
engage in discussion about how every scenario was handled differently from table to
table. This could potentially create a hostile environment among tables that disagree.
Expectations:
Comments may be limited to general impressions, interpreting the point of view of one
of the participants, or concerning the way one of the participants presents their point of
view in response to a certain conflict.
Discussion Questions:
1. Would you agree that our own personal circumstances may affect the way we react
to a challenging situation?
2. Would these issues matter a year from now?
3. What have you learned during this workshop about preventing cross-cultural conflict?
Teaching Points:
Debriefing:
I will comment on the results in relation to the objectives of the exercise. Clarify to
participants that they are not alone in a conflict, for there are at least two parties to any
conflict. It is therefore necessary to take into consideration the feelings, needs and
goals of each party in order to settle the conflict. Participants will be asked to discuss
the alternatives to the case scenarios and they will be noted on the board as models for
application. Only choose one of the answers given for a conflict really experienced by
one of the participants whose response was negative, aggressive or violent.
Objective: At the end of this exercise participants will be able to: (1) demonstrate the
barriers to effective and fair communication when one group is hampered by cultural,
racial, or other barriers, and (2) create awareness of the frustration that other groups
experience when they are unable to "compete on a level playing field."
Expectations: Participants on the team that wants to win space should experience a
certain level of uncomforting frustration.
Discussion Questions:
1. How did you feel when you were unable to look directly at the other teams? Did
this give a loss of power?
2. Which factor in the negotiation was most frustrating to you?
3. Did you believe you had an opportunity to obtain the desired space? If not, did
you begin to loose your desire to try?
Teaching Points:
1.) Allow participants to understand that when it comes to cross-cultural interactions,
Latino employees may have to adjust to the new work atmosphere. Often times
the adjustment process can make Latino employees feel at a disadvantage.
2.) Although the playing fields could be uneven in different circumstances, what is
important to understand is that you can help Latino employees overcome any
possible disadvantages by promoting a feeling of belonging to their work place.
Debriefing:
The notion that a playing field must be level in order for Latino employees to be
successful could be challenging. This program wants to teach participants to ensure
their employees have the tools they needs to negotiate the uneven terrain, ensure that
they know how to use those tools, and ensure that they have the self-awareness of their
communication styles that may play positively or may harm them during interactions at
the workplace.
PARTICIPANTS' PACKET
MODULE ONE
HANDOUT A: Ask someone if…
Walk around the room asking others if the can answer yes” to any of the questions on
this exercise. When a person can answer “yes” write his or her name in the space
provided. Try not to ask the same person every single question.
2. When you accomplish a goal who do you give most credit to?: ____ ____
A. Myself
B. My family or support network
3. If you were planning a weekend trip and you had the money and the time; ____ ____
What may prevent you from actually doing it?
B. Safety will be a concern
A. Nothing. I will most likely go
4. Do you spend most of your time with people who share your interests and ____ ____
think almost like you?
B. NO
A. YES
6. In previous interviews when you were asked a question, you answers were: ____ ____
B. Direct and to the point
C. Indirect and offered excessive context
B.
____ ____
Source:
Indian website (late 2003) (http://www.mcdonaldsindia.com)
A.
Source:
Swiss website, (http://www.mcdonalds.ch)
Sources:
Bennett, C. (1999). A comprehensive multicultural education (4th ed.). Boston, MA:
Allyn and Bacon.
Hall, E.T. (1976). Beyond culture. New York, NY: Anchor Press/Doubleday.
Directions: This simple mnemonics exercise will help you remembering the five most common
communication styles characteristic of Latino employees.
The main elements of our face consist of eyes, ears, noose, mouth, eyebrows, and forehead. This exercise
will test your creativity.
1. Draw a face by using the following letters: I H J I O. Think of every letter as an element of our face.
For the next part of the workshop you will receive a complimentary tour to twelve
countries in Latin America in our private jet. Your mission will be to make one stop in
every country and to bring back a prospective employee. During your flight back you will
interact with the employee and will teach him or her what you have learned about the
different communication styles characteristic of Latino employees. These directions will
help you enjoy your tour:
B. Since we are leaving in three minutes, please take a paper and pen as you will need
to write down the name of the cities we will visit.
------------------------------------------------------------------------------------------------------------
B. We will take off from Omaha's Eppley airfield and will make our first stop in Houston,
Texas to refuel. On our way back, we will flight over the Atlantic Ocean making a fuel
stop in Miami and ending our journey back here in our classroom.
C. The average roundtrip airplane ticket to or from Latin America costs nine hundred
dollars ($900). This complimentary trip is given to you as part of the workshop. Please
enjoy your flight, take some good notes and allow yourself to appreciate the greatness
of Latin America.
MODULE THREE
Case Study
Hugo Ferreira, a student from Ecuador, often visited the UNMC library to read. One day
he found a book he wanted to read at home. So he decided to approach the librarian for
help.
Discussion Questions:
1. Underline all words in this case study which describe gestures made by Mrs.
Anderson and Hugo.
2. Why did Hugo continue smiling and nodding his head?
3. Why did the librarian mention the Mexican restaurant?
4. What do you think the librarian thought Hugo meant when puckering his lips?
5. Why did Hugo seem confused?
Source: This case study is adapted from: Zanger V.V (1985) Face to Face: the Cross-
cultural Workbook. Rowley, MA: Newbury House.
MODULE IV
Please put the number corresponding to your answer in the blank after the statement
Source:
This exercise is a modification of: Chen, G.M., Starosta, W. J. (2000).The development
and validation of the intercultural sensitivity scale. Human Communication, 3(1), 3-14.
R_________ and dignity: Studies have found that Latin Americans and Latinos equate personal
dignity with equal treatment and respect. This makes them more s____________ to criticism or
insults.
L___________: Unlike non-Latinos, studies have found that Latinos define "showing
loyalty" as being honest, friendly, obedient, defensive, and respectful.
Source:
Albert, R.D. (1996). A Framework and model for understanding Latin American and
Latino/Hispanic cultural patterns. Handbook of Intercultural Training. Ed. Dan Landes
and Rudy Bhagat. Thousand Oaks: Retrieved October 3, 2007 from NISSI portal.
Patterns of thinking:
Group 1. Respect and dignity: Studies have found that Latin Americans and Latinos
equate personal dignity with equal treatment and respect. This makes them more
sensitive to criticism or insults, although Albert warns that this standard does not hold
for superiors or subordinates.
Group 2. Loyalty: Unlike non-Hispanics, studies have found that Hispanics define
"showing loyalty" as being honest, friendly, obedient, defensive, and respectful.
Group 3. Simpatía: South Americans, Cubans, Mexican Americans, and Puerto Ricans
"show a strong cultural preference for Simpatía," Albert writes. She says that a person
is simpático/a when he or she is seen to be open, warm, friendly, empathetic, and
enthusiastic. Hispanics avoid negative interactions more than non-Hispanics.
Patterns of action:
Group 4. Cooperation: Albert says that many studies have found that, among equals,
Latin Americans and Latinos are less competitive than North Americans. She notes that,
unlike self-reliant and assertive Anglos, "Latin American and Latino children are trained
for cooperation, harmony in interpersonal relations, and sensitivity to the needs and
feelings of others." Mexican Americans tend to be more like Anglo Americans.
Group 5. Avoiding criticism: Studies and Albert’s own observations show that Latinos
and Latin Americans value and expect positive relationships and avoid criticizing,
insulting, and fighting. This seems to vary from situation to situation.
Group 7. Personal attention: Based on her own research and observations, Albert
says that Latin Americans and Latinos expect and often prefer personalized,
individualized attention. This may be true since they place more emphasis on class and
status in relationships than do Anglo Americans.
MODULE V
1. You are engaged in a university as a monitor of the biology lab classes on the basis
of working only five days per week. The first day of classes, you are surprised when the
Dean tells you and the other monitors that you have to work even on Saturdays. What is
your response? (knowing that you do not want this!)
2. You bought a sweater from a shop and did not see that there was a small hole in it.
Three days later, while you were putting it on, you were surprised and angry. You went
back to the shop and told the shopkeeper about it. He told you that you might have
damaged it yourself. What was your response?
3. On your way back to your house, you noticed that a number of students were writing
political slogans on the wall of the building (where your house is). You did not
appreciate this because they were confessionally provocative regarding the residents of
the quarter you live in. What was your response?
4. You are a member of an association the statutes of which stipulate that the president,
the vice-president and the presidents of the committees are specially entitled to take
decisions and represent the society. You do not like the hierarchical mode of working
but you became a member of the association because you liked its activities. It
happened that you were responsible for undertaking a certain action but a president of
one of the committees undertook it without consulting you, what was your response?
5. You are student worker at a university department. It so happened that you were in a
bad psychological condition and you could not tell your boss about it. You were asked to
prepare work and present it at a certain date but you did not manage to respect the
deadline. Your boss angrily asked about it. What was your response?
Source: This activity is an adaptation from "What Would Be Your Response" in the
"Handbook Resource and Teaching Material in Conflict Resolution, Education for
Human Rights, Peace and Democracy International Peace Research Association"
(IRPA & UNESCO, 1994, p. 26).
Respect:
The Latino concept of respect has played an important role in numerous communication
problems between parents and school officials (Rosado, 1994). For traditional Latinos,
"Respect is the f______________ for any professional or social relationship" (Rosado,
1994). This formality is present and supported by the Spanish language through the
alternate use of the pronouns "u_________" for formal interactions and "t__" to show
i______________ and f_______________. Friends address each other as "t_," and
strangers, older people or people in positions of authority are always addressed as
"u________."
Spanish as well as Italian have additional markings to show respect for older people and people
in a position of authority. These languages add the titles of "D_____" and "D______" to the
surname of males and females respectively. In the best literary representation of Spanish
literature, "Don Quixote de la Mancha" (The Man from La Mancha), the title of "D____" was
used as a sarcastic title of nobility for the old and demented character. In the movie "The
Godfather," the title was also used to show respect for the character played by Marlon Brandon,
"Don Corleone." This title is still present in most traditional Latino cultures as a symbol of the
r________ that older and influential people receive in the Spanish tradition.
Source:
WRAP UP MODULE
Check the statements that describe your reactions to the training program:
I would recommend this program to others. The modules were too long.
The room temperature was comfortable. The program was fun and enjoyable.
The trainer was too hyper. I felt very overwhelmed.
I will participate in trainer's future programs. The training packed was poorly organized.
The topics made me feel uncomfortable. My supervisor will benefit from my training.
I feel more open minded. Many others in my department need this training.
A. During the needs assessment were the data collection methods accurate and unbiased? YES____ NO___
D. The first teaching point I can not wait to share with our Latino employees is:
• Individuals gain identity through group • Gain identity based on individual efforts
association and accomplishments
• Closed society with clear distinctions • Open society with weaker distinctions
between insiders and outsiders between insiders and outsiders
Source:
Bennett, C. (1999) A comprehensive multicultural education (4th ed.). Boston, MA:
Allyn and Bacon.
Source: http://en.wikipedia.org/wiki/Latin_America
Source:
Poire, A. Dabbah, M. (2006) The Latino advantage in the workplace. Naperville, IL:
Sphinx.
I I
J
H
Source: Created by Andres Traslavina September 29, 2007
Power Point Slide: The face of the Latino employee exercise. Modifications.
I ndirectedness I nformality
J ustifying Mistakes
H umility
ffering Excessive Context
Power Point Slide: Three common attitudinal differences between the two
cultures.
Differences in perception.
Differences in thinking.
Differences in acting.
Patterns of Action:
• Cooperation
• Avoiding criticism
• Interpersonal connections
• Personal attention
Power Point Slide: Conflict handling modes.